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Tag: Puneet Kapoor

  • Kingfisher revamps O la la la leo with football stars

    Kingfisher revamps O la la la leo with football stars

    MUMBAI: When football meets flavour, you get Kingfisher’s latest twist on a classic. Kingfisher premium packaged drinking water has reinvented its signature O la la la leo jingle in a lively acappella format, enlisting Argentina’s football legends Lionel Messi, Emiliano Martinez, Enzo Fernandez and Nicolas Tagliafico to turn music into motion.

    The campaign, created by Ogilvy, ditches instruments entirely, layering beatboxing, humming, whistling and harmonies to celebrate Kingfisher’s globally recognised anthem of good times. Fans and players share the spotlight in a split-screen spectacle, syncing ball tricks to rhythm in a seamless dance of sport and sound. From high-energy dribbles to perfectly timed passes, every move echoes the jingle’s infectious beat, uniting football and music in a festival of flair.

    “This campaign marks an exciting step in Kingfisher’s global journey,” said United Breweries Limited chief marketing officer Vikram Bahl. “By bringing our signature jingle into international football, we are connecting with audiences in a way that is both playful and powerful. Sport and music speak the same language, and together, they create unforgettable experiences.”

    AFA chief commercial and marketing officer Leandro Petersen added, “The acappella treatment combined with our players’ energy reflects the vibrancy and passion that define football. It’s a celebration of rhythm, unity and joy.” Ogilvy South chief creative officer Puneet Kapoor summed it up, “What started as India’s party soundtrack is now a global groove, uniting fans, friends and football legends. When O la la la leo drops, it’s a signal to Messi, Tagliafico, Fernandez and Martinez to raise their glasses and let the good times roll.”

    The brand film will be streamed across Meta, Youtube and television, bringing this high-octane, rhythm-packed experience to football enthusiasts and Kingfisher fans alike, proving that good times can now be scored in goals and grooves alike.

  • Peter England raps up Onam with Imbachi’s festive hip hop anthem

    Peter England raps up Onam with Imbachi’s festive hip hop anthem

    MUMBAI: Move over mundu monotony, this Onam has a hip hop twist. Peter England, the brand that’s long stitched confidence into Indian wardrobes, is remixing tradition with Gen Z swagger through a fresh campaign featuring Kerala’s own rapper, The Imbachi.

    At the heart of the drop is an anthem that feels more like a vibe than an ad, a mashup where the pulse of the Chendamelam meets the bounce of hip hop, turning Onam’s rhythms into something modern, vibrant, and impossible to scroll past.

    “This isn’t about scripted ads anymore; it’s about co-creating with the voices youth resonate with,” said Peter England chief business officer Anil S Kumar. He revealed that Imbachi not only performed but also wrote and composed the track, while the brand’s garments played backup as visual cues for festive style.

    For Imbachi, the collab was personal: “Onam is more than a festival, it’s a wave of memories. Waiting for new outfits was always the highlight, and fashion is still central to how we celebrate. This anthem captures that energy festive, stylish, and totally in tune with Kerala’s youth. Ee Onam, Scene Onam!”

    The track part celebration, part style statement marks Peter England’s first big step into Gen Z culture. By weaving in the authenticity of homegrown talent with fashion that goes beyond just festive rules, the campaign positions Onam as an occasion to own the moment rather than follow tradition blindly.

    “Less brand message, more cultural expression” was how Ogilvy Bangalore CCO Puneet Kapoor described the creative approach. With its beats, style, and swagger, the film doesn’t just sell clothes, it sets the stage for a new wave of brand–youth collaborations.

    And while the anthem plays loud, the message is even louder: when culture meets cool, tradition doesn’t just survive, it thrives, remixed and reimagined for a new generation.

  • Sunfeast’s new cookie shines bright with butter, glaze and mother’s love

    Sunfeast’s new cookie shines bright with butter, glaze and mother’s love

    MUMBAI: Turns out, a mother’s love isn’t the only thing that leaves you glowing, Sunfeast’s new cookie does too. ITC Sunfeast Mom’s Magic has just launched Shines, a shiny butter cookie glazed to golden perfection, and it’s got more than just sugar on top, it’s sprinkled with emotion, nostalgia, and warmth. With a delicate sugar coating and eight crispy layers, Shines promises a melt-in-mouth indulgence designed to add sparkle to everyday snacking.

    And bringing this cookie’s story to life is veteran actress Nadhiya Moidu, who stars in the brand’s latest TVC, marking the product’s debut with a poignant tale of maternal support. In the film, Nadhiya plays a mum who sweetly nudges her daughter’s dreams forward convincing her traditional father-in-law to let the young girl pursue chess training in Chennai. As she gently glazes a butter cookie, the message is clear: a mother always finds a way to make her child shine.

    “At Sunfeast, we believe in constantly innovating to craft differentiated offerings that bring unique sensorial experiences to our consumers,” said ITC Ltd chief operating officer for Biscuits and Cakes Cluster Ali Harris Shere. “Shines’ is our way of elevating the taste of a classic cookie experience and establishing a new vision for cookies altogether. By introducing a light & crunchy cookie, we are challenging the status quo and redefining what indulgence can look like. We are confident that butter cookie lovers will relish this innovation and make it a cherished part of their snacking routine.”

    Backed by Ogilvy Bangalore, the campaign builds on Mom’s Magic’s longstanding theme of mothers as everyday superpowers.

    “Mothers will do whatever it takes to make their children shine, and their love never becomes an obstacle; in fact, it fuels them to take the road less travelled,” said Ogilvy Bangalore chief creative officer Puneet Kapoor.

    Currently available across Andhra Pradesh and Telangana, Mom’s Magic Shines comes in two sizes 44g for Rs 10 and 128g for Rs 35 with packaging that mirrors the cookie’s polished finish. It’s a simple treat that wraps a little magic, a lot of love, and just enough glaze to make every bite feel like home.

    With this launch, ITC continues its run of crafting not just snacks, but stories that stick, one crunchy layer at a time.

  • Sunfeast introduces ‘Wowzers’—A cracker with 14 layers of crunch & flavour!

    Sunfeast introduces ‘Wowzers’—A cracker with 14 layers of crunch & flavour!

    MUMBAI: Who knew a cracker could have a personality? Sunfeast just raised the snack-time stakes with the launch of ‘Wowzers’, a cracker that doesn’t just crunch—it crunches.

    With a whopping 14 crispy layers and two indulgent crème flavours, this game-changing treat is here to shake up the biscuit aisle. Forget ordinary crackers—these flaky, flavour-packed bites bring a bold, multi-textural experience, blurring the line between savoury and sweet.

    Consumer preferences are evolving, and crunchiness has become the holy grail of crackers. Sunfeast Wowzers delivers exactly that, with a unique enrobed cracker design that promises a melt-in-your-mouth yet satisfyingly crisp bite. Launching in two indulgent variants—Cheese Crème and Lemon Crème—Wowzers pairs bold flavour with a sprinkle of sugar for that extra oomph. Whether you’re a homemaker curating indulgent treats or a young adult looking for an on-the-go snack, this cracker doesn’t just deliver—it wows.

    To celebrate the launch, Sunfeast rolled out a high-energy advertising campaign, conceptualised by Ogilvy, featuring the tagline ‘Iske Har Bite Mein Hai Wow!’. The campaign taps into the over-the-top excitement that ‘Wowzers’ brings to snacking, mirroring its larger-than-life crunch factor.

    “Sunfeast Wowzers isn’t just a snack; it’s a full-blown sensory experience,” said ITC Ltd COO biscuits & cakes cluster, Ali Harris Shere. “We are redefining the cracker category by blending premium crunch with bold, delightful flavours that cater to evolving consumer tastes.”

    Ogilvy South CCO Puneet Kapoor added, “This cracker practically wrote its own script. With 14 flaky layers and a cheesy burst of flavour, Wowzers isn’t about subtlety—it’s about indulgence. Our campaign had to match that energy, so we went all out to showcase the snack’s larger-than-life appeal.”

    Sunfeast Wowzers has hit shelves in Tamil Nadu, Kerala, Maharashtra, Andhra Pradesh, Telangana, West Bengal, and Gujarat, with plans for a nationwide rollout. Consumers can find ‘Wowzers’ in general trade, modern retail, quick-delivery platforms, and the ITC Store.

    Available in two convenient sizes, a 16 gm pack at Rs 5 and a 128 gm pack at Rs 60, these crispy delights are easy on the pocket but rich in flavour.

    Craving a bite already? Order now: ITC Store

  • Fortune Chakki Fresh Atta’s latest TVC celebrates ‘Roti Ki Mehnat’

    Fortune Chakki Fresh Atta’s latest TVC celebrates ‘Roti Ki Mehnat’

    Mumbai: Adani Wilmar, one of the largest food and FMCG companies in India, has launched a new TV commercial (TVC) spotlighting the exceptional ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s message of ‘Roti Ki Mehnat’. It highlights the product’s outstanding qualities, featuring a perfectly ground chakki atta that absorbs more water and is easy to knead.

    Set to go on air today, the TVC narrative leverages the theme of the campaign – ‘Roti Ki Mehnat’– that comes to the fore in a heart-warming narrative, featuring a working woman who returns home after a demanding day. What unfolds next is a tale of harmonious synergy and bonding between a young working couple as the woman effortlessly crafts perfect rotis using the easy-to-knead Fortune Chakki Fresh Atta.

    The interaction that ensues when the man breaks a chunk of the roti to feed his wife not only showcases the qualities of Fortune Chakki Fresh Atta, but also depicts the harmonious bond that modern couples share, supporting each other’s aspirations and sharing responsibilities. The easy-to-knead nature of the brand’s Atta offering also plays a pivotal role in enabling the couple to prepare flawlessly soft rotis with ease, adding convenience and joy to their lives. The TVC campaign will be extended across digital platforms like YouTube, Instagram, and Facebook for maximum visibility.

    Speaking about the TVC, Adani Wilmar associate VP, marketing & sales Vineeth Viswambharan said, “Fortune Chakki Fresh Atta is one of the fastest-growing brands in the category. Consumers vouch for its consistently great quality, which makes it easy to knead and consistently deliver soft rotis. Over the years, we have come to better understand our consumers and their lives, as well as the role that Fortune plays in their lives. We seek to make their lives a little easier through a perfectly ground atta that is easy to knead and makes delicious soft rotis. This film is a labour of love, a tribute to the lives of those we serve. Of the trials and tribulations of earning our daily bread (Roti Ki Mehnat). Of the warmth & harmony of Indian homes today. Of the shared responsibility among couples to balance home and work. We hope it will touch you, the way it touched us.”

    Ogilvy South chief creative officer Puneet Kapoor said – “While contemplating the product proposition of a flour that effortlessly binds, we recognized the irony: easy to knead, yet hard-earned. This reflects the daily struggle of numerous Indian middle-class families, where couples toil tirelessly, whether in the workplace or as homemakers, just to put bread on the family table. This ad is an ode to such working-class heroes.”

    Ranked number two in the industry, Fortune Chakki Fresh Atta is available in packs of 500 gm, 1 kg, 2 kg, 5 kg, and 10 kg. The company runs a network of state-of-the-art wheat atta & flour facilities across the country, where it produces Atta, Rawa, Suji and Maida for fresh supply across geographies. Earlier this year, the company entered the whole-wheat category with the Fortune brand by launching four variants, viz., Sharbati, Poorna 1544, Lokwan and MP Grade 1. Fortune Chakki Fresh Atta promises 100 per cent Atta, 0 per cent Maida, the traditional Chakki process, high-quality wheat, the promise of soft roti, and ease of kneading. The launch of this new TVC marks another significant step for Adani Wilmar as it continues to grow its portfolio, which focuses on high-quality consumer goods products.

  • Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

    Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

    Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi in a consultant’s role while he also pursues directing, said the agency in a statement.

    The agency also announced its new creative leadership in Bengaluru, and across the South markets. Puneet Kapoor will join Ogilvy in March 2022 as Ogilvy India (South) chief creative officer, and will work with Ogilvy India’s chief creative officers and the president of Ogilvy India (South). Prior to this, Kapoor was with Lowe Bengaluru, where he was regional creative officer.

    “Kiran Anthony and Mahesh Gharat have led some of the most memorable campaigns this industry has seen. They have won critical pitches, built terrific teams, and put Ogilvy on the world stage more than once,” said Ogilvy India chief creative officers Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak about the creative duo. “Having contributed a great deal to Ogilvy, they now want to go after their dream of becoming film directors. This means we still get to keep them close, just in a different role.”

    Kapoor’s advertising career spans 24 years across Lowe, Ogilvy, McCann, BBH and as a founder of Eleven Brandworks. His most celebrated recent work includes campaigns for Unacademy, Swiggy, Fastrack, Titan, Myntra, Udaan, Xiaomi, Redbus, Flipkart, Cleartrip, Britannia, ITC Foods and TVS.  

    “I salute and thank Mahesh Gharat and Kiran Anthony for their stellar contribution to Ogilvy for a very long time,” commented Ogilvy chairman global creative and executive chairman India Piyush Pandey. “It’s never easy to see your bright stars leave. However, when they step out to actualise their dreams, you can only cheerlead and wish them fulfilment in what they have chosen as their next journey and destination.” 

  • Deepika & grandma enjoy Britannia Wonderfulls’ crunchy texture and taste

    MUMBAI: Britannia is looking at delighting cookie lovers with the launch of its all new Britannia Good Day Wonderfulls, an extension to the Good Day family and is currently available across all major cities in India. The TVC campaign supporting the launch is based on the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.

    The TVC brings alive the heart-warming relationship between a woman and her grandmother and her endeavour to get her grandmother to experience something wonderful. The film features Good Day’s brand ambassador Deepika Padukone and depicts her gifting her grandmother a new pair of dentures, to enjoy the new scrumptious Britannia Good Day Wonderfulls cookie.

    With this new TVC campaign, Britannia Good Day Wonderfulls will take forward the mother brand’s proposition of ‘Smile More for a Good Day’ and is being rolled out across India, supported with sampling to drive trials, consumer contests and digital activation.

    Loaded with rich inclusions and a crunchy bite, Good Day Wonderfulls has a hand-crafted texture, wide range of flavours, and is available at attractive price points.

    “We are seeing a clear trend of premiumisation in biscuits for the last few years. Consumers are upgrading to superior product experiences. Good Day Wonderfulls aims to leverage this trend” said, Ali Harris Shere, VP, Marketing. The TVC beautifully captures the ethos of sharing, through the refreshing lens of a grandmother–granddaughter relationship to deliver the brand message of ‘wonderful when shared,” he added.

    Commenting on the campaign thought, the creative head behind this, Puneet Kapoor, Executive Creative Director, McCann World Group, said, “The challenge here was that in a world spoilt with choices, how do you make people want another cookie out of the thousand cookies already out there. But surely when you have a genuinely good tasting product, it feeds into the creative gumption as well. I guess the crisp and crunchy texture and taste fired the idea in the neurons of the creative team and the idea was love at first sight.”

    WATCH VIDEO HERE :

  • Roohafza gets innovative on billboards

    Roohafza gets innovative on billboards

    MUMBAI: Over the last two months, Roohafza has spread its communication across several multimedia platforms.

     

    Roohafza’s advertising campaign idea for 2014, centred on ‘Be Natural Be Cool’ has been stepped up on the outdoor medium and is targeted towards youngsters of SEC AA, A and B. The task behind the campaign was to bring alive the over 100 years old iconic brand and speak to the new age audience. Kinetic India is the agency that has executed the outdoor campaign.

     

    The campaign brief given to Kinetic was to ensure that the innovativeoutdoor display should serve the brand objective of addressing the natural lineage of the product head-on. Also the campaign is aimed to support and amplify outdoor to TV and print.

     

    Hamdard India brand manager Puneet Kapoor further elaborated, “People perceive Roohafza as a rose based syrup. What’s less known is that Roohafza is a unique blend of 15 herbal ingredients and fruit juices. The campaign aims to build on the natural goodness of the product and at the same time refresh our connect with the younger generation with the message of ‘Be Natural Be Cool’.”

     

    The two month outdoor campaign has rolled out in Mumbai, New Delhi, Aurangabad, Kanpur, Lucknow, Agra, Amritsar, Ludhiana, Chandigarh, Panchkula, Mohali, Ambala, Jaipur, Jodhpur, Ajmer, Indore and Bhopal and ends in mid July.

     

    The main areas covered in this outdoor campaign are key junctions and main arterial routes of the tar. The inventories used in traditional media are billboards, unipole, bus shelters and metro panels with innovation. The innovation is done by keeping in mind a Roohafza bottle of which half indicates different ingredients of the drink and the other half show syrup inside the bottle.

     

    Other than this, the bottle is depicted to be tilted and is being poured in the glass with a cut out of a glass and a base of a lot of ice indicating its best had cold to feel refreshed.

     

    “Our challenge was to bring the wow factor in the outdoor innovation and highlight the unique ingredients of Roohafza. We came up with a solution where we used a larger than life 3D bottle of Roohafza on the outdoor media highlighting the unique mixture of ingredients that goes in making Roohafza,” said Kinetic India vice president and business head Raj Mohanty.