ITV

Tag: Publicis India

  • &flix launches #FlixFirstBeforeAmerica campaign

    &flix launches #FlixFirstBeforeAmerica campaign

    MUMBAI: &flix, the destination for the biggest Hollywood hits, has launched a disruptive campaign titled “#FlixFirstBeforeAmerica”, sharing the exciting news with movie enthusiasts across the country. The campaign shows the American leader, a prominent personality himself, in complete awe and disbelief with this latest development where India gets ahead of America. He picks up the phone on an Indian embassy representative, a man named “Bhishambhar” to share his disbelief, exclaiming, “How has India pulled this off? It’s terrific”.

    The conversation is a reminder of all the big things that India has pulled off ahead of America with the latest announcement from &flix being one more in that league.

    With this initiative, the channel brings fans closer to the most awaited Hollywood blockbuster movies as it aims to crunch their wait time for Hollywood movies on television by half. Starting October 2019, &flix has redefined the movie viewing experience on television by bringing World Television Premieres of the biggest movies before the world and within a few months of their theatrical releases.

    Conceptualised by Publicis India, the campaign was produced by Bang Bang films.

  • Truebil assigns creative mandate to Publicis India

    Truebil assigns creative mandate to Publicis India

    MUMBAI: Truebil, a leading Mumbai-based auto-tech company catering to the pre-owned car market space has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategise and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference. 

    Launched in 2015, Truebil uses artificial intelligence (AI) algorithms to predict the ideal price of used cars based on various parameters like the condition of the car, geographical and seasonal factors. It is among the leading new-age start-ups catering to the used car marketplace and is backed by multiple investors including Kae Capital, Kalaari Capital, Inventus Capital and Tekton Ventures among others. 

    On appointing Publicis India as its creative partner, Truebil co-founder Shubh Bansal said, “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”

    On winning the mandate, Publicis India EVP Suraj Pombra said, “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”

    Truebill today offers features like valuation, quick sell guarantee, vehicle buying consulting, smooth paper transfer, loan assistance and insurance, among others.

  • Publicis India strengthens creative leadership team in New Delhi

    Publicis India strengthens creative leadership team in New Delhi

    MUMBAI: In a major boost to the creative function in New Delhi, Publicis India has announced the appointment of two seasoned creatives to drive the mandate for the Northern region. Joining the enthusiastic fold in New Delhi are Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who have been appointed National Creative Directors respectively. The duo would be assisting the team in driving creative transformation and growth for a host of brands including Nestlé India, FunFoods by Dr. Oetker, Monte Carlo, Nescafe Sunrise, Jindal Stainless Steel, Ebro Foods, Goodricke Group among others. 

    The duo would be reporting to Ajay Gahlaut, CCO & MD of Publicis India.

    Between them, Vikash and Basabjit are armed with over three decades of creative experience having proved their mettle across multiple advertising agencies. Their combined creative ideation and work execution has enabled numerous brands gain amazing strides across various categories. Not to forget the numerous award accolades that have come their way over the course of their professional advertising stint.

    Commenting on their joining, Ajay Gahlautsaid: “It is with great pleasure and excitement that I welcome Vikash Chemjong and Basabjit ‘Tito’ Majumdaras NCDs and creative heads of the Delhi office. I am sure their joining will give us a new energy and help in transforming our creative product. I have been fortunate enough to have worked with them for more than a decade and I can vouch for their talent, passion and commitment to the highest creative standards.” 

    Sharing her views, Srija Chatterjee, MD, Publicis India added: “Our creative offering in New Delhi now receives a huge boost with the coming in of Vikash and Tito. Based on the work they’ve put out in the past, I’m confident that the teams will gain from their immense eye for newness and put out inspiring and transformational work in the marketplace. And doing this while keeping the Power of One philosophy at the heart of every brief that they crack.” 

    Both Vikash and Basabjit – aka Tito by his peers and colleagues, have been jointly charming several clients with their brand of work. Prior to joining Publicis India, Basabjit and Vikash were both Group Creative Directors at Ogilvy India managing work for a host of clients including Mother Dairy, MaxLife Insurance, Motorola, Campus, Philips, Eicher, Wills Life Style, Taco Bell and Pizza Hut among others. Together, they have garnered multiple accolades across several advertising festivals including Cannes Lions, Effies, One Show, D&AD among others.

    Sharing his reasons for joining Publicis India, Basabjit said: “I guess, sometimes too much of a good thing is bad. So after all the work we did and the awards we won, we were getting a little too comfortable in Ogilvy! So with this opportunity, I felt it was the perfect way to shake that lethargy and get down to do what we do best – start cracking some sizzling ideas…!”

    Adding his views, Vikashsaid: “After 12 fabulous years, nobody thought I would ever leave Ogilvy, including me! But thenPublicis happened. It was too good an opportunity to let go – in terms of our growth, the people we were getting to work with andalso the vision for the type of advertising that was exciting. Well, here’s to another 12 fabulous years here!!”

    Basabjit has dedicated over 19 years to advertising having worked most of his life at Ogilvy India and previously at Leo Burnett. Vikash has over two decades experience in advertising having started his career at Bates in 1999. He has also worked across Capital Advertising, Saatchi & Saatchi, Rediffusion DY&R & Ogilvy & Mather over his illustrious career. 

  • Netmeds.com shows that each house has a Dhoni

    Netmeds.com shows that each house has a Dhoni

    MUMBAI: Online pharmacy Netmeds.com has launched a new campaign featuring its brand ambassador and former captain of India’s men cricket team MS Dhoni. Conceptualised and created by Publicis India, the TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family.

    Commenting on the campaign Publicis Capital EVP Suraj Pombra said, “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

    Netmeds.com founder and CEO Pradeep Dadha said, “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

    Netmeds.com director, sales and marketing Anand Pathak said, “We have kicked off our creative partnership with Publicis India with the launch of ‘Har Ghar Mein Mahi’ campaign. The TVC focusses on how Netmeds.com provides easy access to quality healthcare solutions and captains this responsibility, one family at a time.”

    Titled “Har Ghar Mein Mahi”, the ad shows that each of us can take the lead in looking out for our family members. The campaign positions Netmeds.com as both the enabler of caregiving, and the definitive, go-to-destination for home delivery of medicines for chronic illnesses.

  • FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    MUMBAI: FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’. The video went live on FunFoods’ social media pages recently and has reached over 10 million people and been shared over 6000 times.

    Conceptualised and developed jointly by Dr. Oetker and Publicis India (http://www.indiantelevision.com/mam/marketing/mam/publicis-india-bags-creative-duties-of-netmedscom-190115), the video is available for viewing on the brand’s Facebook page.

    Dr. Oetker India VP-marketing Devarshy R Ganguly said, “In the last ten years of being a helping hand to Indian women in the kitchen we have come across multiple challenges they face. One challenge that stood out through this time is that they struggle to make their children relish food prepared at home. As the leading brand in the category, we realised that mayonnaise plays a meaningful role as a versatile ingredient in households to help prepare tasty food with ease.”

    Publicis Capital National Creative Director Amit Shankar said, “Kids love eating food from outside. It’s a common problem that mothers face in India and across the world. In fact, it becomes deeply upsetting for mothers as they prepare food with such love and affection. They often experiment with new recipes but convincing their children is nearly impossible. So, to tackle this problem, we came up with a simple idea in partnership with FunFoods by Dr. Oetker and called it #NothingLikeHomemade. The idea was aimed at changing the perception about home-made food. It was done in a manner where in the end, children were positively surprised to see their mothers as chefs. This made our product the perfect choice for mothers and influenced kids to eat “Ghar Ka Khana.”

  • Publicis India bags creative duties of Netmeds.com

    Publicis India bags creative duties of Netmeds.com

    MUMBAI: Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.

    The account will be managed by the Mumbai office of Publicis India.

    Commenting on the win, Netmeds.com founder and CEO Pradeep Dadhaa said, “For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”

    Adding his views, Publicis Capital   EVP Suraj Pombra said: “Netmeds.com comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology & modern logistics, Netmeds.com continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by Netmeds.com as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing – we will be working with what is a fantastic client team through the challenges ahead to help Netmeds.com lead the change.”  

    Netmeds.com is a fully licensed e-pharma portal that offers authenticated prescription and Over the Counter (OTC) medicine along with other health products. Netmeds says it is the “first-to-market” to offer a pan-India solution for the quick online purchase and fast delivery of prescription medications and has served more than 3,700,000 customers in more than 610 cities and towns.

    Netmeds.com is promoted by Dadha Pharma, a Chennai-based company. The Dadha family’s pharmaceutical experience dates back to 1914, when they ventured first into the pharma retailing business and then into drug manufacturing in 1972.

  • Dr. Oetker India appoints Publicis India as its creative agency

    Dr. Oetker India appoints Publicis India as its creative agency

    MUMBAI: Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.The agency would play a key role in taking forward the brand’s ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation. The mandate will be led by the Delhi office of Publicis India.

    Commenting on the partnership, Devarshy R. Ganguly, Vice President – Marketing, Dr. OetkerIndiasaid “As Dr. OetkerIndia continues to expand and build scale for the western comfort food category, we needed a team that would bring instrategic mindset, disruptive ideas and deliver on the ask with passion.We found a perfect fit in the team at Publicis India and are confident that they will be instrumental in driving ourbusiness.”

    Commenting on the win, Ravpreet Ganesh, Executive Director, Publicis India said: “We are definitely very excited to partner a brand that is an iconic global brand that has created winning categories within a decade in India with its superlative quality offerings. Consumers are evolving and so are their preferences and Dr. Oetker has truly been exemplary in understanding the needs of the Indian consumer.Now with their plans on strengthening and growing their portfolio, we are very proud to be associated with Dr. Oetker and hope to create some path-breaking work."

  • Publicis India appoints Neeraj Bassi as managing partner & chief strategy officer

    Publicis India appoints Neeraj Bassi as managing partner & chief strategy officer

    MUMBAI: Publicis India has appointed Neeraj Bassi as managing partner and chief strategy officer.

    Neeraj will be based out of the agency’s New Delhi office. Along with Srija Chatterjee and Bobby Pawar, Neeraj will help in fostering collaboration and delivering on the Power of One synergies across the Groupe.

    With over two decades of professional experience, Neeraj has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.

    He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Neeraj has worked with some of the top market research networks such as TNS, IMRB and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad. Neeraj has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India & APAC), AMES, WARC, etc.

    Announcing the new appointment and welcoming Neeraj aboard, Publicis Communications South Asia CEO Saurabh Varma says, “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”

    Publicis Worldwide India MD Srija Chatterjee adds, “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams, will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omni-channel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”

    Commenting on his appointment, and his plans for the agency, Neeraj Bassi mentions, “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me an insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omni channel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”

  • Publicis India terminates Ishrath Nawaz

    Publicis India terminates Ishrath Nawaz

    MUMBAI: Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

    Ishrat’s involvement came to light after a Twitter user posted her experience working with him where he would leach and pass sexual comments about his female colleagues on several occasions. 

    Publicis India announced his termination on Twitter by stating: “The investigation in relation to Mr. Ishrath Nawaz has been concluded. Mr. Nawaz’s conduct has been found to be violative of Publicis India’s policy. Consequently, Mr. Ishrath Nawaz’s services have been terminated.”

    Ishrath Nawaz was recently appointed as the national creative director at Publicis India. 

    He joined Publicis India from McCann Worldwide where he was the senior creative director.

    Ever since the conversation around #MeToo movement began in India, the advertising industry, that no one would imagine of, seems to have a lot of stories to be told. 

    Recently, Dentsu Aegis Network also took  action against four of its top employees after their name surfaced in the #MeToo movement. Soon after, DAN terminated all four employees including Kartik Iyer, Praveen Das, Dinesh Swamy and Bodhisatwa Dasgupta.