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Tag: Promodome Communications

  • Jacqueline Fernandez to endorse Hardwyn’s lifestyle range

    Jacqueline Fernandez to endorse Hardwyn’s lifestyle range

    NEW DELHI: Actor Jacqueline Fernandez has been appointed as the new brand ambassador for Hardwyn for a period of two years. The actress has also shot an ad commercial that will hit the TV screens soon.

     

    Hardwyn, the manufacturer and provider of an exclusive product range that includes door, glass and kitchen fittings and accessories apart from wardrobe and furniture fittings is planning to enter the Kitchen Appliances category soon where it will be offering products like chimneys, hobs, cooktops, built-in-ovens, built-in-microwaves, dishwashers, complete cooking range and induction cooktops.

     

    The creative mandate for Hardwyn has been taken up by Promodome Communications.

  • Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador

    Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador

    MUMBAI: Promodome Communciations has bagged the account of Campus Shoes, the casual footwear brand from the Action Shoes group. 

     

    The group was looking to bolster Campus, and was looking for an agency to inject freshness into the brand through a new campaign led by a young brand ambassador. The client zeroed in on Promodome, which managed to sign on actor Varun Dhawan as brand ambassador.

     

    The print campaign with Dhawan has been released, and the TVC shall soon be seen on various channels as well in cinema halls and various activations/events planned all over India.

     

    The new line for the brand is – ‘We live in a campus called life’. 

     

    Promodome CEO Rajshekhar Malaviya said, “The intent behind this new line is the rising aspirations of youth, who believes that the limitations of yesterday can and will be challenged.”

     

    The agency has had a long association with the Action Shoes group, having done another celebrity led campaign for the brand a couple of years ago, with Emran Hashmi and Neha Dhupia as brand ambassadors.

  • Promodome Communications wins Venkateshwara Group of Institutions’ biz

    MUMBAI: Promodome Communications has been awarded the creative and media duties of Venkateshwara Group.

    The group, based in Meerut, runs Venkateshwara Group of Institutions. The agency will work for the three universities run by the group.

    Venkateshwara Group of Institutions chairman Sudhir Giri said, “The decision to go with Promodome is driven by two factors. Firstly, their ability to offer 360-degree communication services through a single window. Secondly, their track record of having built education brands like Manav Rachna University and others.

    The advertising and promotion budget for the three universities put together will be in excess of Rs 100 million, and while print will be a major medium to begin with, television, digital media and events will also be used to further the brands with students and parents.

    Promodome Communications president Sandiip Kapur added, “Education as a sector is booming in India, and in today‘s times, it is not merely enough to have a quality institution. It is equally important, if not more, to communicate the institutions‘ strength to various audiences. With choices widening, it is essential for colleges and universities to also focus on brand building, and that‘s where we intend to play a significant role.”