ITV

Tag: provides

  • Pathfire Ads provides digital media solution

    LAS VEGAS: Pathfire, which claims to be a leading business-to-business provider of digital media content management and distribution services. has introduced Pathfire Ads. This is a new application for the Pathfire Digital Media Gateway (DMG) automated digital IP-multicast distribution platform.

    Pathfire Ads is a complete digital media distribution and management solution that simplifies and streamlines the aggregation, archiving and downstream equipment transfer process for broadcast stations and decreases costs to manage, deliver, track and verify ad and promotional materials.

    The Pathfire DMG, already in use by over 900 US broadcast stations, eliminates the need to monitor and roll tape on scheduled satellite feeds. Content is delivered digitally directly to desktops through the DMG, making access to material quick and convenient. Many broadcast stations are using the DMG to receive and manage their news and syndicated programming. Now Pathfire extends those benefits with the addition of the Pathfire Ads application, to include ad and promotional content as well.

    An official release states that once ad materials have been received at broadcast stations personnel can sit at their desktop computers and use Pathfire Ads to search for specific materials, preview spots and meta data and drag and drop selected content to other station gear such as tape decks or edit suites. All this simplifies the process for preparing ad materials for broadcast. The Pathfire ads application can be installed on multiple desktops so that programme directors, traffic managers and others who need to work with ads and promotional materials have easy access.

    Pathfire’s customers include ABC NewsOne, CBS, CNN Newsource, Getty Images News Services and Image Bank Films, National Geographic Television, NBC.

  • Sharp’s new LCD panel provides dual vision

    MUMBAI: Sharp Corporation and Sharp Laboratories of Europe have developed a new LCD panel, which can simultaneously display different information and image content in right and left views in a single unit by directionally controlling the viewing angle of the LCD.

    This feature makes it possible to provide information and content tailored to specific users depending on the angle at which they view the screen. Volume production of the LCD will begin this month, marking the introduction of the world’s first practical application of this technology.

    Increasingly wider viewing angles in LCDs have made possible clear, highly readable displays without loss of image quality regardless of which direction the display is viewed from, and therefore several users can view an LCD simultaneously.

    This has drastically boosted demand for LCD application products such as LCD TVs and monitors, notebook PCs, in-vehicle rear-seat entertainment, and mobile phones.

    Meanwhile, as the settings in which such devices are used continue to expand, and the information and visual content displayed on them continue to expand, a rapidly increasing need exists among a broad range of users for a single device capable of restricting the display to only the information or content users need to see.

    Using a number of proprietary technologies, such as a parallax barrier superimposed on an ordinary TFT LCD, the LCD sends the light from the backlight into right and left directions, making it possible to show different information and visual content on the same screen at the same time depending on the viewing angle. Controlling the viewing angle in this way allows the information or visual content to be tailored to multiple users viewing the same screen. For instance, in an in-car application, the driver’s side could display a map while the passenger’s side shows a DVD movie.

    As another example, one user can view the display as a PC screen for browsing the Internet or for editing images shot using a digital camera while at the same time another user watches video content such as a movie or a TV broadcast.

    This ability to enjoy two functions in a single unit in full-screen size will contribute to achieving a full-fledged convergence of digital home electronics A/V and IT.

    With the two-way viewing-angle LCD, a clear, readable display is possible with no intermingling of the respective display content.