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Tag: Publicis

  • Publicis appoints Céline Fronval as general counsel

    MUMBAI: Publicis Groupe has announced the appointment of Céline Fronval to the role of Groupe General Counsel. She took on her new role as of 1 May, 2017, and reports directly to Anne-Gabrielle Heilbronner, member of the directoire (Management Board) and secretary-general of Publicis Groupe.

    Céline, previously the deputy general counsel of Publicis Groupe, will succeed Joe LaSala, who is retiring from Publicis Groupe after two years. Joe was the general counsel of Sapient from February 2011 to March 2015 and was promoted to Groupe General Counsel at Publicis Groupe in Paris after the acquisition of Sapient in April 2015.

    Céline Fronval was the head of legal for France from September 2012 to September 2014, and promoted to Deputy General Counsel in October 2014. Prior to this, she worked in various law firms including Simpson Thacher & Bartlett in New York and in-house legal positions (Chief Legal Officer at BetClic Everest Group). Céline holds a LL.M degree from Columbia University and a Master degree (DEA) in International law from University Panthéon-Assas (Paris II).

    Heilbronner said, “I’d like to thank Joe LaSala for these past few years he has served Publicis Groupe, during which he has truly proven his professionalism and expertise. I’d also like to wish Céline much success in her new role, which I am happy to see her take on after five successful years with the Groupe. Her experience and skills will be great assets with which she will carry out her missions.”

  • Publicis co. Performics.Resultrix strengthens leadership in western region

    MUMBAI: As part of its western operations expansion, Performics.Resultrix, the digital end-to-end solutions and performance marketing company, aligned with Zenith India has strengthened its leadership team with three new senior appointments, Associate Vice-Presidents, who will lead the Mumbai operations.

    Rizwan Shaikh has over 12 years of experience in digital media in diverse areas such as digital strategy, paid media, organic, social, programmatic and analytics. He has worked across a range of companies such as Web Percept, IdeatLabs, iProspect and GroupM. He will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions.

    Avinash Vanpal comes with 11 years’ experience in digital marketing. He has worked with agencies such as Resolution Media Singapore and Havas Media Bangalore and his experience spans brands such as Hyatt, Monster, HP, Resorts World Sentosa, SAP, British Insurance, and TravelSuperMarket & Manipal University. He previously co-founded a start-up – exqzt.com, which retailed handmade and ethnic products. He will be steering big businesses for Performics.Resultrix which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic.

    Nishant Gopalia again comes with 11 years of digital media and marketing experience. He has worked with many large-sized agencies and has handled big businesses such as Hindustan Unilever, Tata Motors, Future Group, LIC, Fiat, Zee Entertainment and ICICI Bank. Gopalia has also worked with Star India where he was managing digital media planning and buying for Hotstar and the GEC channel portfolio. His last stint was with Zydus Wellness, where he was leading digital marketing for brands such as Sugarfree, Nutralite & Everyuth.

    Mayoori Kango, Managing Director of Performics.Resultrix, says, “It gives me great delight to welcome on board our three senior executives, Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.”

    Shaikh said, “I am pleased to be a part of Performics.Resultrix, an established name in performance marketing and digital end- to-end solutions. They are an agency witnessing fast-track growth and have great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead,”

    Avinash Vanpal says,

    “Performics.Resultrix needs no introduction. They are a strong global brand with a roster of extraordinary work; work that’s been awarded in both Indian and international ad festivals. They have driven growth and innovation for some marquee brands. I look forward to being a part of this high-energy, collaborative and diverse workplace.”

    Gopalia remarks, “ I have been following Performics.Resultrix’ s spectacular growth for some time now and am delighted to be joining it. I look forward to shaping the agency’s output in a positive way and strengthening client relationships still further.”

  • Publicis co. Zenith hires three, strengthens organisational structure

    MUMBAI: Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires.

    Atul Sharma has joined Zenith as Senior Vice President in New Delhi and will be the business head for SBU that includes Nestle, Truecaller, Yatra, Hotels.com and others. A marketing post-graduate, he has more than 16 years of work experience across multiple marketing and media functions such as marketing services, market planning, consumer research, sales, events, public relations strategic media planning, buying and implementation. Consumer insights are his strong point. He has led businesses for Snapdeal, Freecharge, Gaana.com, Cricbuzz.com, ITC Retail, Del Monte and Lenskart among others.

    Love Guglani has come on board as the Senior Vice President for Zenith, based again in New Delhi, to lead the other SBU for Cargill, LVMH, Jabong, Micromax, Hennes & Mauritz (H&M), Aviva amongst others. He again, has more than 16 years of work experience in media across strategy, planning, buying and implementation. Love has a diverse background and has led businesses such as LG, Tata DoCoMo, HCL, Samsung and Intel Microprocessors.

    Another senior hire is Swati Jha. She has joined Zenith as the Senior Vice President to head the agency’s West India operations and will be based in Mumbai. She is a MICA alumnus with over 14 years of media agency experience.

    Swati Jha has led large FMCG businesses such as Mondelez (earlier Cadbury), Marico, Kellogg’s, Godrej and Zydus Cadilla in senior leadership roles. In previous roles, she has spearheaded award-winning work on brands such as Saffola, Parachute, Bournvita not just in the Indian market but also in some of the prestigious global platforms and juries such as Festival Of Media Asia Pacific (FOMA.)

    Tanmay Mohanty, Group CEO, Zenith India, said, “Our best in class data, tools, insights and strategy have led to a high pitch win rate and great performance on existing businesses. We are pleased to announce these three senior-level hires for Zenith who will help us upscale our operations, in line with our accelerated growth and momentum. I look forward to our new appointees bringing in fresh vigour, enthusiasm and passion to the organisation and embracing Zenith’s unique and highly differentiated offering.”

  • Sony Mix’s ‘Media Ke Surtaj’ season 2 ends amid fanfare

    MUMBAI: The Grand Finale of the second season of ‘Media Ke Surtaj’ was held on Friday at Bungalow 9 in Mumbai. Organized by SPN’s music cluster channels, Sony MIX and Sony Rox HD and hosted by RJ Salil.

    A Karaoke competition amongst media professionals, Media Ke Surtaj, brought out hidden singing talent among media agency professionals. The audition rounds were held across Delhi, Mumbai and Bangalore in agencies like OMD, Carat, Lodestar, Initiative, Publicis, Madison, ZenithOptimedia and GroupM between March 15 to 24, 2017. Elevated levels of enthusiasm and participation were displayed among all the participants and 180 contestants were shortlisted for Friday’s finale.

    The event was massive and the audience swayed and cheered all along the event. The winners were selected in two categories namely, the Popular choice and the Critics’ choice. Each category had two sub-categories, i.e, Solo & Duet. The video of each participant’s audition is up on display up on www.mediakesurtaj.com for an audience poll. The voting closed on April 7th, receiving a tremendous response with overall 32000+ votes being registered. The popular choice category winners were selected based on the maximum votes received. The jury for the Critics’ Choice Awards included the masters of the industry including music composer Ajay Singha and singer Ash King, among others.

    Ecstatic at the win, the Popular Choice Solo winner, Pankaj Dobhal from ZenithOptimedia, exclaimed, “I had not expected to win a singing competition my entire life. Doing something beyond your daily routine feels great and I would like to thank everyone who voted for me and had faith in my voice.” With all excitement, Critics’ choice Duet winners, Craig Viegas & Prachi Kalkar, GroupM said, “Singing has always been our hobby, never knew that it would get us such a big reward. We would like to thank Sony MIX for this initiative and giving us such a great platform to showcase our hidden talents.” Apart from these, Popular choice Duet category winners were Ashish Rane & Neelam Shridhankar from Carat Media and the Critics’ choice Solo category award was bagged by Gaurav Chopra from GroupM.

    The winners of the popular choice category won prizes worth INR 20,000/-, and the critics’ choice category got an all-expense paid trip to Dubai for 2.

    Talking about this innovative programme, Sony Pictures Networks India (SPN) Max Cluster & Sony Mix senior EVP and business head Neeraj Vyas said, “I feel, for most of us music is an integral part and one of the key drivers in our daily lives. Hence, we decided to use this musical platform to encourage media professionals to showcase their hidden talent while they get a break from their daily routine. We at SPN were elated with the first season of Media Ke Surtaj and extremely overwhelmed with the response received in this second season as well and will hopefully expand to new horizons soon.”

  • Prashanth Challapalli joins Leo Burnett

    Prashanth Challapalli joins Leo Burnett

    MUMBAI: Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

    In his new mandate, Challapalli will work with leaders across Publicis Communications to drive integration, and will report to Publicis Communications India CEO Saurabh Varma. His last stint was with iContract, where he was the executive vice president and digital head.

    At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content. Prashanth will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all clients.

    Varma said, “Prashanth will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

    Added Prashanth, “I have always been a big believer in one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time.”

    With over 19 years of experience, Prashanth has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di.

  • Prashanth Challapalli joins Leo Burnett

    Prashanth Challapalli joins Leo Burnett

    MUMBAI: Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

    In his new mandate, Challapalli will work with leaders across Publicis Communications to drive integration, and will report to Publicis Communications India CEO Saurabh Varma. His last stint was with iContract, where he was the executive vice president and digital head.

    At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content. Prashanth will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all clients.

    Varma said, “Prashanth will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

    Added Prashanth, “I have always been a big believer in one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time.”

    With over 19 years of experience, Prashanth has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di.

  • Colors campaign inspires men to take over Sunday chores

    Colors campaign inspires men to take over Sunday chores

    MUMBAI: Colors has launched a new movement called #SundayIsHerHoliday. The campaign — one Sunday at a time — is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

    The next step aims at enabling action by offering tips to men and handholding them through some Sunday chores. The final step will be celebration by showcasing what actually happens when women get 24 hours from their own time, every week, off.

    “You might ask why Colors is doing this? We believe that entertainment should, where it can, nudge society forward, in big ways or small. This campaign is an embodiment of that belief. Gender equality is a man’s issue too, and as COLORS, we have always believed in doing our bit in bringing about change in mindsets,” said Viacom18 Hindi Mass Entertainment CEO Raj Nayak.

    While he believes that the network giant can do its bit in giving a little nudge to our men-folk to lend a hand and make a difference, Publicis South Asia CCO Bobby Pawar believes that #SundayIsHerHoliday is an honest attempt at giving women her due. He added, “The insight was simple. All women are working women. Most of them just end up working twice as much, at the office and at home. The realisation that it was unfair that they, unlike most other working people, don’t get a day off, struck us and gave birth to #SundayIsHerHoliday. As Publicis I can say that we are proud to have Raj,COLORSand the entire Viacom18 network on our side to ensure that the message reaches out to a large audience which brings about a genuine difference.”

    A growing number of men are taking on the responsibility of caring for children and taking up household chores as their partner works. But a lot still needs to be done in breaking down traditional gender stereotypes.

    Creative team: Roshni Kavina, Srijan Shukla, Siddharth Joglekar, Abhishek Sawant, Ajinkya Bane.

    Digtal Lead: Sreeraman Thaigarajan

    Production House: Offroad Films

    Director: Abhijit Sudhakar

    Producer: Khalil Bachooali

    Lyrics: Manoj Tapadia

    Colors Team:

    Head, Creative, Marketing and Digital: Sapangeet Rajwant

    Marketing Leads: Tony Pratap, Vishal Desai

    Digital Lead: Saloni Thakker