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Tag: Publicis Media

  • Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media

    Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media

    MUMBAI: Publicis Media has named Anil K Pandit as managing partner – data strategy and partnerships, cementing his rise as a key voice in India’s data-driven advertising evolution. The promotion marks a strategic pivot for the group as it sharpens focus on ethical innovation, data privacy, and future-ready partnerships.

    Pandit, who previously served as EVP – programmatic, data and tech for India, now leads efforts to align data transformation with privacy-safe alliances and responsible advertising frameworks. “The future revolves around connected data and collaboration, with trust at the core,” Pandit said, announcing the move.

    With over two decades of experience across Omnicom, MicroAd, People Interactive, and India Today, Pandit has built a formidable reputation as a programmatic pioneer and data governance advocate. He is also a regular voice in academia and policy, serving as guest faculty at IIM Bangalore, IMT Ghaziabad, and member of the MMA AI Advisory Council and IAB Tech Lab working groups.

    His appointment signals Publicis Media’s deepening investment in data infrastructure at a time when privacy, interoperability and AI-readiness are redefining the media and martech playbook.

  • Industry unites to draw massive delegation for Goafest 2024

    Industry unites to draw massive delegation for Goafest 2024

    Mumbai: Goafest, South Asia’s premier festival celebrating creativity excellence, continues to drive industry growth and collaboration. This year, the festival has achieved remarkable success with a surge in delegate entries and unprecedented support from industry leaders. Scheduled to take place from 29 to 31 May at the Westin Mumbai, Powai Lake, this year’s event has drawn increased participation from agencies and clients of all scales, underscoring its expanding influence and reach.

    The 17th edition of Goafest boasts of an impressive line-up with delegation from media agencies including Havas Media, Publicis Media, Group M, Madison Communications, Initiative Media, OMD, and Zenith Optimedia, among others. Creative powerhouses TLG India, L&K Saatchi & Saatchi, Leo Burnett, FCB Group, Havas Worldwide are also on board, along with brands like Nestle, Tips Industries, Kotak General Insurance, and Airtel. Media giants Bennett Coleman, ABP Group, Zee Media, Navabharat Media Network, et al have also shown unwavering registration support. The festival’s appeal spans multinational agencies to smaller firms, showcasing its inclusive ethos.

    Goafest remains a pivotal industry event, driving innovation, creativity, and collaboration year after year. It’s a hub for professionals to share ideas, learn from experts, and showcase groundbreaking work. The festival’s impact resonates throughout the industry, inspiring creativity and enhancing professional networks.

    Goafest 2024 chairman of the delegates committee – Sam Balsara expressed his enthusiasm for the upcoming event, stating, “Goafest has always been a beacon of creativity and innovation in the advertising industry. This year’s entries have set a new benchmark for excellence. The support from the industry has been overwhelming, and the record number of registrations is a clear indicator of the vibrant and dynamic nature of advertising media and marketing industry.”

  • Over 90% of shoppers actively seek out comments about brands on social media before buying: Twitter & Publicis media research

    Over 90% of shoppers actively seek out comments about brands on social media before buying: Twitter & Publicis media research

    MUMBAI: How much does talking about brands and products impact sales? And how do businesses tap into this power? Over 90 per cent of shoppers actively seek out comments about brands, products, or services on social media before arriving at purchase decisions, according to a recent research study. 68 per cent of those surveyed said their impression of a brand was changed as a result of experiencing brand conversation, according to the study undertaken in collaboration by Publicis Media & Twitter. Over half of shoppers consider brand conversation on social media impactful as per traditional reviews.

    Twitter teamed up with Publicis Media to survey 9,600 consumers on six social platforms across the US, the UK, India and Mexico, to understand how brand conversations on social impact consumer decision-making and sales. The study uncovered several findings that point to the power of social brand conversation. The research aims to understand how brand conversations on social impact consumer decision-making and sales.   

    71 per cent of people surveyed felt they are more likely to consider brand conversations before a purchase journey begins. While the data shows the influence of brand conversation is high before or early in a purchase journey, it decays over time. This indicates that always-on engagement is key and can even kick-start buying decisions.

    According to the study, content and sentiment matter with 86 per cent of “very positive” conversations being considered as ‘memorable’ by respondents. Whereas only 49 per cent of “very negative” conversations are considered memorable. Three in four brand conversations resulted in more positive brand sentiment, as per the study.

    The research also corroborated brand conversations on Twitter as driving people to buy, with 60 per cent of purchasers who recalled a conversation on Twitter said it made them much more likely to consider the product they bought.

    Publicis Media Services India CEO Tanmay Mohanty said about the research, “In a world where interaction, opinion and communication are vital, this is the reason social media platforms are still seeing growth and can influence & shape consumer views and decisions.”

    “This groundbreaking study with Twitter illuminates how consumers actively seek opinion on brands on social platforms, and how social chatter can influence decision-making and purchase and build trust and popularity for brands,” he further said.

    Further insights, outlines and explanations on the research can be found in the blog post:  #LetsTalkShop: How brand conversation powers shopping (twitter.com).

  • Publicis Media Services bolsters leadership team with key appointments

    Publicis Media Services bolsters leadership team with key appointments

    Mumbai: Publicis Media Services, a part of Publicis Groupe India on Thursday announced key appointments in data sciences & performance marketing. Rajesh Viswanath has joined as senior vice president, data sciences while Vivek Tyagi has been brought in as the head of performance marketing. Both Rajesh Viswanath and Vivek Tyagi will report to Publicis Media Services India CEO Tanmay Mohanty.

    “The appointments are in line with it’s focus on scaled, future-facing solutions and data driven decision-making to deliver maximum impact for brands,” the company said in a statement.

    Viswanath comes with an experience of 19 years in the M&E and BFSI verticals and has worked with companies such as SG Analytics, Citiustech and Genpact. In his new role at Publicis Media Services, he will help enhance and embed analytics into integrated client solutions, underpinning data across all services and generating unparalleled business value. He will develop further the suite of tools, research, advanced analytics approaches and place data and analytics at the heart and centre of all marketing strategies for brands.

    Tyagi has over a decade of experience across marketing services, having spent almost seven years with Publicis Groupe agencies Zenith and Performics. His last stint was with Liv, lifestyle banking app by by Emirates NBD. 

    In his new role at Publicis Media Services, Tyagi will be responsible for strengthening the performance marketing proposition and offering, by harnessing the power of data and technology. He will also work with Publicis Consulting to help clients transition their performance marketing to a cookie-less yet increasingly digitally active future.

    Speaking on the new appointments, Tanmay Mohanty said, “In an ever-evolving market scenario, we are continually focused on strengthening our media product and offering in order to bring in incredible value and scale for our clients. The appointments highlight our commitment in delivering market-leading media services, in an increasingly opt-in digital world. Both performance and data sciences are key pillars for further transformation and growth of our business. The new hires fortify our leadership team, pushing further on our strategic agenda, bringing in innovative strategies, fresh thinking and approaches and exemplary data-driven marketing.” 

    “I am confident that Rajesh Viswanath and Vivek Tyagi, with their depth of expertise and experience will bolster our services exponentially and continue to drive media excellence,” he added.

  • Starcom onboards Niti Kumar as chief operating officer

    Starcom onboards Niti Kumar as chief operating officer

    NEW DELHI: Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency’s offices.

    Kumar will report to Starcom India CEO Rathi Gangappa, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.

    During her 20 years in the media and marketing industry, she has dabbled in media planning, marketing, digital communications, and media investment management, and has worked across a variety of categories like publishing, FMCG, telecom, automobiles, garments, and BFSI.

    Gangappa said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams.”

    Before joining Starcom, Kumar was the senior vice president at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organisation. A graduate from MICA, she has held leadership roles at GroupM (managing partner north & east at Mediacom) and Mudra Communications (office head, media, Delhi & Kolkata).

    A TEDx speaker, Kumar has closely led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway and Reckitt Benckiser, to name a few.

     “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers,” said Kumar. “Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”

  • Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

    Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

    New Delhi : Publicis Media’s bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit.

    The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp. 

    John has 13 years of experience in the media industry, during which she has served esteemed brands like Google, Pepsi, Shell, Nissan, and Samsung, said the agency. She joined Publicis Media’s Zenith India as vice-president in April 2020.  Before joining Publicis Media, she had worked in companies like OMD, Essence, Maxus, Mediacom, Starcom, and Mindshare. 

    “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology, and analytics to provide business outcomes,” said Zenith India CEO Jai Lala. “Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC, and digital transformation for HMCL.”

    John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I joined the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and driving high momentum for the business.” 

  • What’s exciting Mimi Deb about her new role at Publicis’ platformGSK

    What’s exciting Mimi Deb about her new role at Publicis’ platformGSK

    NEW DELHI: Warming up in her new role as the leader of Publicis Media’s bespoke unit platformGSK, Mimi Deb is quite excited and enthralled to take up the responsibilities of managing the offline and digital global paid media strategy and planning of GSK in India.

    While the lady had taken up the role in early April, she still hasn’t got the chance to visit the office, courtesy the Covid2019 pandemic but has bonded really well with the team over video calls and daily chats, she tells Indiantelevision.com in an exclusive candid chat. 

    “We interact pretty regularly with our department and also intra-team meetings keep on happening. And it’s not like that we just dive into the meetings, the environment is lighter than that. We familiarise ourselves with what is happening in everybody’s lives, keep checking on each other in case of any issues. That has helped break the ice,” Deb happily notes. 

    She also shares that because she comes from a slightly different environment, her last stint being at Wavemaker, it makes the new role even more exciting for her. “It is a different energy that I am feeling here because I come from a different setup. I think here there is a lot of young energy which is exciting and the conversations are very interesting and straightforward,” Deb quips. 

    However, she is looking forward to incorporating her rich experience of over two decades working for brands like Dabur, Perfetti, Mother Dairy, RSPL, Amway, McCain Foods, and OLX at GSK which has under its umbrella some of the most successful and popular brands like Sensodyne, Eno, Iodex, and Crocin. 

    While right now her entire focus is on understanding the business and making contacts with people, both within the industry and on the client-side, going ahead, she is going to play a key role in speeding up the areas of implementation and digital transformation for GSK, while keeping their mainline strategies sharp. 

    “It (platform GSK) is a new business for the company and a very prestigious one. Initially, my focus is on familiarising myself and then look at the transformation agenda in the data and content space. Whether it is the content initiatives for some of the brands where it plays a bigger role or creating a great brand presence over the media space, everything is on my agenda.”

    An important factor in Deb’s strategies going ahead is going to be the impact that Covid2019 has left on consumer behavior and media preferences and she is keen on exploring avenues like social media and OTT more, depending on the brands.

    Deb is also glad that the client she will be working with is agile and is on its toes in adapting to the changing environment, which makes it easier for her to work with them. She is looking forward to her stint with great positivity.  

  • Jeep India & Publicis Media launch show ‘Jeep Bollywood Trails’

    Jeep India & Publicis Media launch show ‘Jeep Bollywood Trails’

    MUMBAI: Jeep India & Publicis Media in a partnership today announced the launch of a television show Jeep Bollywood Trails, which will be aired on AXN, Max HD and will stream on Sony Liv starting 25 January 2020.

    Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering the famous locations & landscapes. The show features eminent Bollywood directors who narrate their stories through these locations & elaborate on what makes these spots iconic.

    The show also positions the legendary JeepSUV as the ultimate travel-machine, cruising effortlessly through the rugged hinterlands to reach bookmarked Bollywood locations. The show is powered up by Publicis Media’s Content Practice which executed the project end-to-end.

    Every place tells a story.  The show features a stellar list of film-makers such as Imtiaz Ali, Rohit Shetty, Raju Hirani, Nitesh Tiwari among others who relive the film experiences of the past, encapsulating their fondness for a particular location. The format is a richly-packed travelogue –featuring an eclectic mix of culture, lifestyle, music & adventure. 

    Jeep India head of marketing & PR Rahul Pansare said,  “Brand Jeep believes in taking the road less travelled and has explored innovative ideas to create enriching & evocative brand experiences. Jeep Bollywood Trails is a breakthrough, an incredibly exciting concept that channelizes the sheer firepower, passion & energy of the brand Jeep. It is the ultimate Bollywood journey with Jeep, which allows every viewer to relive the passion and adventure that stars experience across the myriad rich and vibrant filming locales. We thank Publicis Media & AXN for their efforts & contribution on this first-of-its-kind television property.”

    Starcom India CEO Rathi Gangappa said, “We are delighted to be at the forefront of this innovative & exciting property for Jeep. The Starcom HX approach is about human connections—experiences that people love and actions that brands need. Jeep Bollywood Trails is a big step in the same direction. The show is sure to be a resounding success among viewers, amplifying viral conversations & brand messaging and increasing the overall followership and popularity of the Jeep.”

    Publicis Media India content lead Urvashi Khanna said, “Jeep Bollywood Trails, in terms of creative execution & production quality surpasses the best travel & exploration shows. The show goes beyond brand integration, it’s a creative rendition of the brand pillars- adventure, freedom, passion, and authenticity. AXN was an obvious choice as the show fits the channel’s philosophy really well. We are looking at 360- degree brand promotion; the ideas are really innovative and first of its kind, to maximize the buzz around the show.”

  • Publicis Media wins media mandate for Hero MotoCorp

    Publicis Media wins media mandate for Hero MotoCorp

    MUMBAI: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has appointed Publicis Media as its media agency for both traditional and digital media duties. 

    Publicis was selected following a competitive pitch that kicked off a few months ago. Publicis Media has created a bespoke platform – ‘Team Hero MotoCorp’ (Team HMC) – that will be in charge of the account and will harness talent from across the organization, both for the mainline and new-
    age mediums.

    Hero MotoCorp marketing head Gurinder Singh Sandhu said, “Publicis Media was selected after a very thorough and competitive pitch process with strong presentations from several agencies. We are excited about this new partnership and the potential of ‘Team HMC’ in helping us drive even stronger consumer connect and grow brand impact.”

    Zenith India CEO and Team HMC executive sponsor Tanmay Mohanty said, “Hero MotoCorp is one of the most prestigious accounts in terms of
    both scale and complexity. We are excited to partner Hero MotoCorp in their marketing journey where data and tech will complement the strong strategy, planning, buying and content verticals to further strengthen the Integrated Marketing play. ‘Team HMC’ will mobilise the most apt talent and capabilities from across Publicis Media globally, for this partnership. We look forward to delivering strong business outcomes for them and unlocking new consumer connections across social, digital and traditional mediums.” 

    The New Delhi (India) headquartered Hero MotoCorp has been at the forefront of designing and developing technologically advanced motorcycles and scooters for customers around the world.

    Led by Dr. Pawan Munjal, Chairman, Hero MotoCorp, it has taken rapid strides to expand its presence to 37 countries across Asia, Africa, and South & Central America. Hero MotoCorp is a truly global enterprise with a workforce that comprises of people from different nationalities including India, Bangladesh, Colombia, Germany, Austria, Japan, and France.

    Hero MotoCorp is the dominant market leader in India – the world’s largest two-wheeler market – with over 50 per cent share in the domestic motorcycle market in India.