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Tag: Publicis Groupe

  • Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

    Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

    MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.   

    A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO.   

    In July last year, Publicis Groupe handed BBH India and Publicis Worldwide a joint leadership team headed by Subhash Kamath and Russell Barrett.   

    Publicis Groupe South Asia group CEO Anupriya Acharya said, “This made imminent sense to us. Communication services are no longer segregated by platforms, ie, creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the center of our solutions approach.”  

    BBH and Publicis Worldwide CEO Subhash Kamath said, “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams, across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and seamless brand custodianship. It’s a transformative move.”  

    BBH and Publicis Worldwide CEO and chief creative officer Russell Barrett added, “We need to be absolutely modern and future-facing when it comes to the creative work we produce, and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”  

  • Publicis Groupe’s Cannes-Do Awards ceremony to take place in Palais des Festivals in Cannes

    Publicis Groupe’s Cannes-Do Awards ceremony to take place in Palais des Festivals in Cannes

    NEW DELHI: The 2020 Cannes-Do Awards ceremony will be hosted at the Palais des Festivals in Cannes, in partnership with the Mayor of Cannes, who has under exceptional circumstances agreed to open the doors of the Palais to kindly welcome Maurice Lévy and Arthur Sadoun. 

    Watch the video that reveals the adventure of Maurice and Arthur’s journey to Cannes: https://youtu.be/iMAj_7gSzxc

    The awards ceremony will be presented on Friday 26 June at 6 pm Croisette time, exclusively on Marcel.

    The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities. The work was reviewed by an expert jury of 25 creative leaders across Publicis Groupe agencies, who judged tirelessly to shortlist 40 campaigns. Voting then opened on Marcel, with over 15,000 votes being cast by Publicis Groupe employees across the globe for the top 10 client campaigns, the top 5 non-profit pieces and two unexpected special awards…with winners to be announced at Friday’s awards ceremony.

    Cannes-Do awards is a testament to the collective creative spirit of all our people no matter the discipline or brand they come from. It is truly our people’s choice!

    Publicis Groupe chairman and CEO Arthur Sadoun said, “With the Cannes-Do Awards, we want to make sure that we continue to be united in this tough time around what makes us passionate: creativity in all of its forms. 

    In a world full of can’t, thanks to the engagement of our people and Marcel, we are able to celebrate the best creative work from around the Groupe and recognise our fantastic talent. It is also a way to thank our people for their very hard work in this tough period and hopefully put a smile on their face.

    We thought it was important to do this event in Cannes to support the city in this challenging time. I want to thank the Mayor and his team for their warm welcome and great partnership.”

    Mayor of Cannes David Lisnard said, “We are very pleased to welcome the team of Publicis Groupe to Cannes for the Cannes-Do Awards ceremony, which rewards the best advertising campaigns carried out by the talents of their agencies from around the world.

    I am very proud that such a relevant initiative is taking place here at a time when it is needed to give meaning, imagination and intensity to the world creation.

    I especially would like to thank Arthur Sadoun and Maurice Lévy for their faithfulness. The best of global creativity and inventiveness is celebrated more than ever in Cannes. A great start for a bright future!”

    List of the jury: Bruno Bertelli – Publicis Worldwide; Sandra Bold – Publicis Worldwide; Jab Borgstrom – BBH; Craig Chester  – Saatchi & Saatchi Wellness; Kathy Delaney – Publicis Health; Emma De La Fosse – Digitas; Wendy Johansson – Publicis Sapient; Kathy Kline – Starcom; Ruey Ku – Publicis Media; John Maeda – Publicis Sapient; Domenico Massareto – Publicis Worldwide; Amit Misra – MSL; Jose Molla – La Comunidad; Ben Mooge – Publicis Groupe; Christine Ng – BBH; Pedro Prado – Leo Burnett; Maurice Riley – Digitas; Gabriela Soares – Talent Marcel; Chaka Sobhani – Leo Burnett; Kate Stanners – Saatchi & Saatchi; Liz Taylor – Leo Burnett; Johan Vakidis -Publicis Worldwide; Leonardo Varela – Saatchi & Saatchi; Marco Venturelli – Publicis Worldwide; Stacy Ward -Epsilon

    Agency : Marcel

    Production : Prodigious

    Producer – Marc-Antoine Riou ; Production Director – Augustin Grégoire ; Director – Sylvain Fusée ; General Production Manager – Romain Guilbert ; DOP – Arthur Cemin ; First Assistant Director – Laure-Anne Nicolet; Chief Editor / Motion-designer – Théophile Guibout; Assistant Stage Manager – Antoine Gay.

  • Red Abby to adjudge the best communication programmes that fight violence against women

    Red Abby to adjudge the best communication programmes that fight violence against women

    MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society.

    The jury for the Red Abby Awards includes some of the foremost leaders from across the FMCG, advertising, media, creative and entertainment industry.

    The jury list for ‘The Red Abby’ 2020

    1.    Anupriya Acharya- CEO, Publicis Groupe, South Asia

    2.    Babita Baruah, Managing Partner, GTB India

    3.    Deepika Warrier, CEO, Nourishco Beverages (a joint venture between Pepsico and Tata Global Beverages)

    4.    Lara Balsara Wajifdar, Executive Director at Madison World

    5.    Megha Tata, MD- South Asia, Discovery Communications India

    6.    Mini Mathur, Acclaimed Actor and Television Host

    7.    Raj Nayak, Founder, House of Cheer

    8.    Tarun Katial, CEO, Zee5, India

    The jury is entrusted with the key responsibility of together screening entries received in ‘The Red Abby’ category, thereby arriving at the shortlist. The jury meet is scheduled for 17 March in Mumbai where the jurors will test creativity and impact of the communication campaigns.

    The Advertising Club President Partho Dasgupta said: “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”  

    Sonia Huria (in the picture), Managing Committee Member of The Advertising Club and Evangelist, ‘The Red Abby’, said: “At the heart of a successful campaign is the impact it made. In case of ‘The Red Abby’ the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”

  • Publicis Groupe appoints Deepak Pant as head of data science

    Publicis Groupe appoints Deepak Pant as head of data science

    MUMBAI: Publicis Groupe India announced today the appointment of Deepak Pant as head, data science practice. In this role, Deepak will be in-charge of enhancing capabilities on measurement, research, advanced analytics, digital analytics, data strategy including data integrity and automation, and also developmental work on Publicis people cloud.

    Externally, the Data Science Practice provides data strategy and advanced analytics solutions in the area of market mix models, digital analytics and attribution analytics. It works extensively with Groupe clients not only in India but through its centre of excellence also provides services to marketers across the world. With more than 100 experts, it leverages Publicis Groupe’s expertise in marketing, media, digital, data and technology to craft solutions that enable marketers with smart business decisions and predictive models that maximise returns on investment.

    Deepak, a B-Tech graduate, and an MBA from Booth School of Business, Chicago, comes with over 24 years of rich experience in data science, advanced analytics, digital analytics, digital transformation and AI/ML across diverse sectors like FMCG, BFSI, manufacturing and logistics. He has worked in Chicago for about 18 years across diverse organisations including long stints with Neilson and 4i Consulting. His last stint was with Cognizant, where he worked as the director AI and analytics – Cognizant Digital Business.

    Publicis Groupe South Asia CEO Anupriya Acharya says, “Data is what fuels our marketing transformation solutions across creative, media and tech. In the last six years, we have made significant progress in our Data Science Practice and today it competes with the best specialist shops. While it started as a centre of excellence providing advanced analytics solutions to our global clients, in the last three to four years we have seen increased appetite and hence huge uptake even in the local market. As margins of companies come under pressure the focus on ROI of marketing is only increasing. With 2000+ experts across digital and tech in the Groupe, our Data Science Practice has unmatched ability on multiple domain solutions.

     “It is both an honour and a huge responsibility to lead the Publics Groupe India’s Data Science Practise. The exciting possibilities that the scale and diversity of the Groupe and its clients present are unmatched. I look forward to making a difference here and bringing disruptive solutions that enable strong business results for clients and the Groupe alike”, says Pant.

  • Publicis Groupe creates new entity ‘Publicis In-Motion’

    Publicis Groupe creates new entity ‘Publicis In-Motion’

    MUMBAI: Publicis Groupe India has created ‘Publicis In-Motion’, its specialist entity focusing on building brand salience and creating experiences and a strong engagement with consumers, while they are quite literally, on the move. The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and will be powered by data and tech-enabled insights to deliver execution at scale across the Groupe.

    Praveen Kumar Vadhera has been onboarded in the newly created role of Head of Publicis In-Motion, South Asia. In this role, all the teams in Arc Worldwide, Solutions and Ecosys will report into him and he will work closely with Sejal Shah, Head of Publicis Media Exchange and the Executive Sponsor on Ecosys.

    Vadhera comes with over 25 years of experience across brand building, out-of-home, technology, shopper marketing and experiential brand intervention, and has held leadership positions across key networks including WPP and Omnicom. He joins Publicis Groupe from Interspace Solutions, where he was the CEO. During his stint at Interspace, an entrepreneurial venture, he was deep-rooted in delivering bespoke media agnostic business solutions for brands.

    Prior to joining Interspace,  Vadhera  spent 14 years with the WPP group from 2001 as Country Head RMG David with a mandate to expand the Ogilvy Group OOH offering moving onto Bates Chi and Partners' 141 Wall Street heading the Retail, Shopper, Experiential & OOH function. He was instrumental in driving the growth of 141 Wall Street to become the largest OOH specialist agency in the country.     

    Over the years,  Vadhera has worked with renowned brands such as P&G, Colgate Palmolive, Vodafone, Reebok, Fiat, Samsung, Unilever, Star Network, Idea Cellular, GSK, amongst others.

    Vadhera is a passionate and committed theatre and cultural activist and also an ardent fan of all things design and sciences (including technology).

    Says Sejal Shah, “With fragmenting consumer attention and reducing attention spans, there is a growing need to connect with consumers at every touch-point in an engaging manner. With strength of 150 people and capabilities spanning across activation, shopper marketing, retail design and strategy, OOH and ambient marketing, without doubt Publicis In-Motion will provide our clients unmatched ambient and experiential capabilities. And Praveen brings in excellent and demonstrated credentials across this entire gamut of services. Delighted to have him on board”

    Publicis Groupe, South Asia CEO Anupriya Acharya says, “ Publicis In-Motion is an effort to make our Power of One offerings even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialized teams under each capability but the synergized structure will make it simpler and speedier for the clients to leverage it. We expect much momentum in this space as clients move to create more impactful engagements with their customers on the ground.”

    Vadhera says “Am very delighted to join Publicis Groupe at a time when there is so much momentum and an amazing diversity of skills across creative, tech and media. I look forward to working closely with the different teams across the Groupe and leveraging their expertise and creating synergies across domains in strengthening current and creating new offerings in Publicis In-Motion.”

  • Digitas India appoints Sonia Khurana as COO

    Digitas India appoints Sonia Khurana as COO

    MUMBAI: Publicis Groupe-owned digital agency, Digitas India has announced the appointment of Sonia Khurana as chief operating officer. She joins the agency from Ogilvy India where she was senior vice-president and head of customer engagement. She will report to Digitas India CEO Amaresh Godbole.

    Commenting on her appointment, Godbole said, “Digitas India has been on the fast track for the last decade, and today we’re 450 plus experts partnering top-notch clients. To keep up with this growth trajectory, we need more leaders who are adept at solving business problems through modern marketing practices. Sonia is just that, a true T-shaped personality who has run digital businesses as well as capabilities. Further, she understands how to tackle the challenges of integration. It’s what we need to drive our next phase of growth as the premier connected marketing agency, and as a partner in Publicis Groupe’s Power of One Solutions."

    A marketing old hand with experience of over two decades in key roles across prominent agencies in the advertising industry, Khurana has been instrumental in shaping up business and strategy for the agencies and has handled clients across retail, hospitality, telecom, technology, automotive, travel & tourism, and more. Some of the clients include Aditya Birla Group, Vodafone, IBM, BMW, Microsoft, Nokia, and Diageo.

    Much of her professional life has been spent at Ogilvy India where she worked for almost a decade in its Bengaluru and Mumbai offices. While at Ogilvy, she was instrumental in setting up OgilvyOne (the digital unit of Ogilvy) in Bengaluru. She also conceptualised and created India's first retail social CRM program for Elle Fashionwear. Prior to Ogilvy, she was at Wunderman International as the India Lead for Nokia.

    On her new role Khurana said, “I'm very excited to be part of a young, energetic team whose focus is at the nexus of creativity, data, technology and media. My goal is to partner with the team to chart the agency's next chapter and make it the agency of choice for clients looking to take a leap in their digital journey. On my first day at work, I saw the Publicis Groupe's Power of One strategy in action. It made me realize that I haven't just joined the agency brand but that I am part of the enriching Groupe ecosystem committed to delivering truly integrated, client-focused solutions. Three weeks in and I can already see what makes this place so special."

  • Vandana Verma promoted as Arc Worldwide India COO by Publicis Communications

    Vandana Verma promoted as Arc Worldwide India COO by Publicis Communications

    MUMBAI: Publicis Communications India has announced the promotion of Vandana Verma as Arc Worldwide India COO. She will continue to report to Publicis Communications South Asia CEO Saurabh Varma.

    Verma holds over two decades of experience in experiential marketing and had joined Publicis Groupe in 2012 as its VP. She was handed the reins of Arc Worldwide India in 2017. Under her astute guidance, Arc Worldwide has grown to become one of the leading brand activation and experiential agencies in the country working with top notch clients such as Nerolac, Citibank, Nissan, Welspun, Shell, P&G, Fitbit, Hewlett Packard, IOC, Skoda SBI, UB Group, Hotstar, Odisha Government, Cisco, Godrej Security Solutions and Sandisk among others, within just two years.

    Through the Publicis Groupe’s “Power of One” model, Arc Worldwide works closely with its creative, media, digital and PR agencies i.e. Leo Burnett Group, Publicis Worldwide, L&K Saatchi & Saatchi, Digitas, MSL, to deliver best-in-class experiential solutions that create shopper interactions with brands. These solutions are designed using tools, learnings and expertise from across the Groupe’s global network.

    Publicis Communications South Asia CEO Saurabh Varma said, “Arc Worldwide has seen tremendous growth in the last two years in India. The agency, under Vandana’s leadership, has played a critical role in enabling and taking our ‘Power of One’ platform to greater heights. Arc Worldwide has provided its clients meaningful “Acts” merging data, technology, human insights and behaviours, to create incredible work. The next few years is going to be big for experiential marketing in India and I couldn’t have asked for a better leader than Vandana to take this head on.”

    On her new role, Vandana said, “India has proved to be one of the biggest markets for Arc Worldwide across the globe. The shopper and experiential market in India is witnessing a shift from being looked at as an “activation” or “event” management category to a more robust solutions partner for brands. This is primarily because today, people want to have an immersive experience with products. For brands in turn it’s a great time to invest more in experiential marketing because of the different tools, technology and data points we use currently to help them understand their consumers a lot more in detail. I’m looking forward to exploring more innovative ways to really use this market to its full potential and continue to deliver on best-in-class solutions for our brand.”

  • Publicis Sapient named leader among global digital business transformation accelerators

    Publicis Sapient named leader among global digital business transformation accelerators

    MUMBAI: Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019. Publicis Sapient was among 15 companies that Forrester included in its evaluation.

    According to Forrester, "Publicis Sapient excels at designing great digital experiences" and "rates highly for its ability to bring accelerator assets and tools to clients alongside its proven digital design and execution."

    The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019 report helps CIOs select the right vendor for their needs, and sizes, "Executives the world over now embrace the importance of some kind of digital transformation. But few CEOs understand what's required to truly evolve their company into an effective digital business. Many of these efforts target areas where digital delivers short-term gains in customer experience and operational efficiency. But, when these pockets of innovation are not tied to broader business strategy and true market understanding, transformation stalls.

    "Now, more than ever, the speed of design and execution are vital to success; having the right services partners to shape strategy, design experiences, and fill in gaps in skill sets will accelerate your firm on its journey. Spanning a select set of global consultancies, technology integrators, and digital agencies, these companies blend strategy and execution chops and couple them with the soft skills for inspiring leadership and training teams. CIOs and digital executives should look for providers that: have the capabilities to design business for change … can seamlessly integrate emerging technologies to design new experiences, [and] … bring tools to reduce the time-to-business-impact from years to months."

    Publicis Sapient Australia managing director Sarah Adam-Gedge said, “To be recognised as a leader in The Forrester Wave: Global Digital Business Transformation Accelerators, is a fabulous achievement for us as Forrester is a true barometer of the strength of our industry. As a digital business transformation leader, Publicis Sapient Australia supports its clients move between ‘now and next’, as they face an unprecedented environment of rapidly changing consumer preferences, increasing expectations around regulation, and massive technology possibilities. To help our clients transform and thrive, we also need to continually transform our own business and recognition such as this serves to inspire our team and push us even further.”

    Publicis Sapient CEO Nigel Vaz said, "We are honoured to be recognised as a Leader in this space and believe that it is a proof point of the success of our unique approach to helping clients on their constantly evolving digital transformation journeys. The integration of our capabilities across strategy and consulting, experience and engineering, along with creative problem-solving, provides us with a unique view of both the company and the customer to enable end-to-end transformation."

    The report, authored by Forrester vice president and principal analyst Nigel Fenwick stated, "Publicis Sapient is an especially strong partner where the transformation emphasis is on creating world-class digital customer and employee experiences." Earlier, the report noted that "Publicis Sapient brings world-class digital experience design capabilities as a core element of its transformation delivery model, and because it agrees to outcome-based contracts, they are often vested in their clients' success."