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Tag: Publicis Groupe

  • Publicis Groupe acquires Match Media in Australia

    Publicis Groupe acquires Match Media in Australia

    MUMBAI: Publicis Groupe has acquired Australia’s independent media agency Match Media.

     

    Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue 449. As part of the Blue 449 network, Match Media will benefit from the extensive range of “open source” services offered within Publicis Groupe in order to better equip its clients with the latest technologies, accompanying them through their fast-paced business transformation fuelled by digital, technology, innovation, and consumer empowerment today.

     

    Match Media was founded in 2003 by John Preston. The agency, headquartered in Sydney, has more than 75 employees and specialises in media strategy and buying, digital planning and buying, search, social and analytics. Over the last twelve years, Match Media has focused on helping clients grow by creating work that works.

     

    Match Media will retain its management team under the leadership of John Preston as CEO and James Simmons as COO. They will in turn report directly to ZenithOptimedia Asia Pacific global managing partner and APAC chairman Gerry Boyle. Match Media in Australia will be the vanguard to expansion of the Blue 449 network across Asia-Pacific.

     

    The network launched in February with the rebranding of Walker Media in London to Blue 449. There are now four Blue 449 hubs – Australia, France, Italy and UK – and a further 13 are planned for launch by the end of the year.

     

    Boyle said, “Blue 449 is a new global network comprised of like-minded entrepreneurs who are embracing technology and data as a means to delivering growth for clients. As a progressive digitally focused agency, Match Media is the perfect fit and we are pleased to announce their addition to the Blue 449 network.”

     

    Preston added, “Match has enjoyed a wonderful run in its twelve year history as an independent. Now, the rapidly changing world of data and technology has motivated us to explore potential partners that will allow us to provide our clients access to the latest technology and a suite of world class platforms and tools. The challenge was finding a partner who could supercharge our existing offering but also had a kindred spirit. Publicis Groupe and its network ZenithOptimedia really impressed us with their digitally progressive vision and their focus on harnessing the independent entrepreneurial spirit that is in our DNA. I am really looking forward to the next evolution of Match as part of the Blue 449 network.”

     

    Simmons said, “This is the natural next big step in the story of Match. We have been on a continual journey of improvement and have built what we believe to be an excellent foundation. The time is right to leverage the assets that Blue 449 can bring to our clients, people and business to grow and create another chapter of pushing the boundaries in the media agency landscape.”

  • Publicis Groupe acquires Relaxnews for €15 million

    Publicis Groupe acquires Relaxnews for €15 million

    MUMBAI: The Maurice Levy led Publicis Groupe has acquired the French press agency Relaxnews for a sum of €15 million (€9.58 euros a share).

     

    Earlier this year in February, the agency had entered into exclusive negotiations with shareholders of Relaxnews to buy the company.

     

    Publicise Groupe, which had created a special vehicle – Financi?re Relaxnews – for the purpose of the takeover of Relaxnews – bought 94 per cent of the share capital and voting rights of Relaxnews.

     

    Approximately 30 per cent of the Relaxnews was purchased at a price of 9.58 euro per share from the co-founders Jérôme and Pierre Doncieux. Around 30 per cent of the share capital of Financi?re Relaxnews will be held by the co-founders and the remaining 70 per cent will be owned by Publicis Groupe.

     

    The acquisition of a block of shares representing approximately 34 per cent of the company’s share capital at a price of 9.58 euro per share from other minority shareholders (including investment funds managed by Sigma Gestion and La Française Asset Management).

     

    According to the General Regulations of the French Autorité des marchés financiers (AMF), in the coming days, Financi?re Relaxnews will file a project for a simplified takeover bid on the remaining shares of Relaxnews at a price of 9.58 euro per share. Given that the Relaxnews’ board of directors has made a commitment to tender treasury shares held by Relaxnews to the takeover bid, Financi?re Relaxnews will own more than 95 per cent at the end of the takeover bid.

     

    Consequently, Financi?re Relaxnews will implement a squeeze-out procedure after the closing date of the takeover bid. The terms and conditions of this simplified takeover bid and of the squeeze-out, including financial conditions and timetable, will be disclosed in a separate press release, and will be subject to the approval of the Autorité des marchés financiers.

     

    Publicis chairman Maurice Lévy said, “With the integration of Relaxnews, Publicis Groupe’s clients could not only have access to an extended offer of leisure content but also to consistent measurement tools. I am pleased that Jérôme and Pierre Doncieux with all their team will join us. I am strongly confident in the new growth opportunities the group will be able to assign to its clients.”

     

    ZenithOptimedia France CEO Sébastien Danet added, “I am proud that ZenithOptimedia will be integrating such editorially and technologically valuable assets. With Jérôme and Pierre, we are going to be the Relaxnews incubator to all Publicis Groupe’s marks and clients in France and abroad.”

     

    Jérôme and Pierre Doncieux said, “We are very happy! Happy for the opportunities ahead for our teams. Happy for our clients’ added value. Happy to see the confidence shown by our shareholders and our board members who helped us to finalize the combination project and we thank them for this. Happy to move forward with Habert Dassault Finances and our strategic partner AFP. Happy for all we will learn and create in Publicis Groupe.”

  • DDH acquires Publicis’ shares in Dentsu Razorfish; to re-brand as Dentsu iX

    DDH acquires Publicis’ shares in Dentsu Razorfish; to re-brand as Dentsu iX

    MUMBAI: Dentsu Inc’s subsidiary Dentsu Digital Holdings (DDH) has acquired the 19.37 per cent shares held by Publicis Groupe in their joint venture company Dentsu Razorfish Inc., making Dentsu Razorfish a wholly owned subsidiary of DDH.

     

    As a result, Dentsu Razorfish will be rebranded Dentsu iX on 1 July.

     

    DentsuiX is a specialized one-stop agency that provides digital solutions for sophisticated and diverse needs. The new name reflects the company’s desire to create innovative experiences.

     

    Looking ahead, amid the progress of globalization in the digital marketing domain, the agency will seek to expand its operations through cooperation with the Dentsu Group’s international digital network.

     

    Dentsu Razorfish president and CEO Hidetoshi Tokumaru will head DentsuiX.

  • Publicis Groupe’s revenue up 32% at €2.1 million in Q1 2015

    Publicis Groupe’s revenue up 32% at €2.1 million in Q1 2015

    MUMBAI: Advertising major Publicis Groupe reported a 31.7 per cent jump in first-quarter sales as a result of the positive impact of exchange rates, and partly due to its latest digital acquisition of Sapient.

     

    The agency’s first-quarter sales rose to €2.1 billion from €1.6 billion in the same period last year as the group benefited from the strong dollar and pound sterling compared with the euro.

     

    Acquisitions contributed €274 million or 17.2 per cent of revenue.

     

    Growth Forecast

     

    The company’s organic growth stood at +0.9 per cent. Though global economic growth has seen contrasting trends since the start of the year, Publicis achieved growth notably as a result of its strong presence in digital, which has become its main activity. Digital activities progressed by +4.7 per cent and now account for 50.2 per cent of total revenue. Healthcare also performed well. 

     

    North America revenue grew by 45 per cent to €1.15 billion, followed by Europe with an increase of 21.3 per cent to €575 million. BRIC (Brazil, Russia, India and China) and MISSAT (Mexico, Indonesia, Singapore, South Africa, Turkey) markets rose by 13.2 per cent to €215 million euros. India, specifically, continued on the road to recovery with growth of +5.7 per cent.

     

    The agency said that in December, revenue will grow at two per cent above the industry average each year from 2016, with digital operations rising to 60 per cent of sales in 2018. Publicis predicted that the operating margin will rise to between 17.3 and 19.3 per cent of sales in 2018, compared with 15.3 per cent in 2012.

     

    Publicis Groupe chairman and CEO Maurice Levy said, “Our revenue is up to slightly over 30 per cent, partly due to the positive impact of exchange rates, and partly to the inclusion of Sapient since completing the acquisition. As we’ll continue to see, this is one of the important milestones of the Groupe’s transformation. We expected organic growth to be slightly down this quarter, but, on the contrary, it is up almost one per cent. This isn’t yet the growth rate we expect to see out of Publicis Groupe, but is nonetheless an encouraging return to growth.”

     

    “The main event of this early part of the year has been the completion of the Sapient acquisition, an event that gives Publicis Groupe a new strategic dimension while excelling the Groupe’s transformation. The integration process is already underway and the prevailing spirit is excellent,” Levy added.

     

    With the acquisition of Sapient, Publicis Groupe has become the only global group present all along the value chain – from consulting to marketing, from communications to commerce – brought to life through an outstanding expertise in the most high-performing technologies.

     

    Levy is hopeful that the second quarter will be better than the first, albeit with modest growth. Organic growth is expected to be higher in the second half-year. The Groupe expects that its high exposure to digital activities will ensure its future growth and the continued improvement of its margins between now and 2018. 

     

    Publicis Groupe is the third largest global advertising holding company in the world after WPP and Omnicom. 

  • Publicis Groupe buys shares from Badinter family

    Publicis Groupe buys shares from Badinter family

    MUMBAI: French advertising group Publicis Groupe has bought back 2.4 million of its own shares for a sum of EUR 175,775,861 (at EUR 73.03 per share) from the Badinter family as it prepares to pay back early a convertible bond known as the ORANE 22.

     

    This transaction will bring down the holding of Elisabeth Badinter and her family group from 8.67 per cent to 7.58 cent of the share capital and from 15.87 cent to 13.88 cent of the voting rights. Elisabeth Badinter remains the first shareholder in the company.

     

    This transaction is part of the buy-back program approved by the General Shareholders Meeting held on 28 May, 2014 and the repayment ahead of schedule of the ORANE 2022 approved by the Supervisory Board and announced on 15 September, 2014. 12,684,487 shares are required for this repayment. One half will be taken from shares currently held by the company, and the other half (6,342,244 shares) will be acquired.

     

    The shares bought from the Badinter family will be used to cover the debt securities giving access to equity capital in order to proceed with the early repayment of the ORANE 2022. The balance of 3,395,371 shares will be acquired in the market.

     

    The Supervisory Board meeting held on 12 March, 2015 examined the proposal to buy back part of the shares held by Elisabeth Badinter and her family, and concluded that the acquisition of this block of shares was in the best interests of the company and its shareholders. Consequently, it unanimously approved this transaction; the Board members personally concerned abstained from taking part in the discussion and vote.

     

    The price of the transaction represents a discount of two per cent from the weighted average share price over the previous five trading days and of 4.5 per cent with respect to the closing price of EUR 76.47 on 16 March, 2015.

     

    The share buy-back is financed by Publicis Groupe’s available cash resources.

     

    Publicis Groupe welcomes this transaction, which enables the company to control changes in its shareholding structure without affecting its financial structure, while at the same time ensuring the early repayment of the ORANE, which will have a relative effect on the net profit per share on a fully diluted basis of around 2.4 per cent on a full year. The early repayment of the ORANE will be submitted to the Shareholders’ meeting of the company, which will take place on 27 May, 2015.

  • Publicis Groupe acquires Expicient

    Publicis Groupe acquires Expicient

    MUMBAI: Publicis Groupe has acquired Expicient, one of the leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS).

     

    This is a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer, who moves fluidly across digital and physical stores. Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

     

    “Today’s always-on consumer makes no distinction between devices and channels. As a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately,” said Publicis.Sapient CEO Alan Herrick.

     

    Expicient’s omni-channel Order Management Systems (OMS) capabilities and strong expertise in managed services, inbound/outbound supply chain, logistics, in-store clienteling applications and strategic technology consulting will strengthen Publicis.Sapient’s marketing, commerce and consulting offerings. In joining the Publicis Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient’s Global Distributed Delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

     

    “Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients. SapientNitro, Razorfish Global and DigitasLBi are all highly recognised as leaders in omni-channel commerce, and together through the Publicis.Sapient platform we are unmatched. Expicient’s impact on our total business will be significant,” said Razorfish Global CEO Tom Adamski.

     

    The announcement comes weeks after Publicis Groupe announced the completion of the Sapient acquisition and the formation of Publicis.Sapient. Publicis.Sapient is a digitally centered platform focused exclusively on digital transformation and the dynamics of an always-on world. The creation of Publicis.Sapient combines global leaders SapientNitro, Razorfish Global, Rosetta and DigitasLBi, with the deep industry expertise of Sapient Consulting.

     

    Expicient and Publicis.Sapient brands SapientNitro, Razorfish Global and Rosetta have previously collaborated on a number of global omni-channel commerce assignments with clients, including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren. The agencies expect to quickly and seamlessly merge delivery capabilities and increase the value that can be offered to clients. Expicient’s capabilities will be shared across the Publicis.Sapient platform so that all clients benefit. As a result of the acquisition, Publicis.Sapient will now have the deepest OMS offering in the market, with expertise in IBM/Sterling, Manhattan and SAP/hybris.

     

    “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach. We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognized as the best in the world,” said Expicient founder and CEO Darpan Seth.

     

    Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in the United Kingdom and India (Gurgaon and Bangalore), where Publicis.Sapient also has a significant presence. Expicient serves a global roster of leading brands, including: The Aldo Groupe, Argos, Bed Bath & Beyond, BJ’s Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples, Target, Tesco and Williams Sonoma, among others.

  • Publicis Groupe acquires French digital marketing agency Monkees

    Publicis Groupe acquires French digital marketing agency Monkees

    MUMBAI: Publicis Groupe has acquired the France-based digital marketing and social networks pure player, Monkees.

     

    With close to 15 years of experience and an impressive client roster, Monkees has made a name for itself in France with a body of unique expertise, focusing particularly on retail and e-publishing.

     

    The agency will be integrated into the Publicis Activ to accelerate the digital growth of its East- West France regional agencies. This acquisition will allow the agency to continue to provide full support to its clients throughout their own digital transformations. Monkees currently employs 25 people and works with clients in mass retailing and specialized distribution, auto manufacturing, health and sport.

     

    The digital teams from Publicis Activ and Monkees will be combined to form a unit representing over 30 per cent of the agency’s global revenue. They will operate under the Monkees brand, headed by Frédéric Caussin and Manuel Godeux, the two founding managers of Monkees.

     

    Publicis France VO Nicolas Zunz said, “Monkees is an agency we have had our eye on for some time, and for which we have great respect. They have developed some innovative and cutting-edge skills, which will obviously be helpful in the development of our agencies in the west and east of France. It will also add to our national arsenal of digital expertise. We are very happy to welcome them on board.”

     

    Publicis Activ executive president Franck Barennes added, “This digital deployment is proof of the agency’s clear and resolute aim: to work alongside our clients, performing our role of consultant to the fullest by delivering the answers and the innovative services they need.”

  • Publicis Groupe to acquire Sapient for $3.7 billion

    Publicis Groupe to acquire Sapient for $3.7 billion

    MUMBAI: Publicis Groupe and Sapient have announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in an all-cash transaction for $3.7 billion, or $25 per share.

     

    The agreement has been approved unanimously by the management and supervisory boards of Publicis Groupe and the board of directors of Sapient.

     

    Publicis Groupe chairman and CEO Maurice Levy said, “Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation. It will also give Publicis Groupe access to new markets and creating new revenue streams.”

     

    “This acquisition fulfills many of Publicis Groupe’s objectives: we will enhance our leadership position in digital, achieve our goal of deriving 50% of our revenues from Publicisgroupe.com 3/9 digital and technology three years ahead of our 2018 plan, and leverage technology, consulting capabilities to expand in new verticals, and offering new and exciting opportunities to our talents,” he added.

     

    The acquisition will accelerate achieving Publicis Groupe’s objective to become the leader at the convergence of communication, marketing, commerce and technology, said the press release.

     

    Through this, the company will create a platform to be named Publicis.Sapient, which will focused exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology.

     

    Sapient CEO and co-Chairman Alan J Herrick will also be joining Publicis Groupe senior management team as CEO of Publicis.Sapient and Sapient co-founder and co-chairman Jerry A Greenberg will join the company’s supervisory board.

     

    Sapient president, CEO and co-chairman Alan J Herrick added, “This transaction provides substantial value to our shareholders, offers an ideal cultural match for our people and provides an opportunity to share a wealth of new capabilities with our clients.”

     

    “The Sapient team has been on a 24-year journey building a company with the objective of creating significant impact for our clients and the industries in which they operate. With Publicis Groupe, we have found a partner that accelerates the level of transformation we can drive into the marketplace,” he further stated.

     

    The combination of Publicis Groupe and Sapient is expected to drive cost savings through the integration of digital production leveraging Sapient’s substantial production infrastructure in India, real estate consolidation, G&A reductions and procurement savings, said the companies in a joint statement.

     

    “The newly created Publicis.Sapient platform will create significant opportunities for our tremendously talented people across the platform. We will also be able to deploy our capabilities on a global scale through Publicis Groupe’s significant international presence. With access to the world’s greatest creative talent and media expertise, as well as a strong global footprint, we will be better positioned to identify and pursue market opportunities all over the world,” added Herrick.

     

    In connection with the tender offer, Jerry A Greenberg, J Stuart Moore, and Alan J Herrick have entered into a tender and support agreement with Publicis Groupe pursuant to which they have agreed to tender an aggregate of approximately 18 per cent of Sapient’s outstanding shares in the offer.

     

    The completion of the tender offer is subject to certain customary terms and conditions, including the tender of at least a majority of the outstanding shares of Sapient, antitrust and other regulatory clearances in the US, and antitrust clearance in Germany. The transaction is expected to close in the first quarter of 2015.

     

    The completion of the tender offer is subject to certain customary terms and conditions, including the tender of at least a majority of the outstanding shares of Sapient, antitrust and other regulatory clearances in the US, and antitrust clearance in Germany. The transaction is expected to close in the first quarter of 2015, added the press release.

     

    BofA Merrill Lynch and Rothschild acted as financial advisors and Wachtell, Lipton, Rosen & Katz is serving as legal advisor to Publicis Groupe while Goldman, Sachs & Co. and Blackstone Advisory Partners L.P. acted as financial advisors and Cravath, Swaine & Moore LLP acted as legal advisor to Sapient.

  • Tata Global Beverages appoints Indigo Consulting to redevelop its corporate website

    Tata Global Beverages appoints Indigo Consulting to redevelop its corporate website

    MUMBAI: One of India’s leading digital agencies, Indigo Consulting and part of the Publicis Groupe announced that the agency has been chosen to work with Tata Global Beverages, a $1.4 billion company that unties the beverage interests of the Tata Group under one umbrella.

     

    With a brand presence across 40 countries, Tata Global Beverages is the world’s second largest tea company with growing interests in coffee and water. It has a portfolio of strong brands such as Tata Tea, Tetley, Eight O’clock Coffee, Himalayan water and Good Earth tea.

     

    Indigo Consulting has been tasked to evaluate and refocus Tata Global Beverages’ brand communication efforts towards more effective online experiences via the company’s website. The website revamp comes as a concerted effort by the group to amplify its brand awareness and use the channel to better communicate with the company’s key target groups – investors, media, employees and consumers.

     

    Commenting on the move to partner with Indigo Consulting from among the other international contenders, Tata Global Beverages global brands director Sushant Dash says that the website is a critical piece of its corporate identity and looks forward to the redevelopment resulting in an engaging and differentiated online experience for its stakeholders.

     

    The agency has already chalked out plans for the website overhaul and these plans will help build a differentiated online positioning for Tata Global Beverages, says Indigo Consulting SVP strategy and client services Priti Jhavar.

     

    She says, “Tata Global Beverages is such a dynamic brand in itself that to play it safe and stick to a stiff, corporate persona would be a great disservice not just to the group but also to its customers. This is a brand that is responsible for bringing magical beverage moments daily to people around the world and that’s the message that we are very excited to convey through new-age interactions and advanced technology on their website.”   

     

  • Adobe and Publicis Groupe team up to deliver a global marketing platform

    Adobe and Publicis Groupe team up to deliver a global marketing platform

    MUMBAI: Publicis Groupe and Adobe have announced a strategic partnership to deliver the Publicis Groupe Always-On Platform, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.

     

    The platform will standardise on Adobe Marketing Cloud, and all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns, and track and measure marketing performance through a unified technology and data structure.

     

    It will be anchored in VivaKi as an open framework so that every agency can deploy and brand it uniquely for use.  Agencies currently slated to access the system include BBH, DigitasLBi, Leo Burnett, MSLGROUP, Publicis Worldwide, Razorfish, Rosetta, Saatchi & Saatchi, Starcom MediaVest Group, VivaKi and ZenithOptimedia.

     

    The collaboration is expected to drive growth across the two companies, and accelerate Publicis Groupe’s goal to make combined digital and emerging market revenue 75 per cent of its multi-billion dollar business by 2018.

     

    “Adobe and Publicis Groupe are a powerful combination and we have been delivering marketing innovation together for more than two decades,” said Adobe president and CEO Shantanu Narayen. “The massive scale of agency services across the Publicis networks, coupled with Adobe’s unique leadership in digital marketing solutions, will enable Publicis clients to develop best-in-class digital marketing capabilities that drive growth.”

     

    “By embarking on this journey with Adobe, a powerhouse in creative and marketing solutions, Publicis Groupe will be the first agency holding company to offer clients an integrated set of digital marketing solutions across all key marketing and creative agencies” said Publicis Groupe chairman and CEO Maurice Levy. “We are solving a core marketing dilemma for our Clients by enabling them to more personally interact with their customers and tell relevant, powerful stories at scale, while successfully navigating the complex digital landscape.”

     

    “We are essentially creating a new operating model stitching together multi-agency services, technologies and workflows to the benefit of our clients,” said VivaKi’s chief growth officer Stephan Beringer.  “By converging the forces of marketing technology, data, creativity and strategy, we eliminate silos, optimize delivery and maximize the investments made in ad budgets, talent and consumer engagement.”

     

     The platform is scheduled to provide Publicis Groupe agencies and their clients with four solutions to solve current marketing challenges:

     

    1.      Multi-touch Attribution. The Always-On platform will move the market beyond “last click” attribution by providing options for a multi-touch model that identifies and assigns true value to specific marketing components – online and off line – that help spur customer action. Publicis Groupe agencies will be able to enhance their attribution and planning solutions with Adobe’s Master Marketing Profile and Media Mix Modeling, as well as Adobe Analytics, to measure the most effective touch-points across channels and model investments.

     

    2.      Unparalleled Audience Understanding. Always-On encompasses a data management platform (DMP) which will produce a robust set of customer profiles, segmentations and vertical insights.  VivaKi will also develop a data co-op where clients, and ultimately publishers, can opt in and contribute data in exchange for even richer customer profiles, vertical insights and customer intelligence.  Adobe Audience Manager and Adobe Media Optimizer will drive optimal targeting and cross-channel campaign performance.

     

    3.      Campaign/Marketing Automation.  As screens and devices proliferate, Always-On is expected to automate marketing effort across multiple channels. With the goal of integrating Adobe Campaign with analytics and segmentation tools, the platform will empower Publicis Groupe agencies to drive campaign efficiency and engagement across the full customer journey to reach audiences that matter at the highest moments of receptivity. The automated integration will allow all marketing functions to coordinate efforts by acting on the same data. This includes an agreement across the agencies for cross channel campaign management for search and social buy side optimization through Adobe Media Optimizer.

     

    4.      Content and Experience Management. The digital asset management capability within Adobe Experience Manager is expected to enable teams, wherever they sit inside the network, to easily and effectively create, manage, and control valuable digital assets. From the moment an asset is created to the point of delivery, the platform will enable workgroups to create and manage assets through the entire lifecycle of global branding and multichannel distribution with a single, easily accessible digital repository.

     

     Both Adobe and Publicis Groupe will invest in joint sales and marketing, including retaining a dedicated team of strategists and business development specialists to innovate and bring the platform to market.