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Tag: Publicis India

  • HDFC AMC invests in emotion with heartwarming new SIP campaign film

    HDFC AMC invests in emotion with heartwarming new SIP campaign film

    MUMBAI: Love, dreams, and discipline. HDFC AMC’s latest film proves investing isn’t just financial. HDFC Asset Management Company is giving investor education a heartfelt makeover with the launch of its new film Hum Sab Investors Hain, part of its flagship Zindagi Ke Liye SIP campaign. Conceptualised by Publicis India, the campaign takes a warm, relatable approach to demystifying SIPs (Systematic Investment Plans), encouraging even the most hesitant of investors to take the first step by realising they’re already investors in life.

    The narrative gently unfolds through the story of a baby girl, as we watch her family nurture her, support her, and invest in her dreams emotionally, practically, and aspirationally. From “kisht jazbaat ki” (instalments of emotion) to “kisht sapno ke shuruwat ki” (instalments of dreams), the film paints everyday acts of care and discipline as powerful life investments mirroring the philosophy of SIPs in a deeply human way.

    Speaking on the campaign, Publicis India managing director Oindrila Roy said, “We always aim to simplify the idea of SIPs through emotional storytelling. With ‘Hum Sab Investors Hain’, we wanted to show that investing isn’t just about money; it is something we do every day through the choices we make for our loved ones and their future. This campaign strikes a balance between rational and emotional decision-making, while delivering a very simple and yet powerful message.”

    HDFC Asset Management Company MD & CEO Navneet Munot said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC AMC, we believe that the same principle applies to financial investments small, disciplined contributions through SIPs can lead to significant financial security over time. Our campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”

    Publicis India, national creative director Aman Mannan added, “Once we landed on the insight that it takes a village to bring up a child, the film told itself. This emotional story is about every person in a child’s life who does their bit to make the child’s dreams come true. Thus, establishing that a child is an investment and every person in her/his life is an investor.”

    In an age of complex jargon and intimidating financial choices, Hum Sab Investors Hain simplifies the message with empathy and storytelling. Through this campaign, HDFC AMC continues to position itself as a trusted partner in both financial and emotional journeys reminding us that investing in life is already second nature, and SIPs are just a natural extension of that mindset.

  • Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq

    Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq

    MUMBAI: When dreams meet the open road, the journey is anything but ordinary. Škoda Auto India, in collaboration with Publicis India, has unveiled its latest campaign, ‘Own Your Dream’, featuring Hindi movie powerhouse Ranveer Singh and the all-new Škoda Kylaq. More than just a car commercial, the campaign is a celebration of bold ambition, resilience, and European engineering that’s now within reach for a new generation of Indian consumers.

    As Škoda’s first-ever ‘Brand Superstar,’ Ranveer Singh takes centre stage in the film, embodying the spirit of those who refuse to settle. The ad follows individuals chasing success athletes striving for greatness, artists creating magic, and families shaping young minds all set against a backdrop of stunning visuals, stirring narratives, and, of course, the Kylaq as the ultimate companion for the driven and determined.

    “2025 marks a landmark year for us, and the Kylaq is at the forefront of our product offensive strategy,” said Škoda Auto India brand director Petr Janeba. “This film beautifully captures the synergy between the unstoppable Kylaq, the aspirations of our customers, and the electrifying persona of Ranveer Singh.”

    Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”

    Taking a multilingual approach, ‘Own Your Dream’ has been translated into eight regional languages to deepen Škoda’s connection across India, from bustling metros to emerging Tier-2 and Tier-3 markets. The campaign is now live across TV, print, digital, and social platforms, with further extensions into out-of-home, radio, and dealership activations. This full-funnel approach ensures that the message reaches a diverse audience while inspiring consumers to dream big and drive with confidence. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. With European craftsmanship meeting Indian ambition, ‘Own Your Dream’ isn’t just an ad it’s an open road to bigger possibilities.

  • Publicis India unveils Thank You TV campaign for Zee TV

    Publicis India unveils Thank You TV campaign for Zee TV

    Mumbai: In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC  titled Thank You TV  on World Television Day on 21 November. Created by Publicis India, a part of the Publicis Group, it celebrates television’s remarkable 65-year journey.

    As a source of entertainment, TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

    The TVC tells a unique story from the perspective of a sofa, illustrating how TV not only brings joy and smiles to families but also offers a sense of fulfillment in itself. The ad highlights its  enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.

    Publicis India managing director Oindrila Roy said: “With the Thank You TV campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. We are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”

    “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect,” added Publicis India national creative director Aman Mannan. “It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. Thank you, TV campaign is sofa’s ode to TV.”

    Zee Network CMO Kartik Mahadev highlighted:  “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”

    As a television  monitor, Indiantelevision.com would like its impact only to grow!

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

  • Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Mumbai: Publicis India, part of Publicis Groupe India, has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, India’s premier lingerie brand. This groundbreaking campaign celebrates the active, modern woman and highlights the features of Enamor’s revolutionary “Innovations” line.

    Developed by Publicis India, “Fabulously Futuristic” is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities. Every film focuses on a product from the “Innovations” line-up, showcasing the unique features of each.

    The films showcase women in activities that embody strength and beauty, seamlessly integrating the product range while highlighting the unique benefits of each garment, such as flexibility, breathability, cooling support with N9 temperature control technology, eco-friendly fabrics and gel-filled cups for superior comfort and support.

    Publicis India’s ability to craft impactful narratives aligns perfectly with Enamor’s desire to showcase “Innovation” in a beautiful and inspiring way. This campaign is a testament to the agency’s ability to empower brands and consumers, connecting them on a deeper level.

    “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future,” said Publicis India joint national creative directors Shitu Patil & Aman Mannan.

    The campaign itself comes from a basic human truth, said Enamor senior VP of marketing Sandra Daniels. “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

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  • Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Mumbai: Godrej Capital, the financial services arm of the Godrej Industries Group, launched its new campaign ‘Hum Samajhte Hain Business’. In alignment with the group’s 127-year-old legacy of furthering nation-building and catering to the growing needs of India, the company offer loans tailored to the specific needs of business owners looking to grow and make progress in their business journey.

    As part of the campaign, the brand has released a new digital film conceptualised by Publicis India. The storyline uses a cinematic lens to capture the bittersweet emotional journey of a business owner transitioning from a small shop to a larger and more successful venture, revealing a moment of triumph and growth.

    With its loans for business, such as unsecured business loans, loan against property, and udyog loan against property, Godrej Capital reaffirms its offerings of tailor-made loan solutions for business owners who seek the flexibility of repayments and quick sanctions in their pursuit of business growth.

    Godrej Capital CMO Nalin Jain said, “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Publicis India MD Oindrila Roy added, “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

    The campaign will run across Google, Meta (Facebook & Instagram), YouTube, and Ad Networks, complemented by offline channels and several digital marketing routes. The film will be released in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—ensuring wide accessibility in various regions and markets. The campaign aims to engage business owners, prospective borrowers, and industry representatives enhancing awareness and engagement across all serviceable locations.

    In addition to this, an outdoor campaign has also been strategically aligned to maximize Godrej Capital’s reach and visibility among customers and DSAs alike. The outdoor outreach will cover transit media and OOH in eight languages across 28 markets, including Pune, Bangalore, Delhi NCR, Ahmedabad, Surat, Indore, Chennai, Coimbatore, Hyderabad, Chandigarh, Jaipur, Nashik, Nagpur, Aurangabad, Rajkot, Baroda, Vapi, Salem, Vellore, Vijayawada, Vizag, Mangalore, Mysore, Ludhiana, Jalandhar, Jodhpur, Alwar, and Udaipur.

    With its focus on growth and flexibility for businesses, Godrej Capital is focusing on developing and providing financial access for MSMEs. The aim is to contribute towards the entrepreneurial development of the MSME sector in India, ultimately contributing to the economy’s growth and nation-building.

  • Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Mumbai: In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint national creative directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to managing director, Oindrila Roy.  

    Aman has nearly 25 years of experience across leading agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India. Under his creative leadership, these agencies earned widespread acclaim at prestigious events such as Cannes, The One Show, Clios, LIA, ABBYs, and Effies (India and APAC), among others. Additionally, he has served as a jury member at Goafest, Radio Mirchi Awards, and OOH Awards. Aman has worked with a range of brands such as P&G, Unilever, Coca-Cola, Mahindra and Mahindra, Godrej, Sony, Amazon, HDFC Bank, HDFC Life, among others. He has also co-authored the story and screenplay for the popular web show ‘Saas, Bahu aur Flamingo’, earning the nomination for Best Screenplay at the Filmfare OTT Awards.

    A dynamic creative leader with 23 years of advertising and branding experience, Shitu joined L&K Saatchi & Saatchi in 2022, starting her second stint with the Groupe. She has worked with leading agencies like Lowe Lintas, FCB and Publicis Ambience. She also successfully ran her own design agency, Plus One. Shitu’s accolades include D&AD, Effies, ABBYs, and Kyoorius awards, along with jury roles at D&AD and ABBYs. Her diverse brand portfolio features Lakme, Raymond, Cartier, Renault, and others.

    In the new roles as NCDs, Aman and Shitu will leverage their expertise to lead the agency’s creative vision across all offices in India.

    L&K Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Publicis India MD Oindrila Roy added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

    Shitu said, “My journey at the agency has been nothing short of exciting and full of learnings. I am thankful to Paritosh, Oindrila, and the entire team for their continued trust and support. I really believe we are as good as our people and my focus is going to be on uplifting and strengthening our teams further to create distinguished work and take both our clients and agency to greater glory. I am excited about this new journey and look forward to closely working with Paritosh, Oindrila and Aman.”

    Aman added, “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India.”

  • Dentsu Creative India appoints Ajeet Shukla as group executive creative director

    Dentsu Creative India appoints Ajeet Shukla as group executive creative director

    Mumbai: Dentsu Creative India on Wednesday announced the appointment of Ajeet Shukla as group executive creative director. He will report to Taproot Dentsu and Isobar India chief creative officer Aalap Desai.

    In his new role, Shukla will drive Dentsu Creative’s global proposition to transform brands and businesses through the power of ‘Modern Creativity’ in the western region of the country. His focus will be to breathe life into the best possible creative solutions that are strongly anchored in culture, innovation, and technology, said the agency in a statement.

    Prior to this, Shukla was with Publicis India as executive creative director. In his professional journey so far, Shukla has worked with brands like IPL, ZEE, Disney+ Hotstar, TATA Salt, Ferrero Rocher, Heineken, Amstel, Skoda, Aegon Life, TATA AIG, HDFC MF, HDFC Bank, BPCL, Mak Lubricant, CHINGS, ZEE5, Dish TV, Emami Navratna, Ghadi, among others.

    With more than 16 years of experience, Ajeet has won many national and international awards like Abbys, Kyoorius, Mirchi Kaan, Effies, Adfest, Promax Asia, to name a few. In addition to this, some of his notable works include IPL’s “Bulavaa aaya hai,” Aegon Life’s “Aegon toh tension gone,” Champions Tennis League’s “Tennis Ball,” Tata Salt’s “Namak ki baat,” Sony Six’s “Har koi six lagayega,” and ZEE5’s “Dekhte reh jaogey.”

    Speaking on the appointment, Aalap Desai said, “Right now, Dentsu Creative is a wonderful work in progress. It is at this time when you need the right people to join in and add to it. Ajeet fits that profile on every count. His body of work is brilliant, and his attitude and love for business are contagious. I am glad to have him on board for the journey.”

    Shukla added, “The bigger the challenge, the bigger the opportunity. And I am thrilled to take this opportunity in this role. It would really be amazing to work in such a great creative environment filled with the best of the creative minds in the industry. I really look forward to doing some great work here.”

    Dentsu Creative India was recently declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022-a first-ever for India. It also lifted a Titanium for the country for its ‘Unfiltered History Tour (UHT)’ campaign in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making UHT the most awarded work not only from India but globally.

  • The new Škoda Kushaq ad urges to choose what really matters

    The new Škoda Kushaq ad urges to choose what really matters

    Mumbai: Car brand Škoda Auto India has unveiled an integrated ad campaign to promote its new offering, Škoda Kushaq.

    Conceptualised and executed by its creative partner Publicis India, the campaign highlights the unique advantages that come with the car and rides on the idea of how choosing what really matters makes a difference in one’s life.

    The campaign is built on the core proposition of ‘Choose What Really Matters,” which is a part of the auto brand’s overarching philosophy of ‘We Make What Matters.” It depicts how one always has choices and what one chooses determines the kind of memories and life they make. The SUV in the film is presented as a facilitator of those choices- a companion that helps people accomplish their desires which they will go on to cherish.

    “The intent of the campaign is to move away from the usual hyperbole that dominates most of the communications in the category and focus on simple and human truths,” said Škoda Auto India head of marketing Tarun Jha. “The Škoda Kushaq is a consummate and confident SUV, which lends itself to an authentic and credible positioning. The campaign aims to capture this simplicity.”

    The ad film begins with the protagonists enjoying all the things that matter to them, whether it is the simple joys of going shopping or watching a film or watching a sunset with a close one or just going on a long drive. It then goes on to underline that whatever the experience, one remembers only those things that really matter to us. The ad signs off on the message that what we remember depends on what we choose today.

    “It’s only when we see through the lens of retrospection that we’re glad about some of our decisions and not so glad about some. And in terms of communication, we were really excited about this insight. And what we have tried through this communication, is to encourage people to make the right choice today and have lesser regrets tomorrow,” affirmed Publicis India national creative director Vikash Chemjong.

    “On that note, I so wish I hadn’t bought a car a few months before the fabulous Kushaq was launched. Otherwise, I would have had the privilege of not only working on it but also driving to work in it,” he added.

    The campaign is being pushed across all essential mediums, including television, print, outdoor, radio, digital, social media and will run through the oncoming festival season in India.

     

  • L&K Saatchi & Saatchi strengthens planning team

    L&K Saatchi & Saatchi strengthens planning team

    NEW DELHI: L&K Saatchi & Saatchi India has strengthened its core planning team across its offices in India. To begin with, the agency has roped in Anuraag Shrivastav as vice president – planning, North. He will be based out of New Delhi and report to Snehasis Bose, Executive director, L&K Saatchi & Saatchi India. 

    As VP, his mandate would be to contribute significantly to brand strategy, build strong relationships with clients, and also to manage and lead the internal strategy team while also playing an active role in the deployment of strategic plans. 

    Apart from Shrivastav, the agency has also appointed Shalaka Pradhan as brand strategy director. She will be based out of Bangalore and will also report to Snehasis Bose.   

    Anuraag joins L&K Saatchi & Saatchi from FCB Ulka where he was senior brand planning director. He has also been with Enormous Brands and J Walter Thompson in the past and has worked on brands like Pepsi, Mountain Dew, Horlicks, Domino’s, Vistara, National Geographic, OLX, Motorola, Dish TV, Quaker, Aquafina, Hero, among others.

    Pradhan joins L&K Saatchi & Saatchi from Publicis India where she was brand director – strategy. Prior to Publicis, she has also had enriching stints at Creativeland Asia, FCB Ulka, Cogito Consulting and Grey India. Some of the brands that she has been actively involved in include Nivea, Zee Café, Zee Marathi, Lakmé, Havmor, etc.     

    Snehasis Bose said: “Truth is I have been trying to work with Anuraag since 2015! His experience and freshness + understanding of culture and brands + can-do attitude = the strategic-superpowers our clients need and want!! Am really happy that our stars finally aligned!!!”

    As for Pradhan joining in, he added, “Shalaka with her consistent curiosity, her asking of ‘what if?’ is a great fit with the spirit that drives the L&K Saatchi & Saatchi strategic approach. Combined with her solid experience, I believe she will bring the just-right fillip to the Planning team and our clients.”

    Shrivastav said: “L&K Saatchi & Saatchi offers an interesting and wide range of brands that push you to adapt and think in different ways. It also supports a culture that encourages breaking norms and questioning the limits of possibility… where you are not constrained by the conventions of what has worked in the past.” 

    On his plans for the agency, Srivastav added: “The energy of the place is amazing and there’s a constant push to break out and do new things. The culture is collaborative and I look forward to partnering the teams in creating good work.”

    Adding her views, Pradhan said: “Having been a part of the Publicis Groupe in the past, I am excited to come back as a part of the L&K Saatchi & Saatchi team. Over here, there’s a pulsating drive to put out the best work every day. The vibe here is upbeat and I’m looking forward to creating good work and working with some great clients here.”

    Both the appointments play a crucial role in L&K Saatchi & Saatchi stepping up its offerings to its clients and also beefing up its leadership teams in key markets like the North & East, which contribute significantly to the agency’s overall growth. Srivastav joins in the North alongside Atin Wahal, who recently was appointed as EVP & head of north and east markets for L&K Saatchi & Saatchi India. 

  • Publicis Media Bags Creative Mandate of Emami’s Navratna

    Publicis Media Bags Creative Mandate of Emami’s Navratna

    MUMBAI: After following a multi-agency pitch, Publicis India has bagged the creative mandate of Emami’s Navratna one of the premium brands of oil. Publicis India will be responsible for the brand, including advertising plans, developing strategic direction and creating digital ideas. The services will be executed from the agency’s New Delhi office.

    According to Emami Limited director Harsha V Agarwal, “We are happy to be partnered with Publicis India. They bring onboard their insights on brand-building gathered over years of experience in marketing communication, which would be of much value.”

    Publicis India MD Srija Chatterjee said, “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

    Emami’s Navratna Oil is the clear leader in its category, providing numerous benefits to its ever-growing consumer base. Ayurvedic Hair Oil provides relief from daily mental and physical stress. It not only provides therapeutic solutions to specific head and body-related ailments, but offers beauty and nourishment benefits to the users as well.

    Publicis Worldwide, India is part of Publicis Communications in India and operates in Mumbai, Delhi (NCR) and Bangalore. The agency has won Indian and international award including Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies, and Abbys.

    The agency works for clients including Nestle, Nerolac, Skoda, Garnier, Citibank, Zee, Heineken, HDFC Mutual Funds, Balaji Wafers and many others.