ITV

Tag: Pune

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • Hathway files FIRs against illegal disruption in Pune

    Hathway files FIRs against illegal disruption in Pune

    MUMBAI: One the leading MSOs in India,  Hathway Cable & Datacom Limited, undertook stringent action against recent disruption of its services in Pune by lodging three FIRs in multiple police stations across the city.

    In a series of incidents recently, fibre optic cables of Hathway provided by Tata tele-services were cut at multiple locations in the city by unknown parties leading to disruption of Hathway services and causing inconvenience to several Hathway customers.

    Due to the fibre cuts, Hathway signals were disrupted and lost for around 4 to 6 hours during the crucial ICC World Twenty20 matches including the semi-final encounter between India and  West Indies, which led to huge consumer angst and created a lot of dissatisfaction to several Hathway customers. The fibre cuts caused by certain unknown parties seemed to be a deliberate and an intentional attempt to disrupt Hathway services in Pune and tarnish the brand image of the company, especially, during a high decibel event like the ICC World Twenty20. Hathway suspects that  the agenda was to destabilise Hathway in the city and cause revenue loss.

    Senior Hathway officials in Pune immediately took measures to counter this act of fibre cutting by illegal means by lodging FIRs across three major police stations in the city, demanding a probe.

    Once the police investigation is out, Hathway seeks to take legal measures against the culprits.

     

     

  • Hathway files FIRs against illegal disruption in Pune

    Hathway files FIRs against illegal disruption in Pune

    MUMBAI: One the leading MSOs in India,  Hathway Cable & Datacom Limited, undertook stringent action against recent disruption of its services in Pune by lodging three FIRs in multiple police stations across the city.

    In a series of incidents recently, fibre optic cables of Hathway provided by Tata tele-services were cut at multiple locations in the city by unknown parties leading to disruption of Hathway services and causing inconvenience to several Hathway customers.

    Due to the fibre cuts, Hathway signals were disrupted and lost for around 4 to 6 hours during the crucial ICC World Twenty20 matches including the semi-final encounter between India and  West Indies, which led to huge consumer angst and created a lot of dissatisfaction to several Hathway customers. The fibre cuts caused by certain unknown parties seemed to be a deliberate and an intentional attempt to disrupt Hathway services in Pune and tarnish the brand image of the company, especially, during a high decibel event like the ICC World Twenty20. Hathway suspects that  the agenda was to destabilise Hathway in the city and cause revenue loss.

    Senior Hathway officials in Pune immediately took measures to counter this act of fibre cutting by illegal means by lodging FIRs across three major police stations in the city, demanding a probe.

    Once the police investigation is out, Hathway seeks to take legal measures against the culprits.

     

     

  • Don’t mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

    Don’t mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

    MUMBAI: Controversy and IPL go hand in hand. While the cricket lovers await the kick off of the million dollar league, water crisis controversy threatens to take the tournament away from Maharashtra. Mumbai Indians and Rising Pune Supergiants are the Maharashtra based franchises and a total of 20 matches is scheduled to be played in Mumbai, Pune and Nagpur.

    “Water is more important for us than cricket. So, even if the cricket matches are shifted out of Maharashtra, I don’t mind,” Fadnavis told reporters in Mumbai.

    Several districts of Maharashtra are facing acute water shortage and objections have been raised over the “wastage” of water to maintain cricket grounds across the state. Petitions have been filed against hosting the Indian Premier League in the state at a time when people are finding it tough to arrange water even for their daily needs.

    Maharashtra Chief Minister Devendra Fadnavis’ comments will certainly not sound sweet for cricket lovers of the state,”

    “The last moment change can leave a big impact on the tournament, specially from sponsors point of view as it needs some time to create the creatives which in result will generate the eyeballs,” says a sports media planning expert.

     

  • Don’t mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

    Don’t mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

    MUMBAI: Controversy and IPL go hand in hand. While the cricket lovers await the kick off of the million dollar league, water crisis controversy threatens to take the tournament away from Maharashtra. Mumbai Indians and Rising Pune Supergiants are the Maharashtra based franchises and a total of 20 matches is scheduled to be played in Mumbai, Pune and Nagpur.

    “Water is more important for us than cricket. So, even if the cricket matches are shifted out of Maharashtra, I don’t mind,” Fadnavis told reporters in Mumbai.

    Several districts of Maharashtra are facing acute water shortage and objections have been raised over the “wastage” of water to maintain cricket grounds across the state. Petitions have been filed against hosting the Indian Premier League in the state at a time when people are finding it tough to arrange water even for their daily needs.

    Maharashtra Chief Minister Devendra Fadnavis’ comments will certainly not sound sweet for cricket lovers of the state,”

    “The last moment change can leave a big impact on the tournament, specially from sponsors point of view as it needs some time to create the creatives which in result will generate the eyeballs,” says a sports media planning expert.

     

  • Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    MUMBAI: The Film Heritage Foundation saw major success with the second edition of Film Preservation and Restoration Workshop India 2016; a crucial initiative, given the urgent need to preserve India’s rich film legacy.

    Viacom 18 was the principal sponsor of this 10 day workshop that was conducted by the Film Heritage Foundation in collaboration with the National Film Archive of India and International Federation of Film Archives, which was held at NFAI in Pune.

    Actor Kamal Hassan was the guest of honour at the closing ceremony of the Film Preservation and Restoration Workshop 2016. The 10 day workshop had an international faculty of leading experts in the field who addressed current issues surrounding film preservation and restoration including practical training of current restoration and archival best practices. The initiative covered the preservation of both film and non-film material like posters, documents, lobby cards, photographs, etc. which are an integral part of our cinematic heritage.

    Viacom 18 group CEO and chairman of CII National Committee on media and entertainment Sudhanshu Vats said, “Preservation and Restoration of Indian cinematic heritage is an on-going priority for us. Our goal is to help create awareness as to how important it is to preserve our cultural heritage for the benefit of the future generations. We are thankful to Film Heritage Foundation for having us on board once again and we look forward for a continued association to ensure enhanced dialogue and cooperation between all those who care about and love Indian cinema”

    Film Heritage Foundation founder director Shivendra Singh Dungarpur said,“It  has been a great year and with a second successful workshop behind us, we now have to start work on our mission to build an army of skilled film preservationists and restorers that is needed to save our moving image legacy. As always, we at Film heritage foundation cannot thank enough Sudhanshu Vats and his entire team at Viacom18 for their continued support for our cause and for understanding the importance of encouraging those who value India’s rich cinematic legacy to learn, explore and contribute towards saving it for posterity.”

    On this occasion the actor and chief guest  Kamal Hassan  said,“I am very pleased to be invited to be chief guest at the closing certification ceremony of the film preservation and restoration workshop in Pune and to present the FIAF certificates to the participants. A workshop of this kind is crucial for our country that has lost so much of our cinematic history and we need to grow a resource of passionate film archivists who are committed to saving our cinematic heritage. I would like to congratulate the Film Heritage Foundation for this remarkable initiative and for conducting the workshop at the National Film Archive of India.”

  • Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    MUMBAI: The Film Heritage Foundation saw major success with the second edition of Film Preservation and Restoration Workshop India 2016; a crucial initiative, given the urgent need to preserve India’s rich film legacy.

    Viacom 18 was the principal sponsor of this 10 day workshop that was conducted by the Film Heritage Foundation in collaboration with the National Film Archive of India and International Federation of Film Archives, which was held at NFAI in Pune.

    Actor Kamal Hassan was the guest of honour at the closing ceremony of the Film Preservation and Restoration Workshop 2016. The 10 day workshop had an international faculty of leading experts in the field who addressed current issues surrounding film preservation and restoration including practical training of current restoration and archival best practices. The initiative covered the preservation of both film and non-film material like posters, documents, lobby cards, photographs, etc. which are an integral part of our cinematic heritage.

    Viacom 18 group CEO and chairman of CII National Committee on media and entertainment Sudhanshu Vats said, “Preservation and Restoration of Indian cinematic heritage is an on-going priority for us. Our goal is to help create awareness as to how important it is to preserve our cultural heritage for the benefit of the future generations. We are thankful to Film Heritage Foundation for having us on board once again and we look forward for a continued association to ensure enhanced dialogue and cooperation between all those who care about and love Indian cinema”

    Film Heritage Foundation founder director Shivendra Singh Dungarpur said,“It  has been a great year and with a second successful workshop behind us, we now have to start work on our mission to build an army of skilled film preservationists and restorers that is needed to save our moving image legacy. As always, we at Film heritage foundation cannot thank enough Sudhanshu Vats and his entire team at Viacom18 for their continued support for our cause and for understanding the importance of encouraging those who value India’s rich cinematic legacy to learn, explore and contribute towards saving it for posterity.”

    On this occasion the actor and chief guest  Kamal Hassan  said,“I am very pleased to be invited to be chief guest at the closing certification ceremony of the film preservation and restoration workshop in Pune and to present the FIAF certificates to the participants. A workshop of this kind is crucial for our country that has lost so much of our cinematic history and we need to grow a resource of passionate film archivists who are committed to saving our cinematic heritage. I would like to congratulate the Film Heritage Foundation for this remarkable initiative and for conducting the workshop at the National Film Archive of India.”

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • IPL team Rising Pune Supergiants launch new jersey

    IPL team Rising Pune Supergiants launch new jersey

    MUMBAI: Rising Pune Supergiants (RPS), the new entrant in the ninth season of the Indian Premier League (IPL), unveiled the team’s official jersey in striking new colours in New Delhi today, in the presence of the team owner RP-Sanjiv Goenka Group chairman Sanjiv Goenka and team captain Mahendra Singh Dhoni. The team management also announced the appointment of ex-Indian cricketer Hrishikesh Kanitkar as the assistant coach of the side.

    Speaking on the occasion Goenka said, “On behalf of the entire family of Rising Pune Supergiants, I would like to congratulate the team’s think tank for putting up a formidable side for the upcoming season of IPL. With so many achievers and successful cricketers in our ranks we look forward to a solid performance and some electrifying camaraderie on field. Pune has a very strong fan base and they appreciate good cricket, we are looking forward to a new home and come April, the city of Pune will have their own team to cheer for.”

    Dhoni spoke about his new role as the captain of RPS, saying, “I am looking forward to a new experience with the RPS. IPL has always been the breeding ground for new exciting talents who have the potential to play vital part in the future for the Indian Cricket Team. This year we have a very balanced side with the right combination of youth and experience which is essential for any team to succeed. We have got some big hitters and players who know to bind the innings together by putting on partnerships. Both batting and bowling unit looks good on paper but consistent performance will be the yardstick for judging the team. I am really looking forward to working with the new team management and hopefully we can make the people of Pune happy with our performance.”

    RPS logo and jersey rationale 

    The elements used in the jersey connote the dynamism and ‘ever-rising’ spirit of the team RPS. The colours used are vibrant and complement each other in bringing out the winning attitude of the team. Of the colours on the jersey, purple in particular makes a statement of superiority and brings out the energy of this team of stars. “The orange colour signifies the team’s firm determination and enthusiasm to break every barrier, thus winning every game. The bold look of the jersey reflects the confidence and ability of this team of star players who have their sights set firmly on success,” said an official statement from RPS.

    The word ‘Rising’ at a deeper level traces back to the free spirit of ‘Pune’ that never bowed down before any odds. Moreover, it also depicts the heights of excellence and success the new team will achieve being studded with ‘Super’ players like Dhoni, Ashwin, and Smith. Every player in the team is a star who shines bright in every battle, giving their best under pressure. In that sense they are also ‘Giants’ with extraordinary stature, performing astonishing feats.

    The logo has a regal feel and its visual elements are an amalgamation of cricketing equipment like the bat, the ball and the bails. The wings impart an overall impression of ‘soaring high’ while the bold font provides a sense of solidity. The purple colour of the ball signifies the energy and stability of the team.

    RPS will be having ex-New Zealand Skipper Stephen Fleming as the Coach of the side. The team will also have a professional CEO in Raghu Iyer, who is a Sports, Media and Entertainment professional with 21 years of invaluable experience. Prior to joining the RP-Sanjiv Goenka Group, he was with Rajasthan Royals since its inception.