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Tag: Protium

  • Protium launches #LetsGetFinanciallyLiterate campaign

    Protium launches #LetsGetFinanciallyLiterate campaign

    Mumbai: Protium, a leading tech-driven startup that takes a risk-focused approach to aid MSMEs and consumers, announces the launch of its #LetsGetFinanciallyLiterate campaign during financial literacy month. With a steadfast commitment to empowering entrepreneurs with essential financial knowledge, Protium aims to demystify the complexities of lending processes and foster informed decision-making within the MSME community.

    MSMEs contribute significantly to India’s economy, accounting for 30 per cent of the country’s GDP, 48 per cent of total exports, and employing approximately 40 per cent of the total workforce. However, despite their pivotal role, many MSMEs face challenges due to a lack of financial literacy, hindering their ability to access funding and grow sustainably.

    Understanding the pivotal role MSME plays in bolstering the national economy, Protium aims to address the pervasive lack of familiarity with essential financial concepts that often hinder entrepreneurs from accessing the resources they need to thrive.

    Partner at Protium, Amit Garg said “In a market where change is constant and policies evolve rapidly, it’s imperative that we support mid and small-sized businesses in every possible way. Empowering MSMEs with financial literacy isn’t just about driving economic growth; it’s about nurturing resilience and unleashing their true potential. In line with this commitment, our #LetsGetFinanciallyLiterate campaign stands as a beacon, offering practical knowledge and support to MSMEs”.

    To kickstart this initiative, Protium has taken a proactive approach, revamping its daily blogs to provide educational content focused on fundamental financial principles. Additionally, the company conducted a comprehensive survey revealing widespread gaps in financial literacy among MSMEs. This insight serves as the foundation for the campaign’s educational content.

    As the cornerstone of the campaign, Protium is producing a series of educational videos featuring insights from its partners on key financial topics. These videos aim to provide deeper understanding and practical guidance.

    Furthermore, the #LetsGetFinanciallyLiterate campaign will culminate in a series of follow-up articles authored by Protium, offering additional support and guidance to entrepreneurs seeking to enhance their financial literacy. Through these efforts, Protium remains steadfast in its mission to promote financial literacy and empower the MSME community to achieve sustainable growth and success.

  • Protium celebrates International Women’s Day with #TakeTheLeapBeTheLeap campaign

    Protium celebrates International Women’s Day with #TakeTheLeapBeTheLeap campaign

    Mumbai: Protium, an engineering-driven pan-India lending major, has launched its #TakeTheLeapBeTheLeap campaign to celebrate International Women’s Day and promote gender equity along with women empowerment.

    The campaign’s primary goal is to motivate and empower female professionals while also advocating for greater industry support. Additionally, it seeks to raise awareness about prevalent health challenges faced by female professionals, stemming from various factors encountered in their day-to-day work life.

    The campaign began with an insightful discussion focusing on PCOD, anemia, and thyroid issues led by Dr Krutika Ramdin, MBBS, DNB – Obstetrics & Gynaecology, a seasoned practitioner with four years of experience. The agenda was to have it as a reminder to check on these as a lot of factors lead to such problems, stress being one of it, greatly a part of working professionals. The session explored various health concerns affecting women, highlighting preventive measures they can adopt. Dr. Ramdin provided valuable insights and guidance on managing these conditions, empowering women to take proactive steps towards their health and well-being

    Additionally, it featured a dynamic panel discussion titled “Women in Finance: Inclusivity and Prospects,” held at Protium’s headquarters in Mumbai. Industry experts Anshu Mohta, Snigdha Agarwal, and Yashasvi Jain, all managing directors overseeing various verticals within the company, shared their insights and experiences, making the discussion both enlightening and inspiring.

    Protium MD – human capital Jasmine Bawa said, “Protium is committed to fostering an inclusive environment where women are not just supported, but empowered to thrive. Through tailored policies and ongoing campaigns, we strive to ensure every woman in our organization has opportunities and resources to excel and reach her full potential”.

    Previously, Protium implemented six different policies tailored specifically to empower the female workforce, which have received widespread positive feedback and significantly impacted women at Protium.

  • Five companies redefining success with #VocalForLocal initiative

    Five companies redefining success with #VocalForLocal initiative

    Mumbai: In the spirit of #VocalForLocal, a movement that resonates deeply in India, companies across the nation are actively championing local businesses.

    Amid India’s growing emphasis on the #VocalForLocal movement, these companies shine brightly, demonstrating that expanding their global presence doesn’t mean compromising their local roots. They not only rejoice in the vibrant tapestry of Indian cultures but also play a pivotal role in nurturing and sustaining local businesses. These impactful campaigns go beyond fleeting trends, serving as a resounding reminder that championing homegrown art and artisans is a dynamic movement that not only captivates consumers within India but reverberates globally.

    Today, let’s turn our focus to five companies that have wholeheartedly embraced the #VocalForLocal ethos in India, seamlessly integrating it into their campaigns with authenticity and impact.

    Protium:

    Championing MSMEs: Protium takes center stage in the #VocalForLocal movement, advocating for and supporting micro, small, and medium enterprises (MSMEs). The campaign reflects their dedication to empowering small businesses, addressing the challenges they face in a competitive market, especially during festive season.

    Protium is guided by a strong moral compass to support small businesses, which often grapple with the challenges posed by intense competition and the allure of more expensive alternatives.

    Protium reaffirmed its commitment to the #VocalForLocal campaign, carrying forward the spirit that has ignited positive change over the past years. The campaign’s essence revolved around the idea of encouraging individuals to embrace and support local businesses, with a special focus on Micro, Small, and Medium Enterprises (MSMEs), the backbone of our nation’s economy.

    This resounding success of the campaign underscored Protium’s commitment to the #VocalForLocal principles, emphasizing that collective efforts truly empower small businesses and fortify our local economy.

    MobiKwik:

    Local merchant partnerships: MobiKwik, another prominent player in the Indian fintech space, has collaborated with local merchants to promote digital payments. Their initiatives often focus on supporting local businesses and driving financial inclusion, aligning with the #VocalforLocal campaign.

    MobiKwik’s strong focus on financial inclusion and commitment to serving traditionally underserved markets, such as tier two, three, and four cities, rural areas, and lower-income brackets, sets them apart from its peers. At MobiKwik, the digital payment services have been used in 19,103 pin codes out of 19,253 in India, covering 99.2% per cent of India’s PIN codes.

    At MobiKwik, innovation has been a driving force for us to differentiate ourselves in a highly competitive landscape.

    Paytm:

    Local Initiatives: Paytm, one of India’s leading fintech companies, has been active in promoting local businesses through its platform. They have supported various local campaigns, encouraging users to shop from nearby stores and promoting local merchants.

    PhonePe:

    Boost for Local Merchants: PhonePe, a popular digital payments platform, has been actively involved in initiatives to support local businesses. They have introduced features and campaigns to encourage users to transact with local merchants, contributing to the #VocalforLocal movement.

    Razorpay:

    Empowering small businesses: Razorpay, a fintech company specializing in payment solutions, has shown support for local businesses through various initiatives. They have provided tools and technologies that empower small businesses, aligning with the ethos of the #VocalforLocal movement.

  • Protium’s #VocalForLocal Diwali campaign highlights small businesses

    Protium’s #VocalForLocal Diwali campaign highlights small businesses

    Mumbai: As Diwali, the festival of lights, approached, Protium reaffirmed its commitment to the #VocalForLocal campaign, carrying forward the spirit that has ignited positive change over the past years. The campaign’s essence revolved around the idea of encouraging individuals to embrace and support local businesses, with a special focus on micro, small, and medium enterprises (MSMEs), the backbone of our nation’s economy.

    Launched on 8 November, Protium’s Diwali campaign seeked to rekindle the spirit of supporting local businesses, a concept that has gained momentum in recent years. The campaign kickstarted with a heartwarming video featuring a young girl making a conscious choice to shop at a local shop named “Diwali Chirags” instead of visiting malls or opting for big retail chains. This action not only echoed the campaign’s message from the previous year but also served to underscore the powerful impact of individual choices on the livelihoods of local vendors. It aimed to inspire individuals to prioritize local businesses, fostering a deeper connection to the community, especially during festive seasons.

    Protium, an advocate for MSMEs, is guided by a strong moral compass to support small businesses, which often grapple with the challenges posed by intense competition and the allure of more expensive alternatives. The core objective of the #VocalForLocal campaign was to empower and boost these enterprises by driving business in their direction. Protium’s Diwali campaign culminated in a fun celebration in which employees from across the organisation gathered to revel in the festival of lights, fostering a sense of community and support for small businesses. The highlight of the festivities was a vibrant Diwali Mela organized by the employees which echoed the campaign theme and showcased a diverse array of products and crafts, emphasizing the richness and uniqueness of offerings by local enterprises and artisans. This resounding success of the campaign underscored Protium’s commitment to the #VocalForLocal principles, emphasizing that collective efforts truly empower small businesses and fortify our local economy.

    The Diwali campaign symbolised Protium’s commitment to nurturing local businesses, fostering community support, and igniting a sense of responsibility towards sustaining our economy at the grassroots level. In line with this commitment, Protium has chosen to lead by example. For their in-house decorations, they consciously opted to shop from local establishments. In doing so, Protium embraces the philosophy of “being the change they wish to see in the world.” Protium believes that every small step contributes to the larger movement of supporting local enterprises and fostering a resilient, interconnected community.

    This Diwali, Protium encouraged everyone to join the #VocalForLocal movement yet again and take a step towards supporting local businesses, not only during the festive season but as an enduring commitment. The brand believes that together, we can illuminate the path for small businesses to thrive and make our nation’s economy even stronger.