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Tag: ProSiebenSat

  • WWE and ProSiebenSat.1 Announce Multi-Platform Partnership

    WWE and ProSiebenSat.1 Announce Multi-Platform Partnership

    MUNICH–(BUSINESS WIRE)– WWE and ProSiebenSat.1 today announced an expansive multi-year rights deal to deliver WWE’s unique, family-friendly content to the German and Austrian markets through Free TV, Pay TV and SVOD. The partnership includes:

     

    • WWE pay-per-view events on Germany’s largest online video store, www.maxdome.de, including WrestleMania 30 which will be available live to all fans for the first time on Monday, April 7 at 1:00 am and on demand.
    • Monday Night Raw, the longest-running weekly episodic program in U.S. primetime TV history, on ProSieben FUN pay TV.
    • SmackDown on ProSieben MAXX free TV every Saturday at 11:00 pm beginning April 5.
    • NXT on ProSieben FUN pay TV.

    WWE combines compelling storylines with an exciting mix of in-ring action, featuring WWE Superstars John Cena, Randy Orton, Alberto Del Rio, Daniel Bryan and many more.This year, WrestleMania 30 takes place on Sunday, April 6 at the Mercedes-Benz Superdome in New Orleans, LA and will be televised in more than 100 countries.

     

    “This cooperation with WWE creates tremendous added value for our viewers and customers. WWE is well recognized in Germany and has a loyal and growing fan base,” said COO of ProSiebenSat.1 Digital. “We will be showcasing some of the very best programming WWE has to offer across our various platforms including SmackDown on ProSieben Maxx and the huge event WrestleMania 30 which will be available live as a pay-per-view for the first time on www.maxdome.de.”

     

    “This new deal with ProSiebenSat.1 provides WWE fans with a great choice of platforms with massive reach to follow the storyline of WWE’s flagship programming,” said Stefan Kastenmueller, General Manager of WWE Germany. “Coupled with the increased activities from our team to bring the very best of all of our lines of business to the German market including Live Events, PPV, Consumer Products and Digital Services, we are set to solidify WWE’s footprint in Germany”

     

  • GfK to continue as ratings measurement agency in Germany

    MUMBAI: The Arbeitsgemeinschaft Fernsehforschung (AGF), the partnership of the TV stations ARD, ProSiebenSat.1, RTL Media Group Germany and ZDF, has commissioned GfK to continue monitoring TV viewing in Germany, initially until 2018.

    The contracts are worth around €130 million.

    TV usage in German households will be measured via a panel of 5,000 reporting households using the GfK TC score measurement device, which will be supplemented by the GfK UMX measurement technology based on the principle of audio-matching. These data will be made available to TV stations, their advertising sales organisations, media agencies and advertisers every single day.

    In addition to the introduction of the supplementary measurement technology GfK UMX, the system includes further innovations, which future-proof television audience measurement in Germany.

    For example, by doing away with conurbations – also West Berlin and East Berlin have now been com-bined as Berlin – the regional distribution of the panel households has been optimised. The process for recruiting households to replace those that leave the panel is adjusted to reflect the diverging options for receiving TV.

    Households and those who inhabit them now have the option of recording their changing personal characteristics online. The measurement of TV consumption in IPTV households was also introduced a few months ago.

    The absolute anonymity of the panel members, the highest data security and the quality of the audience share and market share determining the German TV market remain central to the operation of the system. GfK has been operating the TV research system in Germany for the AGF since 1985 and this is consequently the sixth successive contractual period.

  • FremantleMedia’s Carter to give keynote at MipTV

    FremantleMedia’s Carter to give keynote at MipTV

    MUMBAI: MipTV will kick off in Cannes on 3 April. Day one will see sessions on interactive TV, the future of branding and product integration in a changing world, strategies for digital media in the world of television. The keynote speech will be delivered by FremantleMedia chief creative officer new platforms Gary Carter.

    In this age of increased democratisation of media, where consumers are getting their hands on both the tools of production and distribution, what does the “digital future” actually mean for content creators and active audiences? Carter, in his keynote address titled ‘Whose TV is it anyway?’ will provide a vision about creating collaborative creative relationships between the consumers and professional producers around content.

    The Digital Media Strategies Workshop, organised with Interactive Rights Management will be held on 3 April and will highlight strategies for digital media in the television arena. The workshop will aim to demonstrate to broadcasters and producers how to embrace digital platforms and interactivity. It will also delve on areas such as the role interactivity and new digital platforms play in programme development, the kind programmes that lend themselves to interactivity and how can one take advantage of them for generating new revenue streams?

    This will be followed by the Digital Distribution Showcase keynote by Microsoft senior director Erik Huggers, who will throw light on how digital media technologies can create new business opportunities for the media industry.

    Post this, World Screen editor Anna Carugati is slated to moderate The Future of Branding and Product Integration in a Changing World. This has been organised with Reveille and the Branded Content Marketing Association. The speakers include ProSiebenSat 1 Media – Germany director corporate development Jan David Frouman, FremantleMedia Licensing Worldwide, Americas – USA executive vice president Olivier Gers, Cisco Systems – UK head of media partnerships Simon Jacobson, Two Degrees Ventures LLC. – USA principal Mitch Kanner, Freud Communications – UK vice chairman Kris Thykier and Ford Motor Company – USA senior advisor – global brand entertainment – Al Uzielli.

    The panel will look at how advertising, product placement and branding must adapt to the world of DVRs.

    Another session titled strategies for digital media in the world of television… or is it the other way around?, will have case studies and audience participation. The speakers include Interactive Rights Management Limited – UK creative and commercial director Valérie Bozzetto, Interactive Rights Management Limited – UK business development director Megan Goodwin-Patel and Interactive Rights Management Limited – UK managing director Bruce Vandenberg.