ITV

Tag: promotes

  • ESS promotes Kerr and Boswell

    ESS promotes Kerr and Boswell

    MUMBAI: ESPN Star Sports has promoted Mike Kerr to vice president, sales operations and strategy. Louis Boswell has also moved up, from senior manager to director affiliate sales.

     

    Kerr was previously director of sales operations and strategy and has been with ESPN Star Sports for five years. Based in Singapore, he reports to vice president of advertising sales Charles Less.

     

    Boswell, who previously worked with BBC Worldwide and Discovery Channel Asia, reports to senior vice president, Adam Zecha.

  • MTV India promotes Ashish Patil

    MUMBAI: MTV networks India has elevated director – programming, acquisitions and talent & artist relations Ashish Patil to vice president and GM creative & content who will be reporting to Cyrus Oshidar who heads the portfolio.
     
     

    Patil will oversee the continued development and drive of the key functions under creative and content that comprises production, on air promotions as well as his previous portfolio.
     
     

    Earlier this month, Vijay Subramaniam was promoted to take on the role of sales director MTV reporting to Nitin Jain, vice president, ad sales. He took on the functions of Vineet Puri who is moving to MTVN Indonesia as head of sales.
     

  • McDonalds TVC promotes the ‘Happy Meal’ experience

    MUMBAI: Today with intense competition in the food sphere thinking outside the box is becoming increasingly important. Fast food major McDonalds claims to have done just that with a new Happy Meal experience.

    The initiative will feature enhanced Happy Meal Menu offerings as well as a number of new restaurant initiatives. A few days ago a television ad went on air to communicate the launch to audiences across the country. The television film highlights how the emotional bond between a mum and child are translated into magical moments through a unique experience at McDonald’s.
    Through a variety of new programmes and innovative restaurant transformations, McDonald’s restaurants will aim to increase its special bond with kids and establish an emotional connect with mums.

    The New ‘Happy Meal’ menu will for the first time include the kids favourite fries and distinctive toys for the young boys and girls – Galidor for boys and Hello Kitty for girls. A fresh new look is also being given to the packaging of the ‘Happy Meal’ menu box to actively engage the attention of the child.
    Additional in restaurant initiatives for the kids include new playpens, Sony play stations, toy machines, Ronald merchandise and Ronald footprints leading up to a special kid counter – where they can order the food themselves.

    Kiddie fun tours will also be organised and the child will be encouraged to make his own shake or ice-cream, a small gesture to make him feel special. The hostesses will offer free delight cones to kids and will also play games with them.
    McDonald’s has also tied up with Nokia cellphones to share the experience of faster mobile technology to its customers. Kids visiting the restaurants can get themselves clicked on a Nokia cell phone, wearing a Galidor or a Hello Kitty outfit. The picture will be presented to the child in a frame with his/ her Happy Meal box.

  • National Geographic Ventures promotes Weil as EVP

    MUMBAI: National Geographic Ventures (NGV) has named William Weil as executive vice president, strategy, marketing and entertainment and promoted Patricia Najda to vice president, domestic (as in US) home entertainment.
     

    NGV chief operating officer Edward Prince was quoted in an official release as saying, “Over the past few years, National Geographic has seen significant growth in the television, DVD and digital entertainment space.

    “Will and Patti have been at the forefront of growing this business in North America by extending the brand into more wide-reaching entertainment genres and taking advantage of new opportunities in the digital marketplace.”
     
     

    Weil will take on new duties in support of the growth of National Geographic’s entertainment businesses, including feature films and kids’ programming, while continuing to oversee North American home entertainment and sponsorship and integrated marketing for National Geographic Television & Film (NGT&F), the release states.

  • SET India promotes senior officials

    MUMBAI: Soon after changing its ad sales structure, Sony Entertainment Television (SET) India has carried out large scale promotions across the organisation.

    Around 30 executives have been promoted, says a source in SET India. Three vice presidents have been elevated as senior VPs. These include Neeraj Vyas who is ad sales head of Sony Entertainment Television channel, Sneha Rajani who looks after acquisitions and programming for Max, and Anjani Kumar from human resources.
     

    Vyas was earlier VP ad sales north before being made head of ad sales for SET as part of the restructuring carried out last month. Sony had put in place independent ad sales channel heads. While Deep Drona was to handle Max, Vivek Gupta was given Sab TV (recently acquired by Sony) and Vijay Koshy the English channels AXN and Animax. The individual channel heads were reporting to SET India EVP, sales & revenue management Rohit Gupta.
     
     

    Rajani, who was earlier handling acquisitions, is given an additional portfolio of programming. This was with PS Parasuram who is now looking at programming for Sab TV in the interim period.

    Nina Jaipuria, who was assistant vice president marketing in SET, will now be heading Sab TV’s marketing. She will take on her new role next month.

  • ICICI Prudential promotes Bhatia to head of marketing

    NEW DELHI: ICICI Prudential Life Insurance has appointed Abhishek Bhatia as the head of marketing. The 28-year old, whose career has spanned six years, was previously working as marketing manager with the same insurance company.

    Bhatia, an alumnus of IIM Calcutta started his career with SmithKline Beecham Consumer Healthcare , where he was responsible for handling brand Boost. Bhatia decided to move on after a two and a half years stint there and joined ICICI Prudential Life Insurance as a brand manager.
    Bhatia is pleased with his sojourn so far. “The main challenge is to think beyond convention. There is hardly any FMCG company with advertising plans looking beyond TV. Almost of all them seem to be missing out on impact. One of the reasons why I joined ICICI Prudential Life Insurance was the fact a new industry and a new company gives freedom and opportunity to do something different. Over here, the challenge was to start a brand from scratch. Having done that with the corporate brand, we also created categories like Retirement Solutions from a zero base. So it’s been quite challenging and satisfying as well,” said Bhatia.

    Reminiscing his stint at SmithKline Beecham, he said, “The high point there was creating a 360 degree marketing plan around Sachin Tendulkar. Rather than distributing conventional freebies, we decided to go for memorabilia of Sachin. The idea was not only to reach out to mothers but kids as well, creating pester power.”

    Bhatia and his team at ICICI Prudential Life Insurance, which is currently reviewing the media planning and buying account (currently with Initiative Media), has already worked some innovative campaigns. For instance, a tie-up with the Dabbawalla Organisation in Mumbai for a direct marketing exercise, to talk to the customer through a non-cluttered route, and thereby have a higher impact. Also, introducing a tax planner by the name of Chintamani on radio, who would answer consumer’s queries about the role of insurance in financial planning.

  • National Geographic promotes two senior for its TV, film unit

    MUMBAI: National Geographic Television & Film (NGT&F) in the US has announced promotions for two senior members of its production team to the newly created positions.

    Michael Rosenfeld who is currently specials and event programming senior VP moves up to executive VP. Meanwhile Roy Ennis who serves as production finance and strategic planning VP has been named production affairs and international business operations VP.

    NGT&F president Tim Kelly said, “Over the past three years, Michael has increased the output of the National Geographic’s Specials unit from six hours a year on PBS to 40 hours for PBS, Fox and the National Geographic Channels. His team has produced some superb event programmes, recently setting a new ratings record for National Geographic’s US Channel with Inside the Secret Service. Michael’s unit is currently at work on two landmark projects for PBS, the award-winning Strange Days on Planet Earth and a documentary series based on Jared Diamond’s Pulitzer Prize-winning Guns, Germs and Steel.

    “Roy, too, has demonstrated a remarkable commitment to National Geographic’s future growth. He enthusiastically assumed responsibility for day-to-day management of the operations of NGT&F’s international distribution arm, National Geographic Television International, earlier this year.

    “Roy also has taken on management of NGT&F’s post-production operations. In this capacity he will ensure that NGT&F maintains state-of-the-art editorial equipment and services for its production units, incorporating new and emerging technology in its television productions.”

    The National Geographic Channel claims to be received by more than 230 million households in 27 languages in 150 countries.