BENGALURU: Machaxi, a Bengaluru-based grassroots sports-tech startup, has netted $1.5 million in fresh funding to power its AI-driven badminton coaching revolution. The round was led by Rainmatter, the investment arm of Nithin Kamath’s Zerodha, and featured a rousing smash from Indian badminton legend Prakash Padukone himself.
The funding will fuel Machaxi’s expansion into Hyderabad, Pune and Chennai, while laying the groundwork for over 1,000 tech-enabled coaching centres over the next four years, in partnership with the Padukone School of Badminton. At the heart of this initiative: an AI-led training system built to bring consistency, performance tracking and scalability to India’s fractured coaching landscape.
“I’ve always believed the future of Indian badminton lies in structured grassroots development,” said Padukone. “Machaxi’s AI vision ensures quality without compromise — no matter where you’re from.”
The startup’s tech doesn’t aim to replace human coaches but to empower them — standardising training methods, flagging performance gaps, and ensuring even remote centres can tap into world-class insights.
Machaxi co-founder Pratish Raj said, “This partnership is a big step forward in our mission to make quality sports coaching accessible to everyone in India. With the support of Rainmatter and the visionary backing of Padukone, we’re working toward a future where every aspiring athlete no matter where they come from can train with consistency, purpose, and access to world-class infrastructure. Our AI powered model is built to ensure that potential is discovered and nurtured, not overlooked. We’re proud to be at the forefront of this shift in grassroots sports.”
The playbook is timely. According to MarketsandMarkets, the global AI-in-sports market is set to grow from $1.03 billion in 2024 to $2.61 billion by 2030. Machaxi aims to ride that wave straight into India’s heartland, transforming courts and communities alike.
Founded in 2022, Machaxi has made a name blending on-ground grit with digital smarts — and now, it’s game on for India’s next gen of champions.
(Pictured Above (L-R)-Nithin Kamath, Ashish Anand, Tushar Raj, Prakash Padukone, Pratish Raj, and Dilip Kumar)









