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Tag: Publicis Health

  • Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    Ikea rolls out the rainbow rug with ‘Welcome everyone with Pride’ campaign

    MUMBAI: Ikea India is kicking off Pride Month with a splash of colour and a bold message—everyone is welcome, starting right at the front door. Its new campaign, ‘Welcome Everyone with Pride’, reimagines the humble doormat as a symbol of allyship with the launch of ‘PILLEMARK’ — a rainbow-coloured mat that’s part décor, part declaration.

    Created by Leo India, the accompanying film puts the mat at the centre of the story — showing how a simple object can quiet the questions many LGBTQIA+ individuals face when entering new spaces: Will I be accepted? Am I safe here? The answer, in this case, is literally underfoot.

    Commenting on the video, country integrated media manager, Jayendra Gupta said, “At IKEA, we believe that a true sense of home goes beyond four walls; it’s about feeling accepted, respected, and free to be yourself. With PILLEMARK, we are encouraging people to take a small but powerful step to show that their homes are safe spaces for all. This film is an invitation to every ally, every neighbour, every family to open their hearts, their homes and welcome everyone with pride.”

    “The idea was to enable people to feel welcome even before the door opens. And with PILLEMARK, we got that opportunity. Our attempt was to turn the everyday welcome mat into an everyday movement for inclusion so India could turn their quiet belief into a visible sign of allyship,” said Leo India national creative director Pravin Sutar.

    The campaign is picking up steam on social media, with creators and community voices joining the chorus and showing off their rainbow welcome. Because at Ikea this Pride, it’s not just about opening doors — it’s about opening minds.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by IKEA India (@ikea.india)

     

  • Amitesh Rao’s Leo India celebrates topping Warc’s creative rankings for 2025

    Amitesh Rao’s Leo India celebrates topping Warc’s creative rankings for 2025

    Mumbai, 26 March — Leo India has thundered to the top of the global advertising world, clinching the No creative agency 1 spot on the Warc Effectiveness 100 rankings for 2025 with a creative arsenal that’s part marketing magic, part cultural phenomenon.

    The agency’s P&G Whisper’s “The Missing Chapter”,  PepsiCo Lays “Smart Farm,”  Flipkart’s billion-visit masterstroke, and  Mondelez Oreo’s nostalgia-fuelled “#BringBack2011” have all featured in Warc’s top 100 campaigns of the year!

    CCO Publicis Groupe south Asia & chairman Leo South Asia Rajdeepak Das  and  CEO, Leo South Asia, Amitesh Rao shared their thoughts on this remarkable achievement. 

    “Being recognized as the most effective creative agency in the world is incredible because it underlines our core belief that true creative thinking is a force that can effect change for people, for the planet, and for business,” they said. “This is a testament to the culture at Leo India, the talent that calls Leo home, and our amazing clients who, together with us, continue to believe in the power of creativity to impact a billion.”

    “This underlines our core belief that true creative thinking is a force that can effect change for people, for the planet, and for business,” the agency added in a Linkedin post. 
     

  • Publicis Health appoints Anindya Banerjee as creative head

    Publicis Health appoints Anindya Banerjee as creative head

    Mumbai: Publicis Health has announced the appointment of Anindya Banerjee as head of creative. He will report to Publicis Health senior VP Dorelle Kulkarni.

    In this role, Banerjee will lead the creative mandate for the unit, evolving their creative offerings while managing growth, strategy and communications output for the agency, said the statement.

    “Publicis Health has had tremendous growth momentum in the past year and this is reflected in both our new business wins and our body of work. To keep up this momentum it is important to have a leadership team that brings a diverse perspective and open new avenues for us,” said Dorelle Kulkarni. “Anindya comes with the perfect knowledge of craft and experience which will be invaluable in propelling Publicis Health to the next phase of growth. I look forward to us working together.”

    Banerjee is a seasoned creative with diverse experience in advertising, marketing, and communication. He has held senior leadership roles across various agencies and crafted award-winning campaigns that have gone on to win several accolades at world stages. With over 20 years of experience in the advertising and communication space, his expansive experience will fuel the organisation’s creative services.

    “Publicis Health continues to play a pivotal role for our growth plans and to that end we are committed to bringing on board the best in class talent to the agency,” stated Leo Burnett, Publicis Health & Publicis Business CEO and chief strategy officer for South Asia Dheeraj Sinha. “Anindya’s diverse background will bring a unique perspective to agency and I look forward to some great work in the future.”

    Banerjee joins Publicis Health from FCB Ulka, where he worked on some of India’s biggest brands including the award-winning Times ‘Out and Proud’ campaign for LGBTQ rights in India. He has worked across several Indian and international brands throughout his tenure with various agencies crafting award-winning hybrid 360 campaigns.

    “The scourge of Covid and its terrible aftermath has shown how important health is in the overall well-being of people. I believe health and wellness are going to be the engine drivers of the industry going forward. In that context, Publicis Health is once in a lifetime opportunity for me to be in the right place at the right time,” said Anindya Banerjee on his new assignment.

  • McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi

    McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi

    MUMBAI: Sanjeev Chopra has joined McCann Health as senior vice president and head McCann Health – Delhi. He has over 25 years of experience in healthcare advertising, marketing & sales. He moves from Publicis Health.

    Chopra has earlier worked with companies like Wockhardt, Crosslands, a division of Ranbaxy Laboratories Ltd., McCann Health, Publicis India, Aspire Cerebro. He has worked on clients like Sanofi, Sanofi Pasteur, Abbott, Sun Pharma, Pfizer, Lupin, Zydus, Novartis, Astra Zeneca, Novo Nordisk, Draeger, J&J, Dr. Reddy’s, GSK, Glenmark, Wockhardt Pharma, Perkin Elmer, Pregna, MSD, Cipla, Lupin, Narottam Seksaria Foundation (Anti-tobacco), BMC Mumbai, Wockhardt Hospitals, Sion Hospital, KEM Hospital & Baljiwan Pharma, etc.

    Commenting on Chopra’s appointment, McCann Asia Pacific Chairman, and McCann Worldgroup India CEO & CCO Prasoon Joshi said, “I am extremely happy to have Sanjeev come on aboard in a key role. He is passionate about the business and I am sure this will further strengthen our McCann Health operations in Delhi with his vast experience in healthcare space.”

    On joining the agency, Chopra said, “I am thrilled to join back McCann Health, a place from where I had started my agency journey. McCann Health has all that makes it a leader agency – enjoys amazing confidence of well-known clients in health & nutrition domain, has extraordinary talent and exhibits ever-growing hunger to win reputed awards. Healthcare communication industry is currently experiencing exciting times – clients are implementing ideas generated by out-of-box thinking and technology is playing a role like never before. Indeed, this is the best time for me to join the best agency.”