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Tag: PubMatic

  • AVIA announces Vietnam in View conference

    AVIA announces Vietnam in View conference

    Mumbai: The Asia Video Industry Association (AVIA) has announced the highly anticipated Vietnam in View conference, will take place on 9 October in Ho Chi Minh City. This event will bring together industry leaders, innovators, and key stakeholders from Vietnam’s burgeoning media and entertainment landscape to explore the dynamic developments shaping the future of the market.

    As Vietnam continues to experience rapid economic growth, its media sector is emerging as  one of the most vibrant in Southeast Asia. Vietnam in View will dive deep into the trends,  challenges, and opportunities that are influencing the evolution of content consumption, broadcasting, OTT platforms, and advertising in the region.

    Key topics and sessions include:

    The rise of OTT and streaming platforms: As streaming continues to gain momentum,  local and international players are competing for market share. This session will explore how  Vietnamese content creators and distribution platforms are adapting to this shift.

    Content creation in a digital era: A deep dive into how local content is shaping national  identity while appealing to global audiences, and how partnerships are paving the way for  more diverse, high-quality productions.

    Regulatory landscape and industry collaboration: An essential look at how the Vietnamese government’s policies are driving growth in the media sector and fostering a  healthy ecosystem for both local and international stakeholders.

    Advertising and audience engagement: With Vietnam’s tech-savvy and increasingly  mobile population, what are the best practices and innovative strategies to reach new  generations of audiences?

    Here’s the restructured list in the requested order:

    – BMVN International, special counsel, Huu Tuan Nguyen  

    – CJ HK Entertainment, senior producer, Nguyen Huu Thi Tuong Vi  

    – EssenceMediacom Vietnam, MD, Sudarshan Saha  

    – FPT Play, deputy general director, Tran Thu Trang  

    – HTV-TMS (Ho Chi Minh City Television), deputy head of digital content service department, Le Dinh Phuong Thuy 

    – Institute for Policy Studies and Media Development (IPS), director, Quang Dong Nguyen  

    – INVIDI, director, Milind Sattur  

    – Kantar Media Vietnam, general director, Tran Thi Thanh Mai  

    – Moonbug Entertainment, head of distribution and brand partnerships APAC, Yasmin Zahid  

    – Msky Co., senior advisor, Nguyen Hanh  

    – POPS Worldwide, founder and CEO, Esther Nguyen  

    – PubMatic, senior director, CTV and online video, APAC, Luke Smith  

    – AVIA & US-ASEAN Business Council, consultant and deputy regional MD and representative, Thanh Vu  

    – Vietnam Parliament Television, general director, Quang Minh Le  

    – Viettel TV360, MD, Pham Thanh Phuong  

    – VSTV (K+), CEO, Thomas Jayet  

    – VSTV (K+), content and channel director, Lien Trinh Thi Thuy

    With both local and regional representatives from across the video and media industry, this  event offers unparalleled opportunities for networking and collaboration, to gain key insights  into the rapidly evolving media landscape and learn how to tap into the incredible growth  potential of Vietnam.

    AVIA’s CEO, Louis Boswell commented, “Vietnam is one of the most exciting media markets in Asia right now, with a young, tech-savvy population and a rapidly expanding middle class.  Our Vietnam in View conference is designed to give industry players the insights they need to thrive in this dynamic market. We’re excited to bring together a diverse range of  stakeholders to explore the opportunities in the Vietnamese media space.”

    Vietnam in View is sponsored by the lead sponsor Cultural and Creative Industries Development Agency (CCIDA); silver sponsors A+E Networks Asia, INVIDI, PubMatic and TV5Monde.

  • Affle India rides high on Adtech surge, poised for strong growth

    Affle India rides high on Adtech surge, poised for strong growth

    Mumbai: As per Elara diet report, global adtech leaders like Trade Desk and PubMatic have seen an average 16.0 per cent year-on-year revenue growth in developed markets (DM), with Trade Desk outperforming at 27.3 per cent. The shift from linear TV to connected TV (CTV), which offers higher ROI, is driving this growth. Programmatic advertising is also gaining traction as CMOs seek better results from their ad spend.

    Trade desk reported strong 25.9 per cent year-on-year growth in Q2CY24, while PubMatic saw a modest 6.0 per cent due to changes in a major DSP buyer’s strategy. Despite this, both companies are maintaining solid growth in the US, with Trade Desk’s International segment performing especially well.

    The adoption of CTV is accelerating, with PubMatic’s omnichannel video revenue, including CTV, growing 19 per cent year-on-year, and Trade Desk seeing significant gains in CTV as well. Lower CTV ad costs are attracting more ad dollars due to higher ROI.

    Google’s decision to retain cookies has eased concerns about rising data costs. PubMatic and Trade Desk are well-positioned, with Trade Desk’s Unified ID 2.0 gaining traction.

    Affle India, with 26.8 per cent exposure to DM, is expected to benefit from these trends. The company is projected to see steady eight to 10 per cent growth in DM, supported by CTV adoption and increased programmatic spending. Its strong presence in emerging markets (EM) further enhances growth potential, with an expected 21.0 per cent organic revenue CAGR for FY25E-27E. Analysts recommend a “Buy” with a target price of Rs 1,727.

    Affle India is poised to capitalise on the ongoing adtech trends, making it a promising player in the industry.

  • Disney+ Hotstar collabs with PubMatic to scale advertising reach in India

    Disney+ Hotstar collabs with PubMatic to scale advertising reach in India

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising.

    The streaming platform has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.

    PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

    “We are thrilled to collaborate with Disney+ Hotstar,” said PubMatic chief revenue officer, APAC Jason Barnes. “With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”

    “Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers,” said Disney+ Hotstar’s head of ads Dhruv Dhawan. “Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users.”

  • PubMatic Partners with Internews to enable ad investment in quality journalism on a global scale

    PubMatic Partners with Internews to enable ad investment in quality journalism on a global scale

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced a partnership with Internews, an international non-profit supporting independent media in over 100 countries. The partnership makes advertising across responsible content accessible on a global scale, allowing brands to embrace news-encompassing marketing strategies that produce social impact, and economic returns and enable them to reach and gain affinity with more customers.

    The partnership is underpinned by Internews’ Ads for News Initiative, which employs in-country media experts to vet local news websites, ensuring the quality of supply. This non-profit work is conducted globally, using extensive evaluation criteria including the Global Alliance for Responsible Media (GARM) brand safety and suitability standards.

    Via PubMatic, the quality news sites and domains vetted by Ads for News, can be accessed directly through a local market inclusion list, private marketplaces (PMPs) or a package of inventory against a biddable price.

    Leveraging leading-edge technologies from both companies, the collaboration will include integration with the upcoming Internews-led Media Viability Accelerator initiative, enabling PubMatic to access a wealth of insights and pull curated lists of trusted media into its own systems according to specific content thematics such as gender, environment and health news and information.

    This partnership aims to instil confidence in buying responsible news, making it easier for advertisers to buy media against content quality criteria and credible news sources to support quality journalism. With over 14,000 vetted, quality online news publishers, in 54 international markets, the initiative’s scale of supply is unmatched in the industry.

    “A thriving, open internet must be based upon an ecosystem that is built to deliver positive outcomes for everyone. PubMatic is committed to both responsible operations and supporting responsible media, “said Eric Bozinny, Senior Director, Marketplace Quality at PubMatic. “Quality journalism is vital to the health and well-being of our society – more so today than ever. Top tier brands have made a strong commitment towards supporting credible news sources via their advertising activities, but they must be able to do so with the utmost confidence that their budgets are going toward quality, brand-safe outlets and coverage.”

    Internews’ Chris Hajecki, Director of Ads for News, said “Brands and their agency partners are investing more responsibly and evolving their old ways of working. One of these evolutions is towards the inclusion of quality journalism in media planning— particularly as more brand safety assurances are now on offer. Supporting quality journalism is a pillar of responsible ad investing and results in more sustainable and transparent supply chains, higher economic returns for advertisers, and positive impacts on society.” 

  • Peter Barry rejoins PubMatic in Sydney as VP

    Peter Barry rejoins PubMatic in Sydney as VP

    Mumbai: Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s Global VP Addressability and Commerce, where he spent two years.

    Now, he will be responsible for rolling out PubMatic’s commerce media the solution, Convert <https:// pubmatic.com/convert/>, across the APAC region.

    Convert provides retailers, brands and advertisers with a unified audience monetisation and acquisition platform to maximise the reach and revenue of commerce media, one of the fastest-growing media channels. In addition to this, Barry, will be responsible for working with publishers, advertisers, identity vendors and industry bodies to ensure PubMatic’s customers are maximising addressable opportunities across their businesses as signals shift and regulations change.

    During Barry’s time in the U.S., he led multiple cross-functional teams, helping PubMatic’s partners execute against addressability strategies to drive monetisation today, as well as future proof of their business. He helped launch the Convert platform in 2023, opening up a new set of opportunities for PubMatic and its customers. Prior to that, Barry was PubMatic’s regional director, Australia and New Zealand, leading the rollout of the company’s Addressability Suite across the region and working with data and APAC identity partners.

    Peter Barry, VP, Addressability and Commerce Media, APAC at PubMatic commented: “I am excited to work with PubMatic’s APAC team again to drive the addressability and commerce media businesses across the region. I’ve learnt a lot from my time in the US, and now I’m looking forward to ensuring PubMatic’s customers make the most of both the onsite and offsite opportunities through our Convert product.”

    PubMatic chief revenue officer, APAC Jason Barnes added: “We’re delighted to see Peter return to APAC following his time in New York. His wealth of experience is invaluable and I look forward to seeing how his expertise impacts our ever-expanding commerce media offering in the region.”

    Based in Sydney, Barry will report directly to Jason Barnes, chief of revenue officer, APAC.

  • PubMatic and PhonePe partner for high-quality audience assets in India

    PubMatic and PhonePe partner for high-quality audience assets in India

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced its partnership today with PhonePe, India’s leading mobile payments and financial services platform.

    This strategic collaboration makes PhonePe’s premium mobile app inventory and audiences available to PubMatic’s programmatic buying partners. As the industry looks for sustainable and differentiated solutions, this partnership provides Indian media buyers with a unique opportunity to tap into PhonePe’s Indic-language-speaking audiences across a diverse range of metropolitan and non-metropolitan locations.

    With over 500 million registered users and over 47 per cent market share in India’s unified payments interface (UPI) instant payments ecosystem, PhonePe plays a significant role in India’s shift toward a cashless economy. As part of its commitment to fuelling product innovation and empowering more consumers and businesses to go digital, PhonePe has partnered with PubMatic to unlock the full potential of its digital advertising inventory.

    PhonePe will use PubMatic’s state-of-the-art programmatic technology to deliver a privacy-compliant, fraud-free supply chain for advertisers and a better user experience for viewers.

    The partnership offers advertisers access to PhonePe platform users at scale programmatically and also ensures viewers using the PhonePe platform receive relevant and engaging advertising.

    “We’re excited to support PhonePe in diversifying and enhancing its digital monetisation by making its inventory and audiences available to a wider range of advertisers via programmatic technology,” said Amit Yadav, Country Manager, South Asia, at PubMatic. “This partnership helps PhonePe to maintain a positive experience for the consumers and businesses who use its platform every day, while making these high-value audiences available to PubMatic’s advertiser partners.”

    PhonePe ads director of strategy and operations Sravanthi Pasumarthi, said, “We are excited to partner with PubMatic and get a foothold into the programmatic advertising space. At PhonePe, we bring to the table the widest reach in India, deep user cohorts, and a whole suite of brand solutions that enable advertisers to uniquely leverage our strengths for their brand solutions at scale. We believe that this partnership will elevate the overall advertising experience on our platform for both our partners and users.”

    “The PubMatic-PhonePe collaboration underscores the growing significance of programmatic advertising within India’s evolving digital ecosystem. This strategic partnership empowers advertisers to connect with highly engaged audiences, creating meaningful interactions that drive tangible business outcomes,”  Pasumarthi added.

  • AVIA releases Indonesia study on the untapped opportunity of premium OTT services for advertisers

    AVIA releases Indonesia study on the untapped opportunity of premium OTT services for advertisers

    Mumbai: The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards  them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging  services and premium OTT. This is a follow-up to its study on Premium OTT – Building its Rightful Place in  the Digital Market, which was first released in September 2022 and focused on the Singapore market.

    Amongst Indonesian consumers, premium OTT is viewed as having the highest quality content. 75 per cent of  users of premium OTT services (such as Netflix, Vidio, Viu and WeTV) said it offered the best quality  content, higher than users of any other category of video. Of all 24 video platforms studied, five of the  top seven services ranked as offering the highest quality content were premium OTT.  

    Usage of premium OTT is also associated with the most positive emotions. When asked about feelings after watching an hour of different types of content, TV series and movies significantly outscored user generated content and social media in eliciting happiness and amusement.  

    While premium OTT is still at an earlier stage of development in Indonesia than free UGC and social media  services like YouTube and TikTok, it is clear that those who use premium OTT value it more. When asked  what video services they would first be prepared to forego, only one in the top ten services was premium  OTT, and the top 4 were all social media or UGC services.

    “We believe the power and opportunity of premium OTT is hugely significant and offers a real and  relatively untapped opportunity for advertisers in Indonesia. The proven quality of the environment, the  stickiness of the content and the positive emotions created by it are critical for advertisers, and this study  clearly demonstrates that. Given the dominance and high penetration of UGC and social media video  services in Indonesia, the fact that this smaller but growing category of premium OTT performed so well  in these categories is quite remarkable. We believe advertisers need to sit up and take note,” said AVIA CEO Louis Boswell.

    The full Indonesia study research deck and methodology can be found here. This study continues to build  on a regional research project started with a two part study conducted in Singapore in 2022 and 2023.  

    AVIA thanks its members Magnite, PubMatic and The Trade Desk for supporting the Indonesia research. 

  • Driven by global momentum, PubMatic brings activate to APAC

    Driven by global momentum, PubMatic brings activate to APAC

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic’s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.

    Since launching in the US and EMEA in May, Activate has gained traction across every region, with an active pipeline of more than 50 advertisers, agencies, and campaigns live through multiple global agency holding companies. Following this success, the solution is being launched in the Asia-Pacific region with partners including dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia.

    Activate represents a new industry paradigm by creating a single layer of technology that directly connects buyers and sellers of digital media. Activate allows a smooth shift from conventional direct transactions to programmatic private marketplace (PMP) or programmatic guaranteed (PG) deals. The platform gives media buyers more control over their omnichannel video investments by facilitating transactions across PubMatic’s premium CTV and online video inventory within a unified platform.

    “PubMatic’s launch of Activate in the Asia-Pacific region marks a significant milestone in our efforts to revolutionize the industry’s programmatic marketplace,” said PubMatic CEO & co-founder Rajeev Goel. “Activate is an extension of our successful SPO strategy that addresses advertiser demand for solutions that deliver a better return on video and CTV investments.”

    “At dentsu, we prioritize adtech maturity, focusing on transparency and control in the programmatic supply chain for efficient, high-quality media delivery. Our partnership with PubMatic plays a pivotal role in our supply curation and SPO practices,” said dentsu APAC chief product officer Sunil Naryani, who supports the Carat, iProspect, and dentsu X agencies in the region. “With PubMatic’s Activate, we anticipate delivering enhanced value to our clients by bridging the gap between buyers and sellers and further streamlining the supply chain, unlocking opportunities to maximize working media for their video and CTV investments.”

    “iQIYI is a long-time partner of PubMatic. Together we are committed to delivering innovation in the CTV ecosystem,” said iQIYI international business development & general manager of sales operation Andy Sun. “We’re excited to be a launch partner for PubMatic’s Activate solution and look forward to continuing to work closely together to drive effective programmatic CTV advertising.”

    “PubMatic is a key player in the programmatic ecosystem, and we’re excited to explore how Activate can benefit our CTV clients,” said KINESSO India business head Paras Mehta.

    “PubMatic is a valuable partner across India, helping us deliver transparent and effective solutions for advertisers,” said Madison Digital general manager & head of programmatic Suchi Jain. “We’re excited to see their continued innovation in streamlining video and CTV buying for our clients.”

    “Wishmedia is dedicated to providing advertisers in Korea with best-in-class digital advertising solutions,” said Wishmedia COO Meejoo Na. “We’re thrilled to be a launch partner for PubMatic’s Activate and look forward to our clients benefiting from a more efficient digital supply chain, and greater ROI on their video and CTV spend.”

    Non-programmatic insertion orders are expected to account for almost 60 per cent of CTV and 18 per cent of online video transactions by the end of 2023, according to industry estimates. Activate represents a nearly $65 billion expansion of PubMatic’s total addressable market.

    Built leveraging technology from PubMatic’s 2022 acquisition of Martin, Activate is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.

  • CAMM Summit 2022 all set to discuss latest cutting edge innovations

    CAMM Summit 2022 all set to discuss latest cutting edge innovations

    Mumbai: ‘Content is king’ has become too common of a phenomenon. But there has never been a never-ending hunger for content as is being witnessed today. Estimates are that close to $120 billion is expected to be spent on producing content every year. To discuss the latest cutting-edge innovations in the technology space, IndianTelevision.com has come up with ContentTech, Adtech, Martech, and More (CAMM) Summit and Exhibition 2022. The four-day-long event will be co-powered by PubMatic.

    The virtual summit will commence on 12 April at 02:45 p.m and conclude on 15 April. The key themes for the summit will include planning for connected TV, changing Adtech landscape, AI & data, content infrastructure, technology trends for the year 2022, user experience and retention etc.

    With the help of industry stalwarts, CAMM Summit and Exhibition will showcase the latest cutting edge innovations in cinema production, distribution, consumption, streaming and TV show creation and distribution – whether via satellite or through the Internet.

    The idea is to create a tech-ready corporate and studio culture so that India’s much hyped-up creative industry can live up to its total potential.

    The CAMM Summit will be carried out with the help of an esteemed advisory board comprising senior professionals from the industry including Tata Elxsi global practice head for media and new media Ajay Kumar Meher, CeleverTap senior vice president marketing Jayant Kshirsagar, Zee Technology & Innovation Centre chief technology officer Kishor AK, India Today group chief technology officer Piyush Gupta, PubMatic regional vice president OTT & CTV Vijay Anand Kunduri, Network18 Media & Investments Ltd group chief technology officer Rajat Nigam, Google India head of large partner solutions, online partnerships group Sweta Jhunjhunwala and many more prominent names.

    The event will have speakers from ContentTech, AdTech and marketing sectors who will share their experiences, insights and predictions for the future. The speaker list will include Timex Group head of marketing and e-commerce Ajay Dhyani, Pratilipi business and content head Jugal Wadhwani, Lenskart media head Anupam Tripathi, Times Internet chief technology officer Ashish Jaiswal, TV9 Network chief technology officer S Badari Prasad, Kinnect senior vice president – marketing science and customer experience Bharatesh Salian, PubMatic director Harguneet Singh Madison World vice president Kosal Malladi, Lokmat Media senior executive VP and head of digital business Hemant Jain and so on. The speakers will share their thoughts on their respective panels.

    The summit is an ideal hotspot for startups, short video professionals, MarTech professionals, Broadcasters, AdTech professionals, Venture Capitalists and everyone with a keen interest in technology.

    CAMM Summit and Exhibition is one of its kind of initiatives that will gather the technology professionals under one rooftop. It will give you an opportunity to hear from top industry leaders from ContentTech, AdTech and Marketing sectors who will help you understand how the AdTech landscape is forging stronger brand and publishing relationships. The summit will also give you an opportunity to learn from the experts by listening to their journey, experiences and how they overcome the challenges. There will also be successful branding and marketing stories from the brands. This is the biggest platform to gather knowledge on the current trends in the marketplace. 

  • Digital Brand Fest 2022: Decoding digital transformation for tech-led future

    Digital Brand Fest 2022: Decoding digital transformation for tech-led future

    Mumbai: Indiantelevision.com is organising a five-day event ‘Digital Brand Fest 2022’ from 21 to 25 February to explore and understand the new forces driving the digital transformation for a tech-led future. The week-long virtual summit is presented by Voot. Interakt, Josh and Pixis have joined as industry partners.

    The industry stands at a crucial juncture today. As the internet empowered consumers with more choices, digital became the new battleground for brands to test their marketing skills and retain their connect with consumers whose preferences were changing faster than ever. Whether it was the boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate in jumping onto the digital bandwagon to up their marketing game.

    As we enter into 2022, Indiantelevision.com is taking this opportunity to bring a host of industry experts together on one platform to discuss these trends shaping the future. Digital Brand Fest 2022 will have brands, advertisers, tech platforms discuss all these developments and more. The virtual event will also look at the changes in consumer behaviour and how it has impacted the industry’s growth.

    The event will begin on Monday, 21 February with a keynote on ‘Decoding Current Digital Trends’ by Google industry head – telecom, media and entertainment Siddharth Shekhar.

    It will be followed by two-panel discussions – ‘Human X Machine’ and ‘SMS, Notifications and Whatsapp Marketing’. The first session moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari will have Bharat Arora (Taboola), Nikhil Kumar (mediasmart and Affle company), Mehul Desai (Integral Ad Science), Rohan Chincholi (Havas Media Group India) and Salil Shanker (Amnet India) as panelists.

    On the second panel moderated by Niraj Ruparel (GroupM) are Ahshad Jussawala (Jio-Haptik), Jayant Kshirsagar (CleverTap), Madhur Acharya (WOW Skin Science), Priya Patankar (PhonePe), Ritesh Ghosal (Soptle) and Suchit Sikaria (SUGAR cosmetics).

    The discussion on 22 February will commence with Rapido’s Amit Verma, BigBasket’s Arun Jayaraman, Pixis’ Neel Pandya, Essence’s Sonali Malaviya, Snowflake’s Vimal Venkatraman, and Fresh to Home’s Vanda Ferrao deliberating on ‘Performance Marketing, Partnerships for good ROI’. The panel will be moderated by Xaxis India’s Dimpy Yadav.

    The second session will explore ‘Digital Marketing – The New Dynamic Shift Post Pandemic’ with BharatPe’s Ashish Agarwal, Omnicom Media Group’s Bharat Khatri, GoKwik’s Chirag Taneja, Godrej’s Michelle Francis, Adlift’s Neha Pandey and Network 18’s Puneet Singhvi as panellists and Chetan Asher of Tonic Worldwide Media as the moderator.

    Day three (Wednesday, 23 February) will witness another insightful session on ‘Engaging Communities and Driving Culture through Social Media’ moderated by Kosal Malladi from Madison Digital. Panellists include Sharechat’s Akshat Sahu, Cleartrip’s Himanshi Tandon, Zivame’s Khatija Lokhandwala, Trell’s Manikanta Yadavalli, Kalyan Jewellers’ Rupesh Jain and Puma’s Shreya Sachdev.

    On Thursday, 24 February a TBA-moderated panel will delve into ‘Content Marketing’ trends with Kunal Bhardwaj from Upstox, Maninder Bali from Vedantu, Pallavi Chelluri from Moglix, Samir Sethi from Policybazaar.com and Sharmin Ali from Instoried.

    ‘CTV 101’ and Gen Z X Short Video’ will be key themes discussed on the last of the summit, Friday, 25 February. The first panel moderated by Anil Wanvari includes Gijsbert Pols from Adjust, Mete Bargmann from Magnite, and Vijay Anand Kunduri from PubMatic.

    The second session will have Lenskart’s Anupam Tripathi, OML’s Gunjan Arya, Verse Innovation’s Nakul Puri, Bombay Shaving Company’s Siddha Jain and WATConsult’s Sahil Shah as speakers.

    For registration, click here.