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Tag: Publicis Capital

  • DDB Tribal north strengthens team with Ashna Nandrajog and Mohini Varma

    DDB Tribal north strengthens team with Ashna Nandrajog and Mohini Varma

    MUMBAI: DDB Mudra Group has announced a boost at DDB Tribal north, appointing Ashna Nandrajog as senior vice president – business and Mohini Varma as executive vice president – planning. This strategic move aims to fuel growth, creativity, and innovation.

    Nandrajog, a 20-year industry veteran, has worked with global brands like Bata, Ford, and Maruti Suzuki at top agencies including Contract, FCB Ulka, Ogilvy, and Publicis Capital. Her passion for travel and family fuels her dynamic approach to brand-building.

    Varma, an award-winning strategist and former NDTV correspondent, has shaped brand narratives for Netflix, Google, and Pepsico while working at Toaster, FCB, and JWT. She holds a Gold APAC Effie for impactful campaigns that drive real-world change.

    DDB Tribal president Ashutosh Sawhney said, “We’re scaling new heights, pushing boundaries, and hungrier than ever. The industry thrives on exceptional talent, and in Nandrajog and Varma, we’ve found the perfect blend of fire and maturity to capitalize on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams.”

    Nandrajog said, “In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I’m thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I’m eager to contribute to DDB’s continued growth and success.”

    Mohini Varma added, “At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I’m excited to co-author the next chapter of growth for our dynamic brands.”

    With two powerhouse leaders on board, DDB Tribal north is poised for an exciting phase of creative excellence and strategic expansion.
     

  • Publicis Capital bags the creative mandate of ZEE5 India

    Publicis Capital bags the creative mandate of ZEE5 India

    Mumbai : Carrying on with its winning momentum, Publicis Capital has bagged the creative mandate of ZEE5 India, India’s fastest growing OTT platform. The agency will manage the creative duties for the leading OTT brand across their AVOD, SVOD, Regional SVOD and Trade (B2B) verticals.

    The account will be serviced out of Mumbai.

    ZEE5 is a leading OTT player in India offering 12 navigational and featured languages across original features, live TV, catch up TV, lifestyle shows, children's programmes, exclusive short series and acclaimed plays. It offers an exhaustive array of content; with 80+ live TV channels and 1.25 lac+ hours of viewing across the languages of English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi making it a complete video destination for OTT viewers.

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, ZEE5 India commented, “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

    On winning the account, Srija Chatterjee, MD, Publicis India commented: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch ZEE5 in the international markets, and now in 2019, the team at ZEE5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering ZEE5 India to leadership in what’s an increasingly action-packed category.”

    Adding his views, Suraj Pombra, EVP, Publicis Capital said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by ZEE5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, ZEE5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

    ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. With over 3500 films, 500+ TV shows, 4000+ music videos, LIVE TV Channels across 12 languages, ZEE5 presents a blend of unrivalled content offering for its viewers across the nation and worldwide. ZEE5 also offers ground-breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

  • Netmeds.com shows that each house has a Dhoni

    Netmeds.com shows that each house has a Dhoni

    MUMBAI: Online pharmacy Netmeds.com has launched a new campaign featuring its brand ambassador and former captain of India’s men cricket team MS Dhoni. Conceptualised and created by Publicis India, the TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family.

    Commenting on the campaign Publicis Capital EVP Suraj Pombra said, “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

    Netmeds.com founder and CEO Pradeep Dadha said, “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

    Netmeds.com director, sales and marketing Anand Pathak said, “We have kicked off our creative partnership with Publicis India with the launch of ‘Har Ghar Mein Mahi’ campaign. The TVC focusses on how Netmeds.com provides easy access to quality healthcare solutions and captains this responsibility, one family at a time.”

    Titled “Har Ghar Mein Mahi”, the ad shows that each of us can take the lead in looking out for our family members. The campaign positions Netmeds.com as both the enabler of caregiving, and the definitive, go-to-destination for home delivery of medicines for chronic illnesses.

  • Pearl Academy appoints Publicis India for creative mandate

    Pearl Academy appoints Publicis India for creative mandate

    MUMBAI: Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency pitch, will be managed by the Delhi office of Publicis India. 

    As its communications partner, Publicis would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing ATL and BTL activities, events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space. Publicis would help in refreshing these.

    Pearl Academy vice president of marketing Stuti Gandhi says, “Publicis India has demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals.”

    Pearl Academy offers over 30 uniquely designed under graduate and post graduate courses through its campuses in Delhi, Mumbai, Noida and Jaipur.

    On winning the mandate, Publicis Capital executive director Ravpreet Ganesh adds, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”

  • Saurabh Varma elevated as Publicis Communications’ India CEO

    Saurabh Varma elevated as Publicis Communications’ India CEO

    MUMBAI: Publicis Communications has elevated the incumbent Leo Burnett South Asia CEO Saurabh Varma as the CEO of Publicis Communications India. Varma’s appointment comes on top of his existing responsibilities.

    To be based in Mumbai, Varma, as well other country leaders — Nakul Chopra and Praveen Kenneth, will continue reporting to Loris Nold, global COO of Publicis Communications, in charge of the APAC & MEA region. In the Indian sub-continent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth | Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.

    Nold commented, “With Saurabh leading our India efforts, I am very confident that we will drive significant acceleration across Publicis Communications, ultimately for the direct benefit of our clients.”

    Varma added, “I am thrilled to be given the opportunity to help our creative brands fully leverage the strength of our collective expertise around digital, shopper marketing, PR and production platforms. In my mind, Publicis Communications is first and foremost about giving our clients full access to our capabilities, talent and resources across the country, as our aim is to deliver end-to-end solutions to all of our clients.”

    Varma was appointed the CEO of Leo Burnett India in 2013, and, a year later, was elevated to the current south Asia role. He has about 20 years of industry experience, seven of which were spent as the chief strategy officer for south Asia, in Singapore.

  • Saurabh Varma elevated as Publicis Communications’ India CEO

    Saurabh Varma elevated as Publicis Communications’ India CEO

    MUMBAI: Publicis Communications has elevated the incumbent Leo Burnett South Asia CEO Saurabh Varma as the CEO of Publicis Communications India. Varma’s appointment comes on top of his existing responsibilities.

    To be based in Mumbai, Varma, as well other country leaders — Nakul Chopra and Praveen Kenneth, will continue reporting to Loris Nold, global COO of Publicis Communications, in charge of the APAC & MEA region. In the Indian sub-continent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth | Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.

    Nold commented, “With Saurabh leading our India efforts, I am very confident that we will drive significant acceleration across Publicis Communications, ultimately for the direct benefit of our clients.”

    Varma added, “I am thrilled to be given the opportunity to help our creative brands fully leverage the strength of our collective expertise around digital, shopper marketing, PR and production platforms. In my mind, Publicis Communications is first and foremost about giving our clients full access to our capabilities, talent and resources across the country, as our aim is to deliver end-to-end solutions to all of our clients.”

    Varma was appointed the CEO of Leo Burnett India in 2013, and, a year later, was elevated to the current south Asia role. He has about 20 years of industry experience, seven of which were spent as the chief strategy officer for south Asia, in Singapore.

  • Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

    Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

    Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

    “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.

    Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.

  • Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

    Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

    Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

    “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.

    Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.

  • Publicis flies off with SpiceJet’s creative duties

    Publicis flies off with SpiceJet’s creative duties

    MUMBAI: SpiceJet has appointed Publicis Communications as its new creative agency post a multi-agency pitch.

     

    SpiceJet’s incumbent agency is Dentsu Marcon, which handled the account since 2014.

     

    SpiceJet chief marketing officer Debojo Maharishi said, “It was a tough choice, we saw some very good presentations but Publicis’ strategy was in complete sync with our brand objective. In our interaction with the team we were impressed with the talent and were keen to partner with them.”

     

    Publicis Capital CEO Hemant Misra added, “This was amongst the most exciting pitches we have made. SpiceJet is going to change and being part of engineering that change is an opportunity that has got us all excited and raring to go.”

     

    SpiceJet has brought the new creative agency on board close on the heels of its rebranding exercise including a new logo, as a part of its 10-year celebrations.

  • Sreekumar Balasubramanian joins Publicis Capital as senior VP

    Sreekumar Balasubramanian joins Publicis Capital as senior VP

    MUMBAI: Sreekumar Balasubramania, who has 19 years of experience in global marketing communications companies, has been appointed as Publicis Capital senior vice president.

     

    Balasubramanian will report in to the Publicis Capital CEO Hemant Misra.

     

    Misra said, “It’s great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development.”

     

    Before joining Publicis, Balasubramanian worked with W+K as Head Account Management. He also worked with other eminent agencies including Leo Burnett, Lowe, Rediffusion, Dentsu Communication among others.

     

    On his appointment Balasubramanian said, “It is always important for people to get out of their comfort zones and face new challenges and Publicis has provided me that opportunity.”

     

    “I see exceptional potential for leveraging their credentials on existing business and for growth. I look forward to being a part of this endowed team,” he added.

     

    Balasubramanian has worked on categories like food and beverages, automotive, telecom, retail and services including brands like Thums Up, Maaza, Minute Maid, Coke Studio, Eristoff vodka, AirTel, Telenor Pakistan, Matrix Cellular, Toyota Kirloskar Motors, Audi India etc.