MUMBAI: Lights, camera, comeback! Rajiee M. Shinde, one of Indian media’s most formidable forces, is back in the director’s chair at PTC Entertainment. Effective 1 August 2025, she takes charge as chief executive officer, reporting directly to Sukhbir Singh Badal, the promoter of PTC Network. And yes, this isn’t just a reunion; it’s a reinvention.
Known for her razor-sharp programming instincts and a CV that reads like a greatest hits album, Shinde helped catapult PTC Punjabi to the No. 1 spot during her earlier nine-year stint from 2008 to 2018. Now, she’s back for the sequel with a vision that’s bolder, more global, and unmistakably desi.
A Dadasaheb Phalke Film Foundation Award winner, Shinde brings with her over two decades of experience across content, music and entertainment businesses. She previously launched Showbox for IN10 Media, headed Epic Channel India as president, and helmed ETC Punjabi at Zee, where she pioneered India’s first Punjabi music channel. In recent years, she’s led Sai Mehar Media and served as CEO of Wild Music Records.
Her new innings at PTC will involve scaling up original programming, unlocking new digital strategies, and tapping into international viewership all while keeping the core audience firmly at heart. She will operate out of both Mohali and Gurugram.
“Rajiee’s return marks an exciting new chapter for PTC Entertainment,” said a source close to the network. “She brings not just leadership but legacy and she’s already proven that she knows how to win audiences across borders and platforms.”
Shinde’s appointment also signals PTC’s intent to double down on regional content with global ambition, at a time when vernacular storytelling is commanding centre stage in Indian entertainment. From boardrooms to backlots, she’s set to steer the brand through a new era of digital disruption, international expansion, and audience-first content innovation.
And if her track record is anything to go by, she’s not just holding the mic, she’s about to drop it.