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Tag: protagonist

  • Ray-Ban launches new campaign by Steven Klein

    Ray-Ban launches new campaign by Steven Klein

    MUMBAI: Global eye wear group The Luxottico has tapped the creative instincts of renowned American photographer Steven Klein for the second in a series of communication campaigns for its iconic brand Ray-Ban.

    The campaign will feature four shots starring four singular characters, each embodying a Ray- Ban icon. The images celebrate the liberating force of the road trip, interpreted as a metaphorical escape from the constraints of modern society.

    The campaign is another part of Steven Klen’s 2017 story  in which the protagonists shook off their past to free themselves. The spirit of the campaign is immediate, irrepressible and authentic, capturing the transformative power of self-expression.

    Commenting on this Steven Klein says, “It’s about freedom and letting go. Living in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love… everybody’s looking for their own personal freedom.”

    The protagonists each wear a Ray-Ban icon, an extension of their distinct personalities: The Marshal, Wayfarer Blaze, Aviator Evolve and Hexagonal.

    Alongside the images the campaign also features a video campaign, four separate character videos and additional digital content, revealing more about the protagonists’ unique personal odysseys.

    1. With the straight-jacket of the city in the rearview mirror the protagonist drives into a never ending sunset. Literally stripped of restraints, his skin absorbs the warm light of freedom.

    The protagonist wears a pair of Ray-Ban Marshal. This Ray-Ban icon is the modern take on the tribute to the pioneering spirit of lieutenant Douglas MacArthur, launched in 1987.

    2. She’s her own person and on the road she can finally express that true self. With the wind in her hair and no fixed destination, the protagonist embraces the cool thrill of the unknown.

    She wears a pair of Ray-Ban Wayfarer Blaze. Ray-Ban’s mirror block reinvention of their iconic 50s design is beloved of musicians, celebrities and adventurers.

    3. With his dog and guitar for company our protagonist takes the road less travelled. He’s on a journey of self-discovery, and he’s not looking back.

    The protagonist wears a pair of Ray-Ban Hexagonal. The slim profiles of this new acetate optical shape give the iconic hexagon a new dimension. Featuring contemporary angles and vintage-inspired keyhole bridge, plus the classic Ray-Ban rivets and temple logos.

    4. Hitching a trip to “everywhere”, our protagonist runs through early morning light, towards a new dawn of authenticity and self-realisation.

    The protagonist wears a pair of Ray-Ban Aviator Evolve. The world’s most iconic sunglasses re-imagined withphotochromatic washed lenses that change colour density with light. Pink lenses recall the flamboyant 70s eyewear trends.

  • Nautanki Films Madhubala takes up a social cause

    Nautanki Films Madhubala takes up a social cause

    MUMBAI: One of the most watched soaps on Colors – Nautanki Films’ Madhubala – is using its popularity to draw attention to a serious social issue like forced abortions, the serial’s lead protagonist Madhubala (Dhrasti Dhami) is seen in a dilemma which many women in India can relate to.

     

    In present day society, though women’s rights are being spoken and fought for, their liberty to take decisions stands as a question mark. Forced abortions, a prevalent concern, is faced by most of the members of the fairer sex irrespective of their caste, class or creed.

     

    Madhubala has taken up the task of bringing this issue to the forefront. The past week saw the show’s protagonist, Madhu’s, dreams getting crushed when her husband RK tries to coerce her to abort their first child to suit his own agenda. Standing against her husband’s wishes, Madhu makes a firm decision to keep the child.

     

    Nautanki Films co-producer Abhinav Shukla said in a release: “Many times injustices done against women go unnoticed. With our show we will try to throw light on these issues, we are hopeful the gravity of this social issue will reach out and make an impact on the show’s many viewers.”

     

    Going by the promos, the upcoming episodes will see Madhu suffer a supposed ‘accidental miscarriage’, symbolising the often sad fate that befalls Indian women.

    Nautanki Films co-producer Saurabh Tewari added: “It is not the first time we have introduced a social cause in the story, and it is definitely not the last time we will do so. We are quite pleased to use our show as a platform to showcase issues which affect the general public”

     

    Coincidentally the show had previously dabbled with the grave issue of female foeticide, wherein Madhubala’s mother was forced to drop her girl child by her husband and family, against whom she strongly fought and won, managing to keep the baby. It must be said that Nautanki Films’ Madhubala is surely proving to be quite an inspiration for its female fan following.