ITV

Tag: publisher

  • Wavemaker India & ABP ride crest of Creative & Publisher Abbys by One Show

    Wavemaker India & ABP ride crest of Creative & Publisher Abbys by One Show

    GOA: One Show’s Abby  Creative Awards 2025 has crowned its champions, and Wavemaker India has surfed to victory with a staggering haul. The media powerhouse dominated the agency battlefield, amassing an eye-watering 124 points through a medal collection that would make an Olympian blush—six golds, eight silvers and four bronzes.

    In a ceremony held in Goa during Day one of the annual industry confab GoaFest 2025, the finest in advertising and marketing gathered to discover who had clinched advertising glory.

    Mediagencyoftheyear

    Mindshare India made a respectable splash, securing second position with 76 points through a balanced medal cabinet of four golds, four silvers and five bronzes. EssenceMediacom rounded out the podium with a modest 36 points.

    The competition saw ABP Pvt Ltd emerge victorious in the publisher category, netting 30 points through a crafty combination of one gold, three silvers, one bronze and—perhaps most impressively—no requirements for a calculator to tally their score.Publisheroftheyear

    Bennett & Coleman, the venerable media house, strutted away with 28 points, while Jagran Prakashnan Ltd secured a neat 22 points with two golds but a notably barren bronze cabinet.

    FCB India, despite having a worldwide reputation that could intimidate the competition, managed a humble 10 points, tying with TheHindu Group. Both proved that legacy doesn’t always translate to hardware.

    The ceremony, powered by One Show, continues to be the advertising industry’s moment to preen, posture and occasionally be  pleased that competitors are winning, delighted at the excellent work being rewarded.

  • Goafest Diaries: Sony pictures wins ‘Broadcaster of the Year’, Mindshare bags ‘Tech agency of the Year’ awards

    Goafest Diaries: Sony pictures wins ‘Broadcaster of the Year’, Mindshare bags ‘Tech agency of the Year’ awards

    Mumbai:  Ending an eventful day two of Goafest 2022 on a high note, Sony Pictures Network India (SPNI) grabbed the ‘Broadcaster of the Year Abby’. Mindshare was named as the ‘Tech agency of the year’ while, FCB Group India bagged ‘Specialist PR agency of the year.’ In the mobile category, Cheil India won the ‘Mobile specialist of the year.’ Famous Innovations bagged the Grand Prix in the direct category and in addition to winning the ‘Design specialist agency of the year.’

    A total of 32 Broadcaster ABBYs, 19 Design & Design Craft ABBY’s, 40 Digital & Digital Craft ABBYs, 31 Direct ABBYs, 7 Mobile ABBYs, and 32 Public Relations, 16 Technology ABBYs, were awarded on Thursday night at the event held at Grand Hyatt, Goa.

    Heres a look below at each category:

    BROADCASTER ABBY Awards – 2022

    Zee Kannada grabbed a gold in the ‘Best launch of a TV Channel’ sub category, while TV18 broadcast picked up two of the coveted metal for ‘Best launch of a TV program’ using multi-media and ‘Best original music score for a TV Program’ sub categorys- the latter for its Byju’s Young Genius -A News18 Initiative.

    Sony Pictures Network India won two golds for Uefa Champions League Sona Mana Hai Campaign 2019 and Love For Cricket campaigns in the ‘Best TV sports channel program promo.’

    Three Silver metals were picked up by Sony Pictures Network India, while Arha Media & Broadcasting, Zee Kannada picked up two each, and TV18 Broadcast, Disney Broadcasting bagged a silver each.

    DESIGN CRAFT ABBY Awards – 2022

    The category did not see any gold winner. Famous Innovations won three silver, while TLG India media picked up one silver.

    DIGITAL ABBY Award – 2022 category

    In the DIGITAL ABBY Award – 2022 category, Famous Innovations grabbed the only gold in the Social Media – Social Media (Co-Creation / Crowdsourcing / Response etc.) sub category for campaign titled #LonelyNoMore for the brand Burger King.

    In the same sub category, one silver each was picked up by Cheil India and Fulcro, while in the Digital Technology -(Installations) sub category Tribes Communications and Mindshare won a Silver each.

    In the search sub category GREY Group won a silver metal. The ‘Best in Creator Partnerships’1 sub category saw agencies SoCheers, TLG India, Motivator and Kinnect Media pick up a Silver metal each.

    The ‘Best in Moment Marketing’ sub category saw Schbang and Famous Innovations win a silver each, while Kinnect Media won the metal for the ‘Best in Platform Innovation.’

    TECHNOLOGY ABBY Awards – 2022

    The category saw two gold winners- Sangbad Pratidin and Cheil India. Sangbad Pratidin won this in the sub category ‘Best Use Of Technology  For Community Management/Building’ and Cheil India Private Limited won it for ‘Best Creative Use Of Tech  Innovation.’ The silver in the category registered seven winners- Cheil India Private Limited, Idealake Information Technologies, Mindshare, Tribes Communications, Sangbad Pratidin, Interactive Avenues – A  Reprise Network Company and Mindshare.

    PUBLIC RELATIONS ABBY Awards – 2022

    The PR category had four gold and eleven silver awards. Interestingly, all gold awards were picked by FCB Group India for their campaigns for Political Shakti + The  Times Of India, Mumbai Police.

    In the same category, FCB Group India also won two silver. Tribes communication, GREY Group and Cheil India Private Limited too picked two silver awards each and the rest of the three silver awards were won by ^atom network, The Glitch and TLG India Private Limited.  

    MOBILE ABBY Awards – 2022

    In the mobile category there were two golds won by Cheil India Private Limited and FCB Group India. The category also had two silver awards and both were bagged by Cheil India.

    DIRECT ABBY Awards – 2022    

    Famous Innovations bagged the Grand Prix in this category. The direct category had three gold and 10 silver awards. Two among the three golds were bagged by FCB Group India and Famous Innovations earned the third gold award in the category. In the same category, FCB Group India bagged three silver. Cheil India Private Limited and Famous Innovations also won two silver each in the direct category, TLG India Private Limited bagged one silver and Mindshare also got one silver.  

    DIGITAL CRAFT ABBY Awards – 2022

    In the digital craft category, there were two silver won by BC Web Wise for their Safer Internet Day campaign and Cheil India Private Limited for their Samsung Goodvibes campaign.  

    DESIGN ABBY Awards – 2022

    In the design category, there was only one silver which was bagged by TLG India Private Limited for their Amazon Story Boxes campaign for Amazon Seller.

    Here’s the entire list of winners on Day two of the adfest:

    DAY 2 Broadcaster ABBY Awards – 2022

    DAY 2 Design CRAFT ABBY Awards – 2022

    DAY 2 Design ABBY Awards – 2022

    DAY 2 DIGITAL CRAFT Awards – 2022

    DAY 2 DIGITAL ABBY Awards – 2022

    DAY 2 DIRECT ABBY Awards – 2022

    DAY 2 MOBILE ABBY Awards – 2022

    DAY 2 PR ABBY Awards – 2022

    DAY 2 TECHNOLOGY ABBY Awards – 2022

  • GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards

    GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards

    Mumbai: Mindshare and Bennett Coleman and Company Limited (BCCL) bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday.

    Mindshare was honoured with the ‘agency of the year award’ and BCCL won the ‘publisher of the year award’  on day one of the fifteenth edition of the Goafest.

    Meanwhile, Lodestar UM took home the Grand Prix for their campaign for Mumbai Police – ‘The Punishing Signal’.

    Goafest 2022 is held after a two years gap due to the Covid pandemic. This year, a total of 1014 entries for the Media Abby from 54 different agencies were accepted. Out of these, 356 entries from 25 agencies made it to the shortlists.

    A total of 15 Publisher ABBYs and 87 Media ABBYs were awarded on day one of the adfest. For Publisher ABBYs, five Gold, three Silver and seven Bronze were awarded. Four entries were given a Certificate of Merit. For Media ABBYs, 21 Gold, 28 Silver, and 37 Bronze were awarded.

    This year, for the first time, The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition.

    [[{“fid”:”1074059″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”269″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”1″}}]]

    Media agency Mindshare collected eight gold medals and bagged the top honour, while BCCL won the gold for its best marketing of a printed newspaper/edition of its brand ‘The Times of India’ and its campaign titled ‘The Trust of India.’

    Cheil India won the gold for best use of native or branded content for client brand marketing by a publisher for its campaign ‘#UncoverTheEpic : Samsung x Nat Geo Traveller’ for Samsung.

    [[{“fid”:”1074069″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“2”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”467″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”2″}}]]

    FCB Group India picked two golds for best launch marketing of a new title of newspaper/magazine/digital publication and best promotion of a CSR/ cause-related marketing initiative in traditional or online space- both for Times of India (TOI) and the Times Out & Proud Classifieds campaign.

    In a first, this year The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition. The event also saw participation from internationally acclaimed jury chairs.

    “2022 is a landmark year because of the collaboration of the ABBY Awards with The One Show, and this is a game-changing proposition,” said The Advertising Club president Partha Sinha, discussing the ABBY Awards at Goafest 2022. “It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

    “A staggering number of participants has been witnessed, surpassing all previous records,” said Abby Awards Governing Council 2022 chairman & VP of The Ad Club Rana Barua said about the ABBYs Awards. “In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant,” added Barua.

  • Top south Indian news publishers join hands to form SPP

    Top south Indian news publishers join hands to form SPP

    BENGALURU: Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India’s first and biggest ‘south languages’ digital advertising package. This brings the top four dailies, renowned in their regions, to serve their digital advertisers collectively. Advertisers can advertise on the digital assets of these publications and reach out to their target audience in one go. 

    The South Premium Publishers (SPP) digital advertising package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes. In addition, the SPP digital advertising package delivers 3 billion ad impressions per month. 

    “South Premium Publishers offers advertisers credibility, digital brand safety and increased awareness, with more control and ease of access to premium digital inventory from all major publishers of south India. This is the only premium digital publishers’ network that delivers. We, at Manorama Online are happy to be part of this pioneering platform in Indian digital publishing," said Manorama Online CEO Mariam Mammen Mathew.

    The key differentiator of SPP’s digital advertising package is that it offers a robust value proposition. Each digital advertiser will get a customised solution, derived from a deep understanding from the four media brands. The proposals will be competitive and compelling, and enable clients to target south India with a single RO. 

    Dinamalar director business & technical L Adimoolam stated, “We are the market leader in Tamil Digital market. In 2019-20, of the total Indian ad market of 70k+ crores, 21 per cent has been contributed by digital. Given the current digital growth prospects it’s important that we give the best and the most convenient platform to the advertisers & agencies to connect with south Indian digital audiences. We have launched our consortium website, www.southpremiumpublishers.comwhich has all essential information.”

    The SPP digital advertising package caters to the audience that every brand wants to focus upon. 73 per cent of the combined users are between 18-44 age group, from young purchasers to HNI’s, whose primary source is digital news.

    The alliance offers flexible advertising packages with sales support across India with best in class media mix with CPD/CPM options. The digital advertisers can choose from roadblock ads, display banner ads and native advertising to reach their target group.  

    Eenadu director I Venkat said, “We need to recognise that the market dynamics are evolving, which demands innovation in our existing business model and collaboration is one of the solutions. This combination will help advertisers to reach out to Southern Indian premium digital audiences in a very credible, secure, and highly engaged environment.”

    With SPP offering a south India reach with one single advertising package, marketers have the perfect way to work a digital plan, that talks to the entire region.

  • AndBeyond.Media wins programmatic monetisation mandate for Eenadu

    AndBeyond.Media wins programmatic monetisation mandate for Eenadu

    Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise their ad revenues via programmatic channels. This strategic partnership comes at a very opportune time as both the businesses have seen promising uptick in the last few months – with AndBeyond.Media now catering to 500+ premium publishers.

    As part of this alliance, AndBeyond.Media’s duties will include a managed header bidding solution along with offering high impact ad formats that can help to drive new incremental revenue streams for Eenadu. A holistic approach with the publisher will also help to create more competition on the ad stack for better performance, CPMs and fill rates.

    AndBeyond.Media chief business officer Pankil Mehta said, “We are delighted to have onboarded Eenadu and are excited to manage their programmatic ads solutions mandate. Being at the forefront of the latest and most advanced technology in terms of programmatic advertising, we are confident that we will be able to bestow the best-in-class products for Eenadu’s web assets. Our in-house team of seasoned professionals and our holistic platform with technology at its centre focuses on an integrated approach to optimise ad demand. With our expertise in offering programmatic advertising solutions to a number of publishers in the past, we have been able to drive guaranteed incremental revenue streams for Eenadu’s business and will continue to do so.”

    Eenadu GM Sushil Kumar Tyagi added, "Our business is forever growing and we believe the momentum of growth should not slow down. The need of the hour, hence, was to find the right partner to help better monetise and optimise the ads on our digital properties and for this, we are super thrilled to have partnered with AndBeyond.Media. This strategic and focused alliance with AndBeyond.Media has driven fruitful gains for our business.”

  • Techzone enters into strategic alliance with PTC Punjabi

    Techzone enters into strategic alliance with PTC Punjabi

    MUMBAI: The Punjabi entertainment industry has been in great demand and hence has been producing content that is widely consumed not only amongst the Punjabi community, but also amongst the large Hindi speaking masses.

    Keeping in mind the demand, Techzone, an aggregator, developer, publisher and distributor of entertainment content in the world, has entered into a strategic alliance with a Punjabi entertainment channel, PTC Punjabi. The alliance will provide a platform for direct interaction with audience for the channel by offering Techzone’s short code 56060.

    With this alliance, PTC Punjabi aims to engage its vast and much spread out audience across various parts of the country and interact with them via SMS services, program related activities (MYSMS, PTT), contests like opinion polls/Voting and subscription based services (News, Astrology, Jokes etc.).

    Speaking about the alliance, PTC Network CEO & director Rajiee M Shinde said, “Interactive Marketing enhances Viewer Engagement with the channel and SMS & other VAS services offered by Techzone help us to that aspect. We are looking at more such Interactive Services and this strengthening our relationship with our ardent viewers who seek us out, platform irrespective.”

    The response of the SMS services has been overwhelming already with 1.5 lakhs SMS subscription between Oct. 2012 and Mar. 2013. The highest gainers till now are PTC Music awards with 28, 500 sms hits, PTC Film awards with 14, 000 sms hits and the Miss PTC Punjabi Beatuty & Talent Pageant with 16, 000 sms hits.

    PTC Network president & director Rabindra Narayan said, “Significant SMS responses on our key properties have been extremely encouraging. Viewer Response & reaction important in shaping further content strategy. Our viewers are extremely loyal and almost consider it their right to convey their feedback back to the channel. We are always striving to better our content basis their feedback, rather than only relying on Industry Viewership figures.”

    On the same, Techzone MD Naveen Bhandari said, “PTC Punjabi is the No. 1 Punjabi entertainment channel in India, Australia, UK, USA & Canada and the reason for this is the unique content they offer to their consumers. We are glad to become a part of such an authentic brand where our robust technology will engage the user directly with the channel and also give Techzone a large platform for creating better visibility for ourselves. PTC Punjabi has a strong international appeal, thus, we are expecting to reinforce our global customer base through this alliance. This alliance in future will also prove to be another bench mark in our many efforts to strengthen our regional content portfolio in India and becoming the preferred VAS provider across the world.”

    In future, Techzone plans to extend its VAS services like CRBT, IVR, WAP and apps etc for PTC Punjabi to make the channel’s content available on mobile platform and ensure more effective content monetization for the channel.

    Commenting on the ongoing adoption of VAS services amongst the known media channels, Bhandari added, “Over the years we have witnessed a paradigm shift in the content monetization space. VAS has opened new doors for the non VAS related content providers to reach out and opine with their audience even without having to associate themselves with telecom operators. Techzone wishes to spear head this change with the advanced technology and reach, and its unique content monetization strategies. ”