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Tag: Puneet Sewra

  • Wishful launches with cinematic sparkle, redefining festive occasion wear

    Wishful launches with cinematic sparkle, redefining festive occasion wear

    MUMBAI:  When celebrations call, Wishful answers with timeless sparkle. Aditya Birla Fashion and Retail Ltd. (ABFRL) has unveiled Wishful, its premium celebration wear brand, with a cinematic campaign that radiates timeless elegance and contemporary flair. Designed for the modern Indian woman, the debut collection reimagines festive fashion with jewel-toned ensembles, intricate embroidery and flowing silhouettes.

    Shot against surreal landscapes, the Ogilvy-crafted campaign marries ethereal backdrops with striking designs. From lehengas that shimmer like starlight to breezy fabrics that capture movement, every frame is steeped in understated grandeur.

    “Wishful is more than just a collection; it is a feeling. We wanted to evoke the dreamlike beauty of festivities and the joy of dressing for meaningful moments,” said ABFRL, chief marketing officer – TCNS division, Puneet Sewra. “It reflects sophistication, individuality and quiet confidence.”

    Currently available at W stores and online, the collection spans day premium, party wear, light and heavy festive attire, as well as wedding ensembles. Each piece is designed to feel as special as the occasion it’s worn for, offering a blend of artisanal detail and modern sophistication.

    With a 360-degree rollout across digital, print, cinema, outdoor and in-store channels, Wishful aims to become the go-to destination for women who seek elegance that’s both timeless and personal.

    This season, celebration comes with a touch of the cinematic, and a wardrobe that’s truly Wishful thinking.

  • TCNS Clothing appoints Puneet Sewra as CMO

    TCNS Clothing appoints Puneet Sewra as CMO

    Mumbai: Homegrown women’s branded apparel company and the name behind brands like W, Aurelia, and Wishful, TCNS Clothing has announced the appointment of Puneet Sewra as chief marketing officer.

    In his new role, Sewra will spearhead the overall brand management and strategy for the organisation. He will create a stronger brand identity for each brand to ensure that it becomes the most loved brand by the consumer, said the company in a statement.

    An alumnus of IIM Calcutta, Sewra is a seasoned marketer who commands more than 17 years of marketing experience to lead consumer-driven brands like Reebok (adidas Group), TAG Heuer (LVMH swiss manufactures), and Lodha Group. He has witnessed and contributed to the growth of various retail businesses in the country and is responsible for many breakthrough marketing innovations.