Tag: Pudhu Yugam

  • Madras HC gives relief to New Generation Media employees

    Madras HC gives relief to New Generation Media employees

    MUMBAI: 29 employees – including both journalists and non-journalists – of the SRM group’s New Generation Media Corp – which runs the successful Tamil news channel Puthiya Thalaimurai and recently launched GEC Pudhu Yugam – have got a lifeline with the Madras High Court admitting a petition and issuing an ad interim injunction against the former from cutting or restructuring their salaries or terminating their employment. The order was passed by Justice KBK Vasuki on 30 December 2013.

     

    The company had hired the employees for its proposed English channel, the launch of which it had aborted, following “financial difficulties.” In a letter dated 26 December it had indicated that they could stay on with a 50 per cent pay cut and work with the group’s website or opt out by taking up a three month gross salary severance package.The employees had then approached the Madras High Court for relief.

     

    The SRM group’s New Media Generation Corp CEO RBU Shyam Kumar had in October 2012 announced that it would launch an English news channel in 2013. It went ahead and hired 50 employees for the same over the next few months. But in August 2013 the company’s editorial head S. Srinivasan announced that there would be a delay, following which around 10 staff departed. Later in end November 2013, he, according to media reports, announced that the management had dropped the idea of the English news channel totally. And in early December 2013, once again according to media reports, Shyam Kumar verbally indicated to the 40-odd employees nationally that the group had failed to secure a loan for the news channel and hence plans for the same had been jettisoned. He also made a salary restructuring or severance package offer. An official letter disclosing the terms was sent to them on 26 December, following which the employees approached the Madras High Court.

     

    Their contention was that the decision to close the channel without seeking government permission was illegal and void, contrary to Section 25-O of the Industrial Disputes Act. Section 25-O of the act states that: “An employer who intends to close down an undertaking of an industrial establishment shall, in the prescribed manner, apply to the appropriate Government for prior permission 90 days before the intended closure is to become effective, stating the reasons for the intended closure. A copy of such application shall also be served on the representative of the workmen in the prescribed manner (Sub Sec. (1 )).”

     

    The employees’ petition also highlighted that the decision to cut salaries was illegal as per section 25-M of the Industrial Disputes Act. Hence, they had approached the court to restrain the channel from laying off employees or from cutting salaries. Section 25 M states that “No workman (other than a ‘bad Ii’ workman or a casual workman) whose name is borne on the muster rolls of an industrial establishment to which this Chapter V-B applies shall be laid off by employer except with the prior permission of the appropriate Government or such authority as may be specified by the Government by notification in official gazette (Sub.Sec.1).”

     

    Advocate R. Vaigai who appeared for the petitioners in court told Business Standard yesterday that notices had also been issued to the company and the Government of Tamil Nadu, considering that labour is a State subject. As per the rules, a company cannot terminate a large number of employees, like in this case, without the prior permission of the State Government, she told the financial daily.

     

    While the 40-odd (including the 29 who filed the petition) employees could well be celebrating as 2013 ends, New Media Generation management – which has won kudos for its Tamil news reportage and invested close to Rs 150-200 crore in its two channels – will have to do some serious thinking on how to see this current imbroglio through.

  • New Tamil GEC Pudhu Yugam to go live on 23 October

    New Tamil GEC Pudhu Yugam to go live on 23 October

    MUMBAI: A new channel is about to enter the Sun TV-dominated GEC space of South India.

     

    Pudhu Yugam, from the Chennai-based New Generation Media Corporation stable, is slated to go on air from 23 October. It is the second TV offering from the company after news channel Puthiya Thalaimurai TV.

     

     

    An internal launch has already taken place on 5 October, when the channel’s programming was unveiled to the New Generation Media Corporation. Whereas an official launch has been planned on 18 October at Chennai’s Leela Palace where everything about the baby channel will be revealed. The ad sales are being handled by Fourth Dimension Media Solutions while the media and creative duties will be handled by Mindshare Chennai and Disha Communications respectively. The channel logo will be unveiled on the day of the launch.

     

    Nearly Rs 100 crore has been invested in the channel, which plans to air about 100 hours of in-house content per week including serials, reality and non-fiction shows, with the rest commissioned to producers. Popular Tamil film celebrities such as Simran, Sonia Agarwal and Ambika are expected to grace the shows with their presence.

     

    New Generation Media Corporation CEO R B U Shyam Kumar couldn’t have been happier as the launch is happening before Diwali as he’d wanted.

     

    As of now, each hour will see about seven to eight minutes of advertising. Fourth Dimension has recently opened up an office in Mumbai to attract more advertisers for the channel. “I have travelled extensively across India and the response to the channel has been terrific,” says Fourth Dimension Media Solutions CEO Shankar B.

     

    Digitally speaking, all the shows will be available on the channel’s website plus viewers will be able to live stream them with a delay of just one or two minutes.

     

    Plans are afoot to launch an application for Android and iOS that will be free for the first three months, post which it will be made subscription based. Viewers will be able to see live TV on the application as well.

     

    “We tried the application with our news channel Puthiya Thalaimurai TV, and we realized people want to view us wherever they are,” says Pudhu Yugam convergence head Manikanda Boopathi. The channel will be available as a pack with PT TV for a price of Rs 250-Rs 300 per annum. Apart from that, it has also tied up with Yupptv for showing live TV and VOD.

     

     

    “We know where the world is heading and we want to be ahead of everyone else,” says an optimistic Boopathy. The PT TV application has had over 80,000 downloads that gives viewers three options- live TV, just live audio (for low bandwidth) and live tickr. All this with just under four minutes of delay.

     

    There are plans to have live streaming in HD for Tamilians in US in phase II considering Indian bandwidth is too low to allow HD on the internet.

     

    Like in the case of Puthiya Thalaimurai, the marketing campaign will focus more on outdoor than TV. Closer to the launch, events such as flashmobs have also been planned to generate buzz.

     

    Pudhu Yugam plans a breakthrough in the GEC space by positioning itself as a General Engagement (and not Entertainment) Channel with domestic as well as foreign-based Tamil viewers as its target audience.

     

    Only time will tell if Pudhu Yugam can give established networks like Sun and Jaya a run for their TVTs…

  • New Tamil GEC Pudhu Yugam to go live on 23 October

    New Tamil GEC Pudhu Yugam to go live on 23 October

    MUMBAI: A new channel is about to enter the Sun TV-dominated GEC space of South India.

    Pudhu Yugam, from the Chennai-based New Generation Media Corporation stable, is slated to go on air from 23 October. It is the second TV offering from the company after news channel Puthiya Thalaimurai TV.

    Shyam Kumar has high expectations from the new channel

    An internal launch has already taken place on 5 October, when the channel’s programming was unveiled to the New Generation Media Corporation. Whereas an official launch has been planned on 18 October at Chennai’s Leela Palace where everything about the baby channel will be revealed. The ad sales are being handled by Fourth Dimension Media Solutions while the media and creative duties will be handled by Mindshare Chennai and Disha Communications respectively. The channel logo will be unveiled on the day of the launch.

    Nearly Rs 100 crore has been invested in the channel, which plans to air about 100 hours of in-house content per week including serials, reality and non-fiction shows, with the rest commissioned to producers. Popular Tamil film celebrities such as Simran, Sonia Agarwal and Ambika are expected to grace the shows with their presence.

    New Generation Media Corporation CEO R B U Shyam Kumar couldn’t have been happier as the launch is happening before Diwali as he’d wanted.

    As of now, each hour will see about seven to eight minutes of advertising. Fourth Dimension has recently opened up an office in Mumbai to attract more advertisers for the channel. “I have travelled extensively across India and the response to the channel has been terrific,” says Fourth Dimension Media Solutions CEO Shankar B.

    Digitally speaking, all the shows will be available on the channel’s website plus viewers will be able to live stream them with a delay of just one or two minutes.

    Plans are afoot to launch an application for Android and iOS that will be free for the first three months, post which it will be made subscription based. Viewers will be able to see live TV on the application as well.

    “We tried the application with our news channel Puthiya Thalaimurai TV, and we realized people want to view us wherever they are,” says Pudhu Yugam convergence head Manikanda Boopathi. The channel will be available as a pack with PT TV for a price of Rs 250-Rs 300 per annum. Apart from that, it has also tied up with Yupptv for showing live TV and VOD.

    “We know where the world is heading and we want to be ahead of everyone else,” says an optimistic Boopathy. The PT TV application has had over 80,000 downloads that gives viewers three options- live TV, just live audio (for low bandwidth) and live tickr. All this with just under four minutes of delay.

    There are plans to have live streaming in HD for Tamilians in US in phase II considering Indian bandwidth is too low to allow HD on the internet.

    Like in the case of Puthiya Thalaimurai, the marketing campaign will focus more on outdoor than TV. Closer to the launch, events such as flashmobs have also been planned to generate buzz

    Pudhu Yugam plans a breakthrough in the GEC space by positioning itself as a General Engagement (and not Entertainment) Channel with domestic as well as foreign-based Tamil viewers as its target audience.

    Only time will tell if Pudhu Yugam can give established networks like Sun and Jaya a run for their TVTs…