NEW DELHI: Ad agency Promodome Communications has managed to click with Jindal Photofilms, which markets the brand Fujifilm in India.
The Delhi based creative hotshop and communications agency will exclusively build Fujifilm’s new creative strategy and make a new splash this Holi.
Promodome already services multinational accounts like, Ichiban electronic home appliances (recently launched in India), Intel, KAFF Kitchen Appliances & Accessories, Super Cassettes Industries and 3C’S among others.
NEW DELHI: Ad agency Promodome has acquired a new account from EFY Group, in addition to its already existing ones like Fuji, Intel, Kaff, Super Cassettes Industries, GM, Frontier, 3Cs and KSA-technopak.
The account is said to be worth Rs 20 million. The agency will handle all advertising and marketing events for all the five magazines of EFY – Electronics For You, Linux For You, EPOWER, Facts For Youand IT.
The agency head Sandeep Kapoor was quoted in a company release, as saying, “All our success is a direct result of our absolute faith in our creative and servicing team. We give them enough freedom to go ahead and make it happen for us!”
Through the alliance, the EFY Group seeks to tab more of the electronics readership, with major chunk of concentration on the fast emerging programming language Linux.
It is also looking to consolidate its position as the leader in electronics information monthly. The million dollar creative idea, which won Promodome the pitch is expected to hit the market in both print and electronic media.
The account was won in a competitive pitch including Arms Communication and Group Advertising.