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Tag: Puneet Motiani

  • Tiger Balm launches #EyeOfTheTiger campaign

    Tiger Balm launches #EyeOfTheTiger campaign

    Mumbai: A trusted pain relief brand for 100 years, Tiger Balm is making stripes with its eye-catching Tiger’s Day campaign.

    The campaign titled #EyeOfTheTiger transcends pain relief, aiming to ignite global awareness about the plight of tigers and inspire action for their preservation. This powerful message is delivered through a captivating infinite zoom animation effect, created solely with masks and original, hand-made illustrations by BC Web Wise.

    The #EyeOfTheTiger launched with a single, arresting image: a close-up of a tiger’s eye. But within its depths lies not the expected fiery spirit, but a horrifying reflection – the reality of a tiger’s life seen through the eye of the tiger. This stark image instantly grabs attention and invites viewers to zoom into the destruction that tigers face.

    The campaign doesn’t shy away from the harsh realities. Through a video experience, the tiger’s eye becomes a window into their world, which started out beautiful but is now on the brink of devastation brought by human actions. It confronts viewers with the devastating reality facing tigers through a powerful visual metaphor and song, inviting audiences to look a bit closer and deeper into the real life of tigers not just in our country, but worldwide.

    The brand believes that while we have seen an increase in the population of tigers in recent years, we also must acknowledge the real threats that continue to plague tiger’s lives like climate change, deforestation, and illegal trading, all of which continue to take place still.

    Gardenia Cosmotrade LLP (the exclusive distributor for Tiger Balm in India) designated partner Puneet Motiani said, “Tiger Balm has always been a symbol of strength, helping people overcome physical challenges. Now, we’re extending that strength to support the fight for tiger conservation. Their resilience inspires us all. Through #EyeOfTheTiger, we hope to ignite a wave of support. Together, we can ensure these magnificent creatures continue to roam free for generations to come.”

    Gardenia board’s brand & marketing expert and advisor Pankaj Bhawnani added, “This campaign isn’t just about raising awareness, it’s about igniting a passion for protecting tigers. We want people to see the world through a tiger’s eye and feel compelled to take action.”

    Speaking about the campaign, creative director Sonali Banerji, “We wanted to do something that was eye-catching yet impactful. As the name of the campaign suggests #EyeOfTheTiger we showcased what the eye of the tiger sees and how we wanted to establish Tiger Balm as a brand that stands strongly for the cause of tigers and get people to reflect with a video that is engaging. We used generative AI and created a song that truly resonates with the day and got our audience a masterpiece and feel what the Tiger sees.”

  • Tiger Balm named official pain relief partner for Federal Bank Kochi Marathon

    Tiger Balm named official pain relief partner for Federal Bank Kochi Marathon

    Mumbai: Tiger Balm, a world-renowned topical analgesic brand under Haw Par Healthcare, through their distribution partner (Gardenia Cosmotrade LLP) in India, has joined forces with the Federal Bank Kochi Marathon (FBKM) as the official pain relief partner. With a legacy of over a century, Tiger Balm is a trusted household name synonymous with care, healing, and comfort.

    As the preferred topical pain relief for athletes, Tiger Balm has been a sponsor for numerous marathons, triathlons and other athletic activities, including the Paris Marathon and the Singapore Marathon. Gardenia Cosmotrade LLP designated partner Puneet Motiani elaborated, “In this collaboration, Tiger Balm will play a crucial role as the Pain Relief Partner, offering support to participants during the run. We will establish touchpoints along the course to address any pain experienced by runners. Additionally, post the race, a dedicated Pain Relief Zone will be set up staffed by professional sports therapists to alleviate discomfort and provide essential care.”

    Expressing enthusiasm about the partnership, a Tiger Balm spokesperson, Haw Par Healthcare general manager Keeth Chua stated, “We are excited to be the official Pain Relief Partner for the Federal Bank Kochi Marathon. At Tiger Balm, our philosophy revolves around creating products that effectively address discomfort. We are committed to allowing runners to concentrate on their performance while entrusting the pain management aspect to us, both during and after the run.”

    FBKM project head Vipin Nambiar commented on the collaboration, saying, “It’s a fantastic opportunity to associate with Tiger Balm, a globally renowned brand, to support runners at a critical juncture. We extend a warm welcome to them in the marathon community and anticipate a longstanding partnership.”

    In addition to the on-course support, Tiger Balm will have a presence at the expo, where they will engage with runners, address queries, and assist them in preparing for a pain-free race.

    Scheduled for 11 February 2024, FBKM’24 will feature five categories: marathon, half marathon, 10-km run, three km green run, and #TheSpecialRun. The latter, a new addition this year, caters to individuals with physical disabilities and those requiring special attention. Cleosportz anticipates a participation of around ten thousand runners, including international athletes. FBKM is set to unfold on the World Athletics approved marathon route and the race will be conducted under the aegis of the Athletics Federation of India.

  • Bharat24 & Tiger Balm announce an innovative content feature

    Bharat24 & Tiger Balm announce an innovative content feature

    Mumbai: On Friday, Bharat24 announced its partnership with renowned and trusted analgesic pain relief ointment, Tiger Balm to launch an innovative campaign. Taking this ahead, Bharat24 is working towards appointment of a dedicated correspondent in every constituency of India and boasts of more than 4,000 on-ground reporters.

    The channel has exclusively produced a special content feature creating effective synergy between core values of both brands “Tiger Balm – Dard Jahan, Asar Wahan.” The vignette features actors in the roles of a Bharat24 reporter and a cameraman who discusses the demanding professional life of journalists. The video promotes the key brand promise of Tiger Balm – the proven pain relief brand that’s trusted in over 100 countries.

    Bharat24 CBO & strategic advisor to board Manoj Jagyasi said, “We adopted an aggressive revenue strategy since our launch. It is imperative for a new brand like us to look beyond the traditional TV advertising and offer a wide range of customised media solutions to deliver on the brand campaigns of our clients. I am delighted that Tiger Balm trusted us with creating something innovative for them. We will continue to innovate to offer customised content solutions that meet the needs of our advertisers”.

    Span Communications’s Faisal Naseem said, “News channels play a pivotal role in media planning and channels like Bharat 24, even though a new entrant, believes in credible and unbiased news coverage. Bharat24 has immense potential and the dynamic energy to create greater awareness for our clients like Tiger Balm. It will also help garner good reach with FCT and innovations. Indeed, we are most happy to associate with them.”

    “Tiger Balm, a brand tried, tested, and trusted by generations of Indians, is deeply rooted in our culture. We are happy to partner with a new evolving channel like Bharat24 for this campaign,” added Gardenia Cosmotrade LLP partner Puneet Motiani.

     

  • BC Web Wise bags the digital duties for Gatsby

    BC Web Wise bags the digital duties for Gatsby

    Mumbai: Gardenia Cosmotrade men’s grooming brand Gatsby onboarded BC Web Wise for the digital duties. The agency will drive the brand’s positioning and awareness for its entire range of products and help capture a greater share in the men’s grooming space.

    Japanese company Mandom Corp., which owns Gatsby, has owned the brand since its establishment in 1927. Since then, it has evolved with the times and trends to become a total grooming brand with products in various categories including hair styling, face care, body care, beard grooming, and fragrance. Through its product line targeted at young Indian men, the company is currently looking at reinforcing and expanding its presence in India.

    Gardenia Cosmotrade designated partner Puneet Motiani said, “The male grooming market in India is at an inflection point, the youth today is globally aware and demands products that are world class, to which they add their own style of expression. Gatsby, born in Japan and consumed across the world, provides one of the best quality and range of products in the male grooming category. We’ve got a variety of exciting new launches of styling and skincare products coming up. And I am certain that the audience is going to love them. We’re looking forward to this creative partnership with BC Web Wise to position the brand ‘Gatsby’ as their preferred choice.”

    Gardenia Board brand & marketing expert and advisor Pankaj Bhawnani said, “Chaaya is transforming BC Web Wise with a fresh talent pool and brings to the table a unique blend of creative, social, performance and ecommerce capabilities, making them the right partner for the growing ambitions of Gardenia Cosmotrade.”

    Speaking on the appointment, BC Web Wise founder & MD Chaaya Baradhwaaj added, “Gatsby is an exciting brand that continuously innovates driven by data. It aligns seamlessly with the BC Web Wise DNA and we are excited to partner in the growth story of the brand with creative and impactful digital marketing solutions.”

  • White Rivers Media retains grooming brand Gatsby’s digital account

    White Rivers Media retains grooming brand Gatsby’s digital account

    MUMBAI: Mandom Group’s grooming brand in Asia – Gatsby has associated with White Rivers Media for the third time in row.
    As part of the mandate, White Rivers Media, the digital agency, will continue to manage their digital and social media presence across India.
    Gatsby India’s branding ideas have successfully managed to resonate with their target audience. Since the first year of the brand’s association with White Rivers Media, this digital agency has studied their target audience well and accommodated these insights into content. Engaging content on the page is exclusively targeted towards young urban men, which has resulted in an impressive engagement rate.
    To put their best foot forward in the future, this collaboration aspires to explore different permutation and combinations of engaging content, media spends, ad models to optimise their reach. The agency also plans to strike conversations in the community and sense the sentiment for various messages. These insights will help them to enhance brand management, evolve in their own space and stay ahead of their competition.
    White Rivers Digital Media chief executive officer and founder Shrenik Gandhi says, “We have been working closely with team Gatsby since past 2 years and I am looking forward to a great next year with the brand. While a good portion of our time this year shall be invested in building the brand in the ‘traditional digital’ manner, special efforts are being taken to capture the new age digital audience via innovative and category first digital activations. I take this opportunity to thank team Gatsby India on the continued trust they have on us.”
    Gardenia Cosmocare (exclusive agent for Gatsby n India) director Puneet Motiani adds, “A good sense of product market as well as a keen ear to the ground greatly assists in selecting the right target audience and engaging them in a fun and constructive manner allowing for meaningful brand interactions which in turn results in positive and improved consumer experiences.”
    For the past ten years, male grooming products have cut out a strong niche for themselves in the global market. In addition to the initial connection of beard to masculinity, being well-groomed is now an essential part of a young man’s routine. To buy these grooming products or gain more information about them, they turn to the web world. Hence, accurate branding of these grooming products in the digital space is extremely important.