ITV

Tag: Pune

  • TV to command Rs 25 cr of Droom’s 100 cr marketing budget

    TV to command Rs 25 cr of Droom’s 100 cr marketing budget

    MUMBAI: India’s online automobile transactional marketplace Droom is launching a mega promotional campaign with a budget of Rs 100 cr. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle.

    Droom, which has reported more than 700% year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a minimum one month to a year.

    Commenting on the king-size marketing budget, Droom CEO and founder Sandeep Aggarwal said, “Buying a used vehicle is still shrouded in great doubt for many Indian consumers. This year, through our marketing efforts, we hope to instil a sense of pride in the buyers when they purchase a pre-owned automobile. Our focus completely lies in implementing high Return-On-investment promotion options. Furthermore, the 360-degree marketing initiatives will also help us achieve our goal of reaching an annualized GMV of INR 3000 crore by the end of 2016 and INR 5-7,000 crore by the end of 2017 by enhancing consumer tendency to look at the benefits of purchasing their dream vehicles through us.”

    Keeping this trend in mind along with the upcoming festive season when the propensity to purchase vehicles is the highest, Droom will be rolling out the marketing initiatives well in advance. Of the total 100cr budget, INR 25 crore has been allocated to TV, outdoor, print and radio advertising and other ATL activities. Considering the huge market available digitally, a further INR 25 crore has been assigned to digital promotional activities such as Search Engine optimization, online ads etc. With the festive season in the offing, deals and discounts would also feature significantly in the marketing budget allocation.

    Droom’s marketing campaign would be a round-the-year process with periods of heightened activity. Catering to seven different cities including Delhi NCR, Bangalore, Pune, Ahmedabad and Mumbai, Droom envisions INR 100 crore budget as the minimum threshold, rather than the maximum value allocation, and plans to raise the industry standards of marketing expenditure through its upcoming brand building activities.

  • Hathway board clears GTPL IPO

    Hathway board clears GTPL IPO

    MUMBAI: Even as naysayers have been saying investor sentiment is pretty negative about the cable TV distribution sector in India, here is a company which is looking to swim against the tide. Cable TV and broadband internet services provider Hathway Cable & Datcom’s board today gave it the thumbs up to make an initial public offering for its subsidiary outfit GTPL Hathway.

    GTPL Hathway offers cable TV and broadband services in many cities in India among which figure Pune, Ahmedabad and Kolkata.

    The board gave approval to the IPO proposal which seeks to raise funds for GTPL through a fresh issue of equity shares while giving an option to existing GTPL shareholders to sell their holdings. Hathway holds around nine million shares in GTPL, according to a filing wih the Bombay stock exchange on Wednesday.

    The Hathway board also gave a go-ahead to the proposal to set up a committee to work on the various aspects of the proposed IPO including regulatory and shareholder approvals. Of course, all these proposals would be subject to shareholder and regulatory approval.

    Hathway has 23 headends in 160 cities nationwide and its cable TV service subscriber base as on 31 March 2016 was 12.3 million with 10.6 million of them having migrated to digital cable TV. It had a broadband susbscriber base of 627,000 even as it passed 3.3 million homes. 2.4 million of the cable TV subscribers were in phase I areas; 4.2 million in phase II, while its phase III and IV universe was at 4.1 million.

  • Hathway board clears GTPL IPO

    Hathway board clears GTPL IPO

    MUMBAI: Even as naysayers have been saying investor sentiment is pretty negative about the cable TV distribution sector in India, here is a company which is looking to swim against the tide. Cable TV and broadband internet services provider Hathway Cable & Datcom’s board today gave it the thumbs up to make an initial public offering for its subsidiary outfit GTPL Hathway.

    GTPL Hathway offers cable TV and broadband services in many cities in India among which figure Pune, Ahmedabad and Kolkata.

    The board gave approval to the IPO proposal which seeks to raise funds for GTPL through a fresh issue of equity shares while giving an option to existing GTPL shareholders to sell their holdings. Hathway holds around nine million shares in GTPL, according to a filing wih the Bombay stock exchange on Wednesday.

    The Hathway board also gave a go-ahead to the proposal to set up a committee to work on the various aspects of the proposed IPO including regulatory and shareholder approvals. Of course, all these proposals would be subject to shareholder and regulatory approval.

    Hathway has 23 headends in 160 cities nationwide and its cable TV service subscriber base as on 31 March 2016 was 12.3 million with 10.6 million of them having migrated to digital cable TV. It had a broadband susbscriber base of 627,000 even as it passed 3.3 million homes. 2.4 million of the cable TV subscribers were in phase I areas; 4.2 million in phase II, while its phase III and IV universe was at 4.1 million.

  • Timesaverz introduces experience cards

    Timesaverz introduces experience cards

    MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.

    Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.

    Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”

    The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.

    Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.

    Click on the below link to register now.

    Link – https://www.timesaverz.com/experience-cards

  • Timesaverz introduces experience cards

    Timesaverz introduces experience cards

    MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.

    Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.

    Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”

    The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.

    Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.

    Click on the below link to register now.

    Link – https://www.timesaverz.com/experience-cards

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Baidu India to hold International university marketing competition

    Baidu India to hold International university marketing competition

    MUMBAI: Baidu’s India office today announced its participation in Baidu Inc.’s first International University Marketing Competition. The competition, which aims to empower the next generation of marketers, will be open to university students in India, China and Indonesia.The Indiaportion of the campaign will encourage local university students tocreateshort marketing videosfor a chance to intern at Baidu’s New Delhi office, and visit the company headquarters in Beijing.

    The competition was formally announced at an opening ceremony in Beijing on 16 May. In addition to India, the competition willalso be open to students in China and Indonesia.“The Internet is changing the world quickly, and there’sa huge need for digital marketing talent,” said Baidu’s Educational Business Unit general manager Zhang Gao. “The International University Marketing Competition is a platform for all students to put their best foot forward and showcase their creative ideas”.

    To participate in the India campaign, university students will first need to create a video on Baidu’s new video app Talebox. Outstanding videos will then be shared on Baidu’s app store MoboMarket and held to a public vote to select the final winners. The India competition will be held from August 1st to September 30th, 2016.

    The Baidu India team plans to visitup to 100 universities across India duringAugust and September to raise awareness for the campaign and engage with local students. The planned visits will cover universities inmany major Indian cities, including New Delhi, Mumbai, Pune, Bangalore, Chennai, Kolkata, Kanpur, Ahmedabad and Hyderabad.

    For more information on how to take part in the competition, please follow the Baidu India Facebook page at: https://www.facebook.com/baiduindia/

  • Baidu India to hold International university marketing competition

    Baidu India to hold International university marketing competition

    MUMBAI: Baidu’s India office today announced its participation in Baidu Inc.’s first International University Marketing Competition. The competition, which aims to empower the next generation of marketers, will be open to university students in India, China and Indonesia.The Indiaportion of the campaign will encourage local university students tocreateshort marketing videosfor a chance to intern at Baidu’s New Delhi office, and visit the company headquarters in Beijing.

    The competition was formally announced at an opening ceremony in Beijing on 16 May. In addition to India, the competition willalso be open to students in China and Indonesia.“The Internet is changing the world quickly, and there’sa huge need for digital marketing talent,” said Baidu’s Educational Business Unit general manager Zhang Gao. “The International University Marketing Competition is a platform for all students to put their best foot forward and showcase their creative ideas”.

    To participate in the India campaign, university students will first need to create a video on Baidu’s new video app Talebox. Outstanding videos will then be shared on Baidu’s app store MoboMarket and held to a public vote to select the final winners. The India competition will be held from August 1st to September 30th, 2016.

    The Baidu India team plans to visitup to 100 universities across India duringAugust and September to raise awareness for the campaign and engage with local students. The planned visits will cover universities inmany major Indian cities, including New Delhi, Mumbai, Pune, Bangalore, Chennai, Kolkata, Kanpur, Ahmedabad and Hyderabad.

    For more information on how to take part in the competition, please follow the Baidu India Facebook page at: https://www.facebook.com/baiduindia/

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.