Tag: Publicis Beehive

Sanju Menon appointed as COO of Publicis Ambience and Publicis Beehive

MUMBAI: Publicis Worldwide today announced Sanju Menon as the new chief operating officer of Publicis Ambience and Publicis Beehive. He takes over the charge from Paritosh Srivastava, who was elevated to the role of managing director of L&K Saatchi & Saatchi. Menon will be looking into the growth agenda of the company while providing new inputs and idea to a host of brands under the umbrella of Publicis Ambience & Publicis Beehive. Commencing the post from 2 January, Menon will report to Srija Chatterjee, managing director Publicis Worldwide, India.

Talking about the appointment Srija Chatterjee said, “It’s been an emotional ride these past few days as one of our most dependable faces departs to take on a larger role at the Groupe level. But that’s an exciting journey to undertake and Paritosh deserves every bit of the success that has come his way. I’d like to thank Paritosh for setting up steady and solid-looking agencies under Publicis Ambience & Publicis Beehive. At the same time, I’d like to welcome Sanju to the Publicis Worldwide family and can vouch for his credibility as one of the most exciting talents to watch out for.”

Menon joins Publicis Worldwide after working as executive vice president in Leo Burnett India where he was responsible for managing the entire Bajaj portfolio for the agency. He has been associated with Leo Burnett since 2015. Menon started his advertising career with SN Design in 2005 and a year later joined Bates 141 as brand executive.

Commenting on his new role Menon said, “The last five years at Leo Burnett have been very rewarding. I will cherish the association. From the outside, I have seen that Publicis Worldwide has fantastic talents and long-standing relationships with brands that are trusted, loved, and have enormous potential. Equipped with the Publicis Groupe’s ‘Power of One’ philosophy and with the trust of our partners, I look forward to working with Srija and her talented team on building effective and innovative solutions that will make Publicis Worldwide more agile, and a powerhouse within the group."

Menon worked with some of the most iconic Indian brands that went on to win top honours across reputed award festivals including Cannes Lions, Effies, Clio etc.

January 24, 2020
Wellman gets boutique ad agency The Bougainvillea Co to spearhead creative mandate in India

MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The Bougainvillea Co creative director Judy Patange and Green Bark Consulting director Amitabha Gangopadhya together came up with the communication strategy which aptly summarised Wellman by its tagline “Stay Fit. Be Sharp.”

The launch was further strengthened by media agency Publicis Beehive who crafted and executed the media planning and the out of home strategy. The TVC ad campaign created by Cornerstone Media featuring Virat Kohli brought out the essence of wellness in the celebrity’s life; endorsing his experience with Wellman.

Commenting on the same, Sandeep Ajgaonkar said “Finally, a product such as Wellman aims at not only enhancing the mental and physical wellbeing of people in this country, but also lays the foundation for emphasis on health as the backbone of a fast growing economy. This is precisely why it’s important for a niche and high-quality product such as Wellman to reach as many people as possible.”

Adding his views, Amitabha Gangopadhyay said, “Wellman will create a new mind space, driving a balance of aspiration with health.” While according to Judy Patange, “We aspire to reach our TG through all communication platforms by simplifying the science of proactive health.”

In its mission to promote wellness, UK-based Vitabiotics recently launched their globally acclaimed brand Wellman in the Indian market. Wellman a vitamins & minerals health supplement for men is based on extensive international research and helps support men’s health. Wellman is a designed scientific mix by Vitabiotics, with the aim of providing the right nutrient balance, to support both physical as well as mental health. Wellman not only improves stamina, physical fitness and crucial bodily functions, but also facilitates a healthy lifestyle by keeping the body fit and brain sharp, making it ready to tackle the nuances of a stressful life.

July 23, 2019
Publicis Beehive wins media mandate of UK-based Wellman

MUMBAI: The world’s leading multi-vitamin and mineral brand, Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman’s launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.

In keeping with its core product promise, Wellman has appointed world’s top batsman and leading sports icon, Virat Kohli as its brand ambassador. Virat was an obvious choice for the partnership as he is a sports personality who is at the top of his game and is a true embodiment of physical fitness, stamina and mental agility & strength. In fact, such is the popularity of the brand the world over that Virat has been consuming it even before it launched in India. His coming on board as brand custodian will only enhance its popularity and consumption by men in India.

Commenting on the launch of the brand in India, Vitabiotics CEO Tej Lalvani said, “We are delighted to announce the launch of Wellman vitamins in India through our major collaboration with global sports legend Virat Kohli. Wellman, the No.1 vitamins for men, has helped leading sports professionals and celebrities around the world achieve remarkable results, and we are excited that this will now be available in India."

Sharing his views, Vitabiotics senior vice president and global marketing head Robert Taylor said, "Wellman vitamins from Vitabiotics has truly pioneered nutrition for men globally. We are hugely proud that Virat Kohli, by far the biggest global name in cricket and the true embodiment of physical fitness, stamina and mental agility and strength, is a fan of Wellman vitamins and is personally using Wellman as part of his daily health and fitness routine, to help achieve optimum performance.”

Publicis Beehive has conceptualised a pan-India integrated ad campaign for Wellman that sees Virat Kohli advocate the unique advantages of consuming Wellman products. It is centered on the insight that to succeed in today’s age, one needs to be physically fit and mentally agile. Unfortunately, our current diet and lifestyle patterns deprive us of the essential minerals and vitamins, which will help us stay at the top of our game. Thus, the need to consume Wellman that will help in enhancing physical fitness and mental sharpness.

Speaking on the brand campaign, VP – global business development Rohit Shelatkar said, “Wellman is scientifically optimised for men, to nourish and restore the body, to help you stay physically and mentally at the very top of your game. When life becomes hectic, our attention to health is very often neglected. We eat the wrong food at the wrong time and frequently fall short in our daily requirements of vitamins and minerals. So, it's really important that the benefits of Wellman are now available for all men in India, with the message ‘Stay Fit, Be Sharp’."

Adding his views, Publicis Beehive COO Paritosh Srivastava said, “Wellman is a much-loved and consumed brand around the world. And so is its communication. The task for its launch in India was to weave a similar magic and make it appealing to the Indian audiences. The focus was thus on the two elements necessary for success: physical fitness and mental sharpness; hence the tagline ‘Stay fit, Be sharp’. There couldn’t have been a better ambassador to embody this philosophy than the world’s best cricketer, Virat Kohli. We are confident that the communication will make quite a mark with the audiences in India.”

The campaign launch will be amplified across various platforms including outdoor, print, digital and radio.

July 16, 2019
Publicis Beehive bags creative mandate of Balaji Wafers

MUMBAI: Publicis Beehive, the full-service ad agency from Publicis India, has won the creative mandate of established snacks and namkeen player, Balaji Wafers. The account was won via a thickly contested multi-agency pitch, where the client found favour with the idea put forth by Publicis Beehive.

To be handled out of the Mumbai office, Publicis Beehive will strategise and execute forward-thinking communication for the brand while establishing its legacy as a trusted and leading snacks player in the Indian market.

Flagging off the partnership, Publicis Beehive has launched an integrated ad campaign led largely by a series of TVCs that show how Balaji Wafers is uniquely positioned in the marketplace and is the favourite choice of the consumers. The campaign would be launched across major traditional avenues including television, print, outdoor, radio, and digital. The brand will initially launch two films currently, while the third film will be launched at a later date.

Link: https://we.tl/t-yf8lADYr7S

Commenting on the news, Balaji Wafers Pvt Ltd director Keyur Virani said, “Publicis Beehive got the insight on the brand and value proposition spot on. The creative execution of their thinking was disruptive too. Subtle humour in the category of wafers and snacks is so difficult to achieve and we were pleasantly surprised to see how easily they married this style of storytelling.”

Sharing his views on the brand thought and execution, Publicis Beehive COO Paritosh Srivastava said, “Balaji Wafers is a trusted name in the snacks and namkeen category and we are delighted to have them partner us as they embark on a quest to become a household name across India. The key insight was to play on the one factor that sets the brand aside from the others – less air and more wafers. What better way than to relate it to real life instances. We are excited with the inaugural brand campaign and are positive that it will connect innately with the consumers at large.”

With brand loyalty as the underlying theme, the campaign reveals the unique features of the product and how it is distinctly positioned in the marketplace. With its key proposition of ‘Kam Hawa, Zyaada Wafers’, the campaign explores unique real-life situations where we often come across people who love putting up a superficial act, all to draw some undue attention of others around them. That’s where Balaji Wafers comes in to remind them that it’s important to not revel in a superficial world but rather live in a real world where only the truth matters.

April 4, 2019
Publicis Beehive wins communications mandate for Storia Foods

MUMBAI: Publicis Beehive won the entire communications mandate for Storia Foods and Beverages, a budding entrepreneurial venture in the natural foods space. Publicis Beehive will help in establishing a firm grip in the Indian food market.

The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings, reveals Publicis.

Publicis Beehive COO Paritosh Srivastava said, “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”

Storia Foods and Beverages founder and managing partner, Vishal Shah said, “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”

The agency is currently working on the first communication message which will be rolled out shortly.

December 6, 2018
Publicis Beehive bags creative duties of Club Factory

MUMBAI: Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.

A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.

Club Factory Marketing director Aviva Wu said, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

Publicis Beehive COO Paritosh Srivastava said, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular and regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”

Commenting on the same Publicis Beehive ECD and head of creative services Shyamashree D’Mello says, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”

To further the cause of the brand in India, Club Factory recently announced Bollywood’s leading star and youth icon Ranveer Singh and Miss World Manushi Chhillar as a brand ambassadors. Ranveer and Manushi will be featuring in the brand campaign which is conceptualised by Publicis Beehive.

The film has been launched on various digital platforms and has been receiving some rave reviews from the viewers. It has already surpassed 24 million views on YouTube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor, print etc.

July 14, 2018
Paritosh Srivastava appointed COO of Publicis Beehive

MUMBAI: Publicis Communications has announced the appointment of Paritosh Srivastava as its new chief operating officer for Publicis Beehive. He steps in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately.

Srivastava will continue to lead Publicis Ambience as its COO. He will report to Srija Chatterjee who is the managing director at Publicis Worldwide India.

Publicis Beehive is the advertising agency under Publicis Worldwide, India and is focused on serving startups and entrepreneurial ventures, and manages media buying, creative, PR and activation to drive growth for clients. Some of the clients it serves include Games24x7, Stovekraft, Xseed Education, e-Seva (MoPNG), UBS, MAAC, Tourism Malaysia, DSK Benelli, UIDAI, Pitaara Namkeen, Chambor Cosmetics, Sangeetha Mobiles among others.

Commenting on his additional role within Publicis Worldwide, Srivastava said: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”

Chatterjee added, “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”

Also read:

Nikhil Kumar joins Publicis India as VP

Saurabh Varma elevated as Publicis Communications’ India CEO

January 3, 2018