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Tag: Puneet Singhvi

  • Goal partners with Times Internet to drive growth in India

    Goal partners with Times Internet to drive growth in India

    NEW DELHI: Digital sports content company Perform Group’s portal Goal has entered into a strategic partnership with Times Internet for delivering worldwide content. 

     

    Through this partnership, Goal is looking to continue its growth in India, leveraging Times Internet’s 100 million monthly unique users. Perform and Times Internet will collaborate in creating a unique blend of local and international football coverage.

     

    As part of the collaboration, Times Internet will have exclusive rights to the Goal brand in India and will drive local commercialization of Goal across both desktop and mobile. Perform will continue to leverage the Indian edition for key regional and global partnerships.

     

    A key enabler for the growth of the partnership will be Times Group’s ability to cross-promote the Goal brand, both across its wider sports vertical and offline publications. Both of these initiatives are set to position Goal as the pre-eminent football destination in India.

     

    Times Global Partners (TGP) business head Puneet Singhvi said, “The partnership with one of the largest global football sites gives us an ideal platform to build a strong destination for the rapidly growing base of soccer enthusiasts in India. We aim to use this partnership to evangelize the sport and make it more mainstream. We also look forward to working with Indian and International advertisers to roll out sponsorship and other advertising opportunities for this sought after and affluent audience segment.”

     

    Perform Group Media Asia-Pacific EVP James Peel added, “Goal’s partnership with Times Internet and the Times of India property is an incredibly exciting development in the growth of Goal, both locally in India and regionally. Not only does it reinforce Goal’s standing as the leading football property globally, but leverages a time of unprecedented interest in Football in India. Times of India is the leading digital publisher in India and, combining Goal’s unique IP and content with India’s largest online audience, we will deliver a range of unique and compelling digital advertising opportunities for brands and advertisers.”

  • Times Internet announces strategic partnership with Electus Digital

    Times Internet announces strategic partnership with Electus Digital

    MUMBAI: Times Internet (TIL), a digital product company and the digital arm of India’s largest media conglomerate, The Times of India Group, has added another partnership to its Times Global Partners (TGP) portfolio by inking a deal with Electus Digital, the digital creative and distribution arm of Electus. The strategic partnership for India includes Electus Digital websites CollegeHumor.com, Dorkly.com and WatchLOUD.com. The alliance was brokered by TGP, who will be responsible for growth and monetization of the three Electus Digital websites sites in India as part of the deal.

     
    “We are pleased to join forces with the immensely creative and high-energy team at Electus Digital,” said Puneet Singhvi, Business Head, Times Global Partners, of the alliance. “CollegeHumor, Dorkly and WatchLOUD are great lifestyle properties and we look forward to building a strong presence for these websites in India and helping advertisers reach out to this young audience through video and display opportunities.”

     
    “The international reach of our digital brands has continued to benefit from our success in the US,” said Shane Rahmani Vice President, Corporate Development of Electus & General Manager of CollegeHumor.com. “Already the number one most-visited comedy network online and the number one most-viewed YouTube comedy channel, we’re thrilled to team up with Times Internet as we elevate our portfolio of brands to new heights in India.”
     

    A business unit of TIL, TGP partners with global digital companies across publishing, product and platform to help them launch and grow in India, APAC & ME. TGP has already rolled out the Indian editions of AskMen, Gizmodo, Lifehacker, TechRadar, Remodelista, ReadWrite, Business Insider & IGN and has tied up recently with Huffington Post and Advertising age for their India edition.

     

  • Times Internet partners with Crain Communications to launch Ad Age India

    Times Internet partners with Crain Communications to launch Ad Age India

    MUMBAI: Times Internet (TIL), a premiere digital product company and the digital arm of India’s largest media conglomerate, The Times of India Group has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. Ad Age is the leading source of news, intelligence and conversation for the global marketing and media community. Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry.  In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region; Ad Age India will work with thought leaders across the industry to deliver value to its readers.  

     

    The alliance is a part of the Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch / grow in India, APAC & ME. Ad Age joins the growing TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista,  ReadWrite,  Business Insider & IGN.

     

    Talking about the partnership,Times Local Partners business head Puneet Singhvi said “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon. ”

     

    “India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders,” said Allison Arden, Vice President and Publisher of Ad Age. “Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.” 

     

    TLP will be putting together a strong editorial and insights team to publish local industry news, trends & analysis alongside the global coverage of strategic topics for marketers and media. TLP will also leverage the media reach that the Times Group has across platforms to grow Ad Age India strongly. 

  • Times Internet partners with Say Media to launch digital magazines

    Times Internet partners with Say Media to launch digital magazines

    MUMBAI: Times Internet has partnered with Say Media, a digital publishing company, to launch the India Chapters of two of their digital magazines Remodelista, a home design website, and ReadWrite, a tech new site.

     

    The strategic partnership between Say Media and Times Internet will fall under its initiative – Times Local Partners (TLP) Group.  Both Remodelista and ReadWrite join the growing TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker, Techradar, Business Insider and IGN.

     

    Times Local Partners business head Puneet Singhvi said, “We are looking forward to expanding the horizons for Remodelista and ReadWrite.com in India. The Indian art of interior designing combined with the global design trends laid out by Remodelista India would make for an exciting read for the audience.  The India version of ReadWrite will further augment the fledgling TLP Tech network and deliver latest from Indian and global tech news and analysis for its audience. The websites will complement our leadership in design and technology content offerings giving new avenues to our users as well as advertisers.”

     

    Under the partnership, Times Internet will roll out and grow Remodelista and ReadWrite locally in India. TIL will also have exclusive rights to the two brands and their content in India. The Indian version of Remodelista would marry its coverage of global home design trends with Indian interior designing while ReadWrite  India coverage will include the latest from local tech circles which will augment the global tech news stories.

     

    Say Media publisher Josh Groves said “We are delighted to find a proven partner in The Times of India Group to extend the global reach of ReadWrite.com and Remodelista.com into the Indian market. Technology news and home design inspiration are of great interest to Indian readers, and our partnership with Times Internet Partners enables Say Media to deliver our award-winning content directly to this market. We look forward to working with The Times of India Group for years to come.”