ITV

Tag: Promotions

  • NDTV turns profitable in Q3 on back of digital gains and cost tightening

    NDTV turns profitable in Q3 on back of digital gains and cost tightening

    MUMBAI: News broadcaster New Delhi Television Ltd (NDTV) has turned profitable in the fiscal-third quarter due to gains from digitisation and internal cost controls.

    The company posted a small profit in the three-month period ended 31 December against a loss a year earlier, as cost reduction outstripped fall in income.

    NDTV earned a profit of Rs 23 million in the third quarter ended against a net loss of Rs 23.9 million a year ago.
        
    NDTV’s total income from operations in the third quarter was Rs 967.7 million, down 4.9 per cent from Rs 1.07 billion a year earlier. Its total expenses for the third quarter fell 8.13 per cent to Rs 912 million from Rs 992.7 million a year earlier.

    The news broadcaster cut sharply expenses in marketing, distribution and promotions. The broadcaster spent Rs 160.4 million on marketing, distribution and promotions in the third quarter, down 41.91 per cent to Rs 276.1 million a year earlier.

    For the nine months ended 31 December, NDTV’s net loss widened significantly to Rs 356.7 million from Rs 32.8 million a year earlier, while total income for the period was Rs 2.58 billion, 7.8 per cent lower than Rs 2.79 billion a year earlier.

    On a consolidated basis, NDTV reported a profit of Rs 148.7 million in the third quarter against a loss of Rs 60.5 million a year earlier. Its total income for the third quarter was flat at Rs 1.3 billion compared with Rs 1.27 billion a year earlier.

    In a statement, NDTV said “Profit this quarter is a result of gains from digitisation and internal cost controls.”

    A buoyant NDTV CEO Vikram Chandra said, “Yes, it’s been a good quarter. It comes on the back of cost rationalisation and by streamlining the business. Also, the benefits of digitisation are starting to flow.”

  • Kappa TV asks viewers to shoot an idea

    Kappa TV asks viewers to shoot an idea

    MUMBAI: First, it dared to go off the beaten track with a programming mix in four languages including Tamil, Malayalam, Hindi and English. And now, Kerala Mathrubhumi Group’s youth-centric music channel – Kappa TV – will telecast a new contest show for a month starting end-November.  

    The contest is about being creative with your mobile gadgets and though a date and time hasn’t been fixed yet, it will be a half an hour show with 24 minutes of content and 6 minutes of advertising during prime time from Monday to Friday with repeats over the weekend.

    Participants will be required to click/record a short film or photo gallery/music album and submit online to the channel, with entries of not more than 3 minutes’ duration. The second level will see 30 people selected from each category, whittled down to 10 each. Three winners will be chosen from each category in the third and final level, with prizes worth Rs 3.5 lakh distributed among the nine winners, who will be featured on Kappa TV. Of the three levels, the first has no particular theme while the second and third rounds will be more specific.

    “We want to see to what extent people can extend their imagination,” says Mathrubhumi TV CEO Mohan Nair, who is helming the eight-strong in-house team producing the show.

    What about the authenticity of the clips being received? Nair says they won’t know in the first round but for the next two rounds, a separate team will monitor the participants.

    While the show host and three judges are being finalised, it is certain they will be popular local personalities. Each episode, shot in Malayalam at the Mathrubhumi TV Studio, will feature six people demonstrating not only their creativity but also delving into their work, family and aspirations.

    Promotions are on since 22 October, and will go on till 21 November, involving the Mathrubhumi Group’s strong media line up of news and radio channels, newspapers and website, as also outdoor hoardings and college activities in the form of game shows.

    “The contest is open to all but we are getting the youth involved because they are very much in tune with mobile phones and they are also keen to be involved with channels. Our research revealed that not just students but also parents are watching Kappa TV,” says Nair.

    Not surprisingly, Kappa TV has 22,773 subscribers on YouTube while its Facebook page boasts 31, 632 likes. In keeping with the concept of the show, Kappa has roped in Idea Cellular as on-ground and on-air sponsor.

    Hope this ‘idea’ works for Kappa TV gets in youngsters as well as elders to spin their creative ideas.