ITV

Tag: PSB

  • Maharashtra governor felicitates Mukesh Sharma for his Excellency

    Maharashtra governor felicitates Mukesh Sharma for his Excellency

    MUMBAI: Mukesh Sharma was recently felicitated by the Governor of Maharashtra for his Excellency CH Vidyasagar Rao when Svajan an NGO run by the former Addl Chief Sec Gov tog Maharashtra and also the former Municipal Comm of Mumbai, Shri Karun Shrivastav who noticed the hard work put up by Mukesh Sharma in the field of PSB.

    Awards and felicitations are not new to the Additional Director General of Doordarshan who was a fortnight ago felicitated by the Global Sindhi Council at the hands of former Law Minister Shri Ram Jethmalani.

    Most of us may think that PSB is a losing proposition but Mukesh Sharma with his innovation, ingenuity and skill has set a record as the only Head in the entire DD fraternity to run Doordarshan in PROFIT.

    In the year 2013-14 DDK Mumbai spent 52 crores to run the channel and the station and posted a business of 57 crores through corporate, government and hiring out equipment of the Kendra to generate revenue. In fact Doordarshan National can take a leaf out of the book of Best Practices adopted and implemented by DD Sahyadri as this commercial success was achieved without compromising with the mandate of Public Service Broadcasting. Conceptualizing market driven programmes in fields as diverse as women empowerment, Krishi, organ donation, education for the girl child, robotics, film festivals among others were the channel drivers during his tenure.

    Serialized TV shows like Young – Tarang, Krishi Darshan, Amchi Maati – Aamchi Mansa, Aswaad, Sakhi Sahyadri, Hello Doctor, Swastha Bharat, Patla Tar Ghya, Kridangan,Music Masti Gappa Gane (M2 G2), Contests based reality shows like Sahyadri Antakshari, Dhina Dhin Dha, Dam Dama Dam, Naad Bhed, Aajche Davedaar – Udyache Superstar etc. have not only entertained viewers over the years, but also have created awareness about richness of the culture and traditions of Maharashtra.

    With revolutionary changes taking place in an around the world addressing citizen is becoming the most difficult and challenging job undoubtedly for a public service broadcaster. But the “CALENDAR EVENTS” of DD Sahyadri created and conceptualized by Mukesh Sharma clearly demarcates his outstanding contribution as a Public Service Broadcaster.

    A brainchild of Shri Mukesh Sharma – DD Sahyadri offers about sixteen calendar events in a year mainly in compliance with its responsibilities as a Public Service Broadcaster.

    1.    Prerna Puraskar is specially designed event for celebrating “Mother’s Day” which is a special award function showcasing the unique bonding of “Mother-Daughter “relationship as well as working towards girl child progress (education).

    2.    Navaratan Awards wherein nine prominent Maharashtrians every year are felicitated by the Governor of Maharashtra for their distinguished contribution in various spheres of activity including the Arts, Education, Industry, Literature, Science, Sports, Medicine, Social Service and Public Affairs.

    3.    Hirkhani Awards are organized to felicitate nine woman of substance who, with sheer grit and determination, left their stamp in a male-dominated arena and brought the desired social change in the society.

    4.    Sahyadri Cine Awards felicitates Marathi Cine Artists and Technicians to promote and applaud the Marathi Cinema for the excellent work done in the entire last one year.

    5.    Sanjeevani Awards acknowledging the outstanding work done by the medicos in the rural areas and to the under privileged. It honors these “COMMUNITY LEADERS” for with a view to encourage/motivate the young medicos to go the rural areas and work for the masses in the villages.

    6.    Navjyoti which is a joint venture of UNICEF and DD Mumbai Kendra, the programme aims at giving recognition to nine girls from remote Maharashtra for resisting child marriages and also helping other girls fight the scourge.

    7.    First Television event “Naate Janmaantaricha” on Organ Donation to create awareness among the people on the noble cause of ORGAN DONATION.

    8.    Sahyadri Sindhu Sahyog Awards to felicitate the Sindhi Community who had done extraordinary work in their respective fields.

    9.    Krishi Awards in which farmers, scholars and experts are honored for their contribution in the field of Agriculture.

    10.    Arya Chanakya Maharashtra Rajya Puraskar, an annual state-level award, honoring the contributors in building a strong democracy from the fields such as legislature, judiciary, administration and media.

    11.    Monsoon Marathi Chitrapat Mahotsav at DDK Mumbai in order to promote good cinema which showcase award winning films and an interactive session with the film maker’s and the audience.

    12.    A specially designed event to recognize the contribution of Nation Builders on the Public Service Broadcasting Day – “Shiladaar Rashtra Nirmiteeche”.

    13.    Jaago Re Jaago – A live program on the eve of “Independence Day and Republic Day to rekindle and reignite the value of freedom in the minds of young and old of this great nation.

    14.    RBI National Quiz, promoting Financial Literacy among the youth.

    15.    National & International Robotic Contest, Robocon offering young engineers a platform to excel in their creative thinking apart from demonstrating their technical ideas in robotics as well as establishing a cross cultural awareness facilitating their overall development.

    16.    Celebrations of festivals like Govinda and Ganesh Chaturthi – “Aaley Ganray” and major sports and cultural events are brought live to the viewers by the channel every year.

    17.    All India Urdu Mushaira, to promote national integration and to provide a wide reach platform to the Nations Urdu Poets.

    Very few people know that he has produced nearly 50 feature films and directed one for which he was honoured with the national award. He has also worked in All India Radio, Doordarshan Sales and Commercial Services; and at the moment apart from looking after the DD Kendra at Mumbai he also heads the Commercial and Revenue Division single handedly.

    Mukesh Sharma is perhaps the last of the Mughals to survive the onslaught of commercial broadcasting, to not only survive but to give them a run for their money.

  • Ofcom reviews the role of public service broadcasting on kid’s TV in UK

    Ofcom reviews the role of public service broadcasting on kid’s TV in UK

    MUMBAI: With the exploding children’s media landscape in UK, Britain’s content regulator Ofcom has announced a project to review the future of children’s programming with specific reference of public service broadcasting (PSB).

    The project will look at the state of children’s media in the UK and examine the role of television within this.

    The research will commence this month and a research report will be published in summer 2007.

    A full PSB Review is expected early in 2008.

    Currently, 18 dedicated children’s channels are available on multi-channel platforms hence, the review will examine the extent to which the purposes of PSB on television have been fulfilled. “It is proposed that the final focus of the project be on children’s television programming across PSB and non PSB channels; we ultimately aim to assess the desirability and scope of any public service interventions in this market.”

    The project, will also attempt to address some of the geographical issues relating to children’s programming like “the role of PSB children’s programming in reflecting the cultural diversity of the different nations and regions of the UK.”

     

  • PSBs differ on views of future

    PSBs differ on views of future

    MUMBAI: Public service broadcasters (PSBs) in the Asia-Pacific region have widely different views about their future, the 2006 Public Broadcasting International (PBI) conference in Maputo, Mozambique, was told on Friday.

    The secretary-general of the Asia-Pacific Broadcasting Union (ABU), David Astley, said that a recent ‘thumbnail survey’ undertaken by the ABU showed that PSBs in the more advanced countries were cautiously optimistic about their future, but those in developing countries – many of whom were in transition from state broadcasting to independent PSBs – were quite pessimistic.

    “Finding strategies to cope with the erosion of audience share from the increased competition that the development of digital broadcasting is bringing about was the major challenge identified by the PSBs in the more advanced countries,” Astley was quoted as saying in a report put out on the ABU website.

    “Audience behaviour is changing as people respond to the growing choice in digital media, and broadcasters, in turn, are having to respond to those changes by providing more content on demand and on different platforms.

    “Generally the PSBs in the more advanced countries are optimistic about their future but recognise that they must embrace change and increase production of local content that is both distinctive and of high quality, to differentiate themselves from commercial broadcasters.”

    Astley said that broadcasters in the developing countries, many of whom were in transition from being state broadcasters to independent PSBs, were mostly pessimistic about their future.

    “The main issue that they identified was funding,” he said. “Many are not confident that they will have sufficient funding to meet their obligations as public service broadcasters.

    “Even without considering the cost of digitalisation in the future, many do not have backup transmitters or money for spares for studio equipment.

    “Some are being pressured to go commercial in order to lessen reliance on licence fees or direct government grants – but this might only be replacing political influence with commercial influence.

    “In any case, few state broadcasters have staff with the management and marketing skills to compete with their more experienced commercial competitors.”

  • Keeping identity a challenge for PSBs

    MUMBAI: Maintaining competitiveness and universality will be the key issue for public service broadcasters as terrestrial broadcasting loses its audience share and media influence to emerging media.

    This was the message that Min Eun-Kyung, executive director of international relations for KBS-Korea, had for delegates to the annual Public Broadcasting International which opened in Maputo, Mozambique, on Thursday.

    “Amidst the countless number of channels, platforms and content, keeping the identity of public service broadcasting will become increasingly challenging,” Min has been quoted as saying in a report put out on the Asia-Pacific Broadcasting Union (ABU) website.
    “The digital revolution will create room for critical voices about the function and role of public service broadcasting,” Min added.

    Min said that public service broadcasting was an essential societal institution in the service of cultural diversity and media pluralism. “We must make every possible effort to remind our viewers of the value of public service broadcasting and every possible effort to keep our function and identity in the future,” she explained.
    Finance is another key issue for public service broadcasters, according to Min. She said that having a stable financial structure is necessary to make progress in the multimedia environment, remain competitive, and to gain independence from political and commercial influences.

    “More importantly, a stable financial system is the only way to fulfill public service broadcasting missions in a highly competitive digital media environment,” she added.

    “Expanding services to multiple platforms is a high-cost business and without a desirable financing model, newly launched media services would have to charge a fee.”
     

  • Keeping identity a challenge for PSBs

    Keeping identity a challenge for PSBs

    MUMBAI: Maintaining competitiveness and universality will be the key issue for public service broadcasters as terrestrial broadcasting loses its audience share and media influence to emerging media.

    This was the message that Min Eun-Kyung, executive director of international relations for KBS-Korea, had for delegates to the annual Public Broadcasting International which opened in Maputo, Mozambique, on Thursday.

    “Amidst the countless number of channels, platforms and content, keeping the identity of public service broadcasting will become increasingly challenging,” Min has been quoted as saying in a report put out on the Asia-Pacific Broadcasting Union (ABU) website.

    “The digital revolution will create room for critical voices about the function and role of public service broadcasting,” Min added.

    Min said that public service broadcasting was an essential societal institution in the service of cultural diversity and media pluralism. “We must make every possible effort to remind our viewers of the value of public service broadcasting and every possible effort to keep our function and identity in the future,” she explained.

    Finance is another key issue for public service broadcasters, according to Min. She said that having a stable financial structure is necessary to make progress in the multimedia environment, remain competitive, and to gain independence from political and commercial influences.

    “More importantly, a stable financial system is the only way to fulfill public service broadcasting missions in a highly competitive digital media environment,” she added.

    “Expanding services to multiple platforms is a high-cost business and without a desirable financing model, newly launched media services would have to charge a fee.”