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Tag: Proteas

  • Switch powers up as SA20’s official energy drink partner for three more years

    Switch powers up as SA20’s official energy drink partner for three more years

    JOHANNESBURG:  SA20 and Switch Energy Drink have struck a renewed and expanded multi-year deal, cementing the proudly South African brand as the league’s official energy drink partner from Season 4, which kicks off on 26 December.   

    The partnership — now locked in for the next three years — builds on a successful debut season where Switch electrified fans with tastings, cash giveaways and stadium activations across 34 match days.   

    “I am thrilled to renew and expand our partnership with Switch Energy Drink for Season 4,” said SA20 league commissioner Graeme Smith. “Switch is a bold, proudly South African brand that shares the same energetic and youthful approach as SA20. Together we will ignite stadiums and give fans unforgettable experiences.”  

    Switch CEO Christian Wentzel echoed the sentiment. “This isn’t just a sponsorship — it’s a celebration of South African sport and culture. The league brings people together and that’s the kind of energy Switch lives for.”   

    The timing is no accident. Preparations are ramping up for a much-hyped Season 4, with pre-signed and retained players already announced, featuring marquee Proteas and overseas stars. The next major milestone is the player auction in Johannesburg on 9 September , where franchises can collectively splash up to $7.4m to finalise their 19-player squads.   

    Watch the Switch-SA20  brand promotion video by clicking here: 

  • South Africa’s Betway SA20 Season 3 cricket league sets new viewing and attendance records

    South Africa’s Betway SA20 Season 3 cricket league sets new viewing and attendance records

    MUMBAI: It’s in crackling, explosive form. Betway SA20 has kicked off its third season with a record-breaking opening match viewership, surpassing previous records and solidifying its position as a major force in South African cricket.

    The opening match between Sunrisers Eastern Cape and MI Cape Town drew a record 382,778 live unique viewers on SuperSport, a 129 per cent  increase from Season 2. This makes it the second-highest recorded live opening viewership number on SuperSport this summer, behind the T20 series between the Proteas and India.

    Additionally, the opening week saw record attendance numbers, with four sold-out matches and an 79 per cent attendance rate across six matches. The fans have enthusiastically embraced the cricket and entertainment experience, setting the stage for a successful tournament.

    League commissioner Graeme Smith attributed the success to the collective efforts of the franchises, SuperSport, and the fans, saying, “We’ve worked hard to establish the league as a property that appeals to viewers at home and those who come to the stadium. These numbers give us the confidence that we’re on the right track to building on a strong foundation. The league has come to be recognised as amongst the best in the world after the IPL. Most people did not give us a chance of succeeding.”

    Nielsen Sports SA managing director Tumelo Selikane added, “We’re thrilled with the response to the Betway SA20 league. The strong viewership numbers are a testament to the league’s growing popularity and the exceptional work of SuperSport and the League.”

    Betway SA20’s success has also attracted new sponsors, further solidifying its commercial value and appeal. As the tournament progresses, the league is poised for continued success, with strong viewership numbers and growing commercial appeal.

  • SPSN partners with Social chain of restaurants as on-ground screening partner

    SPSN partners with Social chain of restaurants as on-ground screening partner

    MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa.

    Sony Pictures Sports Network will broadcast the Australia tour of South Africa starting from 21 February till 7 March 2020. It comprises three T20Is and three ODIs and will be played across six venues in South Africa.

    All the six matches will be screened live at the 25 venues of Social across five cities: New Delhi, Mumbai, Pune, Chandigarh, and Bengaluru. Moreover, collector’s edition bats signed by the Australian Cricket team including Steve Smith, David Warner, and Mitchell Starc among others will be showcased across three outlets – Khar Social in Mumbai, Hauz Khas Social in Delhi and Sarajpur Social in Bangalore.

    The series marks the return of David Warner and Steve Smith after their infamous sandpaper scandal of 2018. Both the players will brace themselves for a hostile reception from Proteas fans.

    While the Australian team’s last visit to South Africa ended in disappointment, both on and off-field, this series will act as a platform to make amends and stage their perfect comeback to the Rainbow Nation.

    A series win will be important for Australia as it tries to build on the foundation of success, while South Africa will look to replicate the success of 2018 and restart their glory era.

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • Ten Sports betting big on Aussies vs. Proteas

    Ten Sports betting big on Aussies vs. Proteas

    MUMBAI: The Ashes is passé. Get set for some riveting action on the 22 yards strip as Australia takes on not England but another cricketing great, South Africa, in a test series starting tomorrow on Ten Cricket.

     

    Being aired live along with ball-by-ball commentary in English, the tourney has big names associated with it, what with Micromax and Fogg as co-presenting sponsors, Royale Aspira, Clear and Asian Paints as associate sponsors, and spot buys taking place in the course of the series.

     

    Ten Cricket, which is looking at making anything between Rs 10-12 crore in ad revenues, is pushing the series mostly on the digital platform and through promos on its network.

     

    Speaking to indiantelevision.com ahead of the telecast, Ten Sports CEO Rajesh Sethi said: “Globally, Australia and South Africa are the world’s two best test playing nations, so it will be a clash of the titans and is poised to be an interesting proposition for the viewers. We have created eye-catching promos and have been aggressively promoting it through our network.”

     

    Billed as Australia’s challenge to South Africa’s supremacy in test cricket, the series’ promos have been created in-house by a team of 15-odd members.

     

    For the test matches, ad slots have been sold at Rs 10,000 for every ten seconds whereas for the T-20s, they’ve been sold at Rs 20,000 for every ten seconds; revealed Sethi. “We are in a comfortable position with over 95 per cent of our inventories sold for the three T-20s and for the three tests, they’ve sold for more than 80 per cent,” he said before adding, “The content is not that aggressively priced and hence the spot rates are decently priced.”

     

    A media analyst offered his perspective on the channel’s claim saying: “Big sporting events such as these generally sell out 80 per cent of their inventories and make the most of the remainder of the same. Ten Sports on its part has surely garnered a sizeable amount for the series.”

     

    Sethi’s concluding remark was: “Since this series is as big as the Ashes in terms of the level of competition, we would expect to witness good traction among the viewers and we have generated a buzz on the social medium as well.”