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Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: Although an American brand, Colgate is the only brand in India purchased by more than half of all households. Another interesting fact about the brand...
Mumbai: Sony Pictures Networks India has appointed Rachin Khanijo as the marketing head. Earlier, he was associated with Beginnen Media as the Chief Marketing Officer (CMO)....
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
Mumbai: There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: POGO, India’s leading kids’ channel, culminated its annual on-ground innitiave with a mega event in Mumbai. The month long activity called Bheem’s Green Team crescendoed...
MUMBAI: In a landmark deal with Star TV, Spuul – one of the most popular online streaming service for Indian movies and TV shows – will...
MUMBAI: Fast moving consumer goods company Emami Ltd increased its ad spends by a considerable 26.85 per cent in the quarter ended 31 December 2012. The...
MUMBAI: News broadcaster New Delhi Television Ltd (NDTV) has turned profitable in the fiscal-third quarter due to gains from digitisation and internal cost controls. The company...
MUMBAI: First, it dared to go off the beaten track with a programming mix in four languages including Tamil, Malayalam, Hindi and English. And now, Kerala...
MUMBAI: Sony Pictures Entertainment (SPE) Networks Asia has promoted 19 personnel from the Asia headquarters in Singapore and from the Taiwan office as well as hired...
MUMBAI: Samsung India has tied up with Warner Brothers for a worldwide campaign around the two sequels to the blockbuster hit Matrix. The electronics major will...
MUMBAI: The Star Group has elevated Gautam Kiyawat to senior VP of advertising sales, distribution and marketing. Kiyawat was earlier VP. Also promoted is Hamidah Hashim...
MUMBAI: The kids’ channel Pogo will be introducing Pogo Amazing Kids Awards coming December. The award empowers kids to voice their choice by voting for their...
MUMBAI: A highly successful online and SMS promotional campaign for the second series of University Challenge Quiz has seen participants answering more than 6.5 million questions...
NEW DELHI: It’s not only TV Today Network which is witnessing organizational changes, additions and promotions are in the offing at the Indian Today Group (ITG)-...
