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NEW DELHI: It was in 1492 that Columbus, with his three ships – the Nina, the Pinta, and the Santa Maria – set out from Spain...
NEW DELHI: The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in...
NEW DELHI: Newspapers in the developed world have long lost their sheen in the face of alternative media. Print businesses, both in terms of readership and...
NEW DELHI: When native advertising had entered the marketing world, just a few years ago, many questions were raised regarding its feasibility for both advertisers and...
NEW DELHI: The print industry is at a Rubicon moment; the process of digitalisation has opened up new avenues of information dissemination and advertising, although concurrently,...
NEW DELHI: Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which...
