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Tag: Publicis Capital

  • Publicis Capital elevates Joy Mohanty to NCD

    Publicis Capital elevates Joy Mohanty to NCD

    MUMBAI: Publicis Capital has elevated Joy Mohanty as its national creative director. Mohanty will continue to be based in Delhi and will report to Publicis South Asia chief creative officer Bobby Pawar.

     

    Bobby Pawar on Mohanty’s elevation said, “In the time that I have worked with Joy, I’ve found him to be who not only focused on making great ads, but also finding brilliant solutions to our clients’ problems. He is also a really good leader. His elevation is recognition of the role he has played in improving our output in the past year and the role he will play in helping us raise our game even more.”

     

    Publicis Capital chief executive officer Hemant Misra stated, “Joy is an ideal partner – cool and collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness simple yet great ideas. His ‘Kitna Deti Hai’ campaign for Maruti Suzuki is an appropriate example of this.”

     

    Mohanty has been with Publicis Capital for over nine years. In a career spanning 21 years he has worked at FCB Ulka, Bates Clarion, Leo Burnett and Contract.

     

    Some of the prominent brands he has worked are: Maruti Suzuki Corporate, Maruti Swift, Maruti A-star, Suzuki Scooters & Motorcycles, LG Home Appliances, Dabur Chyawanprash, Personal Care, Homemade, Thums Up, Maaza, Apollo Tyres, Carrier Aircon, among others.

     

    Mohanty has won numerous local and international awards, including the One Show, D&AD, New York Festivals and Goafest.

     

    On his new role Mohanty added, “I have been on a perpetual quest, trying to find ways to connect with a consumer who essentially does not want to engage with advertising. The width of brands and strength of relationships at Publicis make this new assignment a fabulous opportunity.”

  • Divyapratap Mehta joins Publicis Capital as chief strategy officer

    MUMBAI: Divyapratap Mehta has joined Publicis Capital as chief strategy officer.

    Mehta comes in from Grey India where he was vice-president, planning. Today is his first day at Publicis Capital.

    Publicis Capital CEO Hemant Misra confirmed the news to indiantelevision.com.com.

    Mehta started his career in the industry in 1995 with McCann Erickson as account manager. After a stint of five years at the IPG agency, he moved to Publicis’ Leo Burnett in 2004 where he donned the roles of account director.

    He worked at Burnett for two years before shifting to TBWA as group account and planning director. A year later he moved to Low Lintas and Partners as regional planning director- vice president-South East Asia (Thailand, Indonesia, Vietnam and Malaysia). His next stop was Grey where he joined in 2010.

    Mehta has developed expertise in FMCG/ CPG and consumer electronics across diverse markets with clients like Nestle, Unilever, Reckitt Benckiser, Coke, LG and Panasonic.

  • Everest Brand Solutions wins Catch Spices creative biz

    MUMBAI: The Dharampal Satyapal (DS) group has appointed Everest Brand Solutions to handle the Catch Spices business following a pitch held in the month of October that saw participation from agencies like McCan Erickson, Publicis Capital, Contract and Percept H.

    The agency‘s Delhi office shall handle the business. IBD India was the incumbent agency on the account.

    Catch Spices business is part of the foods division of the DS Group and is over Rs 2.50 billion business and includes Catch Kitchen Spices and Catch Sprinklers. The brand is aiming for major growth and expansion in the business and was looking for a strategic and creative partner to help meet their goals.

    Though the company did not disclose the size of the account, it said that the advertising budget is substantial.

    DS Group food division associate business head O P Khanduja said, “Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market.”

    DS Group food division JGM marketing Archana Mukharji said, “Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

    Everest Brand Solutions president Dhunji S Wadia said, “We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

    Everest Brand Solutions NCD Rahul Jauhari said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”

  • Everest appoints Deepti Sakhuja as VP for Delhi

    MUMBAI: Deepti Sakhuja has joined Everest Delhi as vice president and will be closely working with COO Naveen Saraswat.

    Sakhuja has 14 years of experience in brand management across organisations like Publicis Capital, JWT, Lowe, Bates Enterprise and McCann. Her last assignment was with Publicis Capital as AVP, client servicing. Sakhuja has worked across categories on leading brands like Nestle, Perfetti, Reckitt Benkiser, Pepsi, Wills Lifestyle, Monte Carlo, Citi-financial, Nokia and Escorts.

    Saraswat said, “We welcome Deepti on board. Her substantial experience of working on leading brands across different verticals shall add strength to our Delhi operations. We look forward to her valuable contribution in acquiring new business and growth of the agency.”

    Everest president Dhunji S Wadia said, “Our increasing presence in Delhi necessitates a powerful Head of Client Servicing. I have no doubt that Deepti will add to the fire-power of Everest.”

  • Publicis Capital wins Olam Agro’s creative account

    Publicis Capital wins Olam Agro’s creative account

    MUMBAI: Olam Agro, a global supply chain manager and processor of agricultural products and food ingredients, has handed over its creative duties to Publicis Capital after a multi-agency pitch.

    Confirming the news Publicis India CEO Hemant Misra said, “Olam Agro is a very large commodity provider. They have commissioned us to create consumer brands”.
     
    Olam is an integrated supply chain for 20 products in 64 countries, delivering the products to over 10,000 customers globally.