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Tag: Publicis Media

  • Rathi Gangappa joins Starcom India as CEO

    Rathi Gangappa joins Starcom India as CEO

    MUMBAI: Media agency Starcom has appointed Rathi Gangappa as chief executive officer in India. The announcement comes while the world is celebrating Women’s Day today.

    Gangappa comes with a wealth of over 20 years experience in media and brand communications with rich digital and data expertise. She has navigated key leadership roles requiring a fine balance of strategy and execution in complex cross-cultural environments, driving transformation programmes, building capability and nurturing talent spanning media strategy, innovation, sponsorships, digital, mobile and social media marketing. 

    Rathi Gangappa says, “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s human experience focus connects human values with brand objectives, delivering seamlessly integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”

    Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across Mumbai, Delhi and Bangalore. Her past stints also include Vodafone, Onmobile Global Ltd, Maxus and Lowe Lintas.

    Publicis Media India CEO Anupriya Acharya adds, “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher ecosystems and demonstrated capabilities across the entire gamut of marketing and brand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s human experience approach. She will no doubt be an asset and will add value to our clients and people alike.”

  • Publicis Media bags digital mandate for ZEE5

    Publicis Media bags digital mandate for ZEE5

    MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch.

    Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.”

    ZEE5 India digital head Archana Anand adds, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”

    Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.

  • Publicis’ Moorthy joins iCubesWire as head-RDX sales and trading desk

    Publicis’ Moorthy joins iCubesWire as head-RDX sales and trading desk

    MUMBAI: iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head – RDX sales and trading desk at its Mumbai office.

    Moorthy will work towards expanding and strengthening the business while being closely associated with the CEO Sahil Chopra and the COO Aditya Singh.

    Chopra says, “Sabareesh (Moorthy) brings his vast experience in various facets of digital media like programmatic, client servicing, media strategy, account management, advertising operations and technology and business development.”

    Moorthy brings with him an industry experience of more than 12 years. Prior to joining iCubesWire, he was associated with Publicis Media as the associate director and group head of advertising operations.

    Moorthy has also worked with Cartrade.com as the assistant general manager – media sales, Madhouse as the group head – operations, Automotive Exchange as the advertising operations manager and other organisations such as Yahoo India, Tribal DDB India, and Mindshare, among other.

    Moorthy will head the agency account sales in the western region and start a new initiative in the trading desk for programmatic advertising.

  • Publicis Media creates future-focused NexGen board, to drive transformation

    MUMBAI: Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.

    Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects

    Launched across 15 markets – US, UK, Nordics, MENA, Singapore, DACH, Italy, India, Mexico, Australia, Poland, China, Russia, UK, Spain and France – the aim is to foster a spirit of collaboration across a group of high-performing individuals from around the world.

    Each local board comprises of 8 -15 employees identified as future leaders and representing diverse skillsets. They will work together to architect and activate medium to long-term deliverables that increase employee engagement and advance Publicis Media’s Trust, Talent and Transformation vision.

    A survey by Delloitte of over 7,700 millennials (those born after 1982) across 29 countries who are in full-time employment, found that millennials believe businesses need to do more to bridge the gap between current leadership and the new generation of business leaders. This effort looks to deliver on this front while also more deeply harnessing this group’s perspective for agency and client benefit.

    Steve King, CEO, Publicis Media, said, “Our next generation of leaders are the future of this company. It is vital that they play a significant role in creating Publicis Media’s future, from both a talent and client perspective. The launch of the next generation board is about challenging and disrupting how we currently do things, to the benefit of all stakeholders. We had our first global board meeting earlier this month, which ran in parallel with the global Publicis Media board, and we were incredibly impressed with the proposals that were presented, some of which we have already started to adopt. The energy and new perspectives that they bring are fundamental to our ongoing transformation and success.”

    “The next generation board infuses fresh thinking into the organisation and brings forward proposals and opportunities that are truly creative, innovative, collaborative and path-breaking. The Publicis premise of ‘Power Of One.’ resonates through this landmark initiative which cuts through regions, markets and boundaries.” says Anupriya Acharya, CEO, Publicis Media India.

    Representatives from each of the local boards will meet four times a year to work on delivering specific global initiatives. The first of these meetings took place earlier this month and the company is already acting on the proposal by next generation board to harmonise communication across all global talent through the use of innovative new mobile technologies.

    Here’s what the Next Gen Board across the Asia Pacific thought:

    Tanushree Radhakrishnan, Managing Partner, Performics.Resultrix in India says, “It was an absolutely brilliant and enriching experience to collaborate with the sharpest minds from 15 countries and work on the organisational challenges. It was exciting that I could actually present my thoughts to the Global Executive Group and work towards bringing a real change at a local and global level. I am honoured to be a part of the very first Next Generation Board and I am really looking forward to the implementation of our proposal.”

    “I found the idea behind the Next Gen Board rather revolutionary. This is a cool initiative by the company in its thoughts and actions to want a bold, disruptive change transforming employee engagement. The experience of being in London working on everyday challenges our company was facing and presenting our honest feedback/solutions to the global leadership team who listened and stayed open was phenomenal,” said Joanne Fu, Media Manager, Starcom Singapore.

    “I think one of the best parts about the next generation board is the permission from the business to challenge the thinking, of not just our local executive group, but also the most senior leaders in our organisation. I get to work with the top talent across Publicis Media on a weekly basis to try and solve operational issues that are affecting the entire industry, that’s pretty unique. The hands-on experience and unprecedented access to senior leadership is something I am greatly looking forward to,” said Scott Ramsay Strategist Starcom Australia.

    “This initiative further strengthened my faith in Publicis Media. I would have never imagined a day where a younger generation staff gets to propose changes to the company where it’s being implemented,” said Olivia Zhang, Senior Strategist, Publicis Media China.

  • Fox Asia appoints Mike Rich as EVP, Dawes departs

    MUMBAI: Fox Networks Group (FNG) Asia has named media the industry veteran Mike Rich as the executive vice president, advertising sales & content partnerships for Asia Pacific and the Middle East. The company also announced that Simeon Dawes, who has been keen to focus full-time on his other business interest, will leave the group by the end of April.

    In this enhanced role, Rich will lead teams across the region to identify new revenue streams for FNG Asia and its content partners, and to further strengthen FNG’s position as a leader in advertising innovation. He will report to Fox Network Groups Asia president Zubin Gandevia.

    Rich has more than 25 years of media and marketing experience in agency and client roles, and he brings to FNG Asia a keen understanding of the content and media industry across the US, Europe and Asia. He most recently served as Global President of Publicis Media’s Content Ventures division. Prior to that, he was CEO of GroupM Asia’s content business. Rich has also consulted for a multitude of major rights owners.

    Rich’s appointment follows the earlier hiring of Italo Zanzi as executive vice-president and managing director for Fox Sports as the group has been working to strengthen its sports, advertising sales and content creation teams across the region.

    Gandevia said, “With an incredible portfolio of channel brands and the world’s greatest television programming, Fox has a unique opportunity to leverage its assets to expand and develop existing and new revenue streams in Asia. Simeon has been a key figure in building the Fox business in Asia and I want to thank him for everything he has done for us and wish him all the best. At the same time we are delighted that Mike is joining us to contribute his wealth of experience with brands, agencies and content to help us continue delivering innovative solutions and ignite our full commercial potential.”

    Rich said, “The quality of global TV has never been better, and Fox is perfectly positioned to drive greater outcomes for consumers and commercial partners alike. Fox and I have ambitious plans in the content creation and digital distribution arenas, and I could not be happier to join such a forward-thinking global media business.”

    Dawes added, “The time is right for me to focus on my other business interest as I’m able to leave Fox knowing that with Mike and Italo the right people are in place. For the past seven years I have also had an interest in building a health and nutrition distribution business and now I can turn my full attention to leading and growing that, something I’ve been keen to do for some time.”

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”