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MUMBAI: The kettle’s whistling at Tata Consumer Products and this time, it’s not just the tea. The company has announced a leadership shake-up, with veteran marketer...
MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration....
MUMBAI: Bihar and Jharkhand’s leading tea brand, Tata Tea Agni Leaf, has unveiled limited-edition festive packs inspired by Tikuli art, the 800-year-old hand-painted tradition of Bihar....
MUMBAI: Tata Tea Premium continues its unwavering commitment to honoring India’s vibrant cultural heritage with the launch of the 2025 edition of its acclaimed ‘Desh Ka...
MUMBAI: Tetley Green Tea has stirred the pot with two first-in-category innovations — Tetley Green Tea Slim Care, infused with L-Carnitine, and Tetley Green Tea Beauty...
MUMBAI: As Tamil Nadu united to celebrate Puthandu, the Tamil new year, Tata Tea Chakra Gold Care marked the occasion with a thoughtful, tech-enabled print campaign...
MUMBAI: Nothing beats a strong cup of chai, and Tata Tea Premium is stirring up the perfect blend—a mix of taste and wellness-with the launch of...
MUMBAI: There’s a tsunami of brands in the Rs 15,000 crore-plus turnover Tata Consumer Products Ltd (TCPL) portfolio, right from Tata Tea and variants, Tata Salt...
Mumbai: A 2021 study in the journal of nutritional science revealed widespread vitamin deficiencies in India, with 70 per cent of the population affected by vitamin...
Mumbai: Tata Tea Agni, a flagship brand from Tata Tea’s diverse portfolio, has launched a new campaign celebrating homemakers’ tireless spirit and unwavering energy, embodying the...
Mumbai: TATA Tea Premium-Desh Ki Chai, the flagship tea brand from Tata Consumer Products Ltd. is back this Independence Day with its #DeshkaGarv-Pradesh Ki Kala campaign....
Mumbai: Tetley Green Tea Immune, one of the leading green tea brands in India, has released a compelling sequel to their last year’s successful campaign #everyBODYcan....
Mumbai: This Women’s Day, Tata Tea Gold has launched a new Dil ki Suno campaign that empowers women to listen to their hearts as they have...
Mumbai: In an enthralling homage to the vibrant culture of Bihar and Jharkhand, Tata Tea Agni Leaf, one of the leading tea brands introduces special festive...
Mumbai: As the radiant festivities of Durga Pujo envelop West Bengal in an aura of vibrancy, Tata Tea Gold, the beloved tea brand of the region,...
Mumbai: As the vibrant tapestry of West Bengal adorns itself in hues of grandeur to warmly welcome the divine fervor of Durga Pujo, Tata Tea Gold,...
Mumbai: Tata Coffee Grand, the packaged coffee brand from the house of Tata Consumer Products, celebrates International Coffee Day with a special coffee anthem dedicated to...
NEW DELHI: Tata Consumer Products (TCP) has roped in Deepika Bhan as the new president of the company’s packaged foods division in India. The appointment will...
NEW DELHI: Tata Consumer Products (TCP) has elevated Puneet Das as president – packaged beverages, India and south Asia. Das, who has been associated with Tata...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and...
MUMBAI: Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra...
MUMBAI: For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in...
MUMBAI: Tata Tea Gold has launched a new campaign this New Year, highlighting the idea of ‘dil ko na kahoge to pachtaoge’. The TVC, conceptualised by...
