ITV

Tag: Promotion

  • Mahindra Group names Pramuch Goel as VP & head – group comms

    Mahindra Group names Pramuch Goel as VP & head – group comms

    Mumbai: Multinational business conglomerate Mahindra Group on Wednesday announced that it has elevated Pramuch Goel as VP and head – group communications, with immediate effect. He will report to Mahindra Group’s chief customer and brand officer and member of the group executive board Asha Kharga,

    In his previous role, Goel was a strategic communications head for auto and farm sectors. He takes over from Varsha Chainani, who has decided to pursue opportunities outside of the Mahindra Group. “The group communications team and communications heads of businesses will report to Goel,” said the company.

    “Pramuch is an accomplished brand and communications leader who has been part of the Mahindra Group for several years, working and contributing to various businesses. At Mahindra, it has always been our endeavor to nurture and promote talent and I am very pleased to see him grow and further his career with us,” said Asha Kharga. “I would also like to take this opportunity to thank Varsha Chainani for her contribution to the Mahindra Group and wish her the best for her future endeavors,” she added.

    Goel has been with the Mahindra Group for over five years and has previously worked for sectors including Mahindra Lifespaces, Mahindra Holidays and Mahindra Partners. He was also responsible for the IPO communications of Mahindra Logistics. 

    He has 25 years of experience in brand and communications function and has worked with top global companies including Samsung Electronics, Cisco Systems, and IBM. 

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  • Lyxel&Flamingo promotes six leaders as partners amid business growth plans

    Lyxel&Flamingo promotes six leaders as partners amid business growth plans

    Mumbai: Lyxel&Flamingo (L&F), a Gurugram-headquartered digital-first marketing agency on Tuesday announced major restructuring of its leadership team. The company has elevated six homegrown leaders as new partners to further strengthen the focus on scaling its business pan-India.

    The company’s partner comprises of Nishant Singh (creative director – copy), Nishit Mohan (head of technology), Shivam Singh (team lead R&D), Hitanshu Gupta (solutions architect), Upesh Verma (head of e-commerce) and Ashish Sharma (delivery head). “The six newly-minted partners have already spent more than half a decade with the company and have risen through the ranks to now lead very important and profitable businesses within the L&F fold,” said the statement. 

    “We are incredibly proud to elevate six of ‘our own’ to partners as they represent what homegrown talent can do for the growth of any company. Having come up through the ranks, they embody & exemplify the strong cultural values our organisation is exceedingly proud of,” stated L&F co-founder and CEO Dev Batra. “A few of them began their professional careers with us and have soldiered on through thick & thin to have reached this pivotal point in their careers. They have demonstrated the same perseverance and other core values integral to L&F like any other partner has and hence, this elevation only makes natural sense.”

    The four original co-founders, Dev Batra (CEO), Yesh Miranda (CCO), Shreyansh Bhandari (COO) and Priya Batra (director – people strategy and growth), shall dilute as much as 20 per cent of their equity in order to help more than 30 leaders within their company become partners over the next three years in an industry-first restructuring and organisation building process, said the company in a statement.

    “As a team we have always had the unwavering belief that L&F has what it takes to grow into a globally relevant, multinational, marketing agency from India. To strengthen our mission of ‘Building For The Future’ and further build on our vision, the natural step was to groom the next generation of leadership within a structure where they hold more equity in the company & build on the momentum of growth & new competencies,” Batra further said.

    “The company’s growth culture is an integral part of our outlook. We focus on doing things passionately and always pushing the envelope – yet giving complete independence to our people to decide their own growth and enabling this in a decentralised manner,” commented Priya Batra. “This is where the six new partners are going to bring their expertise to the table – Building For The Future in the process- for brands & for the organisations alike.”

    In the last few years, L&F has established competencies across digital, social, analytics, tech, CRM and automation. The company has business spread across Gurugram, Mumbai, Bengaluru, Vancouver, Canada and Wyoming, US. 

  • Shradha Agarwal named as Grapes CEO

    Shradha Agarwal named as Grapes CEO

    Mumbai: Integrated marketing agency Grapes has elevated Shradha Agarwal to the position of chief executive officer. She takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes. 

    Agarwal’s role will be instrumental in leading and expanding the business for the company while overseeing the overall operations, across the agency’s three offices in India – Delhi, Mumbai and Bangalore, said the company in a statement. 

    She will be based out of the agency’s headquarter in Delhi and will manage the overall business and operations of the company, it added.

    “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back,” said Grapes founder Himanshu Arya, speaking on the appointment. “She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

    With over a decade’s experience, Agarwal has a deep understanding of providing strategic direction, and providing end-to-end solutions to clients, according to the agency.

    Talking about her plans for Grapes, Shradha Agarwal commented, “I look forward to embarking on my journey as the CEO and taking Grapes forward to new successes. Together with my amazing team of young achievers, I hope to deliver more path breaking solutions and deliver immense value to our clients.”

  • VMLY&R India elevates Pooja Jauhari to group CEO

    VMLY&R India elevates Pooja Jauhari to group CEO

    Mumbai: Global brand and customer experience agency VMLY&R on Wednesday announced the appointment of Pooja Jauhari as chief executive officer, VMLY&R India across its group of companies. Based out of the agency’s Mumbai office, she will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.

    Jauhari takes over from Anil Nair, who is moving on to pursue new opportunities. Nair joined VMLY&R in 2019 from Law & Kenneth Saatchi & Saatchi India, where he was CEO (digital) and managing partner. VMLY&R first welcomed Jauhari in 2020, as the CEO of The Glitch. The independent creative agency was acquired by WPP in 2017 and integrated into the VMLY&R network in November 2020.

    In this new role, she will oversee the agency’s combined operations, including VMLY&R, The Glitch, VMLY&R Commerce and GTB, across its three offices in India – Mumbai, Delhi and Chennai – plus its service of clients across the Indian subcontinent, said the statement.

    She is also tasked with further integration of the network’s creative excellence in India, with its very strong customer experience, commerce and data capabilities, into an integrated powerhouse focused on human centricity, diversity, inclusion & high performance, it added.

    “Since welcoming The Glitch into the VMLY&R network in 2020, we are seeing that together with VMLY&R India, the whole is far greater than the sum of the parts,” said Tripti Lochan. “Pooja’s proven track record of having driven a gender-blind and positive influence approach, aligns perfectly with our ongoing vision towards ever-improving our own inclusivity and progressiveness. Combined with her track record in growing The Glitch to be one of India’s best-known agencies, producing work for clients both nationally and globally, we believe her elevation makes us even better at creating connected brands, driving business for our clients, and positively impacting the communities they live in.”

    “We thank Anil for being a part of our continued growth in India, and wish him the very best in the next stage of his journey,” she further said.

    Having started her marketing career at JWT two decades ago, Jauhari moved to Unilever and then Worldwide Media before joining The Glitch in 2013. There, she was instrumental to the agency’s success, leading its strategic planning, plus setting its goals and approach to both business and culture.

  • Prasuma strengthens its leadership ranks, promotes Lisa Suwal to CEO

    Prasuma strengthens its leadership ranks, promotes Lisa Suwal to CEO

    Mumbai: Momo brand Prasuma has announced the promotion of Lisa Suwal from chief growth officer to chief executive officer. At the helm of the company, Lisa will now oversee the fast-growing brand’s top-line, bottom-line, profitability, and overall management. 

    The daughter of Prasuma’s founder Mehendra Suwal, Lisa will also ensure that the company’s mission and vision are thoroughly implemented across its operations. 

    Having been the driving force behind the launch and resounding success of Prasuma Momos, she brings a wealth of FMCG, e-commerce, dynamic brand building experience, strategic insight, and passion to the CEO position. With strong people management skills and the ability to bring ideas to fruition, Lisa has been viewed as the right person to take the brand’s legacy forward.

    “I am thrilled and proud to pass on the mantle of my beloved business to the most capable person I could think of. Coincidentally, she happens to be my daughter,” commented Prasuma founder Mahendra Suwal. “The time is right, the business is on the verge of being ripe. I wish her nothing but the best and am sure that with her leadership this business will reach heights that it has never seen before.”

    This year, her first as CEO, Lisa looks forward to driving sales and distribution for the brand by onboarding more retail channels and partners while also unlocking strategic product diversification. In the next five years, she envisions Prasuma becoming a global food brand, bringing joy and nourishment to families, enriching lives with extraordinary food, said the statement.

    “Creating categories and launching first to market innovations have been the hallmark of our business. We were (Prasuma) the first ones to bring fresh and chilled deli meats to India and I am proud to have been able to contribute to that tradition with the launch of India’s first and most loved frozen momo Blbrand,” said Lisa Suwal. “I am grateful for this opportunity as I know how valuable it is given the value that I know we will create. I look forward to the journey ahead, more mouthwatering, high quality products, more consumers, and definitely more consumer love. This is just the beginning!”

    Launched in 2019, Prasuma Momos has an omnichannel model with distribution across 70 cities. In 2021, on the back of growing consumer demand, the brand’s distribution footprint almost tripled, increasing from 40 to 70 cities. Its retail presence went from 1000 to 5000 stores over the past year. Prasuma is available in all top modern retail chains as well as e-commerce platforms.

  • CupShup promotes Nikshit Patani to VP – growth

    CupShup promotes Nikshit Patani to VP – growth

    Mumbai: CupShup, a full-service agency has promoted Nikshit Patani to the position of VP – growth. He has been associated with CupShup for over five years at different levels.

    In his new role, Patani will be reporting to Cupshup co-founder Sourav Kumar and will be accountable for the overall growth of the agency and will be responsible for client relationship, retention programming, planning expansion strategy and more importantly people & process building across the organisation, said the statement.

    “We are happy to have Nikshit in this new role. He deserves every bit of it, his passion and enthusiasm were palpable at the first meeting and is still intact till today,” said Sourav Kumar. “His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”

    Patani joined CupShup in the year 2017 as an operations manager. He rose through the ranks strengthening operations, client servicing and account management.

    He has expertise in BTL activations and offline advertising for 100+ brands and worked for industries that include FMCG, BFSI, fintech startups, consumer tech, ed-tech, med-tech and many more.

    “I am thankful for Sourav’s trust in my abilities and vision,” said Nikshit Patani. “The journey has been phenomenal from an Ops Manager to now VP growth – CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”

  • Cashify elevates core team members to bolster its leadership team

    Cashify elevates core team members to bolster its leadership team

    Mumbai: Cashify, a homegrown app for selling old gadgets has elevated Siddhant Dhingra as a co-founder and chief business officer- global markets, Akash Chauhan as chief operating officer (COO) and Shubh Darpan is now chief revenue officer (CRO). The following move comes in view of further strengthening its leadership team to scale up the business and pave the way for the next phase of growth.

    True to its philosophy of democratising technology, Cashify has witnessed tremendous growth in the past few years. The company plans to offer omnicategory services to users. As Cashify’s services grow and expand, the company will greatly benefit from the experiences of its core leadership in the space, said the brand in a statement.

    “In the last one year, we have witnessed multi-fold growth in terms of expansion, marketing and verticals. The appointments come at a critical time as we continue a rapid growth pace and seize opportunities to expand the refurbished business,” said Cashify’s co-founder and CEO Mandeep Manocha. “Each one of them has played a significant role in the company’s growth and expansion, and we are pleased to recognise their accomplishments through these well-deserved promotions.”

    Nakul Kumar is Cashify’s co-founder and has been in charge of operational, managerial and administrative procedures, reporting structures and operation controls to the company as its COO since 2013. Now Kumar will be taking charge of the entire marketing portfolio as the CMO of Cashify. In his new role, he will oversee the entire gamut of digital, product, PR/comms, and brand marketing.

    Siddhant Dhingra who joined Cashify seven years ago as head of marketing and alliances and is one of the first few key members who helped build Cashify. During his tenure, he strategised and drove the entire device journey from order placement, customer support, order fulfillment and liquidation. He also led the planning, development and execution for a one-of-a-kind Reverse Logistics Platform and Operations Unit for smartphones while strategising operations for efficiency through product and training. In his new role, he will focus more on the expansion of the enterprise solutions and will continue exploring international markets for Cashify.

    Aksh Chauhan joined Cashify as VP for logistics and has been working with Cashify for the last 6.5 years. With his self-driven entrepreneurial leadership skills, he has aided in building Cashify’s robust supply chain network for better control and efficiency to support rapid growth. In his new role, he will be leading Ooperations at Cashify and focus on building the ecosystem for a circular Eeconomy in the used smartphone category.

    Shubh Darpan has been working with Cashify for the last 4.3 years and played an integral role in redefining business with a strong data-led approach. His skills in pricing, customer acquisition & growth, data analytics & BI have led Cashify to grow on a limitless road of profit. In his new role, he will be in charge of pricing, growth & revenue with the primary focus on building the D2C channel for refurbished mobiles. 

  • Kinnect bolsters senior creative management with key appointments

    Kinnect bolsters senior creative management with key appointments

    Mumbai: Media company Kinnect has announced the key appointments in order to continue its focus on the product offering, people and consolidating client businesses under the new operating system. 

    The agency has promoted Kartiyeka Tiwari to national creative director from his prior role of VP- creative strategy, Mithun Mukherjee to executive creative director from senior creative director, and Ashish Tambe to executive creative director from his past role senior creative director.

    “The new structure enables the agency’s greatest people to provide a focused and committed collaboration to our customers, bringing the disruptive creative vision, agility, and fluidity that is required today to transform our clients’ businesses and create memorable brands,” said the statement.

    Commenting on the elevations, Kinnect COO Chandni Shah said, “This step will help us accelerate growth, build on our digital craft capabilities and propel the agency to new heights. In terms of clients, business, accolades, and fame, 2021 was a hard but incredibly successful year for the agency.”

  • SoCheers scales up leadership team with key elevations

    SoCheers scales up leadership team with key elevations

    Mumbai: SoCheers, a digital-first full-service advertising agency has elevated some of its core team members across verticals, namely content and brand experience. The newly elevated members will now be a part of the senior management team, playing a pivotal role in the decision-making process, said the agency.

    Shivani Kamdar, who completed seven years with the agency this month, has been elevated from the head of content to associate creative director. In this new role, she will be extending major support to all creative departments, with a core focus on growing the teams, harnessing talent and helping cultivate bigger and more meaningful campaigns for the clients. Keeping a business-centric approach, she will add value to the top as well as the bottom line through her initiatives.

    Tanvi Bosmia, who has been associated with SoCheers for more than eight years, was elevated from the position of group account manager to associate account director of the brand experience team. She will be handling the overall clientele of the agency, in charge of bringing in more revenue from a business point of view.

    Aakash Gopalani, who was the account supervisor, has now been appointed as the group account manager in the brand experience team. He will be handling the client communications along with managing a team of 20+ account management professionals. He will also be leading the strategic initiatives of 15+ brands’ digital presence, followed by exploring newer revenue streams for the organisation.

    “Whether it’s client management or content development, each of these newly elevated individuals bring something unique to the table with their wide-ranging industry experience,” said SoCheers co-founder and CEO Mehul Gupta. “As we look forward to expanding our client base, catering to brands across different industries like finance, FMCG and D2C, and onboarding new talent this year, these elevations will be instrumental in achieving our target of 75 per cent growth in 2022.” 

  • Roopesh Pujari elevated as CTO at Publicis Groupe India

    Roopesh Pujari elevated as CTO at Publicis Groupe India

    Mumbai: Publicis Groupe India has elevated Roopesh Pujari to the position of chief technology officer. 

    In this role, he will steer the development of all technology capabilities across the company in India including expansion of cloud solutions, platform integration, capability and capacity building and streamlining partners. “He will work closely with the India leadership team and his priorities will include stronger cohesion of specialised teams across the group agencies and practices, acceleration of both bespoke and enterprise projects that sharpen client success,” said the company in a statement.

    “Given the rapidly evolving landscape around 5G, web 3.0, metaverse, NFTs, blockchain, crypto and the like, technology roadmap is central to the success of any business. The new role will aid us in futureproofing our organisation as well as enabling the right support to client strategies,” said Publicis Groupe South Asia CEO Anupriya Acharya. “Roopesh not only brings the right experience and competence but comes in with an exemplary track record from within our organisation.”

    Pujari comes with 25 years of IT leadership experience in product design/development, core system transformation, enterprise architecture, program management, process improvement and services management across various domains – BFSI, manufacturing, consulting, publishing, aviation/airlines, healthcare. A mechanical engineer from Karnataka University, he is also a qualified MBA and MS in strategic finance from Indiana University, USA.

    Before joining Publicis Media in March 2019, he had worked extensively both in India and the US with organisations such as Apple, Pfizer, Dell, the US Army, Mondelez, etc. He also has rich experience in hiring and ramping up teams in both the US and India.

    “Technology is the bedrock of all growth,” commented Roopesh Pujari. “Over the last years, we have invested strongly in the technology capabilities across the group, and I am excited to take on this opportunity that allows us to scale up tech solutions across the group – from creative to content to media to experiences! With such a vast canvas I believe we will also become a super-attractive employer for talented individuals looking for true variety in exposure and experience.”