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Tag: Puneeth Bekal

  • HDFC Securities busts fraudsters with flair

    HDFC Securities busts fraudsters with flair

    MUMBAI: HDFC Securities has launched Kya Aap Taiyyar Ho?, a nationwide fraud awareness drive that brings Bollywood storytelling to the world of financial security. The campaign, part of the company’s Knowyourmoney initiative, uses humour, drama, and realism to show how easily scams can slip into everyday life, and how awareness can be the ultimate defence.

    Directed by award-winning filmmaker Nitesh Tiwari of Dangal and Chhichhore fame, the campaign stars Manoj Pahwa, Bhuvan Arora, and Sapna Sand as part of a quirky ‘Fraudster Family’ that hilariously exposes modern investment scams. Through engaging short films, the series demystifies online trickery and emotional manipulation that have cost countless families their savings.

    “When you see people lose their hard-earned money, you realise awareness isn’t optional, it’s essential,” said Tiwari. “This campaign empowers every investor to stay informed and protect what they’ve built.”

    With a mission to make financial literacy entertaining and accessible, HDFC Securities has turned Knowyourmoney into one of India’s largest hybrid awareness programmes, reaching over 1.1 crore people weekly through videos, podcasts, community sessions, and gamified learning in 13 languages.

    HDFC Securities EVP & CMO Puneeth Bekal noted, “Fraud has evolved in scale and sophistication, and the only sustainable defence is awareness. Kya Aap Taiyyar Ho? gives people the tools to make informed decisions and safeguard their money.”

    The campaign’s creative offshoots, from a comic strip series called Bear and Bull to interactive games like Investment Heist and a forthcoming Fraudster’s Dossier, make money matters feel less intimidating and more engaging. It even celebrates citizens who have successfully spotted and stopped scams, proving that financial vigilance can be learned.

    By combining cinema, community, and conversation, HDFC Securities isn’t just teaching people how to protect their money, it’s turning awareness into a movement. After all, when it comes to scams, prevention is the smartest investment of all.

     

  • HDFC SKY launches its campaign #GettingReadyWithMeForTheWorld for women

    HDFC SKY launches its campaign #GettingReadyWithMeForTheWorld for women

    Mumbai:  HDFC SKY, a leading financial and investment institution, proudly announces the launch of their “GRWM” campaign, #GettingReadyWithMeForTheWorld for women. This campaign aims to celebrate the strength, resilience, and achievements of women worldwide while empowering them on their investment journey.

    In a world where women play diverse roles, from leading nations’ economies to being the backbone of their families, HDFC SKY recognizes the inherent power and potential within every woman. With GRWM, HDFC SKY aims to create a platform where women can come together as ‘HER’oes, sharing experiences, insights, and strategies to navigate the financial landscape effectively.

    Speaking on the campaign, HDFC Securities CMO & EVP Puneeth Bekal said, “In the midst of an exhilarating evolution within the Indian capital markets, HDFC Securities stands at the forefront, championing not just the cause of informed and responsible investing, but also the powerful narrative of women’s financial empowerment. Our campaign celebrates this dual vision, emphasising our dedication to nurturing a culture where financial inclusivity and empowerment extend across all genders.”

    To keep the momentum high even post women’s day as they believe empowerment happens over time and not on one special day, HDFC SKY’s GRWM campaign will feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future. From insights shared by industry leaders to practical advice on investment strategies, HDFC SKY endeavors to make the investment journey smoother and more accessible for women everywhere.

    The campaign film can be viewed on HDFC SKY’s official website and social media platforms including YouTube, Instagram etc.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Hdfc Sky (@hdfcsky)

     

  • HDFC securities appoints Puneeth Bekal as CMO

    HDFC securities appoints Puneeth Bekal as CMO

    Mumbai: Leading investment services provider HDFC securities has announced the appointment of Puneeth Bekal for the position of chief marketing officer (CMO) and executive vice president. Bekal will be heading the marketing department, and HDFC Sky – their flat pricing equity broking app launched in September 2023.

    Puneeth has over 19 years of experience in brands and marketing, with key expertise in brand strategy, marketing strategy, and digital marketing across industries and verticals. He was recently awarded as the 100 Most Influential Marketers by Business World and authored the prestigious Business World Marketing White Book. Before joining HSL, Puneeth worked for organizations including Mastercard, Godrej Group, Lodha Group, and Ceat Tyres. He holds a marketing degree from IIM-Calcutta. In his career spanning nearly two decades, he has worked in over 42 cities across India and 7 countries, giving him a deep understanding of India’s diverse culture and sense of global interconnectedness.

    Speaking on his appointment, HDFC securities chief marketing officer and executive vice president Puneeth Bekal said, “I am thrilled to embark on this journey with HDFC Securities, driving towards our shared vision of becoming the preeminent ally for financial investors. In a rapidly evolving landscape, we recognise the transformative power of cutting-edge technologies, and my commitment is to leverage these tools to unlock their full potential. The surge in over 10 crore new demat account openings in India since the pandemic, predominantly fueled by a wave of young and tech-savvy investors, underscores the dynamic shift in the financial landscape.

    As the newly appointed CMO at HDFC Securities and HDFC Sky, my immediate focus is to propel our digital capabilities to new heights, with a specific emphasis on HDFC Sky. This strategic initiative aims to position HDFC Sky as the undisputed investment platform of choice for the vibrant community of young and millennial investors across the nation. Through innovation, personalised experiences, and a commitment to trust, we aspire to redefine the landscape of financial services and solidify our standing as the go-to destination for the next generation of investors.”

    HDFC Securities MD & CEO Dhiraj Relli said, “Puneeth will be instrumental in crafting a new age, digital-first marketing ecosystem to lead HDFC Securities to stand out in the fragmented and evolving broking and distribution space in India. Puneeth’s enthusiasm and expertise will play a key role in the entire spectrum of HSL’s offerings ranging from our flat pricing offering – HDFC Sky to Investment advisory services.”