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Tag: PubMatic

  • Vijay Anand Kunduri named PubMatic regional VP – OTT business, APAC

    Vijay Anand Kunduri named PubMatic regional VP – OTT business, APAC

    Mumbai: PubMatic, a sell-side platform for digital advertising, announced the appointment of Vijay Anand Kunduri as regional vice president for its OTT business in APAC.

    Kunduri’s role will be to accelerate the growth of the PubMatic OTT and video business across the region; consulting with existing publishers, creating new relationships, and further establishing PubMatic as a preferred platform for media buyers and publishers, said the company in a statement.

    The appointment comes as PubMatic continues to expand its commitment to the development of the OTT marketplace. “We are thrilled to welcome Vijay to the PubMatic team,” said PubMatic chief revenue officer – APAC Jason Barnes. “We have been building an innovative OTT business in the APAC region, which we plan to further accelerate under his leadership.”

    Kunduri was last associated with the video advertising company Unruly as managing director in Asia. He brings more than two decades of experience working with leading broadcast, video-on-demand, and digital companies across Asia Pacific.

    In the last decade, he has helped to establish American and European ad tech companies in the Asia-Pacific region, including setting up Adotube, a video ad network, in Southeast Asia, and spearheading Switzerland-based Viewster’s move into the VOD (video-on-demand) and OTT markets in the region.

    “There has been explosive growth in the adoption of connected screens and consumption of streaming content in the region,” said Kunduri. “Brands and OTT publishers have a tremendous opportunity to engage consumers and find new revenue with programmatic partners like PubMatic that offer the optimal combination of technology and premium advertiser and content partnerships.”

  • Zapr, PubMatic partner for integrated TV and digital media buying

    Zapr, PubMatic partner for integrated TV and digital media buying

    Mumbai: Media-tech startup Zapr has partnered with programmatic advertising company PubMatic.

    This partnership will enable media buyers to build integrated TV and digital plans by leveraging rich audience segments across all digital screens and channels including mobile, connected TV, and the open web – on PubMatic’s premium inventory.

    The direct integration, via PubMatic’s Audience Encore, allows buyers to activate data at the supply level, said the company in a statement.

    The integrated marketing solutions backed by India’s largest offline media consumption data can help brands and agencies achieve targeted engagement more efficiently, it added.

    Audience Encore is an audience data platform designed to improve how marketers and data owners transact by giving more control to the data owner and better ROI for the advertiser. Publishers with first-party data and data providers can simply upload their segments to Audience Encore, generate a deal ID for single, recurring, or customised use, and then transact programmatically alongside premium PubMatic inventory in private or open marketplaces.

    “There is significant adoption of programmatic advertising in the Indian market, where it has become an integral part of most brands’ digital plans,” said Zapr, senior vice president – revenue and ad operations, Bhavna Saincher. “This collaboration with PubMatic will expand the accessibility footprint of Zapr’s unique TV and behavioural segments for agency and brand partners.”