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Tag: #ProudlyIndian

  • Soho Square Delhi Creates a New Film Lava Republic Day Film – #ProudlyIndian #MakeAnEffort

    Soho Square Delhi Creates a New Film Lava Republic Day Film – #ProudlyIndian #MakeAnEffort

    MUMBAI: LAVA Mobiles has just released a new film which is a part of its ongoing ‘Proudly Indian’ campaign.  

    This film has been created very specifically in celebration of India’s 70th Republic Day which falls on January 26, 2019.  

    “Republic Day is when the Indian constitution came into effect, completing our long journey to independence. Let's shake off our apathy to honour the tremendous effort that went into making us who we are as a nation.” — Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square

    As India celebrates its 70th Republic Day, Soho Square is proud to present its next #ProudlyIndian campaign for Lava Mobiles. This new film is a means to evoke a sense of pride among citizens who perhaps, don’t own the same sense of patriotism as their elder generation. 

    The question the film poses is very simply, ‘How difficult is it to make a small effort for the country?’   The films reaches out to every Indian to look inward and think a little about how they would like to celebrate this Republic day.  

    “Proudly Indian’ is a hashtag that Lava started about a year back, being a pioneer ‘made in India’ mobile brand. Over time, as a property, ‘Proudly Indian’ has been inspiring pride amongst people for all things Indian. In this film, Lava and Soho Square wanted to bring out the fact that for some of us the significance of Republic day is lost. We feel that what is unsaid in this film is far more important than what is said. After all Republic Day is not yet another holiday”–Chandana Agarwal, President, North, Soho Square.

  • Lava releases new campaign created by Sohosquare

    Lava releases new campaign created by Sohosquare

    MUMBAI: Soho Square recently launched its new campaign for Lava International. A big step in this context was its novel initiative Design in India an inspiration from ‘Make in India’.

    Soho Square India chairman and chief creative officer Sumanto Chattopadhyay said, “I’ve been singing Sare Jahan se Achha since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.

    Lava International Ltd president Sunil Raina added, “We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design manufacturing in order to make valuable technologies accessible and provide reliable products to our customers.”

    “Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation” he added

    Commenting on the same Soho Square, North president Chandana Agarwal said, “At Lava, Make in India is not just a stamp, but the spirit with which everything is done. The ‘Design in India’ movement, through which Lava produced the first indigenously designed mobile phone was just one example of this philosophy. And this Independence Day, we bring to you another unique initiative our latest campaign featuring MSD which highlights that Lava, like all of us, is wholeheartedly Indian and proud of it”

    The as is a sweet film that follows a cute little girl’s efforts to learn the patriotic song ‘Sare Jahan se Achha’ and it ends with another sweet surprise in her endearing performance with MS Dhoni singing along leaving us all feeling #ProudlyIndian.