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MUMBAI: India’s game publishers and developers have found a single banner. A new industry body, the Indian Game Publishers and Developers Association (IGPDA), has been launched...
MUMBAI: It’s hoping to get a large enough agency side audience in India. Independent sell-side advertising company Magnite announced the expansion of Magnite Audiences and its...
MUMBAI: Television, digital, and branded content sales – she’s done it all. And now Manika Wadhwa has transitioned to the programmatic advertising platform side. She has...
Mumbai: The 11th edition of the Big Picture Summit 2022, organised by the Confederation of Indian Industry (CII), is a two-day event that is taking place...
Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies...
Mumbai: Let’s start with some simple math: Newspapers used to have an average engagement of one hour in the 1990s. This has fallen to two to...
KOLKATA: Taboola, a content discovery and advertising platform, announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol ‘TBLA’. Taboola...
New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service. A simple plug-n-play...
KOLKATA: The social media-Indian government tussle regarding compliance of new IT rules has hogged all the limelight lately. Along with these platforms, digital media, OTT platforms...
KOLKATA: The parliamentary standing committee on IT has said that the new digital media rules under the IT Act will bring a level playing field for...
KOLKATA: Information and broadcasting minister Prakash Javadekar on Thursday held a meeting with the Digital News Publishers Association (DNPA) to discuss new rules for digital media....
KOLKATA: HuffPost India said on Tuesday that it would no longer publish content and redirected readers to parent site, HuffPost.com. “As of November 24, HuffPost India...
KOLKATA: It's been an oft debated issue over the past few years: how does one keep a tab on free as a bird, digital sector –...
MUMBAI: There's no doubt that content is the most important component for over-the-top (OTT) platforms and publishers. But what has been put on the backburner is...
MUMBAI: It's not easy to cope with the rising anxiety and uncertainty while sheltering-in-place. Fortunately, there is a huge amount of content available online that keeps...
MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant...
MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant...
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
NEW DELHI: Ad tech company Fork Media has invested in Wi-Fi ad network Spid Info Media Pvt. Ltd to leverage Spid’s technology for advertisers and publishers by offering...
The 1st ever action packed Comic Con Express Hyderabad organized by Comic Con India received tremendous response from fans from all age groups over the weekend...
MUMBAI: Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN...
NEW DELHI: If a government of India report is to be believed then the print medium need not fear the more clamorous electronic medium as far...
MUMBAI: Research and Markets (R&M) has announced the publication of a report. SMS to MMS TV-Messaging – Services move far beyond SMS-voting. It provides a detailed...
DoubleClick which claims to be the leading provider of tools for advertisers, web publishers and direct marketers has unveiled an enhanced version of the DART Enterprise...
