ITV

Tag: Publicis India

  • Zee TV stirs emotional connect with its brand campaign on the ‘first flight’

    Zee TV stirs emotional connect with its brand campaign on the ‘first flight’

    MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that.

    The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for the first time and for a heartwarming reason. Turns out, it is a first for his daughter too as the captain in charge of the same aircraft.

    Conceptualised by Publicis India, the film delivers the message, ‘The great Indian middle class is truly taking charge and rewriting the rules of their destiny.’

    During the launch of the film, ZEEL domestic broadcast business CEO Punit Misra shared that the entire team became teary eyed when the film was shown to them.

    The TVC was created in 2 months. Sharing his experience of working with Zee for this particular ad film, Publicis India managing director and CCO Bobby Pawar mentions, “Zee TV is not just the pioneer of entertainment but it is an insider to everyone’s home and a part of their family. The characters become a part of the viewers life after a period of time and have built the notion of ‘Jo Khud Se Jeet Jata hai’ ( overcoming your inner battles). The story is about people who outdo themselves, their circumstances and the society to champion themselves at the end of the day.”

    The campaigns talks about two things: the unconditional love of a father and about a woman who achieves her dream with her father’s support, despite the challenges.

    ZEEL CMO Pratyusha Agarwal said, “ We wanted something that would be iconic for 100 years, which was truly delivered. Zee TV is not about the borrowed glory it’s about the common story.”

  • Cremica Golden Bytes launches first campaign in India

    Cremica Golden Bytes launches first campaign in India

    MUMBAI: Cremica, a cookie brand from Mrs Bectors Foods Specialities Limited, recently launched Cremica Golden Bytes. Golden Bytes offers a combination of crunch and butter softness. Cremica has rolled out a brand film that portrays the brand as an innovative offering compared to other brands in the category.

    The TVC will be aired across regional channels especially in North India while the print and outdoor plan will also be focused primarily towards the markets of Punjab, Haryana, HP-JK, and Delhi.

    Conceptualised and executed by Publicis India, the film is an intelligent take that questions the consumer’s judgement abilities based on what they see. This is especially true for the premium cookie category, where brands talk about being a class apart but do not have anything new to offer. This leads consumers to believe that despite brands making tall claims to offer something unique, do they really end up doing that? Cremica Golden Bytes questions this intent in an interesting manner through the latest brand film.

    Mrs Bectors Foods Specialities MD Anoop Bector says , “In our communication we have kept the focus on the core of biscuit – a perfect combination of crunch and butter softness making it “Jitna buttery utna crunchy’. With its brilliant taste, creative packaging and competitive pricing; Golden Bytes will surely entice your senses.”

    Publicis India head of creative Nitin Pradhan says, “For a new biscuit brand where product differentiation is only incremental, the communication becomes that much more critical. We found merit in keeping the focus of the story on the biscuit and bumped on the talking biscuit device. A couple coming across a ‘touchy’ biscuit that snaps at them in an otherwise regular afternoon was something that we all felt excited about. The casual banter capturing the core feature (Jitna buttery, utna crunchy) seemed quite cheeky, yet simple and focused.”

  • Saurabh Varma elevated as Publicis Communications’ India CEO

    Saurabh Varma elevated as Publicis Communications’ India CEO

    MUMBAI: Publicis Communications has elevated the incumbent Leo Burnett South Asia CEO Saurabh Varma as the CEO of Publicis Communications India. Varma’s appointment comes on top of his existing responsibilities.

    To be based in Mumbai, Varma, as well other country leaders — Nakul Chopra and Praveen Kenneth, will continue reporting to Loris Nold, global COO of Publicis Communications, in charge of the APAC & MEA region. In the Indian sub-continent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth | Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.

    Nold commented, “With Saurabh leading our India efforts, I am very confident that we will drive significant acceleration across Publicis Communications, ultimately for the direct benefit of our clients.”

    Varma added, “I am thrilled to be given the opportunity to help our creative brands fully leverage the strength of our collective expertise around digital, shopper marketing, PR and production platforms. In my mind, Publicis Communications is first and foremost about giving our clients full access to our capabilities, talent and resources across the country, as our aim is to deliver end-to-end solutions to all of our clients.”

    Varma was appointed the CEO of Leo Burnett India in 2013, and, a year later, was elevated to the current south Asia role. He has about 20 years of industry experience, seven of which were spent as the chief strategy officer for south Asia, in Singapore.

  • Saurabh Varma elevated as Publicis Communications’ India CEO

    Saurabh Varma elevated as Publicis Communications’ India CEO

    MUMBAI: Publicis Communications has elevated the incumbent Leo Burnett South Asia CEO Saurabh Varma as the CEO of Publicis Communications India. Varma’s appointment comes on top of his existing responsibilities.

    To be based in Mumbai, Varma, as well other country leaders — Nakul Chopra and Praveen Kenneth, will continue reporting to Loris Nold, global COO of Publicis Communications, in charge of the APAC & MEA region. In the Indian sub-continent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth | Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.

    Nold commented, “With Saurabh leading our India efforts, I am very confident that we will drive significant acceleration across Publicis Communications, ultimately for the direct benefit of our clients.”

    Varma added, “I am thrilled to be given the opportunity to help our creative brands fully leverage the strength of our collective expertise around digital, shopper marketing, PR and production platforms. In my mind, Publicis Communications is first and foremost about giving our clients full access to our capabilities, talent and resources across the country, as our aim is to deliver end-to-end solutions to all of our clients.”

    Varma was appointed the CEO of Leo Burnett India in 2013, and, a year later, was elevated to the current south Asia role. He has about 20 years of industry experience, seven of which were spent as the chief strategy officer for south Asia, in Singapore.

  • RummyCircle launches TVC for online gamers

    RummyCircle launches TVC for online gamers

    MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.

    The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.

    “Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.

    The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.

    Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.

    According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”

    The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.

    The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.

  • RummyCircle launches TVC for online gamers

    RummyCircle launches TVC for online gamers

    MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.

    The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.

    “Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.

    The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.

    Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.

    According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”

    The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.

    The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.

  • Indian media industry gives thumbs up to GST despite minor concerns

    Indian media industry gives thumbs up to GST despite minor concerns

    MUMBAI: Former Finance Minister of India P. Chidambaram dubbed the move “good sense triumphed” while commenting on the Goods and Services Tax (GST) Bill that was okayed earlier in the week by the Indian Parliament. And, probably, it is a good move, though lot of fine-tuning still needs to be done and Indian industry is still calculating the pros and cons.

    But a seven-hour debate in the Upper House (Rajya Sabha) on Wednesday is nothing compared to the discussions on the issue that have been going on for over a decade in India during which time several Finance Ministers have come and gone pitching in for tax reforms that have been mired in political discussions and fights.

    Now that the Parliament has given the green signal to GST to be ushered in the country the ifs and whys still need answering leading to more questions like ‘what’ and ‘how’ because the rate of taxation under GST regime is still to be firmed up though 18 per cent is an indicative figure that is being bandied around in political and industry circles.

    Here are a few reactions from the media and entertainment industry where execs are still trying to read the fine prints of political-speak.

    Minister of Information and Broadcasting (MIB) M Venkaiah Naidu termed the passage of GST Bill as “historic” adding that “it’s a victory of people” as “good days” beckon the country.

    MIB Junior Minister Rajyavardhan Rathore also said that it was a historic day for India and tweeted “a new era is about to begin as uniformity across markets in India would pave way for unity in diversity”.

    ZEEL, MD and CEO Punit Goenka:  GST will certainly bring in uniformity across businesses in the media sector. Especially for the film studios who can now lower their costs. Multiplex chains will also benefit a lot with uniformed taxes, resulting into reduction of the average ticket prices!

    Colors TV CEO & Advertising Club of India President Raj Nayak: I think it (proposition of GST) is the best thing that has happened to our country. I must congratulate the Finance Minister and leaders of all political parties for setting aside differences for a common purpose, which will help in the progress of the country. As Prime Minister Narendra Modi described it is `the best example of cooperative federalism.’ The passage of the Bill, along with a good monsoon, will usher in an overall positive business sentiment. I see this translating into advertising spends seeing an upward trend in the coming months, which will be good for broadcasting sector.

    Publicis India -South Asia CEO & AAAI President Nakul Chopra: Everyone is hopeful that in the long run this will benefit our economy. While right now we are concerned about its implications on our (advertising) industry as we are a multi-locational service providers. If GST positively impacts our client, it would eventually benefit us as well. Though there are some legitimate concerns that the advertising industry has over GST, we will try to address them as an association.

    Videocon d2h  CEO Anil Khera: GST is a welcome step. It will unify the indirect tax administration in India and help the country in two ways. First, it will simplify (the tax regime) and make it easy for the consumers to understand their tax split up. Second, it will significantly improve the ease of doing business in India. As a DTH operator, GST will help us to be more efficient in our business.

    Travelxp and  Media Worldwide CEO Prashanth Chothani: There won’t be much impact (on the broadcasters’ ad revenues). The current rate that stands at 15 percent may increase to 18 percent. This might mean that the advertising cost will go up but advertising is directly related to consumer needs. If people have money to spend and they are consuming products,  brands will market and advertise.

    From the reactions it seems that the media and entertainment industry, by and large, has reacted positively to the proposed tax reforms. As it is in all such cases there are some creases, but the media and entertainment industry is willing to look at the brighter side of GST and the promised economic growth.

     

  • Indian media industry gives thumbs up to GST despite minor concerns

    Indian media industry gives thumbs up to GST despite minor concerns

    MUMBAI: Former Finance Minister of India P. Chidambaram dubbed the move “good sense triumphed” while commenting on the Goods and Services Tax (GST) Bill that was okayed earlier in the week by the Indian Parliament. And, probably, it is a good move, though lot of fine-tuning still needs to be done and Indian industry is still calculating the pros and cons.

    But a seven-hour debate in the Upper House (Rajya Sabha) on Wednesday is nothing compared to the discussions on the issue that have been going on for over a decade in India during which time several Finance Ministers have come and gone pitching in for tax reforms that have been mired in political discussions and fights.

    Now that the Parliament has given the green signal to GST to be ushered in the country the ifs and whys still need answering leading to more questions like ‘what’ and ‘how’ because the rate of taxation under GST regime is still to be firmed up though 18 per cent is an indicative figure that is being bandied around in political and industry circles.

    Here are a few reactions from the media and entertainment industry where execs are still trying to read the fine prints of political-speak.

    Minister of Information and Broadcasting (MIB) M Venkaiah Naidu termed the passage of GST Bill as “historic” adding that “it’s a victory of people” as “good days” beckon the country.

    MIB Junior Minister Rajyavardhan Rathore also said that it was a historic day for India and tweeted “a new era is about to begin as uniformity across markets in India would pave way for unity in diversity”.

    ZEEL, MD and CEO Punit Goenka:  GST will certainly bring in uniformity across businesses in the media sector. Especially for the film studios who can now lower their costs. Multiplex chains will also benefit a lot with uniformed taxes, resulting into reduction of the average ticket prices!

    Colors TV CEO & Advertising Club of India President Raj Nayak: I think it (proposition of GST) is the best thing that has happened to our country. I must congratulate the Finance Minister and leaders of all political parties for setting aside differences for a common purpose, which will help in the progress of the country. As Prime Minister Narendra Modi described it is `the best example of cooperative federalism.’ The passage of the Bill, along with a good monsoon, will usher in an overall positive business sentiment. I see this translating into advertising spends seeing an upward trend in the coming months, which will be good for broadcasting sector.

    Publicis India -South Asia CEO & AAAI President Nakul Chopra: Everyone is hopeful that in the long run this will benefit our economy. While right now we are concerned about its implications on our (advertising) industry as we are a multi-locational service providers. If GST positively impacts our client, it would eventually benefit us as well. Though there are some legitimate concerns that the advertising industry has over GST, we will try to address them as an association.

    Videocon d2h  CEO Anil Khera: GST is a welcome step. It will unify the indirect tax administration in India and help the country in two ways. First, it will simplify (the tax regime) and make it easy for the consumers to understand their tax split up. Second, it will significantly improve the ease of doing business in India. As a DTH operator, GST will help us to be more efficient in our business.

    Travelxp and  Media Worldwide CEO Prashanth Chothani: There won’t be much impact (on the broadcasters’ ad revenues). The current rate that stands at 15 percent may increase to 18 percent. This might mean that the advertising cost will go up but advertising is directly related to consumer needs. If people have money to spend and they are consuming products,  brands will market and advertise.

    From the reactions it seems that the media and entertainment industry, by and large, has reacted positively to the proposed tax reforms. As it is in all such cases there are some creases, but the media and entertainment industry is willing to look at the brighter side of GST and the promised economic growth.

     

  • AAAI announces the winners of Young Lions Competitions

    AAAI announces the winners of Young Lions Competitions

    MUMBAI: Advertising Agencies Association of India (AAAI) announced the winners of its Young Lions Competitions in creative (print), media and marketers categories.

     

    The winning teams are:

     

    Young Lions Creative Competition

    Gaurav Joshi & Siddharth Joglekar from Publicis India, Mumbai

    Theme: “Come forward and help crime and accident victims”

     

    Young Lions Media Competition

    Chinmay Kelkar & Rohan Sood from MediaCom, Mumbai

    Theme: “Don’t bribe and kill the nation”

     

    Young Lions Marketers Competition

    Samyukta Iyer & Janvi Parekh from Hindustan Unilever, Mumbai

    Theme: “A premium brand enters a traditional Indian category of hair oil but Indians are not willing to pay the premium. What Ad strategy should they use?”

     

    The jury for Creative Competition comprised Josy Paul (Chairman and National Creative Director, BBDO India chairman and national creative director), K S Chakravarthy (FCB Ulka national creative director), Bobby Pawar (Publicis India director chief creative officer south Asia) in Phase-I and Haresh Moorjani (FCB Ulka creative director), Bobby Pawar, Nandan Srinath (BCCL Response director) and Vinod Nair (Network Advertising MD) in Phase-II.

     

    For Media, the jury comprised Dinesh Vyas (MEC India planning general manager), Anand Chakravarthy (Maxus head West), Sujata Dwibedy (Starcom India vice president), Deepak Netram (Lodestar UM vice president) in the Phase-I  and Sam Balsara (Madison Communications chairman & MD), Jasmin Sohrabji (Radeus Advertising MD) in the final phase.

     

    The jury of Marketers Competition comprised Ajay Kakar (Aditya Birla Group financial services CMO), Deepali Naair (Mahindra Holidays & Resorts CMO), Rohit Srivastava (Contract Advertising core consulting & national head of strategic planning), Nandan Srinath, Vinod Nair and the Marketers competition was conducted under the leadership of FCB Ulka advisor Dr M G Parameswaran.

     

    Announcing the result of Young Lions Competitions, convener of these Competitions, Vinod Nair stated, “The Times Group and Advertising Agencies Association of India are giving rare opportunity to young professionals in India to participate in Cannes Lions and compete with the best young professionals in the world.”

     

    The winning teams will be flying off to France in the month of June this year to participate in the prestigious Young Lions Competitions in Cannes Lions.