ITV

Tag: Promotion

  • Luminous Power Technologies elevates Ruchika Gupta to CMO

    Luminous Power Technologies elevates Ruchika Gupta to CMO

    Mumbai: Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company.

    According to Luminous, Gupta will now be at the helm of the marketing function and report to the managing director, Vipul Sabharwal. “She will cover aspects like overseeing brand management, digital consumer experience, and development of marketing and advertising initiatives with a strong focus on overall brand building,” said the company in a statement.

    “After some phenomenal and inspired work here, I have great confidence in Ruchika, and I believe now it’s time for her to reach greater heights with her new role,” Sabharwal said. “With her strong domain knowledge, expertise in brand transformation, digital marketing, PR, consumer, and market strategy, Ruchika to bring in a new perspective, a thrust to the overall strategy and take our brands to new horizons.”

    “I am excited about the recognition of the role that brand marketing plays and can play at Luminous,” Gupta shared. “Over the last few years, our brands have been on a transformation journey and it is now at a stage where business as usual no longer applies. The pandemic forced us all to take a hard look at the strengths we all bring to the table – and am glad that the positive results shone through. Going forward my job will be to ensure that we cement our thought as well as business leadership in the market.”

    Prior to joining Luminous in 2016, Gupta was heading the qualitative research wing for Millward Brown for the Northern region. In her earlier stints, she held many executive roles working with companies like Microsoft, Nokia, Nestle India.

  • Pocket Aces promotes co-founder Aditi Shrivastava to CEO

    Pocket Aces promotes co-founder Aditi Shrivastava to CEO

    Mumbai: Digital entertainment company Pocket Aces Monday has announced the elevation of co-founder Aditi Shrivastava to the newly created position of chief executive officer.
    Aditi will headline Pocket Aces’ three lines of business – social distribution, which houses FilterCopy, Dice Media and Gobble, a talent manager Clout, and a studio for digital content.

    Aditi will lead Pocket Aces in its next phase of growth and continue to be a member of the board of directors of the company. Founders Ashwin Suresh and Anirudh Pandita, will also continue to remain shareholders and board members, running Loco, the game streaming platform incubated at Pocket Aces, which was recently spun off into a separate entity, the company said in a statement.

    Speaking on her new role, Aditi shared, “We have built a strong foundation for Pocket Aces, and I am thrilled to grow it to one of the largest new-age media companies globally. Our core moat gives us the competitive advantage – a highly meritocratic culture with a diverse high-performance team; a data-driven approach to content creation that turns the traditional media model around its head and dramatically increases hit rate; and an ecosystem approach that leverages all major opportunities – capturing media real estate, building large IPs, and growing talent into brands. We have clear visibility of our content strategy and revenue leading us to profitability, and some very exciting new initiatives launching later this year as well.”

    Ashwin Suresh said, “Over the past few years Pocket Aces has cemented its leadership position within the digital entertainment ecosystem while championing the overall growth of the industry. In addition to building out monetization for the Social Distribution business and overseeing the growth of Clout, Aditi also put together an impressive slate of shows for the Studio business. Under her new mandate as CEO and supported by a capable leadership team with a healthy mix of industry experience, first-principles thinking, and creative innovation, Aditi is all set to write the next chapter in the Pocket Aces growth story. We are in the first innings of the digital media revolution and I am excited to see Aditi and our leadership team take Pocket Aces to new heights.”

    Anirudh Pandita said, “Pocket Aces has set the pace for innovation in digital entertainment and we are more confident than ever of delivering on our promise of solving boredom. The Pocket Aces leadership team led by Aditi, has the right mix of industry veterans and new-age digital-first thinkers, to execute on the exponential growth opportunity that we see in entertainment. Aditi has played a pivotal part in getting the company to where we are today and I am excited to see the new heights she will help the company scale with this expanded mandate.”

    3one4 Capital’s founding partner, Pranav Pai, a large investor in Pocket Aces, said, “The Pocket Aces team has used their deep experience in the field to connect with and grow amongst the largest digital audiences in India. Through grounded empathy for their audience’s consumption behaviours and tastes, Pocket Aces has reimagined the digital entertainment model. The company’s content channels are vertically integrated, from the creators up to the audience, and now leverage their position of strength and scale to continuously innovate and expand the frontier. We are excited to continue our support for the next wave of growth as the team pursues an orbital shift to newer heights.”

    Pocket Aces reaches over 50 million people on a weekly basis clocking over 700 million video views every month. The company has grown its revenue seven times in the last three years and is on track to become profitable this year, the company further said.

  • IPR Policy expected to speed up clearances

    IPR Policy expected to speed up clearances

    NEW DELHI: Trademark pendency, which is at three months, is expected to come down further to one month by March 2017 following the shifting of the Intellectual Rights Property portfolio to the Department of Industrial Policy and Promotion.

    Trademarks filing increased by around 10 per cent and Trademark examination increased by around 250 per cent during FY16 till November as compared to FY15.

    A comprehensive National Intellectual Property Rights (IPR) policy was adopted for the first time in May 2016 to lay future roadmap for intellectual property. The aim was to improve Indian intellectual property ecosystem, hoping to create an innovation movement in the country and aspires towards “Creative India; Innovative India.”

    This becomes relevant in view of the large number of cases pending in courts on copyright and the emergence of newer vehicles where software can be used, including smartphones and OTT.
     
    The objectives of this policy are to increase IPR awareness; stimulate generation of IPRs; have strong and effective IPR laws; modernize and strengthen service-oriented IPR administration; get value for IPRs through commercialisation; strengthen enforcement and adjudicatory mechanisms for combating IPR infringements; and to strengthen and expand human resources, institutions and capacities for teaching, training, research and skill building in IPRs.

    Subsequently, a Cell for Intellectual Property Rights Promotion and Management (CIPAM) has been created as a professional body which will be working under the aegis of DIPP for addressing seven identified objectives of the Policy.

    During 2016, India signed memorandums of understanding in the field of Intellectual Property signed with U.K, Singapore and the European Union. An India-US Workshop was held on Protection of Trade Secrets organized by CIPAM.

    DIPP Secretary Rajiv Aggarwal had recently said India’s IP framework was in the midst of a paradigm shift following the announcement of the National IPR Policy.

    Aggarwal said while the Department was spearheading the overall policy, specific recommendations listed in the policy were being taken up for action by concerned ministries and departments.

    Also Read

    Govt launches IPR toolkit for enforcement agencies

    Copyright Force finally here to fight online piracy   

    India, US should resolve IPR issues at earliest: IACC

     

  • IPR Policy expected to speed up clearances

    IPR Policy expected to speed up clearances

    NEW DELHI: Trademark pendency, which is at three months, is expected to come down further to one month by March 2017 following the shifting of the Intellectual Rights Property portfolio to the Department of Industrial Policy and Promotion.

    Trademarks filing increased by around 10 per cent and Trademark examination increased by around 250 per cent during FY16 till November as compared to FY15.

    A comprehensive National Intellectual Property Rights (IPR) policy was adopted for the first time in May 2016 to lay future roadmap for intellectual property. The aim was to improve Indian intellectual property ecosystem, hoping to create an innovation movement in the country and aspires towards “Creative India; Innovative India.”

    This becomes relevant in view of the large number of cases pending in courts on copyright and the emergence of newer vehicles where software can be used, including smartphones and OTT.
     
    The objectives of this policy are to increase IPR awareness; stimulate generation of IPRs; have strong and effective IPR laws; modernize and strengthen service-oriented IPR administration; get value for IPRs through commercialisation; strengthen enforcement and adjudicatory mechanisms for combating IPR infringements; and to strengthen and expand human resources, institutions and capacities for teaching, training, research and skill building in IPRs.

    Subsequently, a Cell for Intellectual Property Rights Promotion and Management (CIPAM) has been created as a professional body which will be working under the aegis of DIPP for addressing seven identified objectives of the Policy.

    During 2016, India signed memorandums of understanding in the field of Intellectual Property signed with U.K, Singapore and the European Union. An India-US Workshop was held on Protection of Trade Secrets organized by CIPAM.

    DIPP Secretary Rajiv Aggarwal had recently said India’s IP framework was in the midst of a paradigm shift following the announcement of the National IPR Policy.

    Aggarwal said while the Department was spearheading the overall policy, specific recommendations listed in the policy were being taken up for action by concerned ministries and departments.

    Also Read

    Govt launches IPR toolkit for enforcement agencies

    Copyright Force finally here to fight online piracy   

    India, US should resolve IPR issues at earliest: IACC

     

  • Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    This week had a solo release, Mahayoddha Rama (Animation); the week after Diwali saw two releases, namely, Shivaay and Ae Dil Hai Mushkil. However, the film, lying in cans for eight years now, failed to draw audience. Lacking in publicity and promotion, the film went unnoticed.

    Ae Dil Hai Mushkil had a below par opening and, as the reports that came out from the early audience went against the film, it deteriorated on Saturday and Sunday leading to a weak opening weekend of Rs 35.25 crore. However, after Diwali, the film peaked on Monday almost doubling its opening day figures. The collections remained strong even on Tuesday, being a holiday and a day of family outing. Wednesday onwards, the film found its own level to match its merit as the collections dropped for the film to close its first week with a tally of Rs 78.2crore.

    hivaay, Ajay Devgn’s second attempt at direction with this action adventure, did not generate the expected anxiety and faced a poor opening day response. The collections remained static on the lower side on Saturday and Sunday as the film could put together just Rs 27.8 crore for its first weekend braving dull Diwali days.

    However, the next two days into the new week, the film made the most of two holidays on Monday and Tuesday as the collections on both days took a massive leap. By then, Devgn had also deleted about 10 minutes of length from the film following reports of the 172 minute length affecting collections.

    Collections dropped thereafter on Wednesday and Thursday as the film collected Rs 65.1crore for its first week.

    Minor releases like 31st October (tax free in Punjab), My Father Iqbal, Ek Tera Saath, Gandhigiri rated as total loss projects.

    Motu Patlu (3-D; Animation) added about Rs 10 lakh in its third week to take its three week total to Rs 4.25 crore.

  • Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    This week had a solo release, Mahayoddha Rama (Animation); the week after Diwali saw two releases, namely, Shivaay and Ae Dil Hai Mushkil. However, the film, lying in cans for eight years now, failed to draw audience. Lacking in publicity and promotion, the film went unnoticed.

    Ae Dil Hai Mushkil had a below par opening and, as the reports that came out from the early audience went against the film, it deteriorated on Saturday and Sunday leading to a weak opening weekend of Rs 35.25 crore. However, after Diwali, the film peaked on Monday almost doubling its opening day figures. The collections remained strong even on Tuesday, being a holiday and a day of family outing. Wednesday onwards, the film found its own level to match its merit as the collections dropped for the film to close its first week with a tally of Rs 78.2crore.

    hivaay, Ajay Devgn’s second attempt at direction with this action adventure, did not generate the expected anxiety and faced a poor opening day response. The collections remained static on the lower side on Saturday and Sunday as the film could put together just Rs 27.8 crore for its first weekend braving dull Diwali days.

    However, the next two days into the new week, the film made the most of two holidays on Monday and Tuesday as the collections on both days took a massive leap. By then, Devgn had also deleted about 10 minutes of length from the film following reports of the 172 minute length affecting collections.

    Collections dropped thereafter on Wednesday and Thursday as the film collected Rs 65.1crore for its first week.

    Minor releases like 31st October (tax free in Punjab), My Father Iqbal, Ek Tera Saath, Gandhigiri rated as total loss projects.

    Motu Patlu (3-D; Animation) added about Rs 10 lakh in its third week to take its three week total to Rs 4.25 crore.

  • Industry bodies asked to take forward campaign on IPRs

    Industry bodies asked to take forward campaign on IPRs

    NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

    He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.

    The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.

    CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.

    Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.

    CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.

    The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.

    A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.

  • Industry bodies asked to take forward campaign on IPRs

    Industry bodies asked to take forward campaign on IPRs

    NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

    He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.

    The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.

    CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.

    Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.

    CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.

    The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.

    A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.

  • WPP’s Brand Union promotes Toby Southgate to worldwide CEO

    WPP’s Brand Union promotes Toby Southgate to worldwide CEO

    MUMBAI: WPP’s global brand strategy and design agency Brand Union has promoted Toby Southgate to worldwide CEO, effective 1 July.

     

    Southgate will manage the growth of the global network while to continuing his responsibilities in the Americas. He will remain based in New York and will report to Brand Union and FITCH group CEO Simon Bolton.

     

    “Toby is a true professional in our industry and a trusted adviser to senior clients all around our network. He has a unique thought process and leadership style that enables him to have compelling conversations with clients, prospects and talent alike. I have no doubt Toby has what it takes to step into this role on a worldwide stage and take Brand Union to the next level,” said Bolton.

     

    In this new role, Southgate will be responsible for leading the growth of Brand Union across each of its 24 markets. He will manage all of Brand Union’s international teams and lead collaboration with other WPP agencies, delivering on the group’s ‘horizontality’ strategy.

     

    “I love this business and I’m proud to be leading Brand Union beyond the traditional definition of branding. I’m delighted Simon has given me the chance to lead the network. Brand Union is all about creating brilliantly designed and beautifully connected experiences for our clients and their brands. There is much more to come,” said Southgate.

     

    Southgate brings extensive Brand Union experience to this role, having joined the agency in 2008. He has held a number of roles including Brand Union Middle East managing director, Brand Union UK CEO and most recently, CEO Americas. In his latest role, he helped grow the agency’s footprint leading the acquisition of Epigram, a Brazilian brand and communications agency, in 2014.

     

    He has been a key player in the agency’s business development over the last seven years, bringing in major clients like The Coca-Cola Company, Vodafone, Shazam, GlaxoSmithKline and CBRE.

     

    CBRE global chief marketing officer Paul Suchman said, “Toby’s partnership and dedication to our business has been nothing short of outstanding. Under his leadership, Brand Union has helped us find a powerful global voice and significantly strengthen our brand equity in every market we serve.”

  • Social media hashtags work wonders for ‘Chennai Express’ premiere

    Social media hashtags work wonders for ‘Chennai Express’ premiere

    MUMBAI: Zee TV’s social media strategy to promote the world television premiere of Chennai Express on 20 October saw an unprecedented response on Twitter. The twitteratis went ga-ga rooting this year’s biggest blockbuster.

    It was a time for Shah Rukh Khan fans to show their loyalty and they were not disappointing at all. The fans received the contest with awe and excitement and supported all the hashtags – #ChennaiExpressAt8, #BiggestBlockbusteronZee, #ChennaiExpress #ThePowerOfACommanMan – created to endorse the premiere last Sunday. A first of its kind, this integrated promotional strategy on the digital platforms for the premiere of a movie on television, made people sit back and take notice.

    The well thought out integrated strategy by the team encompassed platforms like mobile, social media and TV to create an unparalleled and first of its kind campaign experience which took the digital platforms by storm. At the core of the campaign was a contest that started six days prior to the premiere of the film.

    The campaign had a virtual ticket window, which allowed all fans to ‘book’ tickets of Chennai Express. All the users after filling in a few details received a digital version of a ‘un-confirmed’ ticket. This was a contest whereby the fans received a PNR number (like the one received while booking a train ticket) and were asked to check the status of their tickets (whether confirmed or waitlisted) on television while the movie was on.

    A live ticker was run during the telecast of the movie where the winners PNR Numbers were flashed. This ensured that all participants watched the movie on the D-Day. Fifty lucky winners were given gift hampers autographed by Shah Rukh Khan as gratification.

    Right from its start and including the day of the telecast, the activity trended daily on social media. All activities and platforms converged resulting the following that were a first in India:

    Zeel head of marketing, national channels Akash Chawla exults: “We’re incredibly proud of this digital campaign that was built around the world television premiere of Chennai Express. Breaking all records is also the fact that #ChennaiExpressAt8 trended continuously for nine hours. This strengthens our belief to deliver path-breaking reach and resonance in an efficient and organic manner.”

    The campaign managed to reach out to more than three million Indians.