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Tag: Puma

  • Brands pay tribute to ‘The God’ Diego Maradona on Twitter

    Brands pay tribute to ‘The God’ Diego Maradona on Twitter

    NEW DELHI: The sad demise of legendary Argentina football player and manager Diego Maradona has left his fans heartbroken. Popularly known as 'El Dios' or 'The God', Maradona in his international career with Argentina earned 91 caps and scored 34 goals. He is best known for the ‘Hand of God’ goal, and leading his country to victory in the 1986 FIFA World Cup.

    At the peak of his career in the late ‘80s, Maradona also endorsed some of the top brands like Puma and Coca Cola. He breathed his last on Wednesday evening following a cardiac arrest. A number of brands, clubs, and celebs took to social media to pay their condolences on the passing of the maestro.

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  • Puma signs Kareena Kapoor Khan as brand ambassador

    Puma signs Kareena Kapoor Khan as brand ambassador

    MUMBAI: Global sports brand PUMA has teamed up with Bollywood icon Kareen Kapoor Khan as its brand ambassador. With this association, Khan joins the brand’s roster of dynamic women personalities like Adriana Lima, Selena Gomez, Cara Delevingne, Sara Ali Khan, MC Mary Kom, and Dutee Chand.

    Known for her dedicated fitness routine, she will be the face for PUMA’s soon-to-be-launched Studio Collection – a low-intensity training apparel collection perfect for Yoga, Barre, and Pilates workouts. Channeling her sartorial workout looks, the collection is sure to keep one moving from the studio to the streets with a practice in style.

    “What I connected most with PUMA is that they have always been pushed boundaries, encouraging women to be their unapologetic self. This resonates deeply with me because it’s something I’ve always believed in and followed for myself, whether in my personal or professional life,” said Kareena Kapoor Khan who has been brought on board as the brand ambassador. “This new partnership with PUMA gives me an opportunity to connect with and encourage more women to lead a fit and healthy lifestyle.  Fitness is an essential, integral part of my life and I truly enjoy it in its various forms whether its Yoga, Pilates or even just a morning walk.  I’m looking forward to everything Puma and I have planned in the coming months.

    Speaking about the association, PUMA India and Southeast Asia GM Abhishek Ganguly said, “Kareena personifies our philosophy ‘where the gym meets the runway’. She is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats. We are thrilled to have her join the PUMA family. Through this association, we aim to ignite a stronger women’s narrative for the brand.”

    PUMA’s Studio Collection will be available from April 2020 on PUMA.com, PUMA Stores and selected retailers.

  • PUMA announces Sunil Chhetri as brand ambassador

    PUMA announces Sunil Chhetri as brand ambassador

    MUMBAI: Global sports brand PUMA has announced Sunil Chhetri, captain of the Indian National Football team and Bengaluru FC signed with the brand. A captain, leader and a legend, he is the second-highest after Cristiano Ronaldo on the list of active international scorers in world football. Signing a three-year deal with PUMA, he now joins the brand’s roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suárez and Sergio Aguero among others.

    One of the greatest footballers India has ever seen, Sunil Chhetri plays as a striker for the national team and Bengaluru FC. A hero for both the club and the country, he is the most-capped player and also the all-time top goal scorer for the Indian team. Named AIFF Player of the Year six times, he was also conferred with the Arjuna award in 2011 and Padma Shri in 2019 among several other coveted sports honors.  

    “I am excited to join the PUMA family. Over the years, I have closely witnessed and experienced the brand’s football heritage. Now signing with them as a PUMA player is a very natural progression for me,” said Sunil Chhetri. “We share a common goal to accelerate the growth of football in the country. I appreciate their commitment to the sporting ecosystem and look forward to creating a new chapter for Indian football,” he added.

    This partnership extends PUMA’s legacy with Indian football. From its longstanding association with Bengaluru Football Club since 2014 to individual agreements with players like Gurpreet Singh Sandhu, Dheeraj Singh Moirangthe, Nishu Kumar and Rahul Bheke, the brand aims to further its commitment to the sport and talent.

    PUMA India managing director Abhishek Ganguly said, “Sunil Chhetri is synonymous with football. A living legend and an inspiration for the youth, he has made a huge impact to grow the sport and its following in India. His passion is very much in line with PUMA’s vision. Together, we are invested in growing the culture of football, inspiring and achieving new levels in the game.”

    PUMA has teamed up with the country’s best athletes to support their never-ending effort to become faster, stronger, and better every single day. From Indian Cricket Captain, Virat Kohli and boxing champion MC Mary Kom to ace sprinter Dutee Chand, the brand is fueling the growing passion for sports across disciplines.

  • Puma’s propah lady campaign by digitas is bringing every woman on the internet together

    Puma’s propah lady campaign by digitas is bringing every woman on the internet together

    MUMBAI: Changing the narrative on what makes women ‘proper’, global sports brand PUMA partnered with Digitas India for its latest campaign ‘Propah Lady’. Countering conventional ideas through a fun and relatable narrative, the digital campaign brought every woman on the internet together – garnering over 14 million views across channels in the first 5 days of its launch. The relatability and adoptability of the campaign has seen more than 3500 real stories shared on Instagram organically with #PropahLady. The campaign continues to change the larger conversation on what makes women proper, beyond just making a splash with its numbers. 

    Siddhi Desai, Creative Director, Digitas India, said, “PUMA is a brand that can impact world narrative and hence we knew the responsibility while taking on this brief. We all agreed we wanted this campaign to live in the post empowered universe, so we decided to represent all those women around us who are bringing a change in this world by normalising a way of life through their everyday choices. That being the starting point, we knew, the first step was to shatter the very definition that had conditioned society for so long. Today, it’s out there. We are glad to see women being so proud of it and organically talking about it. None of this would have been possible without PUMA's conviction. We are also thankful to Team Catnip and every other collaborator. They went all in, heart and soul, to bring this alive.”

    Debosmita Majumder, Head of Marketing, PUMA India said, “From being told how to talk, think and act to defining it for themselves, women have changed the meaning of being a ‘proper lady’ in their own individual style. This special campaign by PUMA and our agency Digitas is an ode to all the women who have the gumption to live life on their own terms and write their own rules. Our ambassadors Mary Kom, Sara Ali Khan, Dutee Chand and Anjali Lama’s authenticity in this campaign is very refreshing.” 
     
    Leading by example, the campaigns protagonists Mary Kom and Dutee Chand have not only rewritten the history of sports with their exceptional capabilities and determination, their grit and courage have also made an undeniable contribution to change the fabric of societal norms. While Sara Ali Khan resonates with young Indian women for being outspoken, authentic and bold, Anjali Lama, with her unshakeable resolve is continuing to break gender barriers in a powerful way. 
     
    "I wanted to give the sisterhood in India a video worthy of their fierceness, and Propah Lady campaign created the perfect space for it. My biggest responsibility as the director of this film was to decide how I would like to portray Indian women. It was important that it is real, honest and celebrates the versatility of their spirit. It’s all about the co-existence of all the beautifully contrasting ways in which the women choose to express themselves. This is what dictated the style of the video. The atmosphere on set was liberating, and overwhelming. I couldn’t be more proud of the dedicated and passionate team that made it all happen," said Reema Sengupta, director of the campaign film, and co-founder at CATNIP. 

  • PUMA and LaLiga present the new Official Competition Football

    PUMA and LaLiga present the new Official Competition Football

    After signing the long-term agreement between PUMA and LaLiga, in which the sports brand became the official sponsor, PUMA presented the Official 2019/2020 Football today, which will be used for all of the LaLiga Santander and LaLiga 1|2|3 professional matches.

    LaLiga is entertainment, emotion, it is passion, it is a spectacle, it is much more than football and the football is the heartbeat of the competition. PUMA wants to pay homage to this passion and therefore presented a new design that incorporates the technology that was developed exclusively by the brand with a striking color combination that will be the secret weapon for incredible tricks and goals that will become part of history.

    With a 18 panel heat sealed structure, the new LaLiga football is a perfect sphere that guarantees better stability, a soft touch and reduced water absorption. The bigger panels allow a better connection with the sphere. One of the new details is located in the 1mm Hi-Solid Dimple PU (San Fang) casing which improves the aerodynamics and also provides high resistance to the graze and wear and tear, which creates better durability and high performance level.  The structure of this advanced design is similar to that of a golf ball to assure a straight path and better consistency in the shot.  Likewise, the incorporation of an additional POE foam layer improves the touch and increases the sensibility, which results in a firm touch and an improved rebound consistency. This football is reactive in the shots and has an explosive potential. The air chamber made of rubber with the PAL valve (PUMA AIR LOCK) assures excellent air retention.

    Talking about the design colors, PUMA has opted for a very daring combination with green tones that offer more visibility in the turn and trajectory as well as in the velocity. An attractive Glimmer green over white combined with the NRGY red of the PUMA logo will highlight the flight over the pitch.

    On a technical level, the PUMA sphere incorporates new details that improve the aerodynamics and resistance to the wear and tear, which will result in more durability and a higher performance level.

    For the first time, the sphere includes the LaLiga ‘beat’, one of the visual identity roots for the organization. It will be integrated in the football in the PUMA logo.

    For the presentation of the new sphere, PUMA has launched a campaign that is inspired in a mix of football, fun, dance and music that will generate a domino effect in which the football is the trigger.

    One of the highlights of the campaign is the production of a video where the rhythm is marked by the heartbeats of the players who are the stars. Oblak, Griezmann, Umtiti, Bartra, Cazorla and Suárez appear in the video with the music from the afrotrap band, Afrojuice, which was written especially for this occasion.

    Click here to see the campaign video

    The football marks the heartbeats of LaLiga, and PUMA wants to get to the heart of the players and all the fans of this great passion called football with their new ball.

  • Gillette severs ties with cricketer Hardik Pandya

    Gillette severs ties with cricketer Hardik Pandya

    MUMBAI: The controversial remarks made by cricketer Hardik Pandya and KL Rahul have cost them a lot. While BCCI has suspended the duo from playing any form of cricket until final adjudication of the matter, the brands associated with them have also started reviewing their associations.

    Gillette India has already suspended its association with Hardik Pandya, who was appointed as the brand ambassador for men’s shaving razor Gillette Mach3 just a few months back. In an official statement, a Gillette spokesperson stated, “Hardik Pandya’s recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action.”

    As per certain other media reports, other brands associated with the cricketers are also in the process of reviewing their terms. While Hardik Pandya endorses brands such as Gillette and D:FY, Puma’s sportswear brand, KL Rahul is associated with names like Puma and Curefit.

    Meanwhile, online streaming platform Hotstar has taken down the controversial episode from its site.

  • PUMA unveils new AC Milan away kits

    PUMA unveils new AC Milan away kits

    MUMBAI: The globally famous sportswear brand PUMA has taken over from its rival brand Adidas in the role of European football club AC Milan’s kit manufacturer after 20 long years. The kits were unveiled on 9 July.

    The away shirt comes in the legendary shirt featuring a round neck collar with red and black detailing, a black line graphic across the chest, back and arms. The shirt will be accompanied by all-white shorts and white socks with a red and black band on the trim.

    AC Milan CEO Marco Fassone, PUMA CEO Bjoern Gulden, head coach of the club Gennaro Gattuso and the captain Leonardo Bonucci were present in the event. A 400-strong crowd of football-loving teens, influencers and VIPs also gathered there.

    In presence of Milan players, Ernia, a local rapper and fan of AC Milan revealed the away kit. His soundtrack “LA PELLE DEL PUMA” (the skin of PUMA) set the tone in background.

    PUMA´s football portfolio also includes some of the world´s best players, such as Romelu Lukaku, Antoine Griezmann, Olivier Giroud, Sergio Agüero, Marco Reus, Julian Weigl, Adam Lallana, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín, Petr Čech, Gianluigi Buffon, Nacho Monreal, Allan Saint-Maximin and Marco Arnautović.

  • Study reveals that 1/3rd of India hasn’t done any physical activity even once in the last 1 year

    Study reveals that 1/3rd of India hasn’t done any physical activity even once in the last 1 year

    MUMBAI: India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market research agency Kantar IMRB to understand the current state of physical activity and sports adoption in the country. The study also assesses the barriers to playing sport regularly. Additionally, it highlights that the biggest motivation for adopting play is the sheer joy it brings and how it can effortlessly be included in everyday life.

    Findings show that:

    ·  1/3rd of the total population surveyed had not done any physical activity even once in the last 1 year!*

    Physical activity here included any activity at home/outdoors/gyms/fitness centers such as Running/Walking/Zumba/Yoga/Swimming etc. as well as sports such as Cricket, Football, Badminton, Tennis, Table Tennis, Basketball, Volleyball, Hockey, Squash and local games such as Kabaddi, Kho-Kho etc.

    · 57% of the respondents have not played any sport for the last one year!*

    o   3/4th of this group last played a sport only in school or college

    o   While 70% of the respondents between 18-21 years had played a sport at least once in the last 1 year, this figure dropped drastically as individuals progressed in their occupations, and reduced to just 26% in the age bracket of 36-40 years.

    · 58% of those who don’t play any sport cited ‘Lack of time’ as the main reason *

    o   However, the research brought out that the same respondents also spent close to 4-5 hours on social media, watching TV, personal phone conversations and usage of various messaging platforms on a typical working day (all put together).

    o   In fact, the average frequency of uploading content on one’s social media handles was found to be 9 times in a month

    o   Additionally, the average number of working hours for those who don’t play was found to be lesser than those who do (4.8 hours vs. 5.4 hours)

    · Interestingly, 81% of those who do play said they did so simply because they ‘enjoyed playing’ *

    o   Other reasons for playing sport include ‘keeping fit’ and ‘relief from stress’

    o   76% percent of those who play stated that they play in any open spaces that they find near their homes and 65% play with neighbors. Both clearly showing that lack of infrastructure or unavailability of people to play with were not barriers to play.

    · Goa topped the list with 89% of the respondents playing a sport at least once in the last 1 month*

    o   This was followed by Hyderabad and Mumbai. 

    o   Gurgaon, Raipur and Patna rated low on this index with only 18%, 15% and 12% of the respondents from these cities playing at least once in the last 1 month.

    Responding to the findings Virat Kohli said, ““It is shocking to see that one-third of the country has not done any kind of physical activity in the last one year. When you are physically fit, you are more energized to take on challenges. I have experienced this personally, and therefore strongly believe in leading an active lifestyle.

    Technology and social media is gaining preference over health and fitness in our lives. This needs to change. Sports can be seamlessly integrated into our daily life – one can do it anywhere and at any time. Hence, I urge everyone to Come Out and Play. Its fun, relieves stress and helps us stay fit.”

    PUMA India, Managing Director, Abhishek Ganguly said “The study brings out alarming facts about India’s adoption of physical activity.  It is essential to take corrective steps to address this situation. Playing sports is a simple yet effective solution that can be implemented into everyday life.”

    He further added “Our endeavour has always been to encourage and promote an active lifestyle in the country. It is Virat Kohli’s personal mission to inspire India to get fitter, and we are delighted to partner with him in this journey.”

    The survey covered 3924 respondents from the age bracket of 18-40 years (both male and female). The respondents were spread across 18 cities – Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Kolkata, Cochin, Ghaziabad, Goa, Gurugram, Guwahati, Jaipur, Lucknow, Ludhiana, Patna, Raipur, and Surat.  

  • Virat Kohli launches One8 brand for athleisure wear

    Virat Kohli launches One8 brand for athleisure wear

    MUMBAI: Cricketer Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear in collaboration with PUMA, which will provide design, product, retail and communication channels for the brand. The launch of his brand is backed by the movement Come Out and Play, which aims to bring about a groundswell invoking Indians to adopt an active lifestyle, where playing is an integral part.

    The name of the collection, One8, is derived from Virat’s jersey number, 18 – a number that is special to him and which he holds in high regard. The One8 logo is unique, quirky and stylish – reflective of Virat’s persona. While the One8 line currently comprises only athleisure apparel, others like performance apparel, footwear and accessories will be introduced in the upcoming season.

    Virat Kohli says, “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play, because feeling fit and looking active is a simple first step towards leading a more active lifestyle. The collection is very versatile and is a mix of fashion and functionality. I have been deeply invested in the design and ideation behind the products, with PUMA designers even browsing through my wardrobe for inspiration! Partnering with PUMA to create One8 is also great because the brand is such a fit with my personality and will ensure that One8 is constantly evolving.”

    PUMA India managing director Abhishek Ganguly adds, “The One8 collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style, while staying true to his philosophy of an active lifestyle. We are excited to collaborate with him to launch his new brand, and drive this movement with him. Through this collaboration, PUMA will continue to create opportunities to inspire Indians to adopt fitness and sports in everyday life.”

    Virat’s exclusive One8 collection is available at PUMA stores across the country and on in.puma.com. One8 will also be available on Myntra later in November 2017.

  • PUMA goes gully centric in new music video

    PUMA goes gully centric in new music video

    MUMBAI: Sportswear brand PUMA has launched its new music video pioneering the largest movement in street culture in the country. Titled ‘Suede Gully’, this is the first time a global brand has launched a multi-lingual music video in India, giving this channel for consumer engagement a fresh spin.

    The video is a large-scale collaboration between a new breed of artists, musicians and dancers, whose work is inspired from the stories ingrained in the streets of India. In another first for a global consumer brand, this music video is coloured in local flavours, features multiple Indian languages and celebrates the culture germinating from Indian streets.

    This collaboration gives a single, creative stage for self-expression to these artists, who come from “gullies” across the country. Featuring eight rappers, 36 dancers, seven artists and countless creators, Suede Gully is the largest street collaboration that brings out the true essence of the streets of India in its most musical, colourful and rebellious manner.

    Shot in gullies across all regions of India, the video features leading street artists Divine, Mukti Mohan and Shilo Shiv Suleiman. The music video has been directed by Sasha Rainbow and the music has been composed by Sneha Khanwalkar. With lyrics in four different Indian languages, it adds to the local flavor and serves as a medium to popularize Indian street culture. This video is a celebration of street art in the purest form, bringing out the passion, the determination, the resourcefulness and grit of each artist.

    PUMA India MD Abhishek Ganguly says, “The Suede Gully is an authentic music video that connects with the audience with its super cool street swagger. Suede Gully is something new and unique, serving as a single platform for self-expression to a number of independent, determined artists who live their passion and hustle to achieve their goals.”