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Tag: Publicis Groupe India

  • Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar as national creative directors

    Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar as national creative directors

    Mumbai: Leo Burnett India, part of Publicis Groupe India, has announced the elevation of Sonal Chhajerh and Pravin Sutar as national creative directors. In their previous roles with the agency, Sonal was group executive creative director and Pravin was head of creative, Leo Burnett Bangalore. Both will continue reporting to Rajdeepak Das, chief creative officer, Publicis Groupe, South Asia & chairman Leo Burnett South Asia.

    Leo Burnett India stands for modern, transformational creativity that powers growth for brands and businesses. As the agency strengthens its creative leadership, these elevations mark the commitment to world-class creativity and technology, innovative new-age thinking and holistic, high-impact business solutions that strengthen brands.

    On the promotions,  Leo Burnett South Asia chief creative officer, Publicis Groupe, South Asia & chairman Rajdeepak Das said “At Burnett, we truly believe the driving factor for success is our people and culture. Over the past few years, Sonal and Pravin have gone above and beyond their designated roles to contribute to the success of Leo Burnett. And I am thrilled that they are now stepping in as co-pilots to our already strong creative leadership helmed by Sachin Kamble and Vikram Pandey as chief creative officers.

    Sonal has the creative vision to help empower brands with our ‘Impact a Billion’ thinking. Pravin has been relentlessly working towards shaping our Bangalore office into a formidable force with his creative acumen and leadership skills. Together as National Creative Directors Sonal and Pravin will be uniquely placed to leverage their collective experience and creative vision to unlock creative effectiveness for both our brands and our people.”

    Commenting on the leadership changes, Leo Burnett Publicis health & publicis business CEO of South Asia Amitesh Rao shares, “This has been a phenomenal year for us at Leo Burnett. And Sonal and Pravin have been a big part of our success story. Both are true representation of Leo Burnett, respected and admired by our clients, our partners, and our people. Their elevation will add more depth and value to our agency’s creative output and further accentuate our focus on solving business and human problems using creativity, innovation, data, and technology.”

    Talking about his appointment, Pravin Sutar, National Creative Director, Leo Burnett India said, “Leo Burnett is right at the centre when it comes to creativity and innovation in the country. I’m really excited with the opportunity presented to me by Raj and Amitesh and am committed to finding fresh avenues and platforms to express ideas while preserving our unique Leo Burnett culture. And with the team we’ve built over the past few years, we’re more than ready to undertake this journey.”

    Adding further about her appointment Leo Burnett India’s national creative director Sonal Chhajerh said, “I am excited to step into this role and build on the vision and outstanding progress we have achieved as an agency over the past few years. I truly believe that the future of advertising is using creativity as a force for good —impacting billions of lives through innovation and sustainability. I am thankful to Raj and Amitesh for trusting me with this responsibility and am looking forward to collaborating with colleagues and our brand partners to create work that is truly world-class, scalable, and makes a real difference.”

    Sonal Chhajerh was until recently the Group Executive Creative Director at Leo Burnett Mumbai. She is passionate about working on impact projects that deliver genuine change for clients and society at large. She leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign which is one of the agency’s most acclaimed and awarded works. Pravin has been heading the creative in Leo Burnett Bangalore and has been instrumental in strengthening the Leo Burnett Bangalore offerings by managing the large portfolio of some of the biggest brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo, to name a few.

  • Vidnet Summit 2024: How technology is driving the customer streaming experience

    Vidnet Summit 2024: How technology is driving the customer streaming experience

    Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching revenues, and India-specific low pricing hasn’t spurred subscriptions. Growth has plateaued as consumers return to post-COVID normalcy, preferring to binge occasionally.

    Adding to the churn is the shift towards AVOD by giants like JioCinema, offering premium events like cricket for free, with Disney+Hotstar following suit. This has strained streaming bottom lines. The rise of FAST channels is also causing industry jitters. Vidnet explored the future of the streaming ecosystem.

    The session head for this panel was Publicis Groupe India managing partner & head of Publicis Commerce India Anshul Garg along with other panelists: travelxp CEO Tanay Chothani, Planetcast COO – Digital Venugopal Iyengar and Prime Focus Technologies senior VP, Sales & BD-APAC Anupam Sharma.

    Garg discussed technological advancements in the OTT industry, also opening the session to the panelist on how improvements in video streaming, such as high-definition video, low-latency streaming, and adaptive bitrate streaming, significantly enhance the quality and reliability of the customer streaming experience.

    Sharma noted the nature of localisation. He noted that language localisation enhances content accessibility, with AI playing a crucial role in text localisation while experiments continue for voice localisation.

    Chothani said the importance of delivering substantial value swiftly, is driven by decreasing customer attention spans and rapid innovation.

    Lastly, Iyengar highlighted the rapid advancements in viewer experience. He pointed out that platforms like Amazon are at the forefront, leveraging innovations such as multicam views and second-screen interactions to enhance viewer engagement.

  • L&K Saatchi & Saatchi India’s new film for Zee Sarthak challenges menstrual discrimination

    L&K Saatchi & Saatchi India’s new film for Zee Sarthak challenges menstrual discrimination

    Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has unveiled a thought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak, an Odia general entertainment channel.

    The initiative addresses the continued isolation faced by approximately 28 per cent of girls in India while having their periods, perpetuated by the misbelief that their shadows are impure. Using ‘Rabana Chhaya’, a dying traditional art form of shadow puppetry from Odisha, the film poignantly portrays the story of a girl subjected to this taboo and orthodox belief. Its powerful narrative aims to raise awareness and challenge menstrual discrimination.

    The use of shadow puppetry in the campaign is symbolic; it reflects the shadowy stigma surrounding menstruation and challenges the notion that something as natural as a girl’s shadow can be impure. Odisha is a unique state where menstruation is celebrated during the Raja Parba festival. This cultural backdrop provides a powerful contrast to prevailing societal beliefs. The film will be aired on both television and digital platforms.

    L&K Saatchi & Saatchi India’s ability to craft impactful narratives aligns perfectly with Zee Sarthak’s mission to challenge regressive norms. This campaign is a testament to the agency’s capacity to empower brands and communities, fostering deeper connections and promoting social progress.

    L&K Saatchi & Saatchi India chief creative officer Rohit Malkani said, “Our association with Zee Sarthak and Nali Bindu is something we hold very dear. Every year, the entire team including our client puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

    Zee Sarthak chief channel officer Pratik Seal added, “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

  • Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Mumbai: Publicis India, part of Publicis Groupe India, has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, India’s premier lingerie brand. This groundbreaking campaign celebrates the active, modern woman and highlights the features of Enamor’s revolutionary “Innovations” line.

    Developed by Publicis India, “Fabulously Futuristic” is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities. Every film focuses on a product from the “Innovations” line-up, showcasing the unique features of each.

    The films showcase women in activities that embody strength and beauty, seamlessly integrating the product range while highlighting the unique benefits of each garment, such as flexibility, breathability, cooling support with N9 temperature control technology, eco-friendly fabrics and gel-filled cups for superior comfort and support.

    Publicis India’s ability to craft impactful narratives aligns perfectly with Enamor’s desire to showcase “Innovation” in a beautiful and inspiring way. This campaign is a testament to the agency’s ability to empower brands and consumers, connecting them on a deeper level.

    “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future,” said Publicis India joint national creative directors Shitu Patil & Aman Mannan.

    The campaign itself comes from a basic human truth, said Enamor senior VP of marketing Sandra Daniels. “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

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  • L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas

    L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas

    Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.

    One of the dominant players in the air conditioning and cooling refrigerants industry, SRF Limited seeks to highlight the crucial role of AC refrigerants in staying cool during the summer. The two 10-second advertisements establish the “We Cool (AC): What Keeps You Cool” narrative.

    The films take an exaggerated, humorous route, depicting two extreme scenarios where the protagonists do not get angry despite provocation.

    Depicting everyday situations, the first ad shows a driver staying calm as his expensive car gets hit on an empty road. The second ad showcases a husband being saved from his wife’s fury when he forgets about his dinner date and falls asleep, all thanks to the superior cooling power of SRF Floron AC gas.

    Through these light-hearted narratives, the campaign effectively highlights the product’s key benefit: its ability to maintain car and room temperature, promoting a sense of calm and well-being for drivers and consumers alike.

    L&K Saatchi & Saatchi CCO Rohit Malkani in India said, “It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”

    A SRF Floron representative added, “’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”

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  • L&K Saatchi & Saatchi appoints Ekta Relan as chief strategy officer

    L&K Saatchi & Saatchi appoints Ekta Relan as chief strategy officer

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has strengthened its strategy leadership by elevating Snehasis Bose, its chief strategy officer (CSO), to the role of group chief strategy officer. With this, Snehasis will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Additionally, Ekta Relan takes over the reins as the new chief strategy officer (CSO) for L&K Saatchi & Saatchi. Together, Snehasis and Ekta will collaborate to enhance the agency’s strategic initiatives.

    Commenting on the appointments, L&K Saatchi & Saatchi and Publicis India  CEO Paritosh Srivastava said, “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and the most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

    With over 25 years of experience, Snehasis has been associated with agencies like McCann Erickson, Publicis Ambience, IMRB International, and Contract Advertising. He joined L&K Saatchi & Saatchi in 2015 and was elevated to CSO in 2020. Over the past nine years, Snehasis has demonstrated exceptional leadership and innovative approach that have driven growth for brands like Hero MotoCorp, ITC, Renault, JioMart, Audi, Reliance Digital, Zepto, Akasa Air, Nivea, Relaxo, Dabur, Groupo Bimbo, AU Bank among others, leading to his elevation to Group CSO with additional mandate for Publicis India and Saatchi & Saatchi Propagate. He will continue reporting to Paritosh.

    Ekta boasts a career spanning 23 years. She joins L&K Saatchi & Saatchi after a successful stint as chief strategy officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. Ekta has also worked with Mullen Lintas, Sapient Nitro Singapore and Unilever Singapore. During her illustrious career, she has played an instrumental role in crafting winning strategies for renowned brands like Glow & Lovely, Pepsodent, Close Up, Surf Excel, Vim, Lifebuoy, Tata Tea, SBI Life, Saffola, Tata Cliq, Dabur’s Real, Samsonite and Bajaj Avenger among others. She has also served on jury panels for prestigious awards like Effies and AME.

    Ekta’s dedication to developing solutions that challenge cultural norms and deliver impactful results seamlessly aligns with L&K Saatchi & Saatchi’s vision. She will collaborate closely with Paritosh and Snehasis to drive forward the agency’s strategic initiatives.

    Snehasis, added, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like growth!”

    Speaking on her appointment Ekta, said “L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways.” 

  • MIS 2024: Catering to the digital India narrative – brands leveraging automation

    MIS 2024: Catering to the digital India narrative – brands leveraging automation

    Mumbai: The Media Investment Summit 2024 which is being held on 4 April at Novotel, Mumbai is a dynamic platform that aims to bring together minds from the brand, media, advertising, digital & TV fraternity to explore the ever-evolving landscape of content, Adtech, Martech, metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day-long affair is to make sure to tantalise the thoughts of those looking for answers to myriad topics under the branding, advertising, TV, digital media planning, and buying roof.

    The session will cover the multifaceted role of brands leveraging automation in the digital India narrative, providing insights into the opportunities, challenges, and impact on various sectors of the economy.

    The session of the event is chaired by Publicis Groupe India CEO digital technology business Amaresh Godbole, consisting of panelists including – Kotak Life EVP & head of digital business unit Prasad Pimple, GSK associate director – customer experience Delnaaz Irani, Lenovo head, corporate citizenship, Asia Pacific Pratima Harite, Fractal ink Design Studio Pvt Ltd co-founder, COO and CBO Geeta Suthar and mFilterIt head of product Arvind Mathur.

    Talking about financial services being the most automated industry, Godbole asked Pimple about his insights, “I agree that the way the overall technology stack has been created, it has helped most of the brand and industries to build on automation into the purchase journeys as well as the overall customer experience management but we’re not as fortunate as the leaning business where it is simplified in terms of just financial underwriting based on credit score.”

    He also spoke about financial and medical underwriting still remaining unautomated, and that a lot of work has also happened in terms of the automation perspective on the customer experience part of it. He also said, “In terms of automation, significant progress has been made in enhancing customer experience throughout the marketing funnel, from building awareness to tracking it, transitioning to consideration, purchase intent, actual purchase, and finally sharing purchase information with relevant media platforms.” He also spoke a bit about CKYC, EKYC, and the UPI moment in India during the pandemic, among other topics.

    Answering Godbole’s question on the challenges in automation, in the pharma industry, Irani said, “The challenge is integrating doctors into the marketing funnel with a clear strategy for exclusive communication and validation.”

    Moving on, Harite said, “When we talking about the automation i think we should look at the work for human kind project that we looked at where we were thinking of how do you revitalise millets using technology.”

    Sharing her thoughts on automation, Suthar said, “Process optimisation has largely been digitisation. We identify things that are manually done or they’re not efficient and then we figure out ways in which to digitise them, put them on the cloud or some service somewhere and then join the dots to make everything seamless.”

    Mathur then spoke about deploying technology, including AI and generative models, to monitor and distinguish between positive and negative elements within the system. He also spoke about the guardrails that need to be made around systems.

  • Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Mumbai: In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint national creative directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to managing director, Oindrila Roy.  

    Aman has nearly 25 years of experience across leading agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India. Under his creative leadership, these agencies earned widespread acclaim at prestigious events such as Cannes, The One Show, Clios, LIA, ABBYs, and Effies (India and APAC), among others. Additionally, he has served as a jury member at Goafest, Radio Mirchi Awards, and OOH Awards. Aman has worked with a range of brands such as P&G, Unilever, Coca-Cola, Mahindra and Mahindra, Godrej, Sony, Amazon, HDFC Bank, HDFC Life, among others. He has also co-authored the story and screenplay for the popular web show ‘Saas, Bahu aur Flamingo’, earning the nomination for Best Screenplay at the Filmfare OTT Awards.

    A dynamic creative leader with 23 years of advertising and branding experience, Shitu joined L&K Saatchi & Saatchi in 2022, starting her second stint with the Groupe. She has worked with leading agencies like Lowe Lintas, FCB and Publicis Ambience. She also successfully ran her own design agency, Plus One. Shitu’s accolades include D&AD, Effies, ABBYs, and Kyoorius awards, along with jury roles at D&AD and ABBYs. Her diverse brand portfolio features Lakme, Raymond, Cartier, Renault, and others.

    In the new roles as NCDs, Aman and Shitu will leverage their expertise to lead the agency’s creative vision across all offices in India.

    L&K Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Publicis India MD Oindrila Roy added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

    Shitu said, “My journey at the agency has been nothing short of exciting and full of learnings. I am thankful to Paritosh, Oindrila, and the entire team for their continued trust and support. I really believe we are as good as our people and my focus is going to be on uplifting and strengthening our teams further to create distinguished work and take both our clients and agency to greater glory. I am excited about this new journey and look forward to closely working with Paritosh, Oindrila and Aman.”

    Aman added, “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India.”

  • Publicis India helps HDFC MF boost investor confidence

    Publicis India helps HDFC MF boost investor confidence

    Mumbai: Publicis Worldwide India, part of Publicis Groupe India, has conceptualised an exciting ad film, ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the highly successful ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan (SIP).

    The film aims to forge a strong emotional connection with first-time investors, emphasizing that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it.

    The new film depicts a father imparting a valuable life lesson to his son. Through this narrative, the brand wants investors to know that success comes to those who start early and think long-term – a life truth that SIP mirrors.

    Speaking about the film, Publicis Worldwide India managing director Oindrila Roy said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”  

    “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” added Publicis Worldwide India executive creative directors at Srijan Shukla and Pratheeb Ravi.

    The campaign is crafted to resonate with diverse audiences across the country, highlighting similarities between life and a successful SIP investment. The film will be aired on TV and digital platforms, targeting a wide audience of young investors.

  • Saatchi & Saatchi Propagate’s campaign for UPES showcases the power of education

    Saatchi & Saatchi Propagate’s campaign for UPES showcases the power of education

    Mumbai: Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch  campaign for UPES ON, a new entrant into the online degrees and learning space. This two-film  campaign showcases inspiring stories of individuals who have transformed their lives with an  additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    The first film “Driving Tomorrow” highlights the remarkable journey of a man who, despite life’s  challenges, chose UPES ON and went on to achieve great success. The second film “REBEL”  features a girl who opted for UPES ON’s online education over traditional college, forging her  own path as a decisive and independent thinker.

    Saatchi & Saatchi Propagate EVP & business head Prachi Bali said, “We aimed to create a  campaign that not only exhibited the transformative capability of education but also connected  with the viewers on an emotional level. Through these films, we have knitted a yarn of touching  and inspiring stories, each reflecting the success that comes with knowledge.”

    UPES ON senior director global sales & marketing and business head Sumanth Palepu added,  “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education  can make a big difference in people’s lives. Both campaigns tell us that education can shape your  future, no matter how you choose to learn. UPES ON is all about supporting unique journeys and  encouraging people to choose online degrees that match their dreams. It’s a call to action to  rethink education and take charge of your own path in a world that’s constantly evolving and  creating new and innovative ideas.”

    Saatchi & Saatchi Propagate, creative director, ECD & Delna Dastur Sudarshan Sudevan further commented, “While UPES ON provides an opportunity to pursue online education, we  focused on capturing the emotions experienced by students after completing their education. In  the two films, we delve into emotions such as a profound sense of achievement and pride,  coupled with the empowering feeling of creating one’s own narrative. These films help us strike  a chord in the hearts of people, further making them want to pursue an online education.”

    The campaign films are live and will have presence across digital platforms as well as in cinema  halls.