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Tag: Publicis Groupe

  • Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Mumbai: Digital communication agency Hashtag Orange on Monday announced the appointment of P Sridharan Iyer as chief strategy officer. 

    A brand strategist and communication veteran, Iyer has been instrumental in creating immense brand wealth within a number of consumer categories for organisations. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands. His last stint was with Publicis Groupe, where he worked as EVP and head of office.

    “I am really excited to welcome Sridhar into the Hashtag Orange Family,” stated Hashtag Orange founder Mukesh Vij. “He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”

    An MBA in marketing from IBMR, Pune, Iyer has multiple agency experiences like Everest Advertising, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe. 

    “I am looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories,” said P Sridharan Iyer on his new assignment.

  • Starcom India gets top rank in RECMA New Business Balance Report 2021

    Starcom India gets top rank in RECMA New Business Balance Report 2021

    Mumbai: Global independent research firm RECMA has ranked Starcom India, part of Publicis Groupe India number one in new business in its ‘New Business Balance Report for 2021’. The research firm evaluates media agencies worldwide.

    The agency has gained the top position in competitive pitch wins across Consumer Products (CPG), New-Age, and App Economy which includes clients in Auto, D2C, FinTech, E-commerce, and Gaming, it announced on Monday.

    The Human Experience (HX) agency has also ranked high in its profile classification with significant 14-point growth over the last period, it added. This has been assessed on multiple parameters based on vitality (competitive pitches and momentum) and structure (resources and client profile.)

    Starcom India chief executive officer Rathi Gangappa said, “Starcom’s strong consumer understanding, data-led insights, integrated talent, focus on efficiency using competitive pricing and flawless activation has led to us emerging in the top position. We will continue our strong growth trajectory through very human, personalised brand experiences at scale and market-leading work.”

    RECMA publishes a wide range of media agency notation reports on a global scale and collects and analyses data from more than 1400 media agencies in 90 countries.

  • AAAI re-elects Anupriya Acharya as president for second term

    AAAI re-elects Anupriya Acharya as president for second term

    Mumbai: Publicis Groupe CEO- South Asia Anupriya Acharya has been re-elected as president of the Advertising Agencies Association of India (AAAI) for the year 2021-22 at the AAAI’s annual general body meeting held on 30 September.  

    Group M Media India CEO Prasanth Kumar was re-elected as vice-president of the association.

    Other elected members of the executive committee include Rana Barua (Havas Worldwide India), Mohit Joshi (Havas Media India), Kunal Lalani (Crayons Advertising), Rohan Mehta (Kinnect Media), Vivek Srivastava (Innocean Worldwide Communication).

    Immediate past president Ashish Bhasin will be the ex-officio member of the new AAAI executive committee, the association said in a statement.

    “It’s a privilege to be re-elected for another term as the president of AAAI and I thank all the AAAI members for placing their trust in me and for their strong support,” Acharya said. “This past one year, given the pandemic backdrop, our key priority has been to assist our members in navigating the challenging times. Our executive committee has been steadfast on this and despite virtual meetings, it made tremendous progress.”

    She shared that AAAI has also taken multiple initiatives to pivot to the new normal, make the association future-ready and drive inclusivity.

    “In fact, I am delighted to share that beyond creative and media, now digital agencies too are taking keen interest and are becoming full-fledged members of the Association. With the markets opening up, the EC and I look forward to driving these initiatives further,” Acharya further added.

    Formed in 1945, the AAAI is a not-for-profit industry-led and industry-managed trade association of advertising agencies. The association’s members include a large number of small, medium, and large-sized agencies, who together account for almost 80 per cent of the advertising business placed in the country.

  • Publicis names Varun Shah EVP & head of Prodigious India, Content Factory India

    Publicis names Varun Shah EVP & head of Prodigious India, Content Factory India

    Mumbai: Publicis Groupe has consolidated the content production arm under Varun Shah and appointed him as executive vice president and head of Prodigious India and Content Factory India. Further strengthening the team, the organisation has elevated Akshay Multani to executive producer (EP), Prodigious and appointed Deepak Bulchandani as head of brand partnerships at Content Factory.

    Designed to serve a content-driven media landscape, Prodigious & Content Factory brings together specialist production expertise in video, digital and print to design, produce and deliver branded content across all channels, using the best talent, workflow processes, and tools. “This consolidation furthers the Groupe’s agenda to be future-ready and bring in the needed efficiencies and agility to the production process and capabilities while delivering quality content for brand partners,” said the statement.

    Speaking about the new appointments, Publicis Groupe, South Asia CEO, Anupriya Acharya said, “Varun has been instrumental in growing the Prodigious India capabilities and under his leadership we have witnessed phenomenal growth over the past few years. He is a new age production leader with strong appreciation of international and local creativity and demonstrated experience in quality, reliability and business acumen. I am confident that Varun will take Prodigious and Content factory to newer heights.”

    On his new assignment, Varun Shah said, “Currently we are one of the country’s leading production houses and our ambition is to bring cutting edge technology and expertise to the market, setting new benchmarks for the industry. The new structure provides a platform to create volume content solutions for our clients across all content types and will help fuel our growth in the platform world. This consolidation will help us streamline our efforts by creating a production model which drives efficiency while delivering world-class branded content across media to our partners.”

  • Digitas India onboards Shourya Chaudhuri as senior creative director

    Digitas India onboards Shourya Chaudhuri as senior creative director

    Mumbai: Digitas India, the global marketing and technology services brand from Publicis Groupe has brought onboard Shourya Ray Chaudhuri as senior creative director.

    Chaudhuri will be based out of Bangalore and will be responsible for strengthening and growing the creative capabilities across Bangalore and Mumbai regions. He will report to Digitas India, executive vice president and head of creative, Mark McDonald.

    He joins the agency from Tonic Worldwide where he was managing partner and creative head managing some of the key brands for over three and half years.

    Welcoming Chaudhuri on board, McDonald said, “We are thrilled to have Shourya on board as part of the creative leadership team. He brings with him not just a sharp mind and a great set of creative chops, but also an in-depth knowledge of the digital ecosystem beyond just formats and platforms. As a connected marketing agency with capabilities spanning experience, content and campaigns, the ability to play well with data, strategy, media and technology is crucial, and Shourya has the perfect creative mindset to do just that.”

    Chaudhuri has also worked for agencies such as Saatchi & Saatchi, Interactive Avenues and Wavemaker managing brands like ABInBev, Arvind, SpiceJet, Enamor, ITC, Titan, Infosys, Toyota, Mead Johnson, Oberoi Group, Murugappa Group among others.

    Talking about his new assignment, Chaudhuri said, “My primary reasons for joining an agency are people, pursuit, and energy. At Digitas India, I loved the people I interacted with, be it Mark McDonald, Unny Radhakrishnan or Sonia Khurana. From these interactions, the pursuit of the agency was clear – to help brands forge intense and genuine connections with people through digital platforms, primarily. That would also be my core responsibility – to craft genuine, memorable brand interactions. As for the energy I’ve seen here, it is positively contagious.”

  • The Trade Desk Launches in India, appoints Tejinder Gill as General Manager

    New Delhi: Global advertising technology firm, The Trade Desk has launched operations in India, and appointed Tejinder Gill as the company’s India general manager.

    Gill will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet where Indian consumers are increasingly spending their time.

    Rapid digitization of the media industry has provided a paradigm shift in the way Indians consume content online. In particular, content consumption on the open internet has exploded in the last 18 months. In a statement released on Wednesday, the company said it aims to help India’s digital marketers capture these fast-growing opportunities. “With The Trade Desk’s industry-leading data-driven capabilities, marketers can access a marketplace of premium advertising inventory across a wide range of websites, apps, podcasts and streaming OTT platforms,” it said.

    The omnichannel platform plans to enable marketers to reach relevant audiences across different devices (including computers, mobile devices, tablets and connected TV), and engage with them meaningfully along their entire digital journey.

    “Digital is the fastest-growing advertising segment in India and, as a result, marketers in India are seeking more trust and transparency as they shift more campaign budgets there,” says The Trade Desk, India, general manager, Tejinder Gill. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms, which sit outside the open internet. The Trade Desk is here to bring the much needed data-driven decision making and transparency to India’s digital advertising ecosystem, offering marketers a credible choice where they can tap into the immense opportunities of the open internet.”

    Dentsu, Media-South Asia, Divya Karani, said, “Digital duopoly has existed for quite a while in India. However, we are now seeing brands increase their spends on other platforms on the open internet. Seeing how programmatic advertising has grown multi-fold in the past few years, The Trade Desk has arrived in India at the right time, when opportunities on the open internet are expected to grow much faster than traditional digital channels.”

    According to Publicis Media Services CEO Tanmay Mohanty, winning in programmatic media is important in the platform world. “Digital marketers are being exposed to the power of data, and they want to embrace it more fully across advertising channels. At Publicis, we invest ahead in training our talent. And so our talent who are certified by The Trade Desk can help marketers drive real-time campaigns with qualified reach and accuracy while transparency is an effort in the same direction,” he said.

  • MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MUMBAI: MSL, Publicis Groupe’s exclusive strategic communications firm, Monday announced the appointment of Shashanka Nanda as vice president, north and west at 20:20 MSL, based in Delhi NCR. With over two decades of experience, Nanda brings deep knowledge of integrated communications, leading multi-stakeholder campaigns across verticals including technology, automotive, aviation, and infrastructure across public and private sectors. Prior to this appointment, he held the position of vice president and technology lead at Edelman, India.

    MSL South Asia CEO Amit Misra said, “Shashanka is an accomplished professional. His depth of experience will add strategic value across our diverse client portfolio. As a strategic thinker and team player, his knowledge of the communication environment will be complementary to our operations. I am confident that he will be a great asset to our teams and I look forward to working closely with him.”

    “We are delighted to have Shashanka join our team,” said 20:20 MSL MD Viju George. “With his deep expertise in the technology sector, he will be a terrific addition to our leadership team as we continue to focus on expanding our bouquet of services and up-scaling our offerings.”

    During the course of his career, Nanda has advised global corporations, start-ups, not for profits and governments on developing and executing effective communication strategies. A few clients that he has managed include organizations such as Microsoft, HP, TrendMicro, Oracle, Hitachi Data Systems, Airbus, GMR, Maruti Suzuki, the ministry of renewable energy, government of India, the government of Rajasthan and Madhya Pradesh, and  the World Bank, among others.

  • Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Digitas India chief operating officer Sonia Khurana.

    Chaturvedi is a seasoned advertising professional who has more than 18 years of experience managing key strategy related positions across leading advertising agencies. At Digitas India, he will play a vital role in assisting brands and businesses to leverage the agency’s comprehensive data, technology, creative, media and strategy capabilities and proprietary planning processes and effectively drive strategic growth and direction for the agency.

    Previously, Chaturvedi was with McCann Worldgroup as vice president. He held a similar profile at Ogilvy and Grey Group where he led planning for some of the leading brands across categories including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C & B2B, Wal-Mart, Max Life and some government and non-profit organisations.

    Khurana said, “Abhishek’s specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

    “We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses,” remarked Chaturvedi. “All my interactions with Sonia Khurana, Mark Mcdonald and Unny Radhakrishnan have been energising and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”

  • Publicis Groupe rejigs media ops, Tanmay Mohanty is CEO media services

    Publicis Groupe rejigs media ops, Tanmay Mohanty is CEO media services

    NEW DELHI: Publicis Groupe has appointed Tanmay Mohanty to the newly created role of CEO media service.

    A force for digital and data transformation throughout his career, Mohanty’s most recent four years as CEO of Zenith have been spent in expanding the Mumbai and Bengaluru footprint of the organisation, operationalising Epsilon PeopleCloud platform, helping clients pivot to a data-driven future and contributing to key new business wins like Hero MotoCorp and GSK.

    The appointment comes as part of a wider restructuring in the agency’s media services domain. Publicis is bringing together data science, programmatic and media tech along with Zenith and Starcom, under a common leadership to further strengthen focus on scaled media, real identity and data capabilities. This realignment will help expediting its media product around Epsilon PeopleCloud, Epsilon powered data services, programmatic amongst others. Sapient Razorfish, will also be part of this offering and will focus on consulting solutions around full spectrum of real identity, digital, data and media tech.

    Other key promotions have also been announced in this structure. Jai Lala will now take on the role of Zenith CEO and will continue to work with Mohanty. In his two plus years as COO for Zenith, he has been instrumental in driving excellent client relations and operational efficiencies across the board. He has also been instrumental in settling the Zenith Delhi operations.

    Sejal Shah has been elevated to the role of Publicis Media Exchange managing director and head across mainline and digital. In this capacity, she will work closely with all the Groupe agencies. She will also continue to oversee Publicis-in-Motion, the Groupe’s experiential, shopper and OOH marketing practice.

    Publicis Groupe south Asia CEO Anupriya Acharya said, “Earlier in the year, we bolstered our creative agencies capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions developed from a deeper understanding of audiences and how best to influence them.”

    She went on to added, “Tanmay has an exceptional range of experience in digital, data, media and technology. Coupled with his leadership on nurturing agency teams with strong client centricity, makes him a natural fit for the role.”

    Tanmay Mohanty said, “Media is increasingly a critical and strategic part of  the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”