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Tag: Promotion

  • Pixis names Neel Pandya as CEO for Europe business

    Pixis names Neel Pandya as CEO for Europe business

    Mumbai: Pixis (formerly known as Pyxis One), a provider of contextual codeless AI infrastructure for complete marketing optimisation, on Thursday named Neel Pandya as chief executive officer of its operations in Europe, in addition to his responsibilities of leading the APAC business.

    Pandya joined Pixis in its Bengaluru office as the APAC CEO in July 2021. “Under his leadership, Pixis witnessed a 185 per cent growth in revenue in the APAC region, with India independently recording 150 per cent of growth. Over the last seven months, in addition to greatly stabilising customer churn, Pandya has also been instrumental in adding close to 30 new enterprise customers,” said the company in a statement.

    “Neel has been doing a remarkable job navigating and growing the business in APAC. In addition to the new volley of customers we’re signing up, we’re also seeing record retention rates with our existing customers,” stated co-founder and global CEO Shubham A Mishra. “Over the last few months, we’ve been noticing steadily increasing traction in Europe, and I believe we have the right person in Neel to lead our Europe business.”

    As CEO of Pixis’ Europe business, Pandya’s key responsibilities will include leveraging existing traction in the region to profoundly grow the business and brand. 

    Weighing in on his appointment, partner at Chiratae Ventures Venkatesh Peddi added, “Neel’s success in the APAC region is testament to his belief in the Pixis vision, as well as his charisma as a leader. His prior experience with the European markets will serve him excellently in executing and staying on top of the expansion roadmap.”

    Pandya is a seasoned leader who possesses the global experience and a deep understanding of consumers in APAC and Europe. Prior to Pixis, he exemplified vast professional capabilities at L’Oréal, Vodafone and GroupM. Additionally, he was named one among India’s Top 40 under 40 Most Disruptive Minds, two years consecutively, and has also served as the youngest media head of all times at L’Oreal and Vodafone.

    “The past seven months at Pixis have seen my learning curve grow steeply, and I’m beyond honoured at being given the responsibility to grow the Europe business now,” said Neel Pandya. “The continent is currently undergoing an interesting and exciting phase in marketing. In fact, digital advertising spends alone have amounted to over 69.4 billion Euros, making it the second-biggest market after the US. I’m thoroughly looking forward to building strong teams that can support us in growing our European operations.” 

  • Arvind Srivastava promoted to chief strategy officer of Ogilvy Asia

    Arvind Srivastava promoted to chief strategy officer of Ogilvy Asia

    Mumbai: Ogilvy has promoted Arvind Srivastava to the position of chief strategy officer of Ogilvy Asia. He succeeds Benoit Wiesser, who will be relocating to Europe.

    Srivastava started his career as a CRM planner at OgilvyOne Delhi and has spent nearly 18 years with Ogilvy Asia in various strategic planning roles across the markets. He is currently serving as chief strategy officer, Ogilvy China. “Srivastava will continue to work from Shanghai where he has been since 2016,” said the company.

    “Arvind has done an outstanding job for Ogilvy Asia for nearly 20 years in various strategy roles across several Asian markets,” said co-chief executive Asia and chief executive Greater China Chris Reitermann. “He has a deep understanding of the evolving strategy needs of our Clients and brings a great mix of business, brand and digital strategy to our offer. We very much look forward to partnering with him in building on the strong foundation set by Benoit and I’m personally excited to have a strong strategy partner continuing to be based out of China.”

    Srivastava previously led and anchored Ogilvy China’s strategy for global clients such as Nestlé and The Coca-Cola Company and played a key role on large Chinese brands, including AliExpress.

    “Ogilvy has one of the strongest and the most effective strategy teams in Asia, and I feel truly honored to be given this responsibility,” said Srivastava on his new role.“I am excited at the opportunity to partner with our strategy and business leaders to continue evolving and modernising Ogilvy Asia’s strategic solutions to drive growth and impact for our clients at the intersection of capabilities.”

  • Havas Media Group India elevates Uday Mohan as president & chief client officer

    Havas Media Group India elevates Uday Mohan as president & chief client officer

    Mumbai: Havas Media Group India on Monday announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. This new announcement is aligned with Havas Group India’s vision of building strong leadership across each of its agencies, said the company.

    In this new role, Mohan will continue to report into Havas Media Group India CEO Mohit Joshi. “I have completed 15 years with Havas Media Group India, while Uday has spent 14 years. Uday is a friend, partner and key to the resurgence of the Media Group in the last few years,” said Joshi. “He has been working closely with me and the leadership team to turn around Gurgaon operations into one of the largest in India; and in scaling up the Mumbai operations by forging strong client relationships, wins with marquee clients such as Tata Motors CVBU, TVS Tyres, ACC & Ambuja Cement among others. I look forward to his continued support and leadership.”

    The elevation comes on the heels of Mohan’s stint of 14 years with Havas Media Group India, during which he has consolidated his role as an effective leader and a strong partner to several clients. Over the last few years, Mohan drove innovation, transformation, and meaningful media strategy for clients, during extremely volatile market conditions. It led Havas Media Group India to garner strong growth, increase market share, win prominent clients and many industry awards and recognition, the agency said in a statement.

    “We have been consolidating the senior leadership teams of each of our agencies. Going forward, these leaders will not only drive our business growth but will further fortify our vision of integration, enhance our reputation, and help secure greater milestones and accomplishments,” said Havas Group India Group CEO Rana Barua. “Uday’s experience and client partnerships make him the apt leader to drive this for HMG India with Mohit’s vision.”

    Commenting on his new role, Uday Mohan said, “I have spent a long innings with HMG India and witnessed the agency go through several transformations. However, the innovations, integration and collaborations in the past three years have been unprecedented and put us in the top league in the country. I thank the group for empowering with newer challenges and look forward to working with the leadership team, many wonderful clients and colleagues, launching newer expertise, to consolidate our strengths further.” 

  • Achint Setia named marketing & social comm business head at Myntra

    Achint Setia named marketing & social comm business head at Myntra

    Mumbai: Flipkart-owned fashion e-commerce platform Myntra has promoted Achint Setia to the position of marketing and social commerce business head. He was previously the VP and business head – social commerce at the fashion portal.

    In his new role, Setia will be responsible for building Myntra brand, loyalty program (Insider), user growth, content-led commerce, and Live commerce businesses.

    “Starting another new chapter at Myntra helping people look good and feel good! Thanks to my teams, mentors and well wishers,” Setia said in a LinkedIn post, announcing his new role.

    Setia is a business building expertise in consumer tech and media with cross-functional experience across marketing, operations, strategy, content, product development, and analytics.

    He joined Myntra as VP of marketing in 2018 and led brand, sale events, digital and performance marketing in that role. He conceptualised, launched and scaled the Myntra loyalty programme (Insider) and the venture into content to commerce play (Myntra Studio).

    Before joining Myntra, he worked with companies like McKinsey & Co, Microsoft R&D, and Viacom18 Media.  

  • Reshma Rohida promoted as social media & creatives manager at iVIPANAN

    Reshma Rohida promoted as social media & creatives manager at iVIPANAN

    Mumbai: Marketing and management services company iVIPANAN Digital has announced the promotion of Reshma Rohida to the role of manager – social media and creatives. She previously held the position of creative designing lead and managed the creative department for the assigned clients.

    Rohida has been working for the agency for more than three years and leading the creative designing team. In her new position, she will drive out social media strategies for her existing client base and also continue her role as the creative designing lead.

    She has worked on some key projects as a lead designer like Anita Diamonds, SVNIT College of Engineering, La Pino’z Pizza, We Care Pharmacy & Clinic- Canada, Eyes Deal, SAMP Surad Group, and many more.

    “Reshma joined iVIPANAN in 2018 after she completed our digital marketing course. She had a keen interest in creative designing and video making,” said iVIPANAN founder Bhautik Sheth. “With good knowledge of digital marketing, she set herself well in her role and excelled too. We wanted her to take more responsibilities in our social media department. Her current designation will help us leverage more out from her. She will continue leading as our creative department too.”

    “With this new position, I am looking over a new horizon that will embark my journey towards creating a difference for the clients of iVIPANAN,” stated Reshma Rohida on her role. “My new managerial position will help me draw out creative stories that adds a new life to the social media management strategies.”

  • Fyp ties up with film ‘83’ to reach out to Gen Z

    Fyp ties up with film ‘83’ to reach out to Gen Z

    Mumbai: Fyp, Neobank for teenagers has announced its association with the film ‘83’ for a cross-promotional deal. The film based on the historic 1983 World Cup win released in theatres on Friday.

    The brand has launched its TVC for the association online as well as on the OTT platforms with the sole aim of introducing the Fyp to newer consumers and induce brand trials. “The association is symbolic of the breakthrough that Fyp aims to bring by raising financial literacy amongst teenagers and helping them become responsible and independent,” it said in a statement.

    “Financial literacy and money management have become an important component of life. At the same time, it is a gap left unattended in our education overall, which results in a lack of confidence in managing finances among young professionals when they first start a job and makes them prone to misguided investment decisions We wish to bridge the financial literacy gap among teenagers by giving them exposure to digital payments and through built-in features in the Fyp app,” said Fyp founder and CEO Kapil Banwari.

    Reliance Entertainment head of marketing Sameer Chopra said with this collaboration, they intend to reach out to all the young film fanatics and inspire them to never give up. “Back In 1983, the Lord’s Cricket Ground witnessed 14 men beat the twice over World Champions West Indies, putting India back onto the cricket world stage. With this association, we hope that the millennials & Gen Z’s always aspire to keep striving for glory,” he added.

    Co-founder of Anee’s Media the agency responsible for the association Deepak Patel said, “It is a bold step taken by Fyp to associate itself with ‘83.’ It will definitely create huge excitement among the teens and the parents to know more about Fyp which will help in amplifying the brand awareness.”

    The film produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment, and 83 Film Ltd released in theatres on 24 December in Hindi, Tamil, Telugu, Kannada, and Malayalam.

  • Sociowash elevates Surbhi Allagh to business head, Mumbai

    Sociowash elevates Surbhi Allagh to business head, Mumbai

    Mumbai: Creative digital marketing agency Sociowash has named Surbhi Allagh as its new business head for Mumbai.

    With more than half a decade’s worth of experience in the advertising industry and close to four years in the organisation, Allagh has a clear understanding of the advertising industry and Sociowash’s culture that needs to be built in Mumbai, said the agency in a statement.

    Hired as a creative lead and soon promoted as the agency’s creative director, Allagh is also an instructor at the Sociowash and is currently helping build Sociowash Studios, a new venture that is soon to be launched by the organisation.

    With 200 brands and 120 team members across both of its offices, the agency is set to expand its Mumbai team. “Surbhi joined us in February 2018 as a creative lead. While working with a team of over 50 individuals, she has built a massive pipeline of future leaders,” said Sociowash co-founder Pranav Agarwal. “She then took the challenge to set up Sociowash in Mumbai, having acquired and created a strong brand portfolio comprising names like P&G, Viacom18, UpGrad, Voot, Starbucks, Big Bazaar, Nykaa, and more.”

    Allagh has worked in a plethora of profiles ranging from programming executive to brand stylist before joining Sociowash.

    “Over the last few years, we have established ourselves as one of the go-to creative digital agencies for brands across genres and the next few years would aim at setting up a strong team in place along with accelerated growth,” said Allagh. “While the pandemic years emphasised on the need to strengthen our teams and processes across the agency, the next years would aim at further scaling the business while continuing to add value.”

  • Pritish Wesley named head of creative marketing production at Netflix India

    Pritish Wesley named head of creative marketing production at Netflix India

    Mumbai: Netflix India has elevated Pritish Wesley as head of creative marketing production. He joined the streaming giant in 2018 as a marketing creative producer.

    In his previous role at Netflix India, Wesley served as campaign operations manager, where he worked with the marcomm teams to strategise, ideate and produce marketing campaigns for Netflix’s content.

    With over 13 years of work experience in the media and advertising industry in India, Wesley previously worked with agencies like Ogilvy & Mather, DDB Mudra, McCann Erickson and the Mullen Lowe Lintas Group. He has primary experience in account management, with a short stint in planning.

    He has worked with clients across industries and categories, such as entertainment, FMCG, alcohol, retail, automobiles, real estate and infrastructure, technology, DTH dish TV service providers, fashion, and jewellery.

  • Intel names Steve Long as APJ regional leader

    Intel names Steve Long as APJ regional leader

    Mumbai: Intel Corp on Tuesday announced the appointment of Steven A Long as general manager of Asia Pacific and Japan (APJ) region. Long is corporate vice president in Intel’s sales, marketing and communications group.

    In this new role, Long will be responsible for Intel’s overall business in the APJ region, including driving revenue growth, engaging with the local ecosystem to create new opportunities, and strengthening our existing customer and partner relationships, said the tech giant in a statement.

    Long was most recently global head of sales for Intel’s client business. He joined Intel in 2000 and has held a breadth of positions across sales, marketing, product planning, pricing and operations, working in Asia, Latin America, and the USA. His previous assignment in Asia was in Hong Kong in 2004, managing the operations team responsible for Intel’s business in the region.

    “I am thrilled at the opportunity to continue driving growth and leadership for Intel in this incredibly diverse APJ region, more so at a time where the digitisation of everything has been accelerated by the four superpowers of AI, pervasive connectivity, cloud to edge infrastructure, and ubiquitous compute,” stated Long on his new role.

    He holds a bachelor’s degree in Latin American studies from Tulane University, an MBA from Texas A&M University, and is an alumnus of the Harvard Advanced Management Program.

  • PepsiCo names Ram Krishnan as CEO, international beverages

    PepsiCo names Ram Krishnan as CEO, international beverages

    Mumbai: Global snacks and beverage company PepsiCo has promoted Ram Krishnan, currently serving as chief commercial officer, to the newly created role of CEO, international beverages and chief commercial officer.

    The company also appointed Jane Wakely as executive vice president (EVP), chief consumer and marketing officer and chief growth officer (CGO), international foods.

    Both executives will report to PepsiCo chairman and CEO Ramon Laguarta.

    Krishnan, a 15-year PepsiCo veteran, will focus on driving accelerated growth for the international beverages business, including the company’s international franchise bottlers, with an end-to-end focus on brand-building, innovation, supply chain, digitalisation, talent, and sustainability. He will also be charged with leading faster growth for the SodaStream and Beyond the Bottle businesses, as well as the Pepsi Lipton partnership, the company’s joint venture with Unilever.

    This move, effective January 1, 2022, will bring PepsiCo’s critical beverage expertise and commercial capabilities into one group, with an eye toward optimising the end-to-end operating model, capital allocations and building new capabilities. Krishnan will continue to oversee the company’s e-commerce business and global commercial capabilities, said the statement.

    “Ram has been an incredibly effective leader for our commercial agenda,” said Laguarta. “With this newly created role, he will bring focus and a proven formula for success to drive faster growth for our International Beverages business.”

    Wakely brings to the company an intense focus on consumers, insights and building best-in-class brand and category growth strategies.

    In this new role, she will focus on driving accelerated growth by elevating PepsiCo’s consumer-centricity, innovation, brand, and marketing capabilities. As CGO – international foods, Wakely will be responsible for accelerating the Positive Choices pillar of pep+ (PepsiCo Positive), which includes evolving the company’s portfolio into new spaces that are better for the planet and people by developing products with more diverse ingredients, such as plant-based proteins, nuts and seeds, and whole grains.

    “Jane is a creative and commercially-oriented marketer who is passionate about purpose and innovation as critical growth levers,” said Ramon Laguarta. “She has a proven track record of success, and I am confident that with her leadership, we will take our consumer-centricity, innovation, brand, and marketing strategies and capabilities, and International Foods growth to a new level.”

    Wakely joins PepsiCo with 28 years of marketing experience at Procter & Gamble and at Mars, where since 2019 she served as lead CMO and CMO of Pet Nutrition, one of the largest divisions of Mars’ $40 billion portfolio. She was previously global CMO of its chocolate division. She has operated globally and in highly complex product categories, brands, and businesses across a variety of growth, turnaround, and transformation challenges.

    “PepsiCo is a marketing powerhouse known for its commitment to innovation and world-class, consumer-focused brands,” said Wakely. “I look forward to working with my future colleagues to delight consumers with new propositions and purpose-driven brands that bring pep+ to life.”