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Tag: Public App

  • Public App celebrate Independence Day with #PublicSalutes campaign

    Public App celebrate Independence Day with #PublicSalutes campaign

    Mumbai: This Independence Day, Public app, a local content platform in India, launched the #PublicSalutes campaign, paying tribute to the unwavering courage and dedication of India’s freedom fighters. The campaign showcased over 5,000 stories of freedom fighters from 500+ districts across the nation with the help of a district-wise collection of Commemorative Cards, along with exclusive feature interviews with the living legends of India’s freedom struggle, capturing their narratives and letting their voices tell the story.

    The initial phase of the campaign focused on highlighting the stories of India’s freedom fighters from every corner of the country. These stories were presented district-wise, allowing users to discover the tales of freedom fighters from their own localities, fostering a deeper connection and pride in their regional heritage. This approach aimed to inspire individuals to share these powerful stories with others, thereby spreading awareness and pride in their local heroes. Public App compiled detailed accounts from the Azadi Ka Amrit Mahotsav website, summarised and created visual story cards to highlight the struggles and valour of these heroes. The stories are being visually represented through compelling image cards and shared daily from August 1st to August 15th. These captivating stories have already garnered over 50,000 shares. This ongoing initiative ensures that the sacrifices of these individuals are continuously recognized and remembered in their respective regions.

    For the second part of the campaign, Public App engaged with content creators across the country to collect first-hand testimonies from living freedom fighters. A total of 25 interviews have been captured so far, providing a rare glimpse into the lives of individuals who fought for India’s freedom and continue to inspire future generations. The videos that began appearing on the app on 9 August have quickly gained significant attention, already amassing around 30 million views.

    Creator Operations VP Sazal Batra said, “Through the #PublicSalutes’ campaign, our aim was to bring the stories of our nation’s heroes to the forefront. The ‘#PublicSalutes’ campaign served as a tribute to the countless freedom fighters who shaped the India we know today. Presenting these stories and interviews in a manner that resonated with people across the country aimed to inspire a renewed sense of patriotism and respect for our history.”

    The campaign included interviews conducted in various regional languages to ensure that the stories were accessible and resonated strongly with local audiences. Public App invites users to explore and engage with the campaign by searching the hashtag ‘#PublicSalutes’. This initiative not only honoured the sacrifices of past heroes but also connected the present generation with the legacy of the Indian independence movement.
     

  • Public App launches #PublicSalutes campaign

    Public App launches #PublicSalutes campaign

    Mumbai: As the nation prepares to celebrate India’s 78th Independence Day, Public App has unveiled the teaser for its upcoming Independence Day campaign, igniting a flame of patriotism with #PublicSalutes. The #PublicSalutes campaign is a heartfelt ode to the indomitable spirit of India’s freedom fighters, delving deep into the lives of unsung heroes who etched their names in the accounts of history.

    In a powerful collaboration with a diverse group of content creators, Public App embarked on a mission to uncover the untold stories of living legends who were instrumental in India’s freedom struggle. To kick off the campaign, Public extended an invitation to these creators to help find these freedom fighters. Through their efforts, these powerful and inspiring stories of personal experiences, sacrifices, and dedication to India’s independence will find their way to a larger audience. Their stories, echoing with the spirit of a bygone era, aim to inspire a new generation to cherish the legacy of our nation’s builders. These compelling video interviews will be released daily by these creators on the App from August 9th to August 15th, bringing these remarkable stories to life.

    Beyond the moving narratives, Public App will also feature a district-wise collection of Commemorative Cards, available on the App daily till 15 August, to educate about the immortal contributions of our brave national heroes. Each tale, a testament to courage and resilience, will be accessible to users, fostering a deeper understanding of the sacrifices made for our independence. Users will have the opportunity to explore the stories of heroes who fought and contributed to the struggles in their surrounding areas, forging a personal connection to the legacy of those who made a difference nearby. Public App seeks to bridge the gap between historical sacrifices and local appreciation, helping people recognize and honor the contributions made in their own vicinity.

    The recently launched teaser video is a captivating prelude to a campaign that promises to be a soulful exploration of India’s freedom struggle. This initiative is not only dedicated to preserving and sharing the extraordinary contributions of these unsung heroes but also to honouring their legacy for generations to come.

    Sazal Batra, VP Operations, who oversees Creator Operations for Public app said, “We are incredibly grateful to these talented content creators for their passion and dedication in bringing these stories to life. Their collaboration has been instrumental in ensuring that the legacy of our freedom fighters is preserved for generations to come. We believe that #PublicSalutes will not only educate and inspire but also foster a deeper sense of patriotism and unity among our users. By sharing these stories, we hope to create a ripple effect of respect and admiration for our nation’s heroes”

  • Public App adds a personalised touch to festive wishing this Diwali

    Public App adds a personalised touch to festive wishing this Diwali

    Mumbai: Public App recently concluded its vibrant Diwali campaign, spreading joy and creativity among users across the nation. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.

    In this interactive initiative, Public App incorporated a multilingual approach, making the campaign accessible and inclusive to users from diverse linguistic backgrounds across India. The aim for the Diwali campaign was engaging users in a celebration of creativity, cultural and lingual diversity. Participants were invited to showcase their artistic choices by choosing from different rangolis designs and colour combinations directly within the app. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards in their own languages adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.

    Public App vice president marketing Anya Luthra said, “Personalisation was at the heart of our Diwali campaign. Allowing users to not only design their rangolis but also send personalised cards with a name of choice added a special touch to the festivities. It was heartening to see our users embrace these features and create unique, memorable moments with their loved ones. Furthermore, the inclusion of multiple Indian languages in the campaign aimed to make the celebration even more accessible, ensuring that users across the nation could participate in a language that resonates with them, truly reflecting the cultural diversity of our incredible country.”

    Public App continues to be a front-runner in connecting communities and celebrating cultural diversity through innovative campaigns and features. The Diwali campaign stands as a testament to the platform’s dedication to creating memorable and meaningful experiences for its users.