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Tag: PTC Punjabi

  • Regional TV channels ride the growth wave, show surge in ad volume

    Regional TV channels ride the growth wave, show surge in ad volume

    Mumbai: The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels in South, Marathi, Punjabi and Bhojpuri, with a consistent growth in ad volume, not only over 2020 but also 2019 levels.

    In the South cluster, Tamil and Telugu language channels saw the sharpest growth YoY at 17 per cent and 33 per cent, respectively, in terms of ad volumes. According to Barc India, Star Maa became the most viewed Telugu general entertainment channel (GEC) in week 42 (16-22 October) (U+R, 2+, India) and continues to be in the top three channels of India in the last four out of six weeks. Tamil GEC Star Vijay was a leader in the weekday primetime slot in three out of four weeks of October and its shows ranked number one in top fiction and non-fiction programs.

    The Marathi language genre saw a 12 per cent increase YoY in ad volumes with Star Pravah recording the highest reach in the Marathi GEC market. In week 46, Star Pravah achieved its highest-ever TV ratings at 479 GRPs (U+R 2+) for Maharashtra/Goa. Nine out of ten shows among the top 10 programs for Marathi GEC are consistently from Star Pravah for weekdays (U+R, 2+) as per data.

    Star Maa aired the latest seasons of ‘Bigg Boss Telugu’ and ‘Super Singer’ in October, similarly, Star Vijay aired the latest seasons of ‘Bigg Boss Tami’, ‘Star Music’ and ‘Cook with Comali’ during the month. Star Pravah aired its talent show ‘Me Honar Superstar Jallosh Dancecha’ and announced ‘Me Honar Superstar Chote Ustaad’ which started from 4 December.

    Punjabi genre also recorded a 28 per cent growth in ad volumes YoY. PTC Network which operates seven channels in the Punjabi entertainment and news space including PTC Punjabi, PTC News, PTC Chakk De, PTC Punjabi Gold, PTC Simran and PTC Music and accounts for 70 per cent market share in the Punjab market led the ad volume growth in October, according to PTC Network managing director and president Rabindra Narayan.

    “The market sentiment was very good this year compared to the previous two years. In fact, many manufacturers and suppliers did not anticipate the demand during Diwali and faced supply shortages. Both local and new clients increased their advertising budgets, however, for us retail clients and local advertisers grew the pie,” said Narayan.

    PTC Network also invested in launching fresh unscripted content including the second season of talent show ‘Hunar Punjab Da’ and latest season of singing show ‘Voice of Punjab’ in October. The channel is planning to launch new fiction IPs in January next year.

    IN10 Media Network’s Bhojpuri movie channel Filamchi Bhojpuri also saw a nine per cent growth in terms of viewership during the months of September-October, a time when the focus is on major events like Diwali and Chhath Puja to showcase films and devotional content. “Regional channels have seen an upward trend in viewership in the past few years. And the festival season sees a keen interest from both viewers and advertisers,” said Filamchi Bhojpuri vice president – strategy Tarun Talreja.

    A range of advertisers visible on Bhojpuri channels include categories like FMCG, retail, lifestyle and e-commerce. “The advertising trends continue to be positive for the genre with a clear focus from brands looking at Bhojpuri speaking markets as a key reach builder spiralled by both increased consumption of Bhojpuri content and wider reach,” noted IN10 Media Network head of revenue Kavita Sagar.

    The channel showcased a new world TV premiere every week of the festive month and during Chhath Puja aired devotional songs as well as movies highlighting the festival. On 14 November, Filamchi Bhojpuri streamed the film ‘Dulhan Wahi Jo Piya Man Bhaye’ on its YouTube channel which has garnered over 34 million views as of 30 November. Within 15 days of the film release, its YouTube channel grew by 3.2 lakh subscribers, said the channel.

  • PTC Punjabi launches new show ‘Jurm Te Jazbaat’

    PTC Punjabi launches new show ‘Jurm Te Jazbaat’

    Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show “Jurm Te Jazbaa.” 

    This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi.

    The show will be hosted by famous actor Ronit Roy who is known for his impactful roles in the Hindi heartland and Bollywood. “Jurm Te Jazbaat” will air from Monday to Wednesday in India, Canada, and the USA, with the repeat shows to be telecasted from Tuesday to Thursday at 2 p.m.

    Crime shows are a blend of drama, thrill, suspense, and mystery, bringing up the perfect adrenaline rush amongst the viewers. With the evolution in all the spheres of life, there are changes in technology, politics, society, and the economy, resulting in more crimes.

    “This exciting thriller shows how extreme emotions can turn ordinary people into criminals. It’s a completely new genre of fiction programming for Punjabi audience,” says PTC Network MD and president Rabindra Narayan.

    Through this new Crime show “Jurm Te Jazbaat” the viewers will be informed and educated of the crimes in the modern age, every day the show and new episodes will be making the audiences aware of the patterns and crime tactics, involved by criminals.

    PTC Network caters to the need and demands of its viewers, making us all a big family. It is going to be a treat for the ones who love watching crime thrillers while it will be a great awareness against the ongoing crimes as well like identity theft, dating app fraud, money laundering fraud, burglary, pornography, drugs, cybercrime, etc.

    PTC Network has continuously worked on viewer preferences of content consumption patterns and the entertainment requirements, the audiences will be ready to welcome the new show.

  • PTC announces new season of ‘Voice of Punjab Chhota Champ’

    PTC announces new season of ‘Voice of Punjab Chhota Champ’

    Mumbai: The Pandemic has turned out to be a boon for young kids of Punjab who want to turn into singing superstars, thanks to PTC Punjabi. The channel’s reality show “The Voice of Punjab Chhota Champ” is back with the seventh season, which provided them the facility of auditioning online from the comforts of their home.  The seventh season of the biggest reality show for young and talented Punjabi singers is set to premiere on the Punjabi entertainment channel, PTC Punjabi, from 23 August at 8.30 p.m.  

    The new season of “Voice of Punjab Chhota Champ” is aimed to identify the best Punjabi singing talent in the age range of eight – fourteen years and promise to change the fate of little talented voices. Afsana Khan, Sachin Ahuja and Bir Singh are the main judges who are joined by a galaxy of Punjabi superstars including Miss Pooja, Mannat Noor, Jasbir Jassi, Master Salim, Kanwar Grewal, Singga, R Nait, Akhil, Khan Saab, Masha Ali, Kulwinder Billa, Happy Raikoti, Rupinder Handa, Gurshabad to select the best young singing star of Punjab.

    The ‘audition from home’ comfort makes this season more interesting and unique as it provides the opportunity for masses to participate from their home without going anywhere outside. One enter on mobile opened the doors for the budding stars to progress in their careers and claim the coveted title and earn name and fame. With the new concept, interesting segments and cutomised theme rounds are going to make this competition little tough for the little voices and interesting to watch for viewers, said the channel.

    “When these kids step in for auditions and first rounds they don’t know where to go, which door to open and which way to reach the studio. After the grand finale, people will be opening doors for them. Their lives will change forever and that is greatly satisfying to us,” said PTC Network, MD and president, Rabindra Narayan.

    The online registration of the show was opened in June 2021. And to make it easier and convenient for the participants, the channel made sure that the audition process is not hampered. The participants were asked to shoot a one-minute singing video and send it through WhatsApp, website or PTC play app. The growth of the contestants through the competition will be dependent on their performance during different rounds and the marks from the judges for their performances.

    Promoted by G Next Media Private Ltd, the PTC Network is the world’s top Punjabi TV Network. The network, Established as a media and entertainment company in 2008, has successfully expanded its base to UK, USA, Canada, Australia, New Zealand, Europe & UAE over the last decade. The PTC Network having seven channels under its umbrella namely, PTC Punjabi, PTC News, PTC Chakde, PTC Simran, PTC Punjabi Gold, PTC Music, PTC Dhol TV, is touching lives of millions of viewers across the globe every day. PTC has put its primary focus on the troika of Punjab, Punjabi, and Punjabiyat.

  • PTC Punjabi & MY FM ‘Swag Te Superstar with RJ Meenakshi’

    PTC Punjabi & MY FM ‘Swag Te Superstar with RJ Meenakshi’

    PTC Punjabi, the flagship television channel of PTC Network and MY FM, the radio arm of DB Corp Ltd have come together to launch a brand new chat show ‘Swag Te Superstar’ in a bid to keep their audience afresh  with unique concepts. The one-of-its-kind chat show will witness RJ Meenakshi get up close & personal with top Punjabi superstars about their lockdown experiences and up the entertainment quotient with some fun games and entertaining performances.

    ‘Swag Te Superstar’ with RJ Meenakshi will witness two power-houses of entertainment-  PTC Punjabi & MY FM; join hands for the first time. The 15-day alliance, has a stellar line up of artist Sukhbir Singh, Parmish Verma, Gurnam Bhullar, Gippy Grewal, Aashta Gill to name a few, the show will feature one superstar daily. TV episode goes on air at 8.30pm daily on PTC Punjabi and Radio Show goes On Air at 10am in the morning at MY FM across Punjab and Haryana stations of MY FM. The digital simulcast will happen at 5.30pm through both MY FM and PTC Network’s social media handles.

    Announcing the launch of ‘Swag Te Superstar’, Rabindra Narayan, Managing Director & President, PTC Network, said, “While the world is facing a health crisis, we at PTC Network continue to evangelise ‘Positivity’. As a seasoned broadcaster, we’ve taken a lead in innovating and presenting original and fresh content to our audience reeling under the anxiety around the pandemic. We hope with this ingenious alliance between PTC Network and My FM and our other ground-breaking novelties, we can entertain them during the lockdown and bring them some positivity.”

    Sharing his views on the alliance, Mr. Rahul Namjoshi, COO, MY FM, adds; “Unprecedented and uncertain times brings out some of the best concepts, both MY FM and PTC Network share the same ideology of spreading positivity and hope along with a big dose of daily entertainment for its audience. We hope to add a big smile to millions of people with this initiative.”  
     

  • MIB gives licences to 6 new channels

    MIB gives licences to 6 new channels

    MUMBAI: The Ministry of Information and Broadcasting (MIB) gave licenses to six new channels in the month of January and February. The channels are Skystar Bangla, Skystar Telugu, PTC Music, PTC Punjabi, PTC Simran and Zee Classic. All the six channels are under non-news category.

    G-Next Media got the permission for uplinking and downlinking PTC Music, PTC Punjabi and PTC Simran on Intelsat-20 satellite in Punjabi, Hindi and English on 7 February 2019.

    Zee Entertainment Enterprises got the permission for uplinking and downlinking Zee Classic on Asiasat-7 in Punjabi, Hindi and all regional languages on 13 February 2019.

    Skystar Entertainment Pvt Ltd got the permission for uplinking and downlinking Skystar Bangla and Skystar Telugu on Intelsat-20 in Hindi, English, all India scheduled languages and world language on 15 January 2019.

    The number of private satellite TV channels having valid permission in India stands at 885 as on 21 February 2019. 505 channels are non-news and the remaining 380 are news channels.
    In December 2018, MIB gave permission to five channels.

  • Doordarshan mulls reach extension in south & east markets with new regional offerings

    MUMBAI: India’s public broadcaster Doordarshan is all set to expand its viewership in non-Hindi speaking markets having drawn up plans to increase presence in the southern and eastern parts of the country by launching new TV channels.

    Quoting BARC data (and other industry figures) that DD’s satellite-based FTA service FreeDish reaches 22 million homes, Doordarshan DG Supriya Sahu told Indiantelevision.com, “We are working on a plan to expand our bouquet of channels for the southern and eastern markets by increasing the number of regional channels.”

    According to Sahu, compared to private broadcasters’ regional channels, pubcaster’s language channels like DD Punjabi, DD Sahyadri and DD Podhigai (Tamil) were “working great” and, hence, the next natural move was to “strengthen” the network by “moving deeper into rural areas”.

    Sahu, however, did not clarify or shed more light on the nature and programming of the proposed regional language channels and whether they would be totally funded by taxpayers’ money or marketing initiatives simultaneously will be undertaken to try making the new channels financially viable.

    India’s national radio and TV services, All India Radio and Doordarshan, are funded by taxpayers’ money with the federal government extending annual financial aids to bridge the gap between revenue and expenditure.

    Doordarshan is also working on a whole range of other issue, which include improving content and better cross-channel promotion and marketing of all the channels in its 30-channel+ bouquet. Sahu added that such promotions will be “high” on social media as also traditional platforms.

    However, Indian TV industry observers are of the opinion that the pubcaster should do additional due diligence of viewership trends before formally launching more Indian language channels as DD’s bouquet already consists of fairly large number of regional offerings and in most such markets DD channels are amongst the top five, but not in pole position.   

    For example, if BARC India data for Week 25 for Punjabi language channels are examined, DD Punjabi was at No. 4 having garnered 25,022 (‘000) weekly Impressions in the markets (urban+rural) of  Punjab/Haryana / Chandigarh /Himachal/ J&K (NCCS All: 2+ individuals). Private sector TV channels like PTC Punjabi, MH1 Music and Chardikala Time TV occupied the top three slots, respectively, in terms of viewership.

    Non-cricket Sports League In The Offing

    Meanwhile, Sahu also told Indiantelevision.com that Doordarshan is working on a blueprint to enter sports business with three different sports leagues — basketball, tackle football (a modified form of American football) and the indigenous kabaddi.

    “We are in the final stage of finalising various logistical aspects (of such sports leagues), including the bouquet of games, partnerships, production values and marketing initiatives for the leagues,” Sahu said, adding that help of an American company with expertise in conducting university sports could be taken.

    Though the game of kabaddi, men and women, has already been turned into a league and is promoted heavily by Star Sports, which, according to the private broadcaster, has given it good dividends in terms of revenue and viewership.

    “We are not restricted to three games (for the league model),” the DD DG said, explaining more games could be taken up as the pubcaster is working on various models to bring down the costs of holding such leagues. “The sports league is not a one-time affair and is a long-term strategy spread over four to five years that will give good returns,” she added.

    A recent report by GroupM ESP and sports business media outlet SportzPower states that sports sponsorship in India grew 19.33 per cent in 2016 touching Rs 64,000 million.

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  • Divya Verma new PTC HR head

    Divya Verma new PTC HR head

    MUMBAI: Leading Punjabi television network from India, PTC, has roped in Divya Verma as the chief HRO global. Her responsibility would be to handle the HR operations of the three channels under the banner — PTC Punjabi, PTC News, PTC Chakde — in India and overseas.

    Verma is a highly creative professional with over 23 years of experience in diverse areas of HR operations in the media industry and BFSI sector. She is a keen strategist with a flair for designing and implementing innovative HR strategies and interventions for accelerated growth of the organisation. Additionally, she has developed new strategies for employee retention.

    Before joining PTC, she headed the HR departments of Focus News Network and Zee News Network.

  • Divya Verma new PTC HR head

    Divya Verma new PTC HR head

    MUMBAI: Leading Punjabi television network from India, PTC, has roped in Divya Verma as the chief HRO global. Her responsibility would be to handle the HR operations of the three channels under the banner — PTC Punjabi, PTC News, PTC Chakde — in India and overseas.

    Verma is a highly creative professional with over 23 years of experience in diverse areas of HR operations in the media industry and BFSI sector. She is a keen strategist with a flair for designing and implementing innovative HR strategies and interventions for accelerated growth of the organisation. Additionally, she has developed new strategies for employee retention.

    Before joining PTC, she headed the HR departments of Focus News Network and Zee News Network.

  • Techzone enters into strategic alliance with PTC Punjabi

    Techzone enters into strategic alliance with PTC Punjabi

    MUMBAI: The Punjabi entertainment industry has been in great demand and hence has been producing content that is widely consumed not only amongst the Punjabi community, but also amongst the large Hindi speaking masses.

    Keeping in mind the demand, Techzone, an aggregator, developer, publisher and distributor of entertainment content in the world, has entered into a strategic alliance with a Punjabi entertainment channel, PTC Punjabi. The alliance will provide a platform for direct interaction with audience for the channel by offering Techzone’s short code 56060.

    With this alliance, PTC Punjabi aims to engage its vast and much spread out audience across various parts of the country and interact with them via SMS services, program related activities (MYSMS, PTT), contests like opinion polls/Voting and subscription based services (News, Astrology, Jokes etc.).

    Speaking about the alliance, PTC Network CEO & director Rajiee M Shinde said, “Interactive Marketing enhances Viewer Engagement with the channel and SMS & other VAS services offered by Techzone help us to that aspect. We are looking at more such Interactive Services and this strengthening our relationship with our ardent viewers who seek us out, platform irrespective.”

    The response of the SMS services has been overwhelming already with 1.5 lakhs SMS subscription between Oct. 2012 and Mar. 2013. The highest gainers till now are PTC Music awards with 28, 500 sms hits, PTC Film awards with 14, 000 sms hits and the Miss PTC Punjabi Beatuty & Talent Pageant with 16, 000 sms hits.

    PTC Network president & director Rabindra Narayan said, “Significant SMS responses on our key properties have been extremely encouraging. Viewer Response & reaction important in shaping further content strategy. Our viewers are extremely loyal and almost consider it their right to convey their feedback back to the channel. We are always striving to better our content basis their feedback, rather than only relying on Industry Viewership figures.”

    On the same, Techzone MD Naveen Bhandari said, “PTC Punjabi is the No. 1 Punjabi entertainment channel in India, Australia, UK, USA & Canada and the reason for this is the unique content they offer to their consumers. We are glad to become a part of such an authentic brand where our robust technology will engage the user directly with the channel and also give Techzone a large platform for creating better visibility for ourselves. PTC Punjabi has a strong international appeal, thus, we are expecting to reinforce our global customer base through this alliance. This alliance in future will also prove to be another bench mark in our many efforts to strengthen our regional content portfolio in India and becoming the preferred VAS provider across the world.”

    In future, Techzone plans to extend its VAS services like CRBT, IVR, WAP and apps etc for PTC Punjabi to make the channel’s content available on mobile platform and ensure more effective content monetization for the channel.

    Commenting on the ongoing adoption of VAS services amongst the known media channels, Bhandari added, “Over the years we have witnessed a paradigm shift in the content monetization space. VAS has opened new doors for the non VAS related content providers to reach out and opine with their audience even without having to associate themselves with telecom operators. Techzone wishes to spear head this change with the advanced technology and reach, and its unique content monetization strategies. ”