Tag: Pugazh

  • Colors Tamil to premiere ‘Radha Krishna’

    Colors Tamil to premiere ‘Radha Krishna’

    Mumbai: Colors Tamil is set to bring the world television premiere of Radha Krishna to screens on 13  November at 2:00 p.m.

    The film follows the life of a young boy and centres on his relationship with an elephant. Directed by Rajini, the film features Adithya, Pugazh, Livingston, and Manobala as the supporting cast.

    In a forest setting, the boy Krishna (Adithya) and the elephant Radha are born in the same house and grow up almost as siblings. The forest department takes the elephant away after many happy years together, and Krishna begins to miss his brother and friend. He then embarks on a solo journey into the forest in search of Radha. 

    Director Rajini said, “With Radha Krishna, I wanted to provide a contemporary twist to our kids’ favourite inspirations like Mowgli. It was a wonderful and challenging experience, where training an elephant to cater to a child was tough but exciting. Radha Krishna’s world television premiere on a significant channel like Colors Tamil and its wide audience appeal make it all the more special to me. The intention behind curating the movie was to provide viewers, especially children, with a fun movie to watch.”

    Adding to this Adithya said, “It was an exciting experience, especially to perform alongside an elephant. It was challenging to understand the nuances of acting with an animal. But I feel, the elephant and I share a unique connection now. I am definitive that the World Television Premiere of Radha Krishna will make an interesting watch for families this weekend.”

  • Britannia rolls out new campaign for Milk Bikis Classic relaunch

    Britannia rolls out new campaign for Milk Bikis Classic relaunch

    Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

    The bond between Tamil Nadu and Britannia Milk Bikis has grown stronger over the last four decades and together we have created some beautiful memories. In a bid to cherish this bond, the ‘An Ode to Simpler Times’ campaign celebrates the simple joys of good old days such as listening to music on mixtapes, Sunday evenings spent on the Marina beach, and catching a train from Chennai Central, the company said in a statement.

     

     

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Rakshan (@rakshan_vj)

     

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Rakshan (@rakshan_vj)

     

     

     

    As the brand reminisces the simpler times through the campaign, it promises to bring back the Milk Bikis Classic through a special voting campaign open for Tamil Nadu consumers. The campaign received an overwhelming response from consumers with #BringBackMilkBikisClassic trending across the platforms within just three days of going live. Influencers and celebrities from Tamil Nadu such as Makapa Anand, Rakshan, and Pugazh took to social media to share their favourite Milk Bikis Classic memories.