Tag: Provogue

Times Network backs ‘The Wolf Of Wall Street’ premiere with heavy promotions

MUMBAI: Martin Scorsese directed Hollywood blockbuster The Wolf of Wall Street starring Leonardo DiCaprio is set to make its debut on Indian television screens on 26 April, 2015.

Times Network’s Movies Now and Movies Now+ will showcase the movie at 1 pm with a repeat at 9 pm.

Times Network is backing the television premiere with a vigorous marketing campaign, which has been orchestrated by Famous Innovations.

Speaking to Indiantelevision.com, Movies Now marketing head Anup Vishwanathan says, “The movie depicts life beyond limitation; the entire flare of the movie is the want of having more and not satisfied. With the campaign, we tried to connect to those people who want to live larger than life. As it is an English movie, the major geographic target was the English speaking audience in metros and Tier 1 cities.”

English entertainment has always garnered huge engagement on the social media platforms. When queried as to whether special attention was paid to promote the movie premiere on social media, Vishwanathan informs, “It was a 360 degree campaign and we paid equal attention to each and every platform and tried to extract the best of them. When it comes to social media, we tried to make it as interactive as possible with various contests and engagement exercises.”

Times Network has also seen a positive response from advertisers for The Wolf of Wall Street premiere. “Advertisers’ reaction so far has been highly positive. We have sold our inventory at a premium price because when you have content like this, advertisers don’t mind buying slots at a higher rate. When it comes to Hollywood movies, we are the leader and by premiering a movie of such magnitude we will go one step further,” adds Vishwanathan.

Movies Now has roped in Provogue Deos as presenting sponsor, while Binani and Skoda are the associate partners. Frooti and Microsoft Lumia 640 XL are the beverage and mobile partner respectively, while Arrow joined in as co-presenter for the movie premiere.

Times Network business head, English entertainment cluster Vivek Srivastava is of the opinion that The Wolf of Wall Street is one of those special new-age classics that carry on the lineage of cult movies. “It shocked audiences worldwide with its intensity and we are all set to re-create that magic on the television screen,” he adds.

The Wolf of Wall Street is based on the life of Jordan Belfort – a young stockbroker who makes a fortune with his intellect, guile and street-smartness. Belfort, played by DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream – a dream of flamboyance, oomph and lots of money, which actually becomes his sweet reality. The movie is one of the raciest gripping tales of today, with the suspense of the FBI chasing Belfort to take down his empire of excess.

April 24, 2015
Contract Advertising wins the creative mandate for Acer India

Mumbai: Contract Advertising has won the creative mandate for Acer, a global player in the PC & laptop category. The business that came after a highly contested multi-agency pitch will be handled out of the agency’s Bengaluru office. Acer has partnered with Contract to develop campaigns poised to capitalize on the mind-set of the new age audience and that will runacross TV, Print, Radio, Out-Of-Home and Digital. Contract will be managing the business across all spheres.

Speaking on the appointment of Contract as their agency, Mr. Harish K Kohli, Managing Director, Acer India Pvt Ltd. said, “We are extremely happy to announce the appointment of Contract, chosen through a competitive evaluation process, as our new creative agency. In Contract, we have found an agency that can resonate the ethos and values of the Acer brand.”

“As our new creative partners, we are confident they will help us execute our goal of moving towards a new strategic direction highlighting a new innovative design philosophy, industry-redefining products with cutting edge technology and well planned market expansion. With strong creative capabilities, planning strength and a team with vast and varied experiences, Contract demonstrated a deep understanding of the market, including the opportunities and the challenges we face. We welcome them on board and look forward to working on some great campaigns together”, he added.

Commenting on the win Rana Barua, COO, Contract India said, “Acer is a very prestigious brand win for us as it is not only a leading player globally, but also one of the most innovative one. We are excited to work with a brand like Acer, which embarks on a challenging future in a highly competitive environment. The category is very dynamic and is going through a paradigm shift. The Integrated approach that Contract adopted yet again demonstrated our strength and expertise which clients are clearly seeing as the differentiated and visible edge over other agencies.”

Contract has recently won creative mandate of key brands such as Sugar Free, Provogue Deodorants and UTI Mutual Funds besides iContract winning the digital mandate for Slice.

January 21, 2014
Rajasthan Royals collaborates with Provogue as ‘Official Fan Wear Partner’

MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals announced the signing of leading fashion label Provogue as the team’s ‘Official Fan Wear Partner’ for the upcoming sixth season of the Indian Premier League (IPL).

This is the franchise’s 16th partner. The earlier partner in this category was Puma and that was a four-year deal. The new deal is for a year. The franchise will also announce two more partners in the coming days. Rajasthan Royals and Provogue organised a fashion extravaganza to mark the association.

Interestingly, one of the franchises co-owners Shilpa Shetty Kundra collaborated with the brand’s designers and has unveiled her creations for Provogue that are specially crafted for the franchises fan community. The collection aims to embody the best of suave and sophisticated yet youthful and fun dressing at the same time.

Taking a break from their on-field performance, the entire Royals brigade including, Captain Rahul Dravid, Ajinkya Rahane, Shaun Tait, Brad Hogg and Kevon Cooper, walked the ramp displaying Provogue’s range of merchandise adding to the extant oomph factor.

The high point of the evening for Provogue’s grand collection was Shetty sashaying down the ramp with panache in the fan wear designed by her. Provogue CEO Tim Eynon said, “We are very thrilled to be associated with a team like Rajasthan Royals as Official Fan Wear Partner for this season of the IPL. Tonight we‘ve showcased among the very best in our specially created Spring Summer 2013 collection and we’re sure fans will love the ensembles. Cricket and fashion on one grand stage in a one-of-a-kind event, we really can’t ask for more!”

Rajasthan Royals CEO Raghu Iyer said, “Provogue saw that if the IPL was used at a price point there would be a business opportunity for a lifestyle brand like it. There will be a lot of on-the-ground activation in malls. The products will be available initially in Rajasthan, Mumbai, Delhi and Bangalore, and contests will be organised. Provogue’s activities will result in the Rajasthan Royals brand name being hyped. The deal involves a licensing fee as well as revenue sharing. Our aim is to create meaningful connect and excitement with our fans which is how our licensing and merchandising business will grow. Our fans are truly the brand ambassadors of Rajasthan Royals and carry the team’s spirit wherever they go.”

Shetty said, “We are excited about this new venture with Provogue. Designing clothes has been a wonderful experience and I am delighted to have had a chance to do it for our fans. The collection is innovative, high quality, originally designed and priced to suit the taste and desires of our fan community.”

April 3, 2013
Zee TV signs L&M deal with Provogue

MUMBAI: Zee TV has signed a merchandising and licensing deal with apparel brand Provogue for its music reality show, ‘Sa Re Ga Ma Pa 2012‘.

According to the channel, Provogue is the official wardrobe partner to the first-ever musical talent hunt show on Indian television.

Provogue has designed a clothing line that reflects the “persona” and “panache” of the contestants. This exclusive apparel range will retail in 131 Provogue outlets across the country.

Zeel head – marketing, national channels Akash Chawla said, “Our partnership with Provogue has led to building an even stronger relationship with our viewer base. The contestants are already known for their distinct vocal styles and now, wearing Provogue‘s collection will only add to their personality making them fashion icons as well.”

“We are also constantly seeking out varied and innovative product extensions that match our brand identity. These partnerships are an essential part of the business in both producing revenue and reinforcing a sense of fan identity and belonging. This will enable us to extend our brands into new product categories to drive strategic growth for the brand,” he added.

Provogue MD Nikhil Chaturvedi said, “The collection is specially designed for the ‘Sa Re Ga Ma Pa 2012‘ contestants keeping in mind their personalities and also the fact that these youngsters are the face and voice of the nation.”

November 26, 2012